Bombora vs. Qualified

Bombora is the perfect tool for anyone looking to understand their B2B customer and their buyer's journey better. Companies produce tons of content - and pay lots of money creating and then amplifying it too. But is it really what the customer is interested in? Now you don't have to guess, you can know thanks to company surge data.

Incentivized

Our organization chose Qualified over other companies because of how well it helps us connect with prospective customers. It is user-friendly and really helps you not miss out on opportunities with target accounts. Qualified makes it feel like you're working as a team to create opportunities with target accounts. Qualified also provides great customer service. Their team does whatever is needed to make sure we get the assistance we need

Incentivized

• Intent topics, as well as the clusters tied to them, have enabled our PMMs to be more granular with specific workloads that are based on industry.
• The "Account Intent" option within the "Insights" tab allowed us to look specifically into historical data tied to current activities that we were experiencing with that account.

Incentivized

• Good insight into what product the prospect is interested in
• Engage the prospect when they are at the researching phase and form a human connection
• Know when prospects that you are actively targeting are on the website and use that in messaging

Incentivized

• Downloading intent data and trying to use it outside of their environment is tricky because the data is essentially one large worksheet. We want to overlay the data with our own data but joining it all together is tricky. Our data comes from D&B so the names provided by D&B don't always match what we get from Bombora so account matching is not very clean.
• Customer service is a bit hit or miss. I worked with an account rep to try and resolve it but she couldn't. However, she did open a ticket with the Bombora help desk to try and get me answers. I waited more than a week and got no answer. I followed up and the reply was the original owner of the ticket is out and the new ticket owner was wondering if I had rerun the report to see if the problem went away.
• Despite having a self-service type set up for the dashboards and reports, trying to understand what exactly needs to be filled in isn't always easy. The data doesn't match up with what we download so trying to compare the dashboards/reports to the extract is next to impossible?! It shouldn't be this way.

Incentivized

• The UI can be improved with new features.
• Proper document should be provided and support services.
• Pricing must be moderate, it's way too high for small scale business.

I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.

Incentivized

Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.

There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.

Incentivized

Liked the implementation, however there is a still room for improvement for the support needed in overall implementation

Incentivized

Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month.

Incentivized

Qualified provides exceptional customer service. He is constantly eager and able to answer all the issues raised, he also offers excellent subscription prices, he is useful for organizing meetings in the sales area, discussions with VIP clients directly from our website.

Incentivized

Need improvement in places such as visualisation & UX

Incentivized

• Bombora played a big role in us proving the effectiveness of ABM for our organization and had a huge impact on us gaining approval for a full ABM platform.
• Bombora helped us identify key target accounts that brought great net new business to our company.

Incentivized

• Qualified to increase our sales volumes.
• Qualified really increases the turnaround time for opportunities on our platform.
• Qualified helps to prioritize, categorize and communicate with our potential customers at various stages of the buying process.
• With Qualified our sales team can see who is visiting our website, accessing certain pages and most importantly, connecting with them in vital moments thanks to the tool's conversational sales and marketing platform.
• We can track your interests, lead you to the right person, set up meetings, and move further up the sales cycle using this channel.
• Leads are now automatically integrated into our CRM, eliminating administrative effort and bringing our sales teams closer to our customers than ever before.

Incentivized