Branch vs. FullStory

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Branch
Score 8.1 out of 10
N/A
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.N/A
FullStory
Score 8.6 out of 10
N/A
FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools. The FullStory analytics engine automatically indexes digital interactions with sites or apps to empower teams to measure, validate, and act on each experience at scale. FullStory also boasts…
$0
per month
Pricing
BranchFullStory
Editions & Modules
No answers on this topic
Free
$0.00
Business
Contact Sales
Enterprise
Contact Sales
Offerings
Pricing Offerings
BranchFullStory
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalOptional
Additional DetailsOur main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.
More Pricing Information
Features
BranchFullStory
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Branch
-
Ratings
FullStory
4.1
7 Ratings
Responsive Design for Web Access00 Ratings4.55 Ratings
Mobile Application00 Ratings1.03 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings6.94 Ratings
Mobile App Analytics00 Ratings7.42 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Branch
-
Ratings
FullStory
7.7
13 Ratings
Heatmap tool00 Ratings6.811 Ratings
Click analytics00 Ratings8.012 Ratings
Scroll maps00 Ratings7.811 Ratings
Form fill analysis00 Ratings7.58 Ratings
Conversion tracking00 Ratings7.29 Ratings
Goal tracking00 Ratings6.17 Ratings
Funnel Analysis00 Ratings7.710 Ratings
Session Recording and Replay00 Ratings9.813 Ratings
User Segmentation00 Ratings8.512 Ratings
User Ratings
BranchFullStory
Likelihood to Recommend
8.0
(15 ratings)
8.7
(34 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(10 ratings)
Usability
10.0
(1 ratings)
10.0
(2 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
9.0
(2 ratings)
8.0
(30 ratings)
Implementation Rating
-
(0 ratings)
8.8
(20 ratings)
Configurability
-
(0 ratings)
7.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
BranchFullStory
Likelihood to Recommend
Branch Metrics, Inc.
Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
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FullStory
Personally, I don't have a scenario where I think FullStory is less appropriate. For my day-to-day, it is the tool I use the most, by far. If there is ever a question of how many people do x, I can ascertain that information within 10 minutes usually, with a lot of different ways to visualize the data and group based on various categories (like elite status member, age, etc.). Dev Tools is a powerful way for my team to detect browser-specific / user-specific errors that we can then use to try to recreate the problem. Tech teams and product teams alike really rely on that particular functionality for troubleshooting. For figuring out drop-off points, Funnels and Conversions are invaluable. Both really specifically illustrate where in the journey our customers struggle or succeed! Dashboards is probably the most powerful product in the FullStory package since it combines almost every other product into one super detailed view where you can learn practically anything in one place--all you have to do is set it up! The only downside is that data export is not always in the exact formatting I need or would like, but that is actively being worked on by the team.
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Pros
Branch Metrics, Inc.
  • Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
  • Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
  • Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
  • Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
  • Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.
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FullStory
  • FullStory allows me to view visitor behavior on a particular webpage. Traditional web analytics focuses on visitor movement between web pages, not on one specific page.
  • The software helps us to discover the behavior of the customers and provides us all the insights.
  • The customer support of this team is also very good.
  • The automation of this software is well developed.
  • I like its customizable interface.
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Cons
Branch Metrics, Inc.
  • Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.
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FullStory
  • Can be a little confusing to know the exact time something happened, in local time or customer time? That's helpful for engineering to look into log files.
  • When looking for a specific session, it would be nice if you have a easier list of sessions with a little more info to choose from
  • It would be nice to be able to save flagged sessions and annotations under my profile to reference later
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Likelihood to Renew
Branch Metrics, Inc.
No answers on this topic
FullStory
It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
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Usability
Branch Metrics, Inc.
It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.
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FullStory
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
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Reliability and Availability
Branch Metrics, Inc.
No answers on this topic
FullStory
We've never had issues with availability
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Performance
Branch Metrics, Inc.
No answers on this topic
FullStory
It seems the performance is really good and always loads quickly
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Support Rating
Branch Metrics, Inc.
We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.
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FullStory
Not being able to provide help/support during U.S. holidays can be a bit of a problem since our support team works even during those times, and it would actually be nice to have somebody to turn to when the application fails to perform the way we want it to.
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Implementation Rating
Branch Metrics, Inc.
No answers on this topic
FullStory
You may discover opportunities with the way your site was built during the implementation. Which sometimes leads to some development work before you can actually get the most from the tool. While development is not "required" to implement the tool, expect you'll need development resources on hand unless you're implementing FullStory as you build a new experience.
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Alternatives Considered
Branch Metrics, Inc.
Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where AppsFlyer and Deeplink's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our marketing and growth teams the answers they need without any struggle.
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FullStory
FullStory is the only platform that we've trusted to give us solid reporting and recording for users. We do use Gainsight PX as well in order to track user flow, walkthrough/guides, and notifications. We love using FullStory and have been for the past four years!
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Scalability
Branch Metrics, Inc.
No answers on this topic
FullStory
Full story was easy to scale with the growth of our teams and organisation
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Return on Investment
Branch Metrics, Inc.
  • Branch had given a profound impact on the way our users share their content.
  • Users now have more easy access to content created.
  • Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.
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FullStory
  • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
  • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
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