Bitdefender GravityZone vs. Malwarebytes vs. McAfee Total Protection (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bitdefender GravityZone
Score 8.0 out of 10
N/A
Bitdefender GravityZone combines multiple security services into a single platform to reduce the cost of building a trusted environment for endpoints.
$149
per month 5 devices (minimum)
Malwarebytes
Score 8.8 out of 10
N/A
Malwarebytes is a antimalware application for home and small businesses, which blocks viruses, malware, hackers, viruses, and malicious websites.
$119.99
per year 3 devices
McAfee Total Protection (discontinued)
Score 4.9 out of 10
N/A
McAfee's Total Protection included antivirus and antimalware offerings for home and small businesses or home offices. This product line is not a focus for Trellix, the brand formed from the merger of McAfee and FireEye that offers business grade products. Trellix Endpoint Security is the company's product line for business endpoint security.
$24.99
per year (2 year subscription, 5 devices)
Pricing
Bitdefender GravityZoneMalwarebytesMcAfee Total Protection (discontinued)
Editions & Modules
GravityZone Small Business Security
$284.99
per year 10 devices
GravityZone Business Security
$369.99
per year 10 devices
GravityZone Business Security Premium
$814.99
per year 10 devices
GravityZone Business Security Premium
Contact Sales
GravityZone Business Security Enterprise
Contact Sales
GravityZone XDR
Contact Sales
Teams - Sole proprietor
$119.99
per year 3 devices
Teams - Boutique business
$399.99
per year 10 devices
Teams - Small office
$799.99
per year 20 devices
Multi-Device
$24.99
per year (2 year subscription, 5 devices)
Individual
$29.99 ($79.99)
1st year price (subsequent years)
Family
$29.99
per year (2 year subscription, 10 devices)
Offerings
Pricing Offerings
Bitdefender GravityZoneMalwarebytesMcAfee Total Protection (discontinued)
Free Trial
YesNoNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details5 device license purchase minimum. Discounts available for multi-year subscriptions. 1st year discounts available (up to 30% off displayed price).All plans include a 60-day money back guarantee. 1st year discount available for the Small office plan.
More Pricing Information
Community Pulse
Bitdefender GravityZoneMalwarebytesMcAfee Total Protection (discontinued)
Considered Multiple Products
Bitdefender GravityZone
Chose Bitdefender GravityZone
I have experience with AVG, McAfee, and Avast products. All are good, but Bitdefender is better. Bitdefender has caused no user downtime or user complaints in two years. Not so with the others. With AVG, there were issues with users not understanding what was happening with …
Chose Bitdefender GravityZone
AVG is still my favorite anti virus product. I find all others tend to slow down the computer ESPECIALLY McAfee (just deleted the product from my daughter's personal computer). Bitdefender worked well except the popups or asks to ok were a bit annoying. Overall I think …
Chose Bitdefender GravityZone
Compared to Malwarebytes and Webroot (Endpoint Protection), Bitdefender is far superior. A principal reason for switching was the high detection rate, near 100%, along with heuristics and the ability to neutralise zero-day threats. Previous products we've used fell short of the …
Chose Bitdefender GravityZone
We were using McAfee and it just caused issue after issue and so now with BD GZ we do not have to worry about machine lock up or even the issues of updates as BD keep the software updated with the latest information that we need to ensure our customer are protected.
Chose Bitdefender GravityZone
We have not regretted moving to Bitdefender GravityZone. It's much easier to manage and the product is less noticeable on the machines it is installed. There are very little false positives and up till now we have not had any outbreaks of viruses in the company. They were …
Chose Bitdefender GravityZone
Norton and Symantec seemed to attract every hacker and spammer in our opinion. Kaspersky was difficult to manage thru the cloud access. All 3 of these products used a large portion of the computer resources and had many of our users locked up during scans. We always seemed to …
Chose Bitdefender GravityZone
They all seem to do a decent job at stopping attacks, but for the cost and features I felt I could not go wrong selecting Bitdefender while I was comparing the others.
Chose Bitdefender GravityZone
These products were used by employees because we had not defined a corporate antivirus software. We chose BitDefender after testing some other software and recommendations from management facilities.
Chose Bitdefender GravityZone
We can't accurately answer this as the others are very good too... we like Bitdefender because it makes operations and management easier and more visible.
Chose Bitdefender GravityZone
We have used McAfee Endpoint Security in the past - a low, cost-effective version. We did not find this effective as some computers were protected and others were not. There was also not a centralized log in that we could go in to monitor devices and see how effective it was at …
Chose Bitdefender GravityZone
Bitdefender offers the most cost-effective and robust solution currently available on the market.
