Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bitdefender GravityZone
Score 8.1 out of 10
N/A
Bitdefender GravityZone combines multiple security services into a single platform to reduce the cost of building a trusted environment for endpoints.
$149
per month 5 devices (minimum)
Microsoft Defender for Endpoint
Score 8.9 out of 10
N/A
Microsoft Defender for Endpoint (formerly Microsoft Defender ATP) is a holistic, cloud delivered endpoint security solution that includes risk-based vulnerability management and assessment, attack surface reduction, behavioral based and cloud-powered next generation protection, endpoint detection and response (EDR), automatic investigation and remediation, managed hunting services, rich APIs, and unified security management.
$2.50
per user/per month
Watchguard Endpoint Security
Score 8.8 out of 10
N/A
WatchGuard EPDR (formerly Panda Adaptive Defense 360) combines next-generation antivirus protection, endpoint detection and response (EDR), patch management, content filtering, email security, full disk encryption, and more, into one package. The platform touts a unique zero-trust security service that certifies the legitimacy and safety of all running applications thanks to a combination of automated, AI-driven processes and investigation services provided by a team of malware analysts.N/A
Pricing
Bitdefender GravityZoneMicrosoft Defender for EndpointWatchguard Endpoint Security
Editions & Modules
GravityZone Small Business Security
$284.99
per year 10 devices
GravityZone Business Security
$369.99
per year 10 devices
GravityZone Business Security Premium
$814.99
per year 10 devices
GravityZone Business Security Premium
Contact Sales
GravityZone Business Security Enterprise
Contact Sales
GravityZone XDR
Contact Sales
Academic
$2.50
per user/per month
Standalone
$5.20
per user/per month
No answers on this topic
Offerings
Pricing Offerings
Bitdefender GravityZoneMicrosoft Defender for EndpointWatchguard Endpoint Security
Free Trial
YesYesYes
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details5 device license purchase minimum. Discounts available for multi-year subscriptions. 1st year discounts available (up to 30% off displayed price).
More Pricing Information
Community Pulse
Bitdefender GravityZoneMicrosoft Defender for EndpointWatchguard Endpoint Security
Considered Multiple Products
Bitdefender GravityZone
Chose Bitdefender GravityZone
Bitdefender GravityZone was the best for both ease of use and cost. Their pricing model outweigh most others as its a very low cost per unit per month.
Chose Bitdefender GravityZone
They all seem to do a decent job at stopping attacks, but for the cost and features I felt I could not go wrong selecting Bitdefender while I was comparing the others.
Chose Bitdefender GravityZone
We can't accurately answer this as the others are very good too... we like Bitdefender because it makes operations and management easier and more visible.
Chose Bitdefender GravityZone
Bitdefender offers the most cost-effective and robust solution currently available on the market.
Microsoft Defender for Endpoint
Chose Microsoft Defender for Endpoint
Microsoft Defender for Endpoint is the most cost effective solution considering our Microsoft 365 licensing status. While many 3rd party solutions are great and have been used over the years, in the non-profit world, cost is a huge driving factor of items. Coupled with …
Chose Microsoft Defender for Endpoint
In my opinion, Microsoft Defender for Endpoint is inferior to the competition. Combined with Huntress it is good (they are designed to integrate), but in my opinion, no need to use the paid version of Microsoft Defender for Endpoint when combining with Huntress, so not really …
Chose Microsoft Defender for Endpoint
Bitdefender was a great platform, but didn't provide as much network insight that Microsoft Defender for Endpoint does. It did not work well as an Endpoint Detection and Response platform. Tenable Security Center was great for vulnerability scanning of the devices on our …
Chose Microsoft Defender for Endpoint
Panda Adaptive Defense, in combination with Panda Systems Management, was a pretty big and powerful suite of AV software. However, the AV is pretty traditional, all things considered. ATP will always have a slight advantage due to its ability to seamlessly integrate with the …
Watchguard Endpoint Security
Chose Watchguard Endpoint Security
The Cloud Console of WatchGuard is more user friendly. The impact of the agent on the computers and servers are less.
The no trust behavior of the agent is very interesting and efficient.
Chose Watchguard Endpoint Security
WatchGuard Endpoint Security has native XDR, has 4 security pillars on a single platform, has the ability to correlate information from solutions together, and offers greater protection to critical environments.

