Likelihood to Recommend Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
Read full review Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
Read full review Pros The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to Read full review The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy. The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates. Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization. Read full review Cons The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue. Read full review When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read. The Tailwind Create is fun and helpful but still hard to use. Read full review Usability I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
Read full review Support Rating I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
Read full review Alternatives Considered I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
Read full review At this time our marketing team does have and uses both
Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Read full review Return on Investment Positive: We can respond to customers in a reasonably realistic timeframe. Positive: We get updates from old content that has new activity. Read full review Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop. We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic). Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business. Read full review ScreenShots