Malwarebytes
Chose Malwarebytes
For me, there are no other alternatives compared to the free version of Malwarebytes. I used McAfee Total Protection as an alternative, it's a full product with anti-malware, anti-virus, anti-spam.
Chose Malwarebytes
McAfee usually takes a long time to scan each system as we usually have scheduled systems scan every weekend. But if we want to scan a particular system in minimal time we usually go with Malwarebytes to get the job done.
Chose Malwarebytes
We chose Malwarebytes for Teams which offered a significant savings compared to other scanners
Chose Malwarebytes
Malwarebytes beat the pricing we received from competing products like ESET and Bitdefender. Also, from looking at multiple reviews and ratings, Malwarebytes simply does a better job of protecting systems. It is easy to manage and maintain (sometimes information can be too …
Chose Malwarebytes
To be blunt, MB leaves them in the dust from an operative and functional perspective. We use them because we get great support for all functions and find they do an excellent job at what they are designed to do. Competitive costs and no extraneous fees. Software that tries to …
Chose Malwarebytes
It's difficult to make a fair comparison because I use Bitdefender on a Mac rather than a PC. Bitdefender finds many suspicious emails that it can't remove or quarantine, so I have to remove them manually. Malwarebytes doesn't do that.
Chose Malwarebytes
Malwarebytes stacks up against all of the big guys and in my experience, does it better with no heavy resources, no slow down and no interference with other programs. My very first experience over 9 years ago, Malwarebytes caught a virus that none of the other big guys could …
Chose Malwarebytes
Malwarebytes just works and protects our endpoints. The configuration is simple and intuitive with almost zero overhead.
Chose Malwarebytes
Malwarebytes is so much less intrusive than other antivirus softwares. in addition, I've found that almost all other anti virus softwares have so many popups and slow down your computers so much because of all the computing power they suck up. Malwarebytes doesn't do this which …
McAfee Total Protection (discontinued)
Chose McAfee Total Protection (discontinued)
I haven't used Norton for a while, but when I did use it I felt that it slowed down my computer and had constant pop-ups, which were both equally frustrating and annoying. It was also very difficult to remove from my computer.

Malwarebytes is a great, straightforward program …
Features
Bitdefender GravityZoneMalwarebytesMcAfee Total Protection (discontinued)
Endpoint Security
Comparison of Endpoint Security features of Product A and Product B
Bitdefender GravityZone
8.6
63 Ratings
1% above category average
Malwarebytes
-
Ratings
McAfee Total Protection (discontinued)
-
Ratings
Anti-Exploit Technology9.258 Ratings00 Ratings00 Ratings
Endpoint Detection and Response (EDR)10.057 Ratings00 Ratings00 Ratings
Centralized Management6.763 Ratings00 Ratings00 Ratings
Hybrid Deployment Support7.042 Ratings00 Ratings00 Ratings
Infection Remediation7.458 Ratings00 Ratings00 Ratings
Vulnerability Management10.056 Ratings00 Ratings00 Ratings
Malware Detection9.862 Ratings00 Ratings00 Ratings
Best Alternatives
Bitdefender GravityZoneMalwarebytesMcAfee Total Protection (discontinued)
Small Businesses
ThreatLocker
ThreatLocker
Score 9.2 out of 10
AVG AntiVirus Business Edition
AVG AntiVirus Business Edition
Score 8.0 out of 10
AVG AntiVirus Business Edition
AVG AntiVirus Business Edition
Score 8.0 out of 10
Medium-sized Companies
BlackBerry Protect (CylancePROTECT)
BlackBerry Protect (CylancePROTECT)
Score 9.1 out of 10
BlackBerry Protect (CylancePROTECT)
BlackBerry Protect (CylancePROTECT)
Score 9.1 out of 10
BlackBerry Protect (CylancePROTECT)
BlackBerry Protect (CylancePROTECT)
Score 9.1 out of 10
Enterprises
BeyondTrust Endpoint Privilege Management
BeyondTrust Endpoint Privilege Management
Score 10.0 out of 10
BlackBerry Protect (CylancePROTECT)
BlackBerry Protect (CylancePROTECT)
Score 9.1 out of 10
BlackBerry Protect (CylancePROTECT)
BlackBerry Protect (CylancePROTECT)
Score 9.1 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Bitdefender GravityZoneMalwarebytesMcAfee Total Protection (discontinued)
Likelihood to Recommend
6.8
(72 ratings)
8.2
(54 ratings)
9.0
(3 ratings)
Likelihood to Renew
10.0
(2 ratings)
10.0
(2 ratings)
10.0
(1 ratings)
Usability
6.7
(7 ratings)
7.9
(5 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Support Rating
5.6
(54 ratings)
8.9
(9 ratings)
-
(0 ratings)
In-Person Training
10.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
Bitdefender GravityZoneMalwarebytesMcAfee Total Protection (discontinued)
Likelihood to Recommend
Bitdefender
Bitdefender had been a great replacement for our previous product - it was painless to make the switch with very few issues. We tested in a VM lab a few different offerings, but Bitdefender was the one that covered everything we required at the time and allowed us to be able to expand the offering simply.
