Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and brands. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns.
N/A
Klaviyo
Score8.3 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…
$20
per month
Moovweb XDN
Score8.7 out of 10
N/A
Moovweb is a mobile development platform.
$500
per month
Pricing
Braze
Klaviyo
Moovweb XDN
Editions & Modules
No answers on this topic
No answers on this topic
Community
$0
Hyper
$500
per month
Enterprise
Contact Sales
Offerings
Pricing Offerings
Braze
Klaviyo
Moovweb XDN
Free Trial
Yes
Yes
No
Free/Freemium Version
No
Yes
Yes
Premium Consulting/Integration Services
No
No
No
Entry-level Setup Fee
Optional
No setup fee
No setup fee
Additional Details
—
Paid plans start at $20/month and include:
251 - 500 contacts
5,000 monthly email sends
150 SMS/MMS sending credits
Applicable SMS carrier fees
Mobile push notifications (free beta)
Email and chat support
Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business.
View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
Open Source projects on Layer0 can qualify to be FREE FOREVER.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Braze
Braze definitely requires some extra knowledge about automation and data. It is less intuitive and less user-friendly than Klaviyo, but it is potentially more versatile.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Braze
Braze is a much stronger deployment platform than Optimove (i.e., Optimail, Optimobile, Optitext). While Klaviyo may be deemed the "preferred" integration with Shopify, we feel confident that Braze will work perfectly well and will continue to enhance its integration with …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Braze
Braze fit our use-case. Every CRM/CEP has their positives and negatives and there is no one-size-fits-all solution. It's worth doing your due diligence on your current needs and assessing future needs as well. Sometimes scalability will be a priority and Braze will facilitate …
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Director of Marketing, Lifecycle + Email in Marketing at Little Spoon (Food & Beverages, 11-50 employees)
Chose Braze
We chose Braze when vetting (against Klaviyo + Iterable, and coming from Ortto) because we felt it was the biggest level up for us. It allows us to own cross-channel messaging in one place and we felt like it was the only platform that was truly going to level up our Lifecycle …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Braze
pricing structure is better for a growing company - features are similar (to cio at least)
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Solutions Lead in Marketing at SCHMACK (Marketing & Advertising, 11-50 employees)
Chose Braze
Braze is by far the most user friendly tool. The frequency and usability of the super regular product releases they roll out really sets them apart in a stale marketplace historically dominated by Salesforce, Adobe and other big players. They think App first - critical in the …
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Verified User
Chose Braze
Braze is much more real-time, has an updated interface, and offers in-app communication, unlike SFMC. The only downside is that Liquid isn't quite as powerful as AMPscript.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Lifecycle & Email Marketing Manager in Marketing at Aspira (Computer Software, 51-200 employees)
Chose Braze
Braze wins it all. They are the easiest to use. The best interface from a building and reporting perspective. Their teams are incredible to work with. They're extremely affordable for large scale email tactics.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Braze
Braze hit on a lot of the needs from easy of data integration and ingestion, segmentation, automation flows, compliance documentation, as well as working with me to make it financially possible to be set up for success. Some of the other platforms offer more flexibility but …
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CRM Lead in Marketing at Zenyum (Consumer Goods, 201-500 employees)
Chose Braze
Braze and SFMC are pretty close, but Braze hits the sweet spot with the amount of features it offers and price. Salesforce can be more advanced in terms of features, but is also more complex, and it is pricier.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Braze
Every business is different, but in my experience, Braze has filled the need for the clients that are using it and they have done a masterful job of creating and continuing to update a platform that is excellent!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Braze
Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool. Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Klaviyo
Verified User
Chose Klaviyo
Klaviyo compares favorably to other similar products but really stands out when looking at specific integrations. If you're running Shopify then Klaviyo makes too much sense when deciding on a CRM system. It's literally built to work with the Shopify platform and makes life …
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If you're looking for a reliable, automated system to run customer feedback programme like the NPS, Braze offers possibly the best platform to operate such kind of a campaign. In addition, if you are looking to build email campaigns for existing clients with the goal of retention or relationship-building, Braze offers much better email delivery and engagement rates.