WatchGuard Endpoint Security possui um XDR nativo, possui 4 pilares …
Chose Watchguard Endpoint Security
We used Kaspersky for all of our clients for many years. It was a good platform, but Panda Adaptive Defense works better and is easier to manage. Adaptive Defense 360 classifies the network environment first and will only allow trusted applications in the future upon review and …
Chose Watchguard Endpoint Security
It is more usable for companies which are not in Cloud, it is easier to manage, integration for different departments are better
Chose Watchguard Endpoint Security
Simple, easy to configure, easy to manage, clear, and useful reports
Chose Watchguard Endpoint Security
For a long time, the centralized administration and the pool licenses were our intention to use [Adaptive Defense 360 / WatchGuard EPDR]. At the moment, the blocking against unknown programs and whitelisting of common programs are the main parts to use [Adaptive Defense 360 / …
Chose Watchguard Endpoint Security
The other software that we've been testing doesn't have the complete stop of execution of unknown software.
Chose Watchguard Endpoint Security
Better cloud management than both options. Easier deployment and much better service from WatchGuard/Panda.
Chose Watchguard Endpoint Security
Overall, Adaptive Defense 360 / WatchGuard EPDR stacks up very well against the competition. It was easy to manage, easy to deploy, and in head-to-head tests, was as effective as the most well-reviewed or respected EDR/AV products on the market. The only place we felt it fell …
Chose Watchguard Endpoint Security
[Adaptive Defense 360 / WatchGuard EPDR] is a little pricier but is overall a better solution. The management console is far superior.
Chose Watchguard Endpoint Security
We used to use Sophos Intercept X which was one of the top options on the market and we moved away to use Watchguard/Panda to protect our infrastructure. We have used Sophos for a few years, but upon trialing this the portal is so much more intuitive and easy to use. Policy …
Features
Bitdefender GravityZoneMicrosoft Defender for EndpointWatchguard Endpoint Security
Endpoint Security
Comparison of Endpoint Security features of Product A and Product B
Bitdefender GravityZone
8.7
63 Ratings
3% above category average
Microsoft Defender for Endpoint
8.7
78 Ratings
3% above category average
Watchguard Endpoint Security
8.8
141 Ratings
4% above category average
Anti-Exploit Technology9.258 Ratings9.075 Ratings8.9135 Ratings
Endpoint Detection and Response (EDR)10.057 Ratings9.277 Ratings9.3138 Ratings
Centralized Management6.963 Ratings8.777 Ratings8.6136 Ratings
Hybrid Deployment Support7.342 Ratings7.210 Ratings8.02 Ratings
Infection Remediation7.758 Ratings9.175 Ratings9.05 Ratings
Vulnerability Management10.056 Ratings8.772 Ratings8.342 Ratings
Malware Detection9.862 Ratings9.276 Ratings9.3140 Ratings
Best Alternatives
Bitdefender GravityZoneMicrosoft Defender for EndpointWatchguard Endpoint Security
Small Businesses
ThreatLocker
ThreatLocker
Score 9.4 out of 10
ThreatLocker
ThreatLocker
Score 9.4 out of 10
ThreatLocker
ThreatLocker
Score 9.4 out of 10
Medium-sized Companies
BlackBerry Protect (CylancePROTECT)
BlackBerry Protect (CylancePROTECT)
Score 9.1 out of 10
BlackBerry Protect (CylancePROTECT)
BlackBerry Protect (CylancePROTECT)
Score 9.1 out of 10
BlackBerry Protect (CylancePROTECT)
BlackBerry Protect (CylancePROTECT)
Score 9.1 out of 10
Enterprises
BeyondTrust Endpoint Privilege Management
BeyondTrust Endpoint Privilege Management
Score 10.0 out of 10
BeyondTrust Endpoint Privilege Management
BeyondTrust Endpoint Privilege Management
Score 10.0 out of 10
BeyondTrust Endpoint Privilege Management
BeyondTrust Endpoint Privilege Management
Score 10.0 out of 10
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User Ratings
Bitdefender GravityZoneMicrosoft Defender for EndpointWatchguard Endpoint Security
Likelihood to Recommend
7.1
(72 ratings)
9.0
(134 ratings)
8.8
(136 ratings)
Likelihood to Renew
10.0
(2 ratings)
8.4
(10 ratings)
9.0
(14 ratings)
Usability
6.9
(7 ratings)
8.6
(10 ratings)
10.0
(88 ratings)
Availability
10.0
(1 ratings)
9.1
(1 ratings)
8.7
(4 ratings)
Performance
10.0
(1 ratings)
9.1
(1 ratings)
6.4
(5 ratings)
Support Rating
5.6
(54 ratings)
9.0
(7 ratings)
8.0
(14 ratings)
In-Person Training
10.0
(1 ratings)
-
(0 ratings)
10.0
(1 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
7.6
(2 ratings)
Implementation Rating
-
(0 ratings)
7.3
(1 ratings)
7.7
(10 ratings)
Configurability
-
(0 ratings)
8.2
(1 ratings)
7.3
(3 ratings)
Ease of integration
-
(0 ratings)
-
(0 ratings)
7.3
(3 ratings)
Product Scalability
10.0
(1 ratings)
9.1
(1 ratings)
8.7
(4 ratings)
Vendor post-sale
-
(0 ratings)
-
(0 ratings)
9.1
(5 ratings)
Vendor pre-sale
-
(0 ratings)
-
(0 ratings)
9.1
(5 ratings)
User Testimonials
Bitdefender GravityZoneMicrosoft Defender for EndpointWatchguard Endpoint Security
Likelihood to Recommend
Bitdefender
Bitdefender had been a great replacement for our previous product - it was painless to make the switch with very few issues. We tested in a VM lab a few different offerings, but Bitdefender was the one that covered everything we required at the time and allowed us to be able to expand the offering simply.
