Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
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Leanplum
Score 3.0 out of 10
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Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.
The Canvas feature was what sold it for us. Being able to build out campaigns in such a visual way makes it so much easier to think of the entire user journey for every single message.
Utilizing Braze for user onboarding activation is ideal, for example when a new user signs up but hasn’t completed identity verification or added a payment method, Braze can send a series of nudges via email, SMS, and in-app messaging. Braze is not ideal for highly regulated financial communications. hese require stringent compliance and audit trails, which may be better handled through core banking systems or platforms built for financial record-keeping
I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
Action based entry methods - helps ensure certain messages only go out once a key action has happened (in our case loading an offer to a guest account).
Liquid - this gives the ability to send truly dynamic emails depending on the attributes present on a guest level. Making our messages extremely personalized.
Support - the Braze team is very supportive and bought into the partnership. From the dedicated support team, our CSM team, the engineering team, escalations team, and everyone else; they make it clear that they succeed if we succeed and their actions show it.
Reporting on specific links. It's hard to see how a single CTA performed vs overall engagement.
The view of live Canvases can be hard to digest with such long sections for each message step. I also need to click through a few times to see the actual creative, making it harder at a glance to remember which path was which.
Frequency capping rules. We assumed these could be more complex, such as having a hierarchy of delivery based on a tag, vs just a max volume per tag.
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
It's easy to use and understand. However, it's not perfect (the last set of UI/UX updates definitely improved this), and for Braze to be really 10 out of 10, an easier process to integrate Braze with data/website/apps would be needed -> right now, marketing is limited by what was set up initially, and moving this beyond MVP is extremely hard.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
Braze is a much stronger deployment platform than Optimove (i.e., Optimail, Optimobile, Optitext). While Klaviyo may be deemed the "preferred" integration with Shopify, we feel confident that Braze will work perfectly well and will continue to enhance its integration with Shopify. It'd never be worth the pain of an ESP migration to move away from Braze for maybe only a few better features with Klaviyo.
Our customer experience is much more cohesive- it allows multiple departments to run numerous campaigns at the same time without them conflicting with one another which is great- saves contributors a lot of unnecessary back and forth
Better tracking- we are able to pivot away from campaign styles faster using Braze tracking as it is faster and more reliable
Reduced execution time- our team has gotten back dozens of hours of time because of the streamlined execution process and user-friendly interface. This has provided us with more time to think creatively and focus on the bigger picture
We are able to run more complex campaigns in order to target customers across more stages of the shopping and browsing experience