Read full review
Malwarebytes
Now, I gave it that rating because it's a handy tool for diagnosing issues. Quarantining them, and most of the time, it does fix the problem. Though with rootkits, it's been hit or miss, and sometimes perfectly valid software gets flagged erroneously. However, once you've run it, it tends to run continuously, consuming far too many resources and being a real pain to uninstall, sometimes even causing issues.
Read full review
Discontinued Products
I think McAfee is great to have whether it's for work or for personal use. While it has some drawbacks, I like the peace of mind of feeling safe when I'm browsing the web/email, especially when my computer has sensitive/confidential information, knowing that McAfee will immediately detect any threats. The UI is extremely easy to navigate, which makes it easy for users regardless of how tech-savvy they are.
Read full review
Pros
Bitdefender
  • Once installed, Bitdefender [GravityZone] runs silently in the background with little to no need for user interaction.
  • The cloud-based console provides for easy computer management and deployment.
  • Bitdefender [GravityZone] is extremely flexible, with a policy-based system wherein different profiles can be created (i.e. a policy to deactivate the firewall, a policy to allow for admin control on a machine, etc.) and pushed out to individual computers.
  • Computers can be grouped into different categories, with different policies automatically deployed to each category.
  • Bitdefender [GravityZone] is relatively resource-light and runs well even on lower-end computers.
Read full review
Malwarebytes
  • Low system resources, it does not slow down the whole computer when scanning or when real-time protection is enabled
  • Quick and frequent updates, usually people hate updating, but for malware/viruses, you want to be updated as possible. It takes less than 15 seconds and usually does it automatically. They usually send a few updates a day as they find more.
  • Protection features actually work when visiting known bad websites. The page will be blocked and nothing will be downloaded. It may not be what the user wants, but it's what the user needs (as the user can't know every bad website)
Read full review
Discontinued Products
  • Excellent protection of all internet connected assets on our VPN.
  • Constant updates of needed security patches that ensure our network and systems are protected from current and emerging/potential threats.
  • Prompt and reliable customer service that provides needed answers and expertise in a crisis.
  • Strategic whitepapers on emerging cyber threats and McAfee solutions to resolve them before they become a problem for my team or our clients.
Read full review
Cons
Bitdefender
  • Who do I ask? This is my chief complaint is once the initial licenses were purchased through Bit Defender, there was no one to contact that could help navigate some of the initial questions I had with regard to specific policies to implement for our file server. The parent web site is, well, hard to navigate when one is trying to "learn" the system.
  • The second issue is in increasing the licenses. It took several days for the parent company (by contact and phone) to inform me that they could not increase the licenses and I would have to go through a private vendor. There was no intent to connect me to a vendor or provide a vendor list until I asked specifically. YET I continue to get email from the parent company reminding me to pay an annual fee for the licenses purchase through the private vendor. The parent company can see the number of licenses yet did not sell them to me.
  • Gravity Zone Dashboard, while excellent for those who have experience, is not particularly intuitive for those who have never used it. There does not seem to be a lot of documentation for those responsible for implementation.
Read full review
Malwarebytes
  • One of the main things that malwarebytes is missing as a company, is phone support for its clients. All support questions has to go thru email only. This is not acceptable for issues that needs to be resolved quickly.
  • There is an issue when installing the client on a machine, it has a set amount of time where the software can register with the management server. The issue with this is, with machines that are over a wide area network, slow connection speeds can cause the software not to register. When that happens, it never re attempts to register in the future.
Read full review
Discontinued Products
  • Price - Extremely high price tag for many of the solutions.
Read full review
Likelihood to Renew
Bitdefender
It works. I rely heavily on my vendors to provide a product that works, is easy to implement, and that they support. As well as be a decent value for the money
Read full review
Malwarebytes
The last time we renewed Malwarebytes, we renewed for a 3 year renewal. That should describe the confidence we have in the product. Plus the cost savings impact year after year.
Read full review
Discontinued Products
McAfee has consistently delivered on its stated goals of providing comprehensive protection for our networks and systems. Due to their excellent work and follow through I have been, and will continue to be a loyal customer.
Read full review
Usability
Bitdefender
On the whole I find the product very easy to use but some features need me to do some digging about in the console menus to find everything. I think if the interface used a bit less jargon and more clear plain language, it would be easier to find how to do things within the console.
