Braze vs. Klaviyo vs. Moovweb XDN

Its really well suited to brands with a mobile app. And from what I can glean from the features my org isn't able to take advantage of, its best suited for: - B2C brands that use social media - ecommerce (i.e. CPG) Otherwise, I am not convinced it is the tool I would recommend for users that do not have a mobile app. You're not getting most of the value from it.

Incentivized

For us, the ability to apply properties and segment users as we do has been the biggest boon to our marketing endeavors. We use hundreds of properties to ensure customers receive truly tailored content. Being able to build that out with the Klaviyo x WooCommerce integration and Klaviyo's APIs was a major differentiator for us as our business grew.

Incentivized

Depending on a site's structure, and a team's business flow, Moovweb could be a great fit for a business looking to optimize its desktop site for mobile and tablet devices. Given that more and more businesses are designing for "Mobile First" or at least making pages tap-friendly for tablet devices, there are cases where some businesses will find responsive or simplified designs as a good enough solution. However, for a large portion of sites, a unique experience is needed for mobile and a different experience is needed for tablet. Customer moments are different, and a single site that simply "fits" onto a smaller screen really doesn't address the change in the customer moment. Moovweb is able to transform the desktop site into optimized sites that streamline the experience into what is most impactful to the customer in that moment, based on business logic and with minimal support. After considering a responsive site, the Moovweb solution was the right choice for our business and for our customers, and the results are proving we made the right choice.

• Well looked after - Braze itself are always on hand to answer any questions and help us make our work better.
• Great tool - We use a fair bit of Braze but there
• are so many exciting features we're slowly incorporating, Braze is always building on what they have and this keeps us top of our game.
• Fantastic learning - I have advanced quickly in my work in Braze due to their support and learning programs. This has been key for me.

Incentivized

• I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
• Klaviyo helps me to measure the success of email campaigns.
• Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.

Incentivized

• Moovweb takes the time to really understand your needs and challenges and is willing to work with and address them. They are partners during and AFTER implementation.
• Moovweb and their implementation partner 64Labs has a fantastic response time and work ethic. They really will do what it takes.
• Moovweb takes the time to share their product road map with customers.

Incentivized

• Enabling GIF/videos to be directly uploaded on to Braze's platform
• Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
• Ability to track duplicate user profiles within the entire audience segment
• Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files

Incentivized

• Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
• Better library of dynamic values available for use inside emails

Incentivized

• Depending on how your site is built and maintained, there may be a different solution that will be a better option for your business and customer needs.
• At the end of the day, this is another layer that is added to your development plan and time to ensure updates work across multiple devices. Moovweb is really good about the turn-time for these updates, but there still needs to be the added QA step for M&T optimization per release.

We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this

Incentivized

Klaviyo is simply a great solution for e-com email marketing & customer relationship management:

1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.

Incentivized

Personally as a Mobile Architect I am a huge proponent of building mobile-first responsive websites. I will always fight for a lobby for businesses to build sites with all devices in mind and not focus their attention on desktop driven sites which are then adaptively scaled to meet the demands of the business, in my opinion leading to a never ending cycle of building separate media queries to compensate for every device the business chooses to market to

Incentivized

It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).

Incentivized

It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.

Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email

Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.

Incentivized

Good set of customer success people combined with the flexibility to use high-quality onshore partners if workload increases at busy times. I think Moovweb's support efforts are pretty solid.

It's really well explained, there are lots of documentation about all topics. When we want to perform in a specific area, there are always a dedicated path. For each new feature, there is always some videos explaining the purpose and the new functionalities. Also I used to do the certification which allows me to show my achievements in my business environment.

Incentivized

Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level

Incentivized

1. Don't spend weeks in design. Because of the way the technology works nuances of design can change very quickly further down the line. We have changed the look of the product list for a client a week before launch.
2. Push for getting the project into UAT within four weeks of the kickoff of the project. There are few retailer projects that need to take more than that. In my experience the more concentrated the timeline the more effective the implementation.
3. Check that there are no major changes planned on desktop during the time of your implementation (another reason to keep the development to four weeks).
4. If you have custom mobile content requirements, get them to your implementer at the start. Moovweb is great at heavy-lifting existing content, but your implementer will need to recommend solutions for custom content that will need to be tested. Get these requirements out at the start.
5. Make a list of your desktop plugins. Moovweb can handle them all, but they can be handled in different ways
6. If you have Paypal/Google Wallet and want it on mobile as part of your project, talk about that early on.

Braze has its own strengths and weaknesses compared to Bloomreach and Hubspot. Personally I prefer Bloomreach for lifecycle journey and orchestration however I've felt integration and scaling to be more straightforward with Braze. Other platforms have been reviewed but for value for money at scale and quality of platform, Braze came out as the chosen one.

Incentivized

Klaviyo is the known industry standard. It easily integrates with Shopify and Google Analytics. This helps us to track conversions more easily and with greater accuracy. Although other products can integrate and offer pretty much the same service, we decided to move forward with Klaviyo because of the tools and offerings they provide.

Incentivized

This is the only mobile technology we have used. We went through an extensive research and vetting process. In the end Moovweb was the best choice for technology and business needs. We considered the following companies: Moovweb,Mobify, Usablenet, Mad Mobile, SKAVA, Wompmobile. Forrester has a mobile infrastrucutre services report that could be very helpful.

Incentivized

• We saved a couple of million by switching from Salesforce to Braze.
• We increased our engagement for a limited-time promo by 33% by simply running a 4-variant subject line test.
• We managed to reduce our unsubscribe volume by 18% by excluding dormant users.

Incentivized

• Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
• Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
• Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.

Incentivized

• The implementation was 4 months from start to finish. Mobile is about 10% of our visits today and our mobile revenue for the first half is about $200K so we will have a payback in 1 -2 years.
• Moovweb is not the most economical solution out there. It is one of the most comprehensive for sites needing all their content available for mobile.