Read full review
Microsoft
Microsoft Defender for Endpoint is easy to deployed across the entire organization. Having a cloud based solution with a single pane of glass to manage all assets is a real no-brainer. Being able to receive immediate alerts when suspicious activity occurs is extremely helpful in keeping risks at a minimum. Microsoft Defender for Endpoint management is also smart enough to not send several alerts when an attack could be hitting multiple targets within a certain time frame or when it's the same attack multiple times. However, be prepared to click through multiple pages all over the site to figure out what happened when an attack occurs.
Read full review
WatchGuard Technologies
I would absolutely recommend Watchguard Endpoint Security to a colleague - as there's only four of us on the team in the entire district. The additional client insights have been invaluable to us. We had, historically, been doing Windows updates A. whenever a device was turned in with issues, or B. each Summer during device turn in. We can now control those updates with this software - pushing Windows patches to necessarily clients with the push of a button. This has saved us COUNTLESS hours of driving or directing staff to update themselves (and then ignoring us). We do have a remote desktop client that we have utilized in the past, but updating during the day is cumbersome for teachers. Watchguard Endpoint Security has now given us more control over our devices - as well as better protection from threats as well.
Read full review
Pros
Bitdefender
  • Once installed, Bitdefender [GravityZone] runs silently in the background with little to no need for user interaction.
  • The cloud-based console provides for easy computer management and deployment.
  • Bitdefender [GravityZone] is extremely flexible, with a policy-based system wherein different profiles can be created (i.e. a policy to deactivate the firewall, a policy to allow for admin control on a machine, etc.) and pushed out to individual computers.
  • Computers can be grouped into different categories, with different policies automatically deployed to each category.
  • Bitdefender [GravityZone] is relatively resource-light and runs well even on lower-end computers.
Read full review
Microsoft
  • One, it's crazy lightweight, so compared to some of the competitors that we also have used with our security services, it's really lightweight and so I don't have a lot of overhead on the system that it's running on.
  • It does really fantastic PowerShell integration.
Read full review
WatchGuard Technologies
  • The protection is fast with unperceivable loss of network speed.
  • Watchguard Endpoint Security is extremely accurate. That is, we never experienced false positives.
  • Something else tht does not get mentioned enough, is we have yet to overwhelm our Firebox 390 - it has kept up with detections!
Read full review
Cons
Bitdefender
  • Who do I ask? This is my chief complaint is once the initial licenses were purchased through Bit Defender, there was no one to contact that could help navigate some of the initial questions I had with regard to specific policies to implement for our file server. The parent web site is, well, hard to navigate when one is trying to "learn" the system.
  • The second issue is in increasing the licenses. It took several days for the parent company (by contact and phone) to inform me that they could not increase the licenses and I would have to go through a private vendor. There was no intent to connect me to a vendor or provide a vendor list until I asked specifically. YET I continue to get email from the parent company reminding me to pay an annual fee for the licenses purchase through the private vendor. The parent company can see the number of licenses yet did not sell them to me.
  • Gravity Zone Dashboard, while excellent for those who have experience, is not particularly intuitive for those who have never used it. There does not seem to be a lot of documentation for those responsible for implementation.
Read full review
Microsoft
  • It would be good to continue to minimize the amount of resources needed during a scan
  • Provide more integration with Outlook to scan attachments with a notification that everything is good
  • Provide a Click to Fix option when listing issues or high-risk problems on systems
Read full review
WatchGuard Technologies
  • EndPoint has an optional feature for automatic and remote software updates on endpoints, a handy option for keeping computers up-to-date and secure. However, it is not used to install new software but only to update it. We believe that this part is instrumental, but it is somewhat incomplete.
  • Another drawback is that some complementary functions to the antivirus, such as the one above, are optional and require a separate subscription.
  • The implementation of EndPoint requires some planning, especially the time required to harden and learn the system. This is not critical and is typical for this type of system, but it is necessary to plan it well.
Read full review
Likelihood to Renew
Bitdefender
It works. I rely heavily on my vendors to provide a product that works, is easy to implement, and that they support. As well as be a decent value for the money
Read full review
Microsoft
Cost add-ons for Security features is nickel and diming the process to keep pace with cybercrime. Limited Education budgets require us to be more pro-active in finding cost-effective measures to protect our devices, staff and students. Defender is a strong, well-featured product that is pricing itself out of the education market
Read full review
WatchGuard Technologies
The ease of use, pricing, support, reliability, and quality of the product. Panda / WatchGuard products are highly rated, priced right and easy to maintain. All of this make it very easy to renew and purchase new licenses for us and our clients.
Read full review
Usability
Bitdefender
On the whole I find the product very easy to use but some features need me to do some digging about in the console menus to find everything. I think if the interface used a bit less jargon and more clear plain language, it would be easier to find how to do things within the console.
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Microsoft
It offers multiple security features and integrates well with Microsoft ecosystems. A workflow for threat detection, investigation, automated remediation, and a centralized dashboard is an added advantage. This application is mainly designed for experienced users; new users may feel challenged.
Read full review
WatchGuard Technologies
Easy and intuitive MSP management portal to manage all of your clients from a single pane of glass. Policies can be pushed down globally or individually based on needs. The client portal allows access to their tenant information and installs only which is nice if you are working with clients who might have an internal person or an IT team that also wants access to things to manage themself.
Read full review
Reliability and Availability
Bitdefender
Yes its very available. The software continues to protect you even if you are offline. It constantly runs in the background and will check for updates again once back online.
Read full review
Microsoft
Microsoft Defender for Endpoint chugs along just fine no matter what we throw at it and what systems it's running on. It doesn't take up a lot of resources either, so that's welcomed.
Read full review
WatchGuard Technologies
The software is 100% managed on a cloud platform that can be managed via an account even if they are not present within the company network where the software is installed, I even always opened the control panel on the browser of my smartphone to monitor the situation.I have never experienced any abnormal software crashes
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Performance
Bitdefender
The console is quite fast and responsive, and once you start to get used to it, it is easy to use and you can see the main dashboard status at a glance. You can then dig deeper into the individual Companies / Endpoint clients and check the status of each. The software itself is not heavy on system resources in each PC.
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Microsoft
Microsoft Defender for Endpoint is easy on memory and resources on clients.
Read full review
WatchGuard Technologies
The only annoyance I complain, if we want to be picky, is the fact of the constant disconnections from the control panel.Every about 4 hours the account logs out even if I set the "remember this device" flag; having said that I have not noticed neither slowdowns nor conflicts with other software
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Support Rating
Bitdefender
Support is an area Bitdefender has always struggled with. While their products work great, the GravityZone dashboard is very technical in nature. If you aren't IT inclined, it could be difficult to setup. While most times support is helpful, we tend to work with them over email because of their very thick accent, they are hard to understand over the phone.
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Microsoft
The first time I tried to onboard my macOS endpoints to MDE I struggled for quite a bit. I had to reach out to Microsoft's MDE support team. The tech was very helpful in walking me through the steps during a screen share session
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WatchGuard Technologies
I gave it a 10 because I compare it to air conditioning. I need it to work every day, 24/7. I need it to be reliable and not something that requires a ton of interaction from staff to make sure it works every day. In addition, I should be able to run other things at my house when the AC is on. Panda fits that description.
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In-Person Training
Bitdefender
The trainer went through everything in the console an showed me what each setting did. If I had any questions on how to do something, he showed me where to go and how to do it. The trainer was very helpful and knowledgeable, and also professional and patient. Highly recommended.
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Microsoft
No answers on this topic
WatchGuard Technologies
Trainer was excellent, knew this product in-depth.
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Online Training
Bitdefender
The trainer went through everything in the console an showed me what each setting did. If I had any questions on how to do something, he showed me where to go and how to do it. The trainer was very helpful and knowledgeable, and also professional and patient. Highly recommended.
