Bloomfire vs. Zoho Tables

Ad testing:

• PTS: needed to bring a new senior marketing team member up to speed on how we got to our current TV campaign
• Solution: Series featuring consumer insights, why specific spokesperson, agency brief, the entire creative process - scrips, animatics, rough cuts, feedback, and testing at each step. Including the actual creative from each step.
• Total time to build: 1 hour

Concept testing:

• PTS: things get lost, findable but version control
• Solution: everything in one placeConcepts, testing, IHUTs, verbatims, videos with transcripts. Reduces the possibility of missing something, helps with any builds (reuse), but gives us a the chance to dig deeper. Example: search on terms like "indulgent", or "crispy" or "share" much faster
• Total time to build: 1 hour

Incentivized

Zoho Tables has been great! I have outlined many of my descriptions in my previous answers. It works great for many things, and could do with just a bit more refinement in the ability to customize what it can turn into. However, the best part of Zoho Tables is the simplicity of its original "blank" state. With the right pre-made User-defined automations for primary zoho apps such as projects and CRM, this would become our commonly used tool as a central hub for all our operations.

• Quickly reach out to whatever employee segment you want to reach by posting a topic and it will send a notification to everyone in that group with a link to the posting.
• Bloomfire saves all of the previous posts so in your free time you can go to the site, and explore the various range of topics others have posted. The information on there will only be as good as the person posting it, but it will be people within your company and industry posting it. So it will always be helpful.
• Bloomfire is a place to be noticed by your peers. Have a great topic you want to express, my company allows all to post there as long as we keep it professional. So you can share your ideas or experiences in a safe and productive manner. But we do have some fun on there too!

Incentivized

• Seamless integration across Zoho platforms
• Highly configurable
• Easy integration with other data sources

Incentivized

• I would recommend adding a feature to combine different posts/series by job title (so in addition to the Revenue Ops category, there could be a structured walkthrough for Revenue Manager).
• Live Q+A sessions for group onboarding initiatives.
• Ability to label bookmarks by priority/job type.

Incentivized

• Ability to create subgroups in a simple fashion in the Zoho Tables. That allows for drop downs. Does not change the formatting of any cells unless specifically addressed by user. But a light column is added at the start of the table with a button to dropdown each row.
• Ability to fill a cell with color without reason or specific selection of field options, add an option for a simple color bucket fill.
• It would be great to have an efficient way of updating tasks, projects, etc all on one table easily set up by the user! (Ie. When column "Next Action" equals "Add Task to Project 1" without using deluge)
• The best pre-made automations for Zoho Tables would be with all {} being user defined selections:
• - Update {Selected Task Field} on {Task} when {Column}...
• - When {Row} on table is created or edited: Add {Column} as a Task on {Project} in {Task List} then map {Related Table Columns} to {Project Columns}

Most likely we will renew, our team needs a refresher on possible opportunities to advance our usage and learning of opportunities to move this answer to a 10, can't live without it.

Incentivized

Bloomfire is an easy-to-use platform for posting information and asking questions of my peers. It also has a user-friendly search capability. Yet like any other CMS, the secret to success rests in such items as the ability to use metadata to tag content or posts, and Bloomfire provides a wide range of options to make posting content and subsequently searching for it.

Incentivized

Simple to use and as a Zoho user, for over a year, I had no issues whatsoever implementing tables almost within minutes to replace Airtable and other databases that were being used as intermediaries, without the automation. Highly recommend (note: in very early stages of testing)

Incentivized

I have not needed to pose questions to the support team yet, as it is a very simple piece of software to use, however, its help documents and the bot ready to answer questions let me know I am in good hands. The help center could load a little quicker, but that's my only complaint.

Incentivized

I like Bloomfire because it is more concise with the work I do whereas Google search engine would provide broader information. It has just been so user-friendly, and easier to use [than] I could have imagined. I would use this program over any other that I have tried in the past.

Incentivized

Zoho Projects is great for it's intended use to track and manage projects, and the CRM is also great for it's intended use. However, when you are managing operations, everything essentially "ties" together when you are needing to make next decisions. This really comes into play for meetings, and to do lists, etc. Sometimes, all of the detail does not matter when you are trying to operate efficiently. For example, during a meeting, many times we will review KPIs (comes from CRM but in Analytics), then projects, and then general topics. At all points throughout the meeting, tasks are coming up which need to be added, etc. All range vastly resulting in a lot of different places. With Zoho Tables, I am basically working on a blank canvas of cells that can pull data from where I need it too and the more user friendly the ability to set up automations and workflows to be a central hub/home base type tool, the better it would be!

• Feedback from users in being able to perform transactions for members has greatly improved.
• There has been an increase in engagement of material presented in posts by learners in training classes.
• Reps and agents say they feel confident they can easily locate information if ever there is a need on the front line.

Incentivized

• I have not had much ROI on this specific tool just yet. But I do foresee the ability to streamline a lot of our operations as we are beginning to scale.