Bloomreach

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bloomreach
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Bloomreach personalizes the customer experience for brands around the world. Loomi AI, its agentic platform, understands customers in context — then tailors their experience in real time. Connected to applications at every touchpoint, Loomi AI brings personalization to life across email, web,…N/A
Pricing
Bloomreach
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Bloomreach
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeOptional
Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.
More Pricing Information
Community Pulse
Bloomreach
Considered Both Products
Bloomreach
Chose Bloomreach
Bloomreach provides a better overview of all of the systems that we use
Chose Bloomreach
A leader and very customisable solution
Chose Bloomreach
Much stronger and more relevant results.
Chose Bloomreach
We selected Bloomreach Engagement as it was a dashboard that we could use without being a developer.
Chose Bloomreach
Bloomreach has been around in this company since 2016 and will still be. It has become the core concept repository / library. Other alternatives that have been considered in the part were discarded because with our current platform we have quick delivery, good performance and a …
Chose Bloomreach
Bloomreach is robust product that benefits from steady investment and some good experience. It lacks some of the latest automations and has a cost structure that is hard to manage and monitor. It is not user friendly but does accomplish most of the tasks we want to complete …
Chose Bloomreach
Not just an email platform. Bloomreach - The Agentic Platform for Personalization offer much much more in terms of how to target customers both on and offline. With endless ways to set up customer journeys and serve to customers. Making it a crucial part of our business and how …
Chose Bloomreach
Back then it was more advanced solution than Emarsys and far more cheaper and easier to work on that Salesforce offers. Basically, what I understood then, We would need to buy 2 different solution from Salesforce to be comparable to bloomreach.
Chose Bloomreach
Bloomreach is the first true CDP that integrates all customer data that I have used, but previously I have used other CRM/email marketing tools as outlined above. We chose Bloomreach because of its ability to work with so much complex offline data, and the ability to create …
Chose Bloomreach
We selected Bloomreach - The Agentic Platform for Personalization because it offers a powerful combination of automation, personalisation and analytics all within one platform.
Chose Bloomreach
Bloomreach is truly our love brand—there’s simply no real comparison. It stands out as the best personalization and marketing automation tool I have ever worked with. What really sets it apart is the combination of powerful AI capabilities, a highly intuitive interface, and the …
Chose Bloomreach
Easier to use, more advanced & better for cross channel marketing.
Chose Bloomreach
There is a lot more capability with Bloomreach - The Agentic Platform for Personalization.
Chose Bloomreach
Bloomreach Commerce Experience Cloud is a great tool if you're in the B2C business and has a lot of different functionality to target a bigger database.
Chose Bloomreach
Bloomreach [Engagement] has better functionalities and options compared to [Emarsys]. Despite being more expensive, some options like push notifications, web layers, and automated programs work better in Bloomreach [Engagement]. Also, Exponea Academy is a very good tool to help …
Chose Bloomreach
Bloomreach has it all in one package - and for retailers with many products and many markets you'll find that Bloomreach makes it easy to get an overview over performance for each country, and the email editor is a great tool for multi-language customers. Especially the newest …
Chose Bloomreach
Way more user-friendly, feature-heavy and fitting into our overall business and customer goals.
Chose Bloomreach
Bloomreach offers much more flexibility and automation. Other ESPs may be fine for sending campaigns but Bloomreach allows me to build entire customer journeys with dynamic content, advanced segmentation, multi-language, testing, all in one place. It's also far more visual and …
Chose Bloomreach
The support was much stronger and the sales process far more straightforward.