Read full review
Microsoft
No answers on this topic
WatchGuard Technologies
The training was very helpful. It demonstrated how to configure the service for initial install, items to monitor, and how to set up for ongoing protection. Hands on training is more helpful but this is a good starting point
Read full review
Implementation Rating
Bitdefender
No answers on this topic
Microsoft
Deployment was handled by our team here and everything went pretty smoothly. We did have a few hiccups in our test group, but that only took a bit to get ironed out.
Read full review
WatchGuard Technologies
Implementation shouldn't present any problems in standard office environments. In environments with development teams, however, caution is needed. If zero trust is enabled, mechanisms must be in place to ensure that internal software isn't classified as a false positive (software certificate, exception folder, etc.)
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Alternatives Considered
Bitdefender
We were a Kaspersky shop for years. Kaspersky was a resource hog and it didn't even block half of what was thrown at it. We had more outbreaks and more end-user complaints in a year of Kaspersky then we have had in almost three years of Bitdefender.
Read full review
Microsoft
Defender is far easier to deploy and manage than Sophos and tends to work without as many issues. The threat assessment portal provides an in-depth view of the organization's security posture, whereas Sophos only shows the patching status of the PCs. We did need Intune to get many of the control features (disabling USB drives) that Sophos offered out of the box.
Read full review
WatchGuard Technologies
We prefer to maintain loyalty with a brand that really delivers what it promises. Our focus is to bring customers who have other solutions to Watchguard's base, however some companies have their own IT department and already work with other tools. Preferimos Fidelizar com uma marca que realmente entreg o que promente. Nosso foco é trazer os clientes que possuem outras soluções para base da Watchguard, contudo algumas empresas possuem departamento de TI próprio e já atuam com outras ferramentas.
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Scalability
Bitdefender
I give it this rating because one you have the console running, you can add or remove whole companies, add computer endpoints (and remove them), and easily create and deploy endpoint packages to the machines that need the software. Once installed, the software starts to report back to the Bitdefender servers and the number of active licences is then seen and billed.
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Microsoft
Microsoft Defender for Endpoint is easily scaled from small orgs to giant enterprises.
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WatchGuard Technologies
With the implementation of watchguard (at the beginning Panda Endpoint, but it is the same) I was able to insert in the control panel all the unauthorized software previously installed by colleagues without any authorization from the various department heads.Now any licensed software goes into lockdown and can be unlocked from the control panel
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Return on Investment
Bitdefender
  • The ROI for Bitdefender is hard to quantify except that it requires very little maintenance time from our staff.
  • We've spent no time troubleshooting user complaints or issues from users, so it has been a big time-saver over our previously used anti-malware software.
  • Bitdefender's customer service is usually pretty good and also very responsive, so I don't have to wait by the phone or to keep checking email to resolve a problem--although our issues have been mostly informational and not a problem with functionality.
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Microsoft
  • Reduced incidents of security breaches lead to lower remediation costs and avoid potential financial losses and reputational damage.
  • Reduces the need for additional third-party security solutions and training, thereby lowering overall security management costs.
  • Increased efficiency and productivity of IT staff lead to better allocation of resources and cost savings.
  • Reduces the risk of fines and sanctions associated with non-compliance, ensuring business continuity and protecting revenue.
Read full review
WatchGuard Technologies
  • By committing to go all in on Watchguard Advanced EPDR across our whole client base, we maximized our price position - enabling us to offer the best endpoint security at a price better than what lesser competitive products cost.
  • Leveraging Watchguard Endpoint Security as part of our unified platform strategy provides better integrated security, managed through Watchguard's cloud architecture. This significantly reduces our cost to deploy, manage, and support our client's. Our improved security offering, better delivery, and stronger price position has helped us achieve 56% growth in our managed services business over the past 18-months.
  • Organizations that have disparate cyber security products often require specialists for each solution in their stack. Watchguard provides outstanding training resources that equip our entire technical staff - significantly improving our service delivery while lowering our overall cost of business.
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ScreenShots

Microsoft Defender for Endpoint Screenshots

Screenshot of blocked activitiesScreenshot of Detects & respondsScreenshot of discovers vulnerabilityScreenshot of Eliminates blind spotsScreenshot of Risk management

Watchguard Endpoint Security Screenshots

Screenshot of Main dashboardScreenshot of PUPs activityScreenshot of IoAs Panel- Threat Hunting ServiceScreenshot of Service provider-TrialsScreenshot of Endpoint Risks DashboardScreenshot of Program Blocked By Advanced Security Policies