What users are saying about
22 Ratings
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56 Ratings
22 Ratings
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Score 7.6 out of 100

FullStory

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56 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

Branch

Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
Sam Lepak | TrustRadius Reviewer

FullStory

Without a doubt, I would recommend the heatmap and session
recording software to other businesses because it has very strong engine
analytics. It allows connecting the digital integration in metrics. We cannot
discover what the behavior of customers would be without them since it
provides all the insights into how the customer reacts.
Brandon Smith | TrustRadius Reviewer

Pros

Branch

  • Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
  • Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
  • Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
  • Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
  • Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.
Anonymous | TrustRadius Reviewer

FullStory

  • review the workflow of a user who has reported an issue to a support team
  • look into user sessions interacting with a particular feature to understand how they are using it
  • be notified of places in the system where people are "rage clicking" to identify issues/inefficiencies
Sarah Morgan | TrustRadius Reviewer

Cons

Branch

  • Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.
Ben (Xiaojun) Li | TrustRadius Reviewer

FullStory

  • Specific link tracking - There are a few links that show very low usage when comparing to our other analytic systems
  • User flow mapping - Would be great to see how different types of users are using the platform from login to logout
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Branch

No score
No answers yet
No answers on this topic

FullStory

FullStory 9.5
Based on 4 answers
We brought in FullStory to our platform to help and Support and Engineering team with diagnosing and troubleshooting our software but its use has grown internally and now our product and customer marketing teams have adopted it. They find it very useful to understand how customers use our product natively and how they "hack" it, this allows us to make changes to our product that we'd otherwise not have known about.
Anonymous | TrustRadius Reviewer

Usability

Branch

Branch 10.0
Based on 1 answer
It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.
Anonymous | TrustRadius Reviewer

FullStory

No score
No answers yet
No answers on this topic

Support Rating

Branch

Branch 9.0
Based on 2 answers
We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.
Anonymous | TrustRadius Reviewer

FullStory

FullStory 8.8
Based on 16 answers
Not being able to provide help/support during US holidays can be a bit of a problem since our support team works even during those times, and it would actually be nice to have somebody to turn to when the application fails to perform the way we want it to.
Anonymous | TrustRadius Reviewer

Implementation Rating

Branch

No score
No answers yet
No answers on this topic

FullStory

FullStory 9.2
Based on 6 answers
Implementation is stupid simple. FullStory integrates as a quick line of code. Most event tracking is done automatically, so we don't need to worry about how any new releases will impact its use (really is a set-it-and-forget-it sorta thing!) Be sure to take time and setup segments when you first start using the app - it really makes the experience a breeze.
Elliott Brand | TrustRadius Reviewer

Alternatives Considered

Branch

Branch is a much lighter solution largely targeted to attribution and deep links that can be available at no cost for the basic service. Adjust is much heaver and supports custom events but has a significant cost to consider so when optimising the costs vs income for the smaller apps, branch was the ideal solution to minimise costs and app footprint therefore maximising the revenue.
Mark Hetherington | TrustRadius Reviewer

FullStory

I chose Heap and Tableau as two potential competitors because these provide a similar type of insight (how are customers experiencing your app) but from a different angle. In general I find the large scale, less personal data from these type of analytics vendors to be more actionable than what I get from FullStory, but there are times when the session-level insight of FullStory is valuable.
Thomas Knight | TrustRadius Reviewer

Return on Investment

Branch

  • Branch had given a profound impact on the way our users share their content.
  • Users now have more easy access to content created.
  • Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.
Wésley Queiroz | TrustRadius Reviewer

FullStory

  • It gives all the solutions of monitoring what is the original problem that the customer is facing as we cannot give a 24/7 live approach to queries and technical issues.
  • FullStory is the best solution to deal with this kind of problem easily by doing right on the spot.
  • The great feature that FullStory has that it provides a heat map of different customers visiting the website.
Tim Johnston | TrustRadius Reviewer

Pricing Details

Branch

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Branch Editions & Modules

Additional Pricing Details
Our main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.

FullStory

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

FullStory Editions & Modules

Edition
Free$0.00
BusinessContact Sales
EnterpriseContact Sales
  1. none
Additional Pricing Details

Add comparison