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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bloomreach

    Score9.2 out of 10
    Mid-Size Companies (51-1,000 employees)
    Bloomreach personalizes the customer experience for brands around the world. Loomi AI, its agentic platform, understands customers in context — then tailors their experience in real time. Connected to applications at every touchpoint, Loomi AI brings personalization to life across email, web,…N/A

    Percussion CMS

    Score8.6 out of 10
    N/APercussion Software's content management system is used by higher education, government agencies, and business organizations - SMB to Enterprise. Marketers use Percussion CMS to create, publish, and share multi-channel content.N/A
    Pricing
    BloomreachPercussion CMS
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BloomreachPercussion CMS
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.—
    More Pricing Information
    Community Pulse
    BloomreachPercussion CMS
    Considered Both Products
    Bloomreach
    No answer on this topic
    Percussion Software
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    172 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    134 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    172 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    107 Answers
    No answers on this topic
    Implementation went as expected
    91%
    Implementation went as expected
    117 Answers
    No answers on this topic
    Features
    BloomreachPercussion CMS
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Bloomreach and Percussion CMS
    Feature
    Bloomreach
    8.3
    105 Ratings
    7% above category average
    Percussion CMS
    -
    Ratings
    WYSIWYG email editor8.592 Ratings00 Ratings
    Dynamic content8.7101 Ratings00 Ratings
    Ability to test dynamic content8.2100 Ratings00 Ratings
    Landing pages6.857 Ratings00 Ratings
    A/B testing8.9101 Ratings00 Ratings
    Mobile optimization9.192 Ratings00 Ratings
    Email deliverability reporting9.1102 Ratings00 Ratings
    List management8.087 Ratings00 Ratings
    Triggered drip sequences7.777 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Bloomreach and Percussion CMS
    Feature
    Bloomreach
    7.7
    85 Ratings
    3% below category average
    Percussion CMS
    -
    Ratings
    Lead nurturing automation7.873 Ratings00 Ratings
    Lead scoring and grading8.067 Ratings00 Ratings
    Data quality management8.479 Ratings00 Ratings
    Automated sales alerts and tasks6.848 Ratings00 Ratings
    Lead segmentation and distribution7.66 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Bloomreach and Percussion CMS
    Feature
    Bloomreach
    7.1
    78 Ratings
    6% below category average
    Percussion CMS
    -
    Ratings
    Calendaring6.871 Ratings00 Ratings
    Event/webinar marketing7.455 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Bloomreach and Percussion CMS
    Feature
    Bloomreach
    7.4
    55 Ratings
    2% below category average
    Percussion CMS
    -
    Ratings
    Social sharing and campaigns7.047 Ratings00 Ratings
    Social profile integration7.838 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Bloomreach and Percussion CMS
    Feature
    Bloomreach
    8.3
    104 Ratings
    11% above category average
    Percussion CMS
    -
    Ratings
    Dashboards7.9104 Ratings00 Ratings
    Standard reports8.4100 Ratings00 Ratings
    Custom reports8.5100 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Bloomreach and Percussion CMS
    Feature
    Bloomreach
    8.1
    130 Ratings
    7% above category average
    Percussion CMS
    1.0
    1 Ratings
    155% below category average
    API8.7124 Ratings00 Ratings
    Role-based workflow & approvals8.681 Ratings00 Ratings
    Customizability8.893 Ratings00 Ratings
    Integration with Salesforce.com7.113 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.613 Ratings00 Ratings
    Integration with SugarCRM7.510 Ratings00 Ratings
    Third-party software integrations7.667 Ratings00 Ratings
    Internationalization / multi-language00 Ratings1.01 Ratings
    Security
    Comparison of Security features of Bloomreach and Percussion CMS
    Feature
    Bloomreach
    -
    Ratings
    Percussion CMS
    3.0
    1 Ratings
    93% below category average
    Role-based user permissions00 Ratings3.01 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Bloomreach and Percussion CMS
    Feature
    Bloomreach
    -
    Ratings
    Percussion CMS
    3.0
    1 Ratings
    89% below category average
    WYSIWYG editor00 Ratings6.01 Ratings
    Code quality / cleanliness00 Ratings3.01 Ratings
    Admin section00 Ratings2.01 Ratings
    Page templates00 Ratings1.01 Ratings
    Publishing workflow00 Ratings5.01 Ratings
    Form generator00 Ratings1.01 Ratings
    Web Content Management
    Comparison of Web Content Management features of Bloomreach and Percussion CMS
    Feature
    Bloomreach
    -
    Ratings
    Percussion CMS
    1.6
    1 Ratings
    130% below category average
    Content taxonomy00 Ratings1.01 Ratings
    SEO support00 Ratings1.01 Ratings
    Bulk management00 Ratings3.01 Ratings
    Availability / breadth of extensions00 Ratings1.01 Ratings
    Community / comment management00 Ratings2.01 Ratings
    Best Alternatives
    BloomreachPercussion CMS
    Small Businesses
    Vbout
    Score9.9 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    GetResponse
    Score8.5 out of 10
    Square Online
    Score7.8 out of 10
    Enterprises
    Iterable
    Score8.1 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BloomreachPercussion CMS
    Likelihood to Recommend
    9.2
    (193 ratings)
    2.0
    (1 ratings)
    Likelihood to Renew
    8.6
    (12 ratings)
    -
    (0 ratings)
    Usability
    8.6
    (54 ratings)
    -
    (0 ratings)
    Availability
    7.5
    (22 ratings)
    -
    (0 ratings)
    Performance
    7.8
    (21 ratings)
    -
    (0 ratings)
    Bloomreach Customer Support
    8.0
    (17 ratings)
    -
    (0 ratings)
    Support Rating
    8.5
    (156 ratings)
    -
    (0 ratings)
    In-Person Training
    8.4
    (2 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.2
    (4 ratings)
    -
    (0 ratings)
    Configurability
    8.6
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.8
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (22 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.9
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BloomreachPercussion CMS
    Likelihood to Recommend
    Bloomreach
