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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Birdeye

    Score8.7 out of 10
    N/ABirdeye is a reputation management and digital customer experience platform for local brands and multi-location businesses. Birdeye’s AI-powered platform is used by brands to engage with customers, drive loyalty, and excel in local markets.

    $299

    per month

    BrightLocal

    Score7.2 out of 10
    N/ABrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

    $39

    per month

    SproutLoud

    Score6.8 out of 10
    N/ASproutLoud is a SaaS-based through-channel marketing automation platform that provides software, service and solutions designed to increase brand sales through partners in local markets. SproutLoud's advanced marketing automation technology simplifies local marketing, from start to finish, and delivers analytics to show ROI on individual tactics and campaigns, including overall Partner engagement and platform usage.N/A
    Pricing
    BirdeyeBrightLocalSproutLoud
    Editions & Modules
    Standard
    $299.00
    per month
    Professional
    $399.00
    per month
    Premium
    Custom Pricing
    Track Plan
    $39
    per month
    Manage Plan
    $49
    per month
    Grow Plan
    $59
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    BirdeyeBrightLocalSproutLoud
    Free Trial
    YesYesNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 50 locations.
    More Pricing Information
    Community Pulse
    BirdeyeBrightLocalSproutLoud
    Considered Multiple Products
    Birdeye
    Chose Birdeye
    All of these are very similar from a tech stack and API integration standpoint. The dashboard with Birdeye is by far the most transparent, and easy to navigate. There are not a lot of upsells baked into it either. The customer service is also very responsive when we hit a …
    Incentivized
    BrightLocal
    No answer on this topic
    SproutLoud Media Networks
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    137 Answers
    86%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    120 Answers
    100%
    Delivers good value for the price
    7 Answers
    No answers on this topic
    Happy with the feature set
    95%
    Happy with the feature set
    139 Answers
    100%
    Happy with the feature set
    7 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    107 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    91%
    Implementation went as expected
    118 Answers
    100%
    Implementation went as expected
    7 Answers
    No answers on this topic
    Features
    BirdeyeBrightLocalSproutLoud
    SEO
    Comparison of SEO features of Birdeye and BrightLocal and SproutLoud
    Feature
    Birdeye
    -
    Ratings
    BrightLocal
    6.7
    12 Ratings
    14% below category average
    SproutLoud
    -
    Ratings
    Keyword analysis00 Ratings7.08 Ratings00 Ratings
    Backlink management00 Ratings4.05 Ratings00 Ratings
    SERP ranking tracking00 Ratings7.711 Ratings00 Ratings
    Page grader00 Ratings7.52 Ratings00 Ratings
    Competitive analysis00 Ratings7.611 Ratings00 Ratings
    Site audit / diagnostics00 Ratings9.98 Ratings00 Ratings
    Site recommendations00 Ratings6.64 Ratings00 Ratings
    Task management00 Ratings3.56 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Birdeye and BrightLocal and SproutLoud
    Feature
    Birdeye
    -
    Ratings
    BrightLocal
    8.6
    13 Ratings
    12% above category average
    SproutLoud
    -
    Ratings
    Local SEO00 Ratings8.613 Ratings00 Ratings
    Social SEO00 Ratings7.96 Ratings00 Ratings
    Mobile SEO00 Ratings10.04 Ratings00 Ratings
    Global SEO00 Ratings7.72 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Birdeye and BrightLocal and SproutLoud
    Feature
    Birdeye
    -
    Ratings
    BrightLocal
    9.2
    11 Ratings
    9% above category average
    SproutLoud
    -
    Ratings
    Multi-domain support00 Ratings8.59 Ratings00 Ratings
    Integration with web analytics tools00 Ratings9.910 Ratings00 Ratings
    Best Alternatives
    BirdeyeBrightLocalSproutLoud
    Small Businesses
    Brand24
    Score9 out of 10
    Serpstat
    Score9.9 out of 10
    Google Business Profile
    Score8.4 out of 10
    Medium-sized Companies
    Brand24
    Score9 out of 10
    Yoast
    Score8.5 out of 10
    Google Business Profile
    Score8.4 out of 10
    Enterprises
    No answers on this topic
    Google Trends
    Score8.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    BirdeyeBrightLocalSproutLoud
    Likelihood to Recommend
    9.3
    (179 ratings)
    8.6
    (14 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    8.4
    (3 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Usability
    9.5
    (91 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Support Rating
    7.5
    (69 ratings)
    7.5
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    User Testimonials
    BirdeyeBrightLocalSproutLoud
    Likelihood to Recommend
    Birdeye
    For businesses that have customers or clients or patients with several different locations, Birdeye is essential to help with the reviews and messages received through Google and other platforms. For businesses with only 1 single location, Birdeye could still be useful but wouldn't be as essential as it would be for other businesses.
    Read full review
    BrightLocal
    If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
    Incentivized
    Read full review
    SproutLoud Media Networks
    No answers on this topic
    Pros
    Birdeye
    • Their customer service is always very helpful and ready to give you the personal attention that you require.