Read full review
Malwarebytes
Usability-wise, it's pretty good, and it gets the job done. But once that's finished, the nags, the pop-ups, and the fact that it slows older systems down recklessly really cost it rating points. It becomes a clutter, and one of the first things we check when we receive reports that a PC is slow is whether it's running malware. Once we uninstall it, the PC is usually easily 40-50% faster. That's too much in the way of resources for something that wants to always run in the background.
Read full review
Discontinued Products
No answers on this topic
Reliability and Availability
Bitdefender
Yes its very available. The software continues to protect you even if you are offline. It constantly runs in the background and will check for updates again once back online.
Read full review
Malwarebytes
No answers on this topic
Discontinued Products
No answers on this topic
Performance
Bitdefender
The console is quite fast and responsive, and once you start to get used to it, it is easy to use and you can see the main dashboard status at a glance. You can then dig deeper into the individual Companies / Endpoint clients and check the status of each. The software itself is not heavy on system resources in each PC.
Read full review
Malwarebytes
No answers on this topic
Discontinued Products
No answers on this topic
Support Rating
Bitdefender
Support is an area Bitdefender has always struggled with. While their products work great, the GravityZone dashboard is very technical in nature. If you aren't IT inclined, it could be difficult to setup. While most times support is helpful, we tend to work with them over email because of their very thick accent, they are hard to understand over the phone.
Read full review
Malwarebytes
The Malwarebytes customer support team is awesome! They really go above and beyond to help you with whatever issue you may experience. It is not that we need to contact their support team often, but the few times we did, we would speak to someone who knew what they were talking about and able to solve our problem. It is a comfort knowing that aside from a great product, you are getting a reliable support structure.
Read full review
Discontinued Products
No answers on this topic
In-Person Training
Bitdefender
The trainer went through everything in the console an showed me what each setting did. If I had any questions on how to do something, he showed me where to go and how to do it. The trainer was very helpful and knowledgeable, and also professional and patient. Highly recommended.
Read full review
Malwarebytes
No answers on this topic
Discontinued Products
No answers on this topic
Online Training
Bitdefender
The trainer went through everything in the console an showed me what each setting did. If I had any questions on how to do something, he showed me where to go and how to do it. The trainer was very helpful and knowledgeable, and also professional and patient. Highly recommended.
Read full review
Malwarebytes
No answers on this topic
Discontinued Products
No answers on this topic
Alternatives Considered
Bitdefender
We were a Kaspersky shop for years. Kaspersky was a resource hog and it didn't even block half of what was thrown at it. We had more outbreaks and more end-user complaints in a year of Kaspersky then we have had in almost three years of Bitdefender.
Read full review
Malwarebytes
Avast and Norton's products were part of the testing for us but the cost was very high for them and the products were not light on the machine. They took up a lot of memory and slowed the computers down. Malwarebytes although may lack some feature, is a very light software.
Read full review
Discontinued Products
I haven't used Norton for a while, but when I did use it I felt that it slowed down my computer and had constant pop-ups, which were both equally frustrating and annoying. It was also very difficult to remove from my computer. Malwarebytes is a great, straightforward program I've used for virus scanning. It's pretty bare bones but I think if you just want something to scan for viruses it gets the job done quickly and reliably. In my opinion McAfee offers similar benefits as Norton but its more intuitive and doesn't impact system performance.
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Scalability
Bitdefender
I give it this rating because one you have the console running, you can add or remove whole companies, add computer endpoints (and remove them), and easily create and deploy endpoint packages to the machines that need the software. Once installed, the software starts to report back to the Bitdefender servers and the number of active licences is then seen and billed.
Read full review
Malwarebytes
No answers on this topic
Discontinued Products
No answers on this topic
Return on Investment
Bitdefender
  • The ROI for Bitdefender is hard to quantify except that it requires very little maintenance time from our staff.
  • We've spent no time troubleshooting user complaints or issues from users, so it has been a big time-saver over our previously used anti-malware software.
  • Bitdefender's customer service is usually pretty good and also very responsive, so I don't have to wait by the phone or to keep checking email to resolve a problem--although our issues have been mostly informational and not a problem with functionality.
Read full review
Malwarebytes
  • Positive Impact: Have not had to remediate malware/virus infections since installed.
  • Positive impact: As far as browsing goes, we can boldly go where no man has gone before. No, really, I am confident when I am clicking on search engine results that if something get past my trained eye, Malwarebytes will pick of the slack.
Read full review
Discontinued Products
  • Blocks unsafe websites
  • Virus detection and removal
  • Protects sensitive data
Read full review
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