Brevo vs. SMTP2GO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brevo
Score 8.6 out of 10
N/A
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.
$0
per month
SMTP2GO
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
SMTP2GO is a dedicated outbound email server SMTP2GO is a New Zealand based SMTP/Email API provider with support staff and servers based across the globe. It automatically connects to the closest server to ensure speedy and efficient delivery. The SMTP2GO support team offers 24/7 assistance in multiple languages to make setup simple. We offer support via ticket, chat and phone. GDPR? Inbound servers and data centres in the EU to make sure sending is…N/A
Pricing
BrevoSMTP2GO
Editions & Modules
Free
$0
per month
Starter
$9
per month
Standard
$18
per month
Professional
$499
per month
Enterprise
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
BrevoSMTP2GO
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsBrevo pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try Brevo with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $9 -- or send even more emails at great prices.Pricing includes support and onboarding.
More Pricing Information
Community Pulse
BrevoSMTP2GO
Considered Both Products
Brevo
Chose Brevo
I chose Brevo because of the price. Mailchimp has better integration with the other tools I use, but it's very expensive. I like that Brevo includes more features, and I also like that it doesn't feel like a monopoly; it seems more like an emerging company with authenticity. …
Chose Brevo
I selected Brevo for specific use cases involving entrepeneurs, the user experience is particularly easy to use and requires less training than the tools I mentioned above. It sufficiently meets their needs, which include but are not limited to: contact and pipeline …
Chose Brevo
Mailchimp Transactional Email (Mandrill)
Chose Brevo
Apollo.io, Mailmeteor and HubSpot CRM
Chose Brevo
Well, these other tools do the same thing, they contribute to email campaigns; however, we tried them and stopped using them because they are not at all simple, and we believe that Brevo is the simplest, most intuitive, and most effective tool that exists for this type of …
Chose Brevo
On the outbound campaign side, Brevo is pretty no-frills, but it's more than good enough if you want to be out of the Intuit ecosystem and don't want to fuss with Constant Contact's legacy vibe.

Brevo is superlative email with marketing tacked on rather than vice versa. If you …
Chose Brevo
Apollo ERP and Mailchimp Transactional Email (Mandrill)
Chose Brevo
For me Intuit Mailchimp is not so easy to use
Chose Brevo
The free version of Brevo is much more usable and includes more useful and efficient tools

La versione gratuita di Brevo è molto più utilizzabile e comprende strumenti più utili e efficienti
Chose Brevo
It's much easier to use

Es mucho más fácil de usar
Chose Brevo
Brevo gives me the perfect balance of bang and the buck. Its really powerful, but it is good on cost. MailChimp was too costly for me, and tools like SendPulse were cheap but lacked the analytics and reports that I desire. SendGrid was decent but often had reliability issues …
Chose Brevo
I chose Brevo because of the ease of use and because the things that Brevo offers are also much better than other platforms
Chose Brevo
I have been using Mailchimp for many years, and honestly, it works well but I wanted to switch to see other options out of curiosity. Brevo seems much faster and more intuitive to me. What I value most about Brevo is the support service. I had a question, and they resolved it …
Chose Brevo
Brevo is more intuitive and flexible. It allows more creativity
Chose Brevo
Mailchimp's pricing is based on the number of contacts and quickly gets very expensive. We dropped our spending budget by two just by switching to Brevo.
Chose Brevo
Favourite preference is Brevo, the others did not work out that much. Either the free version does not support our needs, or it was too much work/effort to set up. So far we are happy with Brevo, using it for more than a year, sending out one email/month. For small ones, like …
Chose Brevo
Forms are better, integrated better with my WordPress plugin and the form design has more features. Brevo was recommended to me by an agency and when I first tried to create the forms I needed for landing pages in it, it proved better, more efficient and with more features than …
Chose Brevo
Brevo is very close in functionality to Mailchimp and closely familiar. When looking for a new provider I was able to trial Brevo very quickly due to being closely formatted in a similar way making the transition and decision to switch much easlier.
SMTP2GO
Chose SMTP2GO
The deliverability and ease-of-use of SMTP2GO were the two main factors for me. Sendgrid does have a little more functionality, but I didn't really use it.
Chose SMTP2GO
We used to use the SMTP server of the domain hosting companies, however moving to the cloud for emails and the necessary added multifactor authentication for security purposes, it made the sending of scan to email and other reporting facilities difficult as they do not support …
Chose SMTP2GO
If I evaluated other products prior to SMTP2GO, I have forgotten what that experience might have been due to the success that I have had with SMPT2GO for many, many years.
Chose SMTP2GO
SMTP2GO is easier to set up and and use. I have found the deliverability is better with SMTP2GO but we are only sending to internal emails.
Chose SMTP2GO
SMTP2GO ended up being cheaper and easier to use. SMTP2G0 fit our needs better partly because it was more compatible with older systems, but it also hit the mark in terms of price for scale.
Chose SMTP2GO
Our goal was to find a product what fit those needs:
  • Can be use with SMTP protocol to relay emails from our webhosting environment
  • Have an API to manage the account and offer the ability to also send emails
Chose SMTP2GO
Brevo is more for Newsletters. SMTP2GO is a specialized service, which doesn't support sending newsletters, etc. But the sending quality of SMTP2GO is better than others. Its task is to deliver normal emails to the general inbox.
Chose SMTP2GO
Google limits the number of emails that can be sent from an account. The way our SIS works requires a service account. SMTP2Go allows us to communicate to 80,000 parents without the Google Workspace limitation.
Chose SMTP2GO
When your a consultant and you need a solution that is a set it and forget it, I went with SMTP2GO. I didn't have time to research any other solution as trying to get O365 to work with older printer/scanner/copier was taking to long and the client getting upset. You guys are …
Chose SMTP2GO
SMTP2GO is much easier to use than WP SMTP for Wordpress sites as the setup required is simple DNS regardless of where the email is hosted.
Chose SMTP2GO
Some of the other services are really good but with the ease of setting up sub-accounts, the success in not having bounced emails, or strange receiving issues, the platform being so easy to use, and great support when you need it. They just don't compare.
Chose SMTP2GO
This is the best product in this market and solves for a very specific niche. I highly recommend this service for anyone looking to get scan to email setup or have devices that need to send alerts that can't route through Office 365.
Chose SMTP2GO
We moved from mailgun to smtp2go but to be perfectly honest, I don't remember why, maybe a pricing issue.
Chose SMTP2GO
The price because we are a small company and have not enough resource thats is why we continue our reserach and find SMTP2go
Chose SMTP2GO
Searched internet and came acrcoss smtp2go and gave it a try and it was really worth it. It solved my email problems
Chose SMTP2GO
Well we used to use sendgrid in the past.
But their base plan shares an ip with others, which means that more often than not our emails were blocked
They changed they policy of connections to api and sdks. We found Smtp2go that has the same price range and so we changed for them.
Chose SMTP2GO
Gmail got very confusing on how to use. SMTP2GO was much easier to setup and use.
Features
BrevoSMTP2GO
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Brevo
7.8
Ratings
3% below category average
SMTP2GO
-
Ratings
WYSIWYG email editor8.30 Ratings00 Ratings
Dynamic content7.90 Ratings00 Ratings
Ability to test dynamic content7.80 Ratings00 Ratings
Landing pages6.00 Ratings00 Ratings
A/B testing6.50 Ratings00 Ratings
Mobile optimization8.40 Ratings00 Ratings
Email deliverability reporting8.70 Ratings00 Ratings
List management8.50 Ratings00 Ratings
Triggered drip sequences8.30 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brevo
7.8