    • They connect many different sources and funnel them straight to you so you can easily capitalize on multiple platforms and information streams.
    • They are constantly innovating and improving their systems with real-time feedback from their customers.
    Incentivized
    Read full review
    BrightLocal
    • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
    • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
    • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
    Incentivized
    Read full review
    SproutLoud Media Networks
    No answers on this topic
    Cons
    Birdeye
    • The sentiment feature is just okay. It requires custom adjustments and time to understand where it is working well and where it is not in order to get the most out of it, while other features require very little user input.
    • Social listening needs work. I often receive notifications for unrelated terms because of their similarity in spelling to my organization's name, so I don't use this feature.
    • Birdeye could have more built-in features to create digital content from the reviews.
    • Birdeye could also have additional reputation tools to strengthen GMB listings and to combat negative press. Review listings and rich snippets in search are great, but having a tool that measures and helps to improve overall brand health/search results would be amazing. My CEO isn’t looking at what is going right. He looks at what is going wrong. We may have thousands of positive reviews on Google, but the bad article with false information is still showing up on page one of search results. That makes for an unhappy CEO.
    Incentivized
    Read full review
    BrightLocal
    • Up and down rankings were not always right on with the local search, but only off by one or two spots
    • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
    • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
    Incentivized
    Read full review
    SproutLoud Media Networks
    No answers on this topic
    Likelihood to Renew
    Birdeye
    I think it is a good tool overall, there are some hiccups but what program doesn't have them. I think we should be notified of more things, specifically broken integrations. There have been instances where I don't notice for MONTHS a client it's having requests sent out because they are organically still getting reviews.
    Incentivized
    Read full review
    BrightLocal
    No answers on this topic
    SproutLoud Media Networks
    No answers on this topic
    Usability
    Birdeye
    I think it is very easy to figure out very quickly by just playing around in the dashboard. If you have a question you can reach out to our contacts and they do a very good job of figuring out if or what is the problem and getting back to us fast.
    Read full review
    BrightLocal
    No answers on this topic
    SproutLoud Media Networks
    No answers on this topic
    Support Rating
    Birdeye
    Support is really responsive for the most part. I don't feel like they explain it the best for people who aren't as tech-savvy. I have recently had trouble with a more difficult integration and it is hard to pinpoint who I need to reach out to.
    Incentivized
    Read full review
    BrightLocal
    Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
    Incentivized
    Read full review
    SproutLoud Media Networks
    No answers on this topic
    Implementation Rating
    Birdeye
    Let Birdeye do what they do
    Incentivized
    Read full review
    BrightLocal
    No answers on this topic
    SproutLoud Media Networks
    No answers on this topic
    Alternatives Considered
    Birdeye
    Our choice of reputation management platform came down to two contenders, Birdeye and Listen360. Ultimately we chose Birdeye because of their ethical review gathering process. Listen360 had review-gating built in as part of their process, which is against Google's terms of service. We wanted to be very careful to gather reviews in an ethical way, and Birdeye was better for our needs.
    Incentivized
    Read full review
    BrightLocal
    Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
    Read full review
    SproutLoud Media Networks
    No answers on this topic
    Return on Investment
    Birdeye
    • SEO has increased due to online rep increasing
    • Review count has come up significantly due to having a platform that helps
    • The system puts reviews and where they are coming from into perspective to try and obtain more in other ways
    Incentivized
    Read full review
    BrightLocal
    • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
    • Reporting is nicely accomplished with their online client report dashboards.
    • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
    Incentivized
    Read full review
    SproutLoud Media Networks
    No answers on this topic
    ScreenShots

    Birdeye Screenshots

    Screenshot of Birdeye’s local business listing management tool, used to show up everywhere customers search for improved SEO and a better rank.Screenshot of a visualization of the customer experience. This helps to understand the performance of every customer interaction and touch point with actionable reports.Screenshot of Birdeye Insights AI, part of the BirdAI platform, which uses generative AI to analyze reviews, surveys, and listings data, providing actionable recommendations for business growth.Screenshot of Birdeye’s AI-powered review generation, management, and reporting platform.Screenshot of Birdeye Social, which is designed from the ground up for multi-location businesses. Generate social posts, monitor engagement, and track performance from a single dashboard.

    BrightLocal Screenshots

    Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker