Branch vs FullStory

• Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
• Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
• Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
• Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
• Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.

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• review the workflow of a user who has reported an issue to a support team
• look into user sessions interacting with a particular feature to understand how they are using it
• be notified of places in the system where people are "rage clicking" to identify issues/inefficiencies

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• Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.

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• Specific link tracking - There are a few links that show very low usage when comparing to our other analytic systems
• User flow mapping - Would be great to see how different types of users are using the platform from login to logout

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• Branch had given a profound impact on the way our users share their content.
• Users now have more easy access to content created.
• Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.

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• It gives all the solutions of monitoring what is the original problem that the customer is facing as we cannot give a 24/7 live approach to queries and technical issues.
• FullStory is the best solution to deal with this kind of problem easily by doing right on the spot.
• The great feature that FullStory has that it provides a heat map of different customers visiting the website.

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