Birdeye is a reputation management and digital customer experience platform for local brands and multi-location businesses. Over 100,000 businesses leverage Birdeye’s AI-powered platform to engage seamlessly with customers, drive loyalty, and excel in their local markets.
$299
per month
BrightLocal
Score 7.7 out of 10
N/A
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
$39
per month
Pricing
Birdeye
BrightLocal
Editions & Modules
Standard
$299.00
per month
Professional
$399.00
per month
Premium
Custom Pricing
Track Plan
$39
per month
Manage Plan
$49
per month
Grow Plan
$59
per month
Offerings
Pricing Offerings
Birdeye
BrightLocal
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
BrightLocal offers custom enterprise plans for businesses with more than 50 locations.
More Pricing Information
Community Pulse
Birdeye
BrightLocal
Considered Both Products
Birdeye
Verified User
Vice-President
Chose Birdeye
All of these are very similar from a tech stack and API integration standpoint. The dashboard with Birdeye is by far the most transparent, and easy to navigate. There are not a lot of upsells baked into it either. The customer service is also very responsive when we hit a …
I think Birdeye is great for businesses that use a CRM system that is able to integrate with Birdeye so that clients are automatically pulled into Birdeye and sent review requests. I would also say this is more suited for businesses that see multiple customers and clients weekly versus businesses that maybe only have one or two clients a month. Ex: Dentist offices get great returns, but contractors/real estate agents may not be as great.
If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
The sentiment feature is just okay. It requires custom adjustments and time to understand where it is working well and where it is not in order to get the most out of it, while other features require very little user input.
Social listening needs work. I often receive notifications for unrelated terms because of their similarity in spelling to my organization's name, so I don't use this feature.
Birdeye could have more built-in features to create digital content from the reviews.
Birdeye could also have additional reputation tools to strengthen GMB listings and to combat negative press. Review listings and rich snippets in search are great, but having a tool that measures and helps to improve overall brand health/search results would be amazing. My CEO isn’t looking at what is going right. He looks at what is going wrong. We may have thousands of positive reviews on Google, but the bad article with false information is still showing up on page one of search results. That makes for an unhappy CEO.
I think it is very easy to figure out very quickly by just playing around in the dashboard. If you have a question you can reach out to our contacts and they do a very good job of figuring out if or what is the problem and getting back to us fast.
The customer support is usually very fast in getting someone connected with you to figure out a solution. Sometimes the communication following up on how they did can be a little much, but they are just practicing what they preach and doing what they know best. People are usually very friendly and knowledgable also.
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Our choice of reputation management platform came down to two contenders, Birdeye and Listen360. Ultimately we chose Birdeye because of their ethical review gathering process. Listen360 had review-gating built in as part of their process, which is against Google's terms of service. We wanted to be very careful to gather reviews in an ethical way, and Birdeye was better for our needs.
Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
My clients have experienced very large increases to overall SEO and SEM traffic after reviews began coming in, this has increased CTR and conversions through ads to generate more revenue than ever before.
The old-school gated review processes were wonky and required way to much time with hands-on functionality. With BirdEye the software manages almost all the work, so we can spend less time manually managing reviews.
Being able to provide local SEO and reputation management as a service option has increased our overall retainers while driving more growth for our clients. It's a win/win for relatively low investment.
BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
Reporting is nicely accomplished with their online client report dashboards.
Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
