Bloomfire vs. Sococo

Ad testing:

• PTS: needed to bring a new senior marketing team member up to speed on how we got to our current TV campaign
• Solution: Series featuring consumer insights, why specific spokesperson, agency brief, the entire creative process - scrips, animatics, rough cuts, feedback, and testing at each step. Including the actual creative from each step.
• Total time to build: 1 hour

Concept testing:

• PTS: things get lost, findable but version control
• Solution: everything in one placeConcepts, testing, IHUTs, verbatims, videos with transcripts. Reduces the possibility of missing something, helps with any builds (reuse), but gives us a the chance to dig deeper. Example: search on terms like "indulgent", or "crispy" or "share" much faster
• Total time to build: 1 hour

Incentivized

We tried Sococo as means of gamifying a natively remote office. It does the job but the tool suffers from a lack of integrations. You will run out of free minutes very quickly and the additional charges are too high to make business sense.

• Quickly reach out to whatever employee segment you want to reach by posting a topic and it will send a notification to everyone in that group with a link to the posting.
• Bloomfire saves all of the previous posts so in your free time you can go to the site, and explore the various range of topics others have posted. The information on there will only be as good as the person posting it, but it will be people within your company and industry posting it. So it will always be helpful.
• Bloomfire is a place to be noticed by your peers. Have a great topic you want to express, my company allows all to post there as long as we keep it professional. So you can share your ideas or experiences in a safe and productive manner. But we do have some fun on there too!

Incentivized

• Visual layout - the virtual office visible was very helpful because it made the organization feel closer and as a whole, much more connected. Further, you can group departments in your layout, so it gave a good visual understanding of who was part of each 'department/team.'
• Sound - the sound quality was good overall in meetings, and I liked the realistic sounds for opening and closing an office, etc. It allowed for a real office feel, and this is especially important since a lot of companies offer the option to work from home now - this removes the 'disconnect' that usually exists when working from home.
• Communication options - it allowed for multiple ways to communicate and places to communicate - i.e., in the auditorium, lunchroom, conference room, or a smaller room. Very realistic and a variety in that sense.

Incentivized

• I would recommend adding a feature to combine different posts/series by job title (so in addition to the Revenue Ops category, there could be a structured walkthrough for Revenue Manager).
• Live Q+A sessions for group onboarding initiatives.
• Ability to label bookmarks by priority/job type.

Incentivized

• It would be great if it supported other major browsers. Not everyone has Chrome installed.
• The ongoing subscription cost is difficult to justify. This is the only reason we stopped using it.

Incentivized

Most likely we will renew, our team needs a refresher on possible opportunities to advance our usage and learning of opportunities to move this answer to a 10, can't live without it.

Incentivized

Bloomfire is an easy-to-use platform for posting information and asking questions of my peers. It also has a user-friendly search capability. Yet like any other CMS, the secret to success rests in such items as the ability to use metadata to tag content or posts, and Bloomfire provides a wide range of options to make posting content and subsequently searching for it.

Incentivized

It was easy to use but still needs lots of improvement to collaborate with other tools

Incentivized

I have not needed to pose questions to the support team yet, as it is a very simple piece of software to use, however, its help documents and the bot ready to answer questions let me know I am in good hands. The help center could load a little quicker, but that's my only complaint.

Incentivized

Sococo didn't seem to have a strong support line. In comparison to other products, such as Microsoft Teams, it did not regularly check in with us. There should be opportunities to give feedback on the quality of the program periodically and if we had any issues. Sometimes, Sococo would crash, and we would 'restart it' but not know why it happened.

Incentivized

I like Bloomfire because it is more concise with the work I do whereas Google search engine would provide broader information. It has just been so user-friendly, and easier to use [than] I could have imagined. I would use this program over any other that I have tried in the past.

Incentivized

I prefer Sococo over Lync/Skype for a few reasons. I feel the user interface is slicker, better voice clarity, easier to hop between calls. And, all call members can go to a common chat room on their own accord instead of one person trying to invite everybody. I also feel that it's easier to share one's screen and swap between different shared screens with Sococo.

Incentivized

• Feedback from users in being able to perform transactions for members has greatly improved.
• There has been an increase in engagement of material presented in posts by learners in training classes.
• Reps and agents say they feel confident they can easily locate information if ever there is a need on the front line.

Incentivized

• Morning meetings are much simpler with sococo than without. Small powwows with coworkers to work out little bugs are also a lot more enticing since setup is essentially nonexistent.
• It might be argued that the cost of sococo isn't worth the benefits of simplicity and ease of use.

Incentivized