Bloomfire vs. Storylane vs. Walnut

Ad testing:

• PTS: needed to bring a new senior marketing team member up to speed on how we got to our current TV campaign
• Solution: Series featuring consumer insights, why specific spokesperson, agency brief, the entire creative process - scrips, animatics, rough cuts, feedback, and testing at each step. Including the actual creative from each step.
• Total time to build: 1 hour

Concept testing:

• PTS: things get lost, findable but version control
• Solution: everything in one placeConcepts, testing, IHUTs, verbatims, videos with transcripts. Reduces the possibility of missing something, helps with any builds (reuse), but gives us a the chance to dig deeper. Example: search on terms like "indulgent", or "crispy" or "share" much faster
• Total time to build: 1 hour

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If you are looking to make simple, guided demos to easily demonstrate product UI and workflows, Storylane is a great choice. You need to be ready to invest a lot more heavily if you'd like to provide a sandbox experience that will allow users to navigate around the whole UI with full linking and interactive onscreen elements.

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Great for SaaS companies looking to demo their products. We use it on sales calls and send it afterward. It can also be used before booking demos to show to potential customers, or by customer success to create a self-guided tour of a product. The customization options are great, as is the ease of creating demos.

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• Quickly reach out to whatever employee segment you want to reach by posting a topic and it will send a notification to everyone in that group with a link to the posting.
• Bloomfire saves all of the previous posts so in your free time you can go to the site, and explore the various range of topics others have posted. The information on there will only be as good as the person posting it, but it will be people within your company and industry posting it. So it will always be helpful.
• Bloomfire is a place to be noticed by your peers. Have a great topic you want to express, my company allows all to post there as long as we keep it professional. So you can share your ideas or experiences in a safe and productive manner. But we do have some fun on there too!

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• Allows you to easily grab the visual assets to create a walk through.
• The analytics that are integrated give you a very specific view of engagement.
• Even the most complex web pages can be saved in Storylane, definitely a robust engine.

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• Relatively easy to create demos
• Analytics
• Sharing

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• I would recommend adding a feature to combine different posts/series by job title (so in addition to the Revenue Ops category, there could be a structured walkthrough for Revenue Manager).
• Live Q+A sessions for group onboarding initiatives.
• Ability to label bookmarks by priority/job type.

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• It's not intuitive when I want to modify some of the text in the boxes
• It's difficult when I wanted to copy a slide from one demo and drop it into another demo. It's never worked properly and this seems like it should be a relatively easy technical lift to offer - also it doesn't say that it won't work, it just simply made a mess of my slides.

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• Some of the UX around the demo creation is still a bit janky. For example, your work does not save automatically - you need to be constantly saving it or all your work will be lost.
• The organization of all of the demos is improving, but things still get lost.
• Ideally it would be easier to replace certain attributes in bulk.

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Most likely we will renew, our team needs a refresher on possible opportunities to advance our usage and learning of opportunities to move this answer to a 10, can't live without it.

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Bloomfire is an easy-to-use platform for posting information and asking questions of my peers. It also has a user-friendly search capability. Yet like any other CMS, the secret to success rests in such items as the ability to use metadata to tag content or posts, and Bloomfire provides a wide range of options to make posting content and subsequently searching for it.

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It is fairly easy to use the Product demo builder. There's nothing complex on the platform. I feel like there's so much room to add complexity to the product, as it's too easy to use at the moment. More functionalities bring more complexity. So, currently, I would say Storylane is pretty easy to use without any prior training.

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I have not needed to pose questions to the support team yet, as it is a very simple piece of software to use, however, its help documents and the bot ready to answer questions let me know I am in good hands. The help center could load a little quicker, but that's my only complaint.

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I like Bloomfire because it is more concise with the work I do whereas Google search engine would provide broader information. It has just been so user-friendly, and easier to use [than] I could have imagined. I would use this program over any other that I have tried in the past.

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The demo done by the team was brilliant and they were able to get us trial access immediately. Their gtm team was also able to accommodate our request on pricing and contract terms which really made us incline heavily towards Storylane. The product also was very well built and we didn’t need to look actively at competitors.

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Previously we created clickable demos in InDesign and XD. While clickable, they were nowhere near as realistic as Walnut, they lacked analytics, couldn't be customized, and they needed a designer to keep them updated. With Walnut, we can also add or remove features in a demo depending on what the customers' needs are.

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• Feedback from users in being able to perform transactions for members has greatly improved.
• There has been an increase in engagement of material presented in posts by learners in training classes.
• Reps and agents say they feel confident they can easily locate information if ever there is a need on the front line.

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• I cannot attest to the ROI as I created Storylanes for my company shortly before making a career change. I anticipate that it will shorten the sales cycle as it will help champions convince decision makers who were not present during a live demo.

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• Previously, our demos were often out of date. This led to less satisfied customers buying things that weren't quite what we had. Customers now have a better idea of what to expect.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info