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Bitdefender GravityZone vs. Kaspersky Endpoint Security vs. Norton 360

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bitdefender GravityZone

    Score8 out of 10
    N/ABitdefender GravityZone combines multiple security services into a single platform to reduce the cost of building a trusted environment for endpoints.

    $149

    per month 5 devices (minimum)

    Kaspersky Endpoint Security

    Score7.5 out of 10
    N/AKaspersky Small Office Security (formerly Kaspersky Work Space Security) is antivirus / endpoint security software from Russian company Kaspersky.

    $29.99

    per month

    Norton 360

    Score7.8 out of 10
    N/AThe Norton products, including Norton 360, Norton Antivirus, and Norton Security, are consumer antivirus and privacy protection products. Features include password management, VPN, dark web and credit monitoring for individuals, and cloud backup for PCs.

    $59.99

    per year

    Pricing
    Bitdefender GravityZoneKaspersky Endpoint SecurityNorton 360
    Editions & Modules
    GravityZone Small Business Security
    $284.99
    per year 10 devices
    GravityZone Business Security
    $369.99
    per year 10 devices
    GravityZone Business Security Premium
    $814.99
    per year 10 devices
    GravityZone Business Security Premium
    Contact Sales
    GravityZone Business Security Enterprise
    Contact Sales
    GravityZone XDR
    Contact Sales
    Essential Suite
    $29.99
    per month
    Advanced Suite
    $39.99
    per month
    Premium Suite
    $44.99
    per month
    Norton AntiVirus
    $59.99
    per year
    Norton 360 Standard
    $94.99
    per year 3 PCs, Macs, tablets, or phones
    Norton 360 Deluxe
    $119.99
    per year 5 PCs, Macs, tablets, or phones
    Norton 360 with LifeLock Select Plus
    $189.99
    per year 10 PCs, Macs, tablets, or phones
    Offerings
    Pricing Offerings
    Bitdefender GravityZoneKaspersky Endpoint SecurityNorton 360
    Free Trial
    YesNoNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details5 device license purchase minimum. Discounts available for multi-year subscriptions. 1st year discounts available (up to 30% off displayed price).1st year discounts available.
    More Pricing Information
    Community Pulse
    Bitdefender GravityZoneKaspersky Endpoint SecurityNorton 360
    Considered Multiple Products
    Bitdefender
    Chose Bitdefender GravityZone
    We switched from Kaspersky Endpoint Security to BitDefender, due to public perception, monthly pricing model and centralized management across multi-tenant. We then switched from BitDefender to Webroot as this product had the same features as BitDefender as well as better Apple …
    Incentivized
    Chose Bitdefender GravityZone
    Bitdefender offered the largest number of tools with the smallest footprint of any providers we have tested and used. The cloud platform is very well thought out and will give us all the information we need very quickly. Resources required have been greatly reduced, both on …
    Incentivized
    Chose Bitdefender GravityZone
    I find that Bitdefender GravityZone is more resilient to attack than the Norton product. I've been out to too many machines that have been compromised with the Norton Antivirus product on them. I trust Bitdefender to protect the device effectively against threats better than …
    Incentivized
    Chose Bitdefender GravityZone
    Very effective. If we would've stayed with Kaspersky, we would've gotten infected by ransomware.
    Incentivized
    Chose Bitdefender GravityZone
    It's night and day between Kaspersky and Bitdefender [GravityZone]. We previously used Kaspersky both internally and throughout our customer base. It was a resource hog and allowed many threats to get through. It never updated properly and was in my opinion, a piece of junk. …
    Incentivized
    Chose Bitdefender GravityZone
    We tested many different antivirus programs before deciding to go with Bitdefender GravityZone. Bitdefender [GravityZone] caught numerous threats that made it through the other AVs. It also uses considerably fewer system resources than its competitors.
    Incentivized
    Chose Bitdefender GravityZone
    We were a Kaspersky shop for years. Kaspersky was a resource hog and it didn't even block half of what was thrown at it. We had more outbreaks and more end-user complaints in a year of Kaspersky then we have had in almost three years of Bitdefender.
    Incentivized
    Chose Bitdefender GravityZone
    I believe it’s pretty effective compared to others. Bitdefender GravityZone does have robust protection. Having used Carbon Black and Kaspersky, all solutions are pretty reliable and top tier.
    Incentivized
    Chose Bitdefender GravityZone
    We were using McAfee and it just caused issue after issue and so now with BD GZ we do not have to worry about machine lock up or even the issues of updates as BD keep the software updated with the latest information that we need to ensure our customer are protected.
    Incentivized
    Chose Bitdefender GravityZone