    They've just been a great partner to work with. They put forth 100% when bringing platforms to the merchant and were highly prepared and knowledgeable during the sales cycle and implementation, and remained very connected post-implementation to ensure client success with the platform. Their CEO is always eager to sit down, talk shop, and listen to clients' needs, and you can tell from his enthusiasm that he cares about making this company the best in class.
    Incentivized
    Read full review
    Percussion Software
    Best suited for large organizations where everyone knows how to deal with Java in an increasingly Java unfriendly world. Said organization should be willing to pay a huge price for a piece of dinosaur technology
    Incentivized
    Read full review
    Pros
    Bloomreach
    • The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
    • The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
    • The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.
    Incentivized
    Read full review
    Percussion Software
    • Separate CMS environment publishes to remote server environment - great for security
    • Highly scalable
    • Full scale workflow allows for custom routing, approving, etc..
    Incentivized
    Read full review
    Cons
    Bloomreach
    • Improve introduction to Bloomreach-specific terminology such as running aggregates. These are really powerful but can be difficult to understand
    • Introduce more options for report exporting - it would be good to be able to schedule reports to send to different email addresses
    Incentivized
    Read full review
    Percussion Software
    • One word: JAVA! We don't live in the 1990's anymore! An AJAX/DHTML environment seems a long time coming.
    • Horrible end-user experience, learning curve. Our end users' inability to easily use the archaic, Java-based interface, means they send the web developer their content requests. This creates a huge bottleneck and completely defeats the purpose of a CMS.
    • Image mangement and integration with content is aweful and time consuming. An image processing tool called ImedImage was developed for Percussion at one point, and left completely stagnant with very little support.
    • Implementation is extremely complicated, given the complexity of the system. Sure, scalability is a good thing, but there is very little out-of-the box function. Don't expect to implement a site as quickly as with other CMS platforms.
    Incentivized
    Read full review
    Likelihood to Renew
    Bloomreach
    We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.
    Incentivized
    Read full review
    Percussion Software
    No answers on this topic
    Usability
    Bloomreach
    In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
    Incentivized
    Read full review
    Percussion Software
    No answers on this topic
    Reliability and Availability
    Bloomreach
    The platform is generally reliable - major outages are rare and most day-to-day campaign operations run without interruption. Where it dips: occasional slowdowns in the analytics dashboard during peak loads, and sometimes scenario executions get delayed without clear explanation. The real-time event processing is mostly solids. Overall uptime is strong - it is not something that keeps me up at night, but it is not flawless either.
    Incentivized
    Read full review
    Percussion Software
    No answers on this topic
    Performance
    Bloomreach
    Performance in Bloomreach Content is quite good but you need to be ready. Your implementation should follow all the good practices (avoid crazy patterns) and the environment setup should be the right one. With all that, Bloomreach's performance is quite solid. Our usage makes use of complex queries and most of them are really quick. Only when you need something really complex and you aggregate queries that should be separated you would get slower results (but then again, that is not a good practice for any platform).
    Incentivized
    Read full review
    Percussion Software
    No answers on this topic
    Support Rating
    Bloomreach
    The project team consistently delivers excellent collaboration and is always available whenever assistance is needed. Their responsiveness and commitment make working together smooth and efficient. Bloomreach support, which is included for free in the platform, can also be quite useful, especially for quick clarifications. However, the quality and speed of their responses can sometimes vary, depending on the issue.
    Incentivized
    Read full review
    Percussion Software
    No answers on this topic
    In-Person Training
    Bloomreach
    The Training was awesome
    Incentivized
    Read full review
    Percussion Software
    No answers on this topic
    Online Training
    Bloomreach
    very informative and patient
    Incentivized
    Read full review
    Percussion Software
    No answers on this topic
    Implementation Rating
    Bloomreach
    All the deployments were done on time
    Incentivized
    Read full review
    Percussion Software
    No answers on this topic
    Alternatives Considered
    Bloomreach
    Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.
    Incentivized
    Read full review
    Percussion Software
    No contest. I can't wait to get off of Percussion CMS.
    Incentivized
    Read full review
    Scalability
    Bloomreach
    there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
    Incentivized
    Read full review
    Percussion Software
    No answers on this topic
    Return on Investment
    Bloomreach
    • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
    • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
    • Knowing the customer allows improved communication and personalize our recommendations.
    • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
    • The most effective tool out there when ROI is in question.
    Read full review
    Percussion Software
    • We are locked into Percussion CMS simply due to the expense and complexity of migrating to another solution (and the lack of time and budget to do so). I long for the day when I am no longer required to support Percussion CMS, to say the least.
    Incentivized
    Read full review
    ScreenShots

    Bloomreach Screenshots

    Screenshot of Funnels that simplify targeting.Screenshot of Retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testing.Screenshot of The drag and drop campaign editor.Screenshot of The WYSIWYG Email editor & Fully customisable Email templates.Screenshot of The CRM with 360° customer behaviour history.
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