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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bombora

    Score8.8 out of 10
    N/ABombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about…N/A

    Clari (legacy product)

    Score8.2 out of 10
    N/AClari is a predictive sales analytics and sales forecasting solution from the company of the same name headquartered in Sunnyvale.N/A
    Pricing
    BomboraClari (legacy product)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BomboraClari (legacy product)
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsBombora is based on: - The volume of Intent data needed - Preferred integrations or partner platforms - The level of support needed to get started—
    More Pricing Information
    Community Pulse
    BomboraClari (legacy product)
    Considered Both Products
    Bombora
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    36 Answers
    92%
    Would buy again
    24 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    27 Answers
    90%
    Delivers good value for the price
    18 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    36 Answers
    96%
    Happy with the feature set
    25 Answers
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    24 Answers
    100%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    85%
    Implementation went as expected
    22 Answers
    94%
    Implementation went as expected
    15 Answers
    Features
    BomboraClari (legacy product)
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Bombora and Clari (legacy product)
    Feature
    Bombora
    7.7
    36 Ratings
    14% below category average
    Clari (legacy product)
    -
    Ratings
    Contact information3.01 Ratings00 Ratings
    Company information10.036 Ratings00 Ratings
    Industry information10.031 Ratings00 Ratings
    Best Alternatives
    BomboraClari (legacy product)
    Small Businesses
    No answers on this topic
    HubSpot Data Hub
    Score8.2 out of 10
    Medium-sized Companies
    TechTarget Priority Engine
    Score10 out of 10
    GTM Studio Powered by ZoomInfo
    Score8.1 out of 10
    Enterprises
    TechTarget Priority Engine
    Score10 out of 10
    GTM Studio Powered by ZoomInfo
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BomboraClari (legacy product)
    Likelihood to Recommend
    9.1
    (42 ratings)
    8.5
    (38 ratings)
    Likelihood to Renew
    8.0
    (2 ratings)
    10.0
    (3 ratings)
    Usability
    8.2
    (3 ratings)
    8.2
    (16 ratings)
    Availability
    9.1
    (1 ratings)
    8.5
    (2 ratings)
    Performance
    9.1
    (1 ratings)
    9.0
    (2 ratings)
    Support Rating
    9.1
    (3 ratings)
    9.6
    (7 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Online Training
    8.2
    (1 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    9.6
    (4 ratings)
    Configurability
    9.1
    (1 ratings)
    9.0
    (2 ratings)
    Contract Terms and Pricing Model
    7.3
    (1 ratings)
    9.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    9.4
    (3 ratings)
    Data Sources
    -
    (0 ratings)
    9.2
    (3 ratings)
    Ease of integration
    8.2
    (1 ratings)
    8.5
    (2 ratings)
    Product Scalability
    7.3
    (1 ratings)
    9.5
    (2 ratings)
    Professional Services
    8.2
    (1 ratings)
    8.0
    (1 ratings)
    Vendor post-sale
    8.2
    (1 ratings)
    9.0
    (2 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    9.0
    (2 ratings)
    User Testimonials
    BomboraClari (legacy product)
    Likelihood to Recommend
    Bombora
    Bombora is the perfect tool for anyone looking to understand their B2B customer and their buyer's journey better. Companies produce tons of content - and pay lots of money creating and then amplifying it too. But is it really what the customer is interested in? Now you don't have to guess, you can know thanks to company surge data.
    Incentivized
    Read full review
    Discontinued Products
    We use Clari as the primary way to manage our sales business, our opportunities, and our forecasting. Clari provides a very clean, digestible, and easy to manipulate format to view and manage all of the Salesforce information. The fact that Clari is able to provide an easily customizable set of columns and groups, coupled with the ability to write back to Salesforce is fantastic. Anyone in a mature sales organization will find Clari highly effective at helping manage their funnel of opportunities and their business.
    Incentivized
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    Pros
    Bombora
    • Intent topics, as well as the clusters tied to them, have enabled our PMMs to be more granular with specific workloads that are based on industry.
    • The "Account Intent" option within the "Insights" tab allowed us to look specifically into historical data tied to current activities that we were experiencing with that account.
    Incentivized
    Read full review
    Discontinued Products
    • Creates call summary and add them in created tags to help us to targeted monitoring.
    • Help us create battlecards that agents can use on live calls.
    • Help us create library and playbook of good and bad calls for training.
    • Help us provide a call overview by team.
    Incentivized
    Read full review
    Cons
    Bombora
    • Downloading intent data and trying to use it outside of their environment is tricky because the data is essentially one large worksheet. We want to overlay the data with our own data but joining it all together is tricky. Our data comes from D&B so the names provided by D&B don't always match what we get from Bombora so account matching is not very clean.