    Bitdefender GravityZone is easier to use compared to other platforms. I found others to be convoluted in their program management features.
    Incentivized
    Chose Bitdefender GravityZone
    Very effective and much more wisely implemented security measures.
    Incentivized
    Chose Bitdefender GravityZone
    Bitdefender is as good, if not better, than any other endpoint security solution that we've evaluated.
    Incentivized
    Chose Bitdefender GravityZone
    We have not had a single case of uncontrolled infection (like a local computer, if any, getting reported with a pup or possible malware, etc. and getting spread) after the implementation of Bitdefender. The infection risk also has drastically reduced after the activation of URL …
    Incentivized
    Chose Bitdefender GravityZone
    We switched from Kaspersky due to cloud management and license deployment. It was not easy to renew licenses or upgrade the software.
    Incentivized
    Chose Bitdefender GravityZone
    Norton and Symantec seemed to attract every hacker and spammer in our opinion. Kaspersky was difficult to manage thru the cloud access. All 3 of these products used a large portion of the computer resources and had many of our users locked up during scans. We always seemed to …
    Incentivized
    Chose Bitdefender GravityZone
    Bitdefender has better results than most of the others. As to why it won against Kaspersky, it is because the dashboard is easier to manage.
    Incentivized
    Chose Bitdefender GravityZone
    We have looked at Kaspersky several times but have always decided the client to heavy and management was cumbersome at best. We used Avast Business Antivirus for about 5 years primarily because it was free for education and we had ESET before that. Overall Bitdefender is easier …
    Incentivized
    Kaspersky Lab
    Chose Kaspersky Endpoint Security
    I've used the cloud version of CarbonBlack and Bitdefender. They both say they automatically scan files as soon as they appear on your computer. The user/administrator is left to trust that the technology works. With Bitdefender, it at least allows an on-demand scan, but it …
    Incentivized
    Chose Kaspersky Endpoint Security
    Kaspersky Endpoint Security often comes up on top of other competitor products for a variety of reasons. These include overall speed, easy to user interface, lower costs for implementation, and easy to manage features. It has a great security research department to deal with …
    Incentivized
    Gen (NortonLifeLock, Avast, Avira, AVG)
    Chose Norton 360
    I prefer Norton but I dont think there is a huge difference in quality between the two. Kaspersky has some extra features that are nice (but not must haves) and the price difference is negligible.
    Incentivized
    Chose Norton 360
    User-friendly interface (it's not just AV and users who were interacting with the product), performance, resource usage (most of the computers were not very fresh and that factor was very critical), efficiency, it shouldn't be just sitting on a PC - it should protect it, what …
    Incentivized
    Chose Norton 360
    Other security products have their own strengths and weaknesses but Norton Internet Security does very well in terms of performance and working with Android OS devices. While past versions were known to be performance hogs, today's incarnation of the security program is well …
    Incentivized
    Key User Insights
    Would buy again
    92%
    Would buy again
    55 Answers
    86%
    Would buy again
    12 Answers
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    55 Answers
    93%
    Delivers good value for the price
    13 Answers
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    56 Answers
    86%
    Happy with the feature set
    12 Answers
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    50 Answers
    92%
    Lived up to sales and marketing promises
    12 Answers
    80%
    Lived up to sales and marketing promises
    4 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    51 Answers
    100%
    Implementation went as expected
    14 Answers
    100%
    Implementation went as expected
    5 Answers
    Features
    Bitdefender GravityZoneKaspersky Endpoint SecurityNorton 360
    Endpoint Security
    Comparison of Endpoint Security features of Bitdefender GravityZone and Kaspersky Endpoint Security and Norton 360
    Feature
    Bitdefender GravityZone
    8.3
    63 Ratings
    3% below category average
    Kaspersky Endpoint Security
    9.3
    15 Ratings
    9% above category average
    Norton 360
    -
    Ratings
    Anti-Exploit Technology9.258 Ratings9.015 Ratings00 Ratings
    Endpoint Detection and Response (EDR)10.057 Ratings9.015 Ratings00 Ratings
    Centralized Management6.063 Ratings9.514 Ratings00 Ratings
    Hybrid Deployment Support6.242 Ratings9.511 Ratings00 Ratings
    Infection Remediation6.758 Ratings9.015 Ratings00 Ratings
    Vulnerability Management10.056 Ratings9.015 Ratings00 Ratings
    Malware Detection9.862 Ratings10.015 Ratings00 Ratings
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    Score8 out of 10
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    User Ratings
