Bloomfire vs. Pigeon Messengr

Ad testing:

• PTS: needed to bring a new senior marketing team member up to speed on how we got to our current TV campaign
• Solution: Series featuring consumer insights, why specific spokesperson, agency brief, the entire creative process - scrips, animatics, rough cuts, feedback, and testing at each step. Including the actual creative from each step.
• Total time to build: 1 hour

Concept testing:

• PTS: things get lost, findable but version control
• Solution: everything in one placeConcepts, testing, IHUTs, verbatims, videos with transcripts. Reduces the possibility of missing something, helps with any builds (reuse), but gives us a the chance to dig deeper. Example: search on terms like "indulgent", or "crispy" or "share" much faster
• Total time to build: 1 hour

Incentivized

Pigeon Messengr functions well as a general communication tool. In my experience, the only area it is not well suited for is transferring documents with specialized file formats. I also am not aware of what its auditability is like, but we are using it so it must be there.

• Quickly reach out to whatever employee segment you want to reach by posting a topic and it will send a notification to everyone in that group with a link to the posting.
• Bloomfire saves all of the previous posts so in your free time you can go to the site, and explore the various range of topics others have posted. The information on there will only be as good as the person posting it, but it will be people within your company and industry posting it. So it will always be helpful.
• Bloomfire is a place to be noticed by your peers. Have a great topic you want to express, my company allows all to post there as long as we keep it professional. So you can share your ideas or experiences in a safe and productive manner. But we do have some fun on there too!

Incentivized

• Notifications - I can minimize the window while I'm working and new messages will pop up on my screen so I don't have to remember to check the channel.
• Statuses - we always put up a status of what we're working on, I like how you can hover over user names and it will show you their statuses.
• Overall look - I don't know if my company chose the color scheme but it's really sharp. Also love that I can use Dark Mode, easier on my eyes for sure!

• I would recommend adding a feature to combine different posts/series by job title (so in addition to the Revenue Ops category, there could be a structured walkthrough for Revenue Manager).
• Live Q+A sessions for group onboarding initiatives.
• Ability to label bookmarks by priority/job type.

Incentivized

• Sometimes a message will get broken up and I am unable to view it all at once.
• It would be nice if it had a way to select a message as being unread. I like to leave messages unread as reminders but sometimes need to just read them first.
• It won't allow me to upload a picture because it has to be of a very small size. Would be more personal if I could use a picture on my profile.

Most likely we will renew, our team needs a refresher on possible opportunities to advance our usage and learning of opportunities to move this answer to a 10, can't live without it.

Incentivized

Bloomfire is an easy-to-use platform for posting information and asking questions of my peers. It also has a user-friendly search capability. Yet like any other CMS, the secret to success rests in such items as the ability to use metadata to tag content or posts, and Bloomfire provides a wide range of options to make posting content and subsequently searching for it.

Incentivized

I've never had it be not available.

Occasionally, files can take forever to upload and download, and the calendar integrations also don't work sometimes.

I have not needed to pose questions to the support team yet, as it is a very simple piece of software to use, however, its help documents and the bot ready to answer questions let me know I am in good hands. The help center could load a little quicker, but that's my only complaint.

Incentivized

I like Bloomfire because it is more concise with the work I do whereas Google search engine would provide broader information. It has just been so user-friendly, and easier to use [than] I could have imagined. I would use this program over any other that I have tried in the past.

Incentivized

Pigeon Messengr has everything in one, although there are some things that could be improved, what product doesn't? I prefer it over some of the other platforms because it is more organized for our business needs and communications, and it has several updates a month to make sure everything is working properly.

I have not noticed any issues for a company of about 400 employees. I imagine the channel functionality would enable fairly unlimited scaling.

• Feedback from users in being able to perform transactions for members has greatly improved.
• There has been an increase in engagement of material presented in posts by learners in training classes.
• Reps and agents say they feel confident they can easily locate information if ever there is a need on the front line.

Incentivized

• Positive - less time wasted on emails
• Positive - less expensive than having a chat tool and a video tool (and phones!)
• Negative - sometimes tone is hard to convey in text, and this has led to a couple of misunderstandings