    • Customer service is a bit hit or miss. I worked with an account rep to try and resolve it but she couldn't. However, she did open a ticket with the Bombora help desk to try and get me answers. I waited more than a week and got no answer. I followed up and the reply was the original owner of the ticket is out and the new ticket owner was wondering if I had rerun the report to see if the problem went away.
    • Despite having a self-service type set up for the dashboards and reports, trying to understand what exactly needs to be filled in isn't always easy. The data doesn't match up with what we download so trying to compare the dashboards/reports to the extract is next to impossible?! It shouldn't be this way.
    Incentivized
    Read full review
    Discontinued Products
    • Sometimes we'll update everything and it won't save so GTM teams have to do it again. Not sure if it's whenever we do platform updates.
    • As a manager I'm not able to reorder my teams names in the rows. I have to ask our Admin to sort A-Z which is time wasted
    Incentivized
    Read full review
    Likelihood to Renew
    Bombora
    No answers on this topic
    Discontinued Products
    I will renew my Clari Subscription for many reasons. 1. Streamlines Sales - Clari automates many manual tasks like note-taking and transcripts. This frees my sales team so they can focus on closing deals. 2. Increased customer retention - Clari helps me identify potential churn risks and take proactive measures. 3. AI-Driven Insights
    Incentivized
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    Usability
    Bombora
    I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.
    Incentivized
    Read full review
    Discontinued Products
    Clari's UI does not resonate with new users. The backend query updating takes quite long time to update. Lots of fixes are needed without answers or solutions offered by the Clari team. If set up correctly with clear recommendations from the Clari team, all the previous issues may be resolved, however the usability is tied closely to set up.
    Incentivized
    Read full review
    Reliability and Availability
    Bombora
    No answers on this topic
    Discontinued Products
    becasue end of year or around end of Q due to background changes my total number dissapear and make it hard in that week to see forecast numbers accurate
    Incentivized
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    Performance
    Bombora
    No answers on this topic
    Discontinued Products
    It always performs well and make sure i am good at what i need to do
    Incentivized
    Read full review
    Support Rating
    Bombora
    Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.
    Read full review
    Discontinued Products
    Clari is very willing to jump in and build out use cases. They will work to do anything for you. That said, their follow up is not great. We have had to reach out for follow up several times on a project, which is still not complete. I wish they taught us how to complete what we want, rather than doing it in house for us
    Incentivized
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    In-Person Training
    Bombora
    No answers on this topic
    Discontinued Products
    We had one session of in-person training conducted in our office.
    Incentivized
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    Online Training
    Bombora
    There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.
    Incentivized
    Read full review
    Discontinued Products
    Clari has good training materials, videos, and documentation.
    Incentivized
    Read full review
    Implementation Rating
    Bombora
    Liked the implementation, however there is a still room for improvement for the support needed in overall implementation
    Incentivized
    Read full review
    Discontinued Products
    No more the better there is a plan and technical support the business needs and functionalities can be created for the company to use it like that
    Incentivized
    Read full review
    Alternatives Considered
    Bombora
    Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month.
    Incentivized
    Read full review
    Discontinued Products
    At the time of selection, Clari was a more mature product than Xactly Forecasting. We did not want to experience growing pains with Xactly. Pipeline Inspection from SFDC was just becoming available. We had already selected Clari before we learned about Pipeline Inspection.
    Incentivized
    Read full review
    Scalability
    Bombora
    Need improvement in places such as visualisation & UX
    Incentivized
    Read full review
    Discontinued Products
    Due to system error in metrics in SFDC sometimes i need to manually add numbers to my forecast that do not show up in clari
    Incentivized
    Read full review
    Professional Services
    Bombora
    No answers on this topic
    Discontinued Products
    I believe the services provided to our company were always good to help with installing and improving the product
    Incentivized
    Read full review
    Return on Investment
    Bombora
    • Bombora played a big role in us proving the effectiveness of ABM for our organization and had a huge impact on us gaining approval for a full ABM platform.
    • Bombora helped us identify key target accounts that brought great net new business to our company.
    Incentivized
    Read full review
    Discontinued Products
    • I no longer spend hours reconciling spreadsheets or guessing which opportunities are real - Clari shows me exactly where to focus to drive results.
    • I have consistently hit my quota the last 3 quarters thanks to Clari's precision and detailed insights.
    Incentivized
    Read full review
    ScreenShots

    Bombora Screenshots

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