Branch vs SimpleTexting

• Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
• Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
• Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
• Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
• Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.

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• SimpleTexting provides excellent value based on their messaging packages but also by allowing its customers to utilize multiple keywords. This is helpful for our organization because we utilize this software across many different departments.
• SimpleTexting analytics and reporting is a key strength of the software. The numbers they report weigh heavily on what we determine as a success of un-successful communication campaign.
• SImpleTexting has excellent customer service available at the click of a button. Their team has always been available and offered solutions when we have had questions or run into a problem.

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• Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.

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• A lot of glitches and bugs, with promised fixes that keep dragging on for some time.
• Mobile notifications are very buggy. You have to keep force-closing the app and re-opening it multiple times to get the notifications to refresh.
• Constant toggling of 'Unread' and 'All' on mobile or desktop to get the notifications to clear and show up as opened, otherwise it will imply it's not read.
• Also, sometimes new notifications don't show up.

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• Branch had given a profound impact on the way our users share their content.
• Users now have more easy access to content created.
• Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.

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• ROI was instant. Given SimpleTexting's pricing model - I never felt like this product was out of my budgeting scope or I need to heavily consider how my return was going to be impacted. Their pricing model allowed me to be super flexible in trying new strategies with SimpleTexting until one worked better than the rest.

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