    Bitdefender GravityZoneKaspersky Endpoint SecurityNorton 360
    Likelihood to Recommend
    6.1
    (72 ratings)
    9.0
    (28 ratings)
    8.0
    (16 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    10.0
    (2 ratings)
    8.0
    (4 ratings)
    Usability
    6.0
    (7 ratings)
    9.0
    (3 ratings)
    9.0
    (1 ratings)
    Availability
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    5.6
    (54 ratings)
    8.5
    (3 ratings)
    9.0
    (1 ratings)
    In-Person Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    Product Scalability
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Bitdefender GravityZoneKaspersky Endpoint SecurityNorton 360
    Likelihood to Recommend
    Bitdefender
    Bitdefender had been a great replacement for our previous product - it was painless to make the switch with very few issues. We tested in a VM lab a few different offerings, but Bitdefender was the one that covered everything we required at the time and allowed us to be able to expand the offering simply.
    Incentivized
    Read full review
    Kaspersky Lab
    I think Kaspersky is well suited for large and small companies. Larger companies can take advantage of the KSC (Kaspersky Security Center) servers to help manage a large network. The KSC has many good features to help monitor the health of the organization. It does a good job with updating and deploying remotely. It has inventory features, and can even deploy non-Kaspersky software packages uploaded to the center. KSC can become a source of good information about [your] network that can be seen at a glance. IT departments are normally smaller than they need to be. KSC helps with larger and smaller companies because of this. A small company would appreciate the amount of information and management that can be done through KSC without needing extra help. If the company is small enough that they don't have servers on-site, there is a cloud version. I have not used that to know how it differs from the local KSC.
    Incentivized
    Read full review
    Gen (NortonLifeLock, Avast, Avira, AVG)
    For a stand-alone business this should do the trick, but if using across multiple clients (multi-tenancy not an option). Default settings within the program will cause performance issues if not tweaked, meaning someone with networking experience may be necessary. Not ideal for MSP's unless they only have a few clients, as the manageability must be done within "the walls" of each company.
    Read full review
    Pros
    Bitdefender
    • Once installed, Bitdefender [GravityZone] runs silently in the background with little to no need for user interaction.
    • The cloud-based console provides for easy computer management and deployment.
    • Bitdefender [GravityZone] is extremely flexible, with a policy-based system wherein different profiles can be created (i.e. a policy to deactivate the firewall, a policy to allow for admin control on a machine, etc.) and pushed out to individual computers.
    • Computers can be grouped into different categories, with different policies automatically deployed to each category.
    • Bitdefender [GravityZone] is relatively resource-light and runs well even on lower-end computers.
    Incentivized
    Read full review
    Kaspersky Lab
    • The Security Center is laid out very well and makes it easy to install and manage the client endpoint protection on servers and workstations.
    • The way security policies are defined and managed is very easy to understand.
    • The client programs seem to be lighter and smaller on the client systems than others I have used in the past. Using fewer resources is always an advantage.
    Incentivized
    Read full review
    Gen (NortonLifeLock, Avast, Avira, AVG)
    • Norton works quite quickly and is efficient enough to detect threats
    • It is very easy and simple to install and is without any complications and irrelevant inquiries.
    • Norton is available at a very reasonable price in the market and is not heavy on pocket.
    Read full review
    Cons
    Bitdefender
    • Who do I ask? This is my chief complaint is once the initial licenses were purchased through Bit Defender, there was no one to contact that could help navigate some of the initial questions I had with regard to specific policies to implement for our file server. The parent web site is, well, hard to navigate when one is trying to "learn" the system.
    • The second issue is in increasing the licenses. It took several days for the parent company (by contact and phone) to inform me that they could not increase the licenses and I would have to go through a private vendor. There was no intent to connect me to a vendor or provide a vendor list until I asked specifically. YET I continue to get email from the parent company reminding me to pay an annual fee for the licenses purchase through the private vendor. The parent company can see the number of licenses yet did not sell them to me.
    • Gravity Zone Dashboard, while excellent for those who have experience, is not particularly intuitive for those who have never used it. There does not seem to be a lot of documentation for those responsible for implementation.