We moved from Emarsys which was a poor platform
Chose Bloomreach
Each one has its good and bad things. The change to Bloomreach was made because of its supposed ease of use in our case and it has been a success, but it is not perfect for us since for that something very specific would be necessary, as if you were ours.
Chose Bloomreach
From working almost 4 years with Klaviyo we started noticing many discrepancies on the analytics side, and also on the user experience we were providing with the product recommendations that did not performed the way we expected. Bloomreach - The Agentic Platform for …
Features
Bloomreach
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bloomreach
8.3
98 Ratings
8% above category average
WYSIWYG email editor8.585 Ratings
Dynamic content8.794 Ratings
Ability to test dynamic content8.293 Ratings
Landing pages6.854 Ratings
A/B testing8.894 Ratings
Mobile optimization9.185 Ratings
Email deliverability reporting9.196 Ratings
List management8.081 Ratings
Triggered drip sequences8.070 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bloomreach
7.7
79 Ratings
1% below category average
Lead nurturing automation7.968 Ratings
Lead scoring and grading8.162 Ratings
Data quality management8.274 Ratings
Automated sales alerts and tasks6.943 Ratings
Lead segmentation and distribution7.31 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bloomreach
7.3
72 Ratings
1% below category average
Calendaring7.066 Ratings
Event/webinar marketing7.550 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Bloomreach
7.5
54 Ratings
2% above category average
Social sharing and campaigns7.146 Ratings
Social profile integration7.937 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bloomreach
8.2
97 Ratings
11% above category average
Dashboards7.897 Ratings
Standard reports8.393 Ratings
Custom reports8.593 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bloomreach
8.2
124 Ratings
9% above category average
API8.6118 Ratings
Role-based workflow & approvals8.777 Ratings
Customizability8.787 Ratings
Integration with Salesforce.com7.512 Ratings
Integration with Microsoft Dynamics CRM7.812 Ratings
Integration with SugarCRM7.89 Ratings
Third-party software integrations7.761 Ratings
User Ratings
Bloomreach
Likelihood to Recommend
9.2
(186 ratings)
Likelihood to Renew
9.1
(11 ratings)
Usability
8.6
(54 ratings)
Availability
7.5
(21 ratings)
Performance
7.9
(20 ratings)
Support Rating
8.5
(149 ratings)
In-Person Training
8.4
(2 ratings)
Online Training
9.1
(2 ratings)
Implementation Rating
7.2
(4 ratings)
Configurability
8.6
(2 ratings)
Ease of integration
8.8
(2 ratings)
Product Scalability
8.1
(21 ratings)
Vendor post-sale
9.1
(2 ratings)
Vendor pre-sale
7.9
(2 ratings)
User Testimonials
Bloomreach
Likelihood to Recommend
Bloomreach
They've just been a great partner to work with. They put forth 100% when bringing platforms to the merchant and were highly prepared and knowledgeable during the sales cycle and implementation, and remained very connected post-implementation to ensure client success with the platform. Their CEO is always eager to sit down, talk shop, and listen to clients' needs, and you can tell from his enthusiasm that he cares about making this company the best in class.
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Pros
Bloomreach
  • The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
  • The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
  • The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.
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Cons
Bloomreach
  • Improve introduction to Bloomreach-specific terminology such as running aggregates. These are really powerful but can be difficult to understand
  • Introduce more options for report exporting - it would be good to be able to schedule reports to send to different email addresses
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Likelihood to Renew
Bloomreach
We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.
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Usability
Bloomreach
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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Reliability and Availability
Bloomreach
The platform is generally reliable - major outages are rare and most day-to-day campaign operations run without interruption. Where it dips: occasional slowdowns in the analytics dashboard during peak loads, and sometimes scenario executions get delayed without clear explanation. The real-time event processing is mostly solids. Overall uptime is strong - it is not something that keeps me up at night, but it is not flawless either.
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Performance
Bloomreach
Performance in Bloomreach Content is quite good but you need to be ready. Your implementation should follow all the good practices (avoid crazy patterns) and the environment setup should be the right one. With all that, Bloomreach's performance is quite solid. Our usage makes use of complex queries and most of them are really quick. Only when you need something really complex and you aggregate queries that should be separated you would get slower results (but then again, that is not a good practice for any platform).
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Support Rating
Bloomreach
The project team consistently delivers excellent collaboration and is always available whenever assistance is needed. Their responsiveness and commitment make working together smooth and efficient. Bloomreach support, which is included for free in the platform, can also be quite useful, especially for quick clarifications. However, the quality and speed of their responses can sometimes vary, depending on the issue.
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In-Person Training
Bloomreach
The Training was awesome
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Online Training
Bloomreach
very informative and patient
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Implementation Rating
Bloomreach
All the deployments were done on time
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Alternatives Considered
Bloomreach
Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.
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Scalability
Bloomreach
there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
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Return on Investment
Bloomreach
  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
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ScreenShots

Bloomreach Screenshots

Screenshot of Funnels that simplify targeting.Screenshot of Retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testing.Screenshot of The drag and drop campaign editor.Screenshot of The WYSIWYG Email editor & Fully customisable Email templates.Screenshot of The CRM with 360° customer behaviour history.