Branch vs. FullStory

Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.

Personally, I don't have a scenario where I think FullStory is less appropriate. For my day-to-day, it is the tool I use the most, by far. If there is ever a question of how many people do x, I can ascertain that information within 10 minutes usually, with a lot of different ways to visualize the data and group based on various categories (like elite status member, age, etc.). Dev Tools is a powerful way for my team to detect browser-specific / user-specific errors that we can then use to try to recreate the problem. Tech teams and product teams alike really rely on that particular functionality for troubleshooting. For figuring out drop-off points, Funnels and Conversions are invaluable. Both really specifically illustrate where in the journey our customers struggle or succeed! Dashboards is probably the most powerful product in the FullStory package since it combines almost every other product into one super detailed view where you can learn practically anything in one place--all you have to do is set it up! The only downside is that data export is not always in the exact formatting I need or would like, but that is actively being worked on by the team.

• Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
• Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
• Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
• Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
• Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.

• FullStory allows me to view visitor behavior on a particular webpage. Traditional web analytics focuses on visitor movement between web pages, not on one specific page.
• The software helps us to discover the behavior of the customers and provides us all the insights.
• The customer support of this team is also very good.
• The automation of this software is well developed.
• I like its customizable interface.

• Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.

• Can be a little confusing to know the exact time something happened, in local time or customer time? That's helpful for engineering to look into log files.
• When looking for a specific session, it would be nice if you have a easier list of sessions with a little more info to choose from
• It would be nice to be able to save flagged sessions and annotations under my profile to reference later

It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond

It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.

Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product

We've never had issues with availability

It seems the performance is really good and always loads quickly

We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.

Not being able to provide help/support during U.S. holidays can be a bit of a problem since our support team works even during those times, and it would actually be nice to have somebody to turn to when the application fails to perform the way we want it to.

You may discover opportunities with the way your site was built during the implementation. Which sometimes leads to some development work before you can actually get the most from the tool. While development is not "required" to implement the tool, expect you'll need development resources on hand unless you're implementing FullStory as you build a new experience.

Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where AppsFlyer and Deeplink's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our marketing and growth teams the answers they need without any struggle.

FullStory is the only platform that we've trusted to give us solid reporting and recording for users. We do use Gainsight PX as well in order to track user flow, walkthrough/guides, and notifications. We love using FullStory and have been for the past four years!

Full story was easy to scale with the growth of our teams and organisation

• Branch had given a profound impact on the way our users share their content.
• Users now have more easy access to content created.
• Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.

• Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
• Observing customers use new features and understanding why a new feature may be performing better or worse than expected