    Incentivized
    Read full review
    Kaspersky Lab
    • The PC imaging tools are difficult to set up and use
    • Device Encryption tools are getting better, but are difficult to manage.
    • The policies are powerful, but could be broken up. More help can be provided in what the policy element does within the policy setup
    Incentivized
    Read full review
    Gen (NortonLifeLock, Avast, Avira, AVG)
    • Cost could be an issue. They could perform a free trial at the beginning for people to check.
    • It would be good if you can do an online free check of your computer.
    • While the updates are good sometimes your computer is attacked by a virus they did not expect.
    Read full review
    Likelihood to Renew
    Bitdefender
    It works. I rely heavily on my vendors to provide a product that works, is easy to implement, and that they support. As well as be a decent value for the money
    Incentivized
    Read full review
    Kaspersky Lab
    The product is stable and accurate in detecting security threats. There are very few or no false positives in detecting security threats or unusual behavior and has very sharp heuristics. The product does the job very well including saving us money in getting 3rd party patch management tools as the business is already using Microsoft System Center Configuration Manager which is Microsoft product specific and the product patches these third party products e.g Adobe Flash Player
    Incentivized
    Read full review
    Gen (NortonLifeLock, Avast, Avira, AVG)
    I did renew it before because support is great and cost is great. I believe that Norton has a very long experience in what they do and they are doing a great job with all the updates they provide and the work they are doing. Moreover Norton is going in the right direction for sure.
    Read full review
    Usability
    Bitdefender
    On the whole I find the product very easy to use but some features need me to do some digging about in the console menus to find everything. I think if the interface used a bit less jargon and more clear plain language, it would be easier to find how to do things within the console.
    Incentivized
    Read full review
    Kaspersky Lab
    I will give Kaspersky a score of 9 out of 10 for scalability, as it allows businesses to easily expand their security infrastructure. This means it won't cost them a lot to add further protection and security. It won't also require them to purchase other hardware and services for their required protection.
    Read full review
    Gen (NortonLifeLock, Avast, Avira, AVG)
    User interface is excellent. The green tickmark in the tray ensuring everything is undercontrol is so satisfying. I have turned on Auto updates so, I am not bothered about unnecessary download updates popup
    Incentivized
    Read full review
    Reliability and Availability
    Bitdefender
    Yes its very available. The software continues to protect you even if you are offline. It constantly runs in the background and will check for updates again once back online.
    Incentivized
    Read full review
    Kaspersky Lab
    I've used the on-premise server. I've only experienced one time that we couldn't open the console, and that was a server issue. It seems to be a dependable solution. It's there, and it's stable.
    Incentivized
    Read full review
    Gen (NortonLifeLock, Avast, Avira, AVG)
    No answers on this topic
    Performance
    Bitdefender
    The console is quite fast and responsive, and once you start to get used to it, it is easy to use and you can see the main dashboard status at a glance. You can then dig deeper into the individual Companies / Endpoint clients and check the status of each. The software itself is not heavy on system resources in each PC.
    Incentivized
    Read full review
    Kaspersky Lab
    Users don't notice any slowdown with the antivirus running on their systems. There have been issues when the systems have missed a scheduled scan, and it was checked to run at [a] first available time, they will start a full scan at startup. This has caused some lag. Normally there are also some issues with the workstation, but it is something to note.
    Incentivized
    Read full review
    Gen (NortonLifeLock, Avast, Avira, AVG)
    No answers on this topic
    Support Rating
    Bitdefender
    Support is an area Bitdefender has always struggled with. While their products work great, the GravityZone dashboard is very technical in nature. If you aren't IT inclined, it could be difficult to setup. While most times support is helpful, we tend to work with them over email because of their very thick accent, they are hard to understand over the phone.
    Incentivized
    Read full review
    Kaspersky Lab
    I give the maximum grade because we have no complaints; we never had any failure, serious error, and serious threat to the company. All of its features work very well. The great advantage of having a product supported by an industry-leading security company is that regularly updated security protocols will protect the system against all emerging threats.
    Incentivized