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Klaviyo is a leader in the space, but I might recommend it to a colleague for its price point. There are other options that are more affordable and provide most of the tools Klaviyo offers. I also think it can be complicated to use for a new user.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It depends on who you are. If you are very small it won't be worth the money. If you have a very cranky site with nested tables coming out of every orifice, maybe you should look at a replatform or desktop rewrite first. If you have a site with vast numbers of custom content pages, it will work but may not be cost effective. Moovweb is well suited to you if you need the ability to control mobile experiences and respond to changes in mobile and the demands of mobile aware executives who want to move more quickly than your current IT processes allow. It is well suited if you need something quickly but also want the option to bring mobile development and support in-house some time in the next year or two (which you should). It is well suited if your desire to improve a responsive experience has been thwarted by internal fears over the impact that it might have on desktop. It is well suited if you want to experiment on mobile but do more than just change the color of a button or make a font larger. It's very good at letting a UX team try things out and see what real customers do.
Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Moovweb takes the time to really understand your needs and challenges and is willing to work with and address them. They are partners during and AFTER implementation.
Moovweb and their implementation partner 64Labs has a fantastic response time and work ethic. They really will do what it takes.
Moovweb takes the time to share their product road map with customers.
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Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
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Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
Better library of dynamic values available for use inside emails
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Depending on how your site is built and maintained, there may be a different solution that will be a better option for your business and customer needs.
At the end of the day, this is another layer that is added to your development plan and time to ensure updates work across multiple devices. Moovweb is really good about the turn-time for these updates, but there still needs to be the added QA step for M&T optimization per release.
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
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Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
Email design: So easy to use, and more friendly than some other visual builders that we've used.
Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
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Personally as a Mobile Architect I am a huge proponent of building mobile-first responsive websites. I will always fight for a lobby for businesses to build sites with all devices in mind and not focus their attention on desktop driven sites which are then adaptively scaled to meet the demands of the business, in my opinion leading to a never ending cycle of building separate media queries to compensate for every device the business chooses to market to
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From my experience thus far, Braze is able to deeply integrate into a variety of tools and I haven't found a use case where Braze cannot offer a solution to an integration requirement. Integrations have been very easy to setup and developers have been able to manage and upgrade these seamlessly.
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The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
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Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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Good set of customer success people combined with the flexibility to use high-quality onshore partners if workload increases at busy times. I think Moovweb's support efforts are pretty solid.
It's really well explained, there are lots of documentation about all topics. When we want to perform in a specific area, there are always a dedicated path. For each new feature, there is always some videos explaining the purpose and the new functionalities. Also I used to do the certification which allows me to show my achievements in my business environment.
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Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Don't spend weeks in design. Because of the way the technology works nuances of design can change very quickly further down the line. We have changed the look of the product list for a client a week before launch.
Push for getting the project into UAT within four weeks of the kickoff of the project. There are few retailer projects that need to take more than that. In my experience the more concentrated the timeline the more effective the implementation.
Check that there are no major changes planned on desktop during the time of your implementation (another reason to keep the development to four weeks).
If you have custom mobile content requirements, get them to your implementer at the start. Moovweb is great at heavy-lifting existing content, but your implementer will need to recommend solutions for custom content that will need to be tested. Get these requirements out at the start.
Make a list of your desktop plugins. Moovweb can handle them all, but they can be handled in different ways
If you have Paypal/Google Wallet and want it on mobile as part of your project, talk about that early on.
Braze is a cross-channel and data-driven tool. It is much more intuitive and easier to use. It supports a high volume of sending. Braze team provides excellent follow-up and support, and we are part of a large community of clients who share knowledge and help.
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Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what was crucial to us. Additionally, Klaviyo is the core of our B2C business. We were not focused on anything other than how we interact with customers directly, and Klaviyo was a direct win for us. The one negative is Klaviyo's ability to work with our B2B side of our business, because it doesn't integrate with platforms like HubSpot. That is a massive downside, but the upside justified the investment.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
This is the only mobile technology we have used. We went through an extensive research and vetting process. In the end Moovweb was the best choice for technology and business needs. We considered the following companies: Moovweb,Mobify, Usablenet, Mad Mobile, SKAVA, Wompmobile. Forrester has a mobile infrastrucutre services report that could be very helpful.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
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The implementation was 4 months from start to finish. Mobile is about 10% of our visits today and our mobile revenue for the first half is about $200K so we will have a payback in 1 -2 years.
Moovweb is not the most economical solution out there. It is one of the most comprehensive for sites needing all their content available for mobile.