    Read full review
    Gen (NortonLifeLock, Avast, Avira, AVG)
    Security software with very good features that works in the background.
    Price suitable for companies of any size and easy to install and use.
    Incentivized
    Read full review
    In-Person Training
    Bitdefender
    The trainer went through everything in the console an showed me what each setting did. If I had any questions on how to do something, he showed me where to go and how to do it. The trainer was very helpful and knowledgeable, and also professional and patient. Highly recommended.
    Incentivized
    Read full review
    Kaspersky Lab
    No answers on this topic
    Gen (NortonLifeLock, Avast, Avira, AVG)
    No answers on this topic
    Online Training
    Bitdefender
    The trainer went through everything in the console an showed me what each setting did. If I had any questions on how to do something, he showed me where to go and how to do it. The trainer was very helpful and knowledgeable, and also professional and patient. Highly recommended.
    Incentivized
    Read full review
    Kaspersky Lab
    No answers on this topic
    Gen (NortonLifeLock, Avast, Avira, AVG)
    No answers on this topic
    Implementation Rating
    Bitdefender
    No answers on this topic
    Kaspersky Lab
    Make sure to provide awareness campaigns on changes that will be implemented and WHY the business is doing it and the benefits reaped. Benefits reaped is very important for the justification of why things have to change and emphasizing the importance of security. This will reduce user disgruntlement and total bitterness on use of their workstation or laptop
    Incentivized
    Read full review
    Gen (NortonLifeLock, Avast, Avira, AVG)
    Would like a manual or online version that is simple to understand and explains in detail what choices we have and why to make these choices.
    Incentivized
    Read full review
    Alternatives Considered
    Bitdefender
    We were a Kaspersky shop for years. Kaspersky was a resource hog and it didn't even block half of what was thrown at it. We had more outbreaks and more end-user complaints in a year of Kaspersky then we have had in almost three years of Bitdefender.
    Incentivized
    Read full review
    Kaspersky Lab
    Kaspersky is a leader in endpoint protection, but its ties to potential adversaries are unsettling. Kaspersky has a great threat research team and quickly identifies malicious software and its signature. Its web-based protection is also top notch. This is a great product but as with everything has its place.
    Incentivized
    Read full review
    Gen (NortonLifeLock, Avast, Avira, AVG)
    User-friendly interface (it's not just AV and users who were interacting with the product), performance, resource usage (most of the computers were not very fresh and that factor was very critical), efficiency, it shouldn't be just sitting on a PC - it should protect it, what was perfectly done with that product.
    Incentivized
    Read full review
    Scalability
    Bitdefender
    I give it this rating because one you have the console running, you can add or remove whole companies, add computer endpoints (and remove them), and easily create and deploy endpoint packages to the machines that need the software. Once installed, the software starts to report back to the Bitdefender servers and the number of active licences is then seen and billed.
    Incentivized
    Read full review
    Kaspersky Lab
    You can create groups and create different policies for each group. You can customize many parts of the software before it is deployed. You can create different tasks and schedules based on the groups. It is customizable.
    Incentivized
    Read full review
    Gen (NortonLifeLock, Avast, Avira, AVG)
    No answers on this topic
    Return on Investment
    Bitdefender
    • The ROI for Bitdefender is hard to quantify except that it requires very little maintenance time from our staff.
    • We've spent no time troubleshooting user complaints or issues from users, so it has been a big time-saver over our previously used anti-malware software.
    • Bitdefender's customer service is usually pretty good and also very responsive, so I don't have to wait by the phone or to keep checking email to resolve a problem--although our issues have been mostly informational and not a problem with functionality.
    Incentivized
    Read full review
    Kaspersky Lab
    • It reduced the incidents of infections and so reduced the efforts needed by the IT department to mitigate problems.
    • It made it difficult to manage the security of our growing mobile user base due to infrequent contact with our on-premise management server.
    Incentivized
    Read full review
    Gen (NortonLifeLock, Avast, Avira, AVG)
    • Poor performance against Spyware and other threats despite claiming to act against them (recognizes very few and eliminates less) It is limited to viruses.
    • Regular blocking of incoming scripts (in front of other antivirus)
    • Little or almost no compatibility with the Windows XP Firewall, but they are involved.
    Read full review
    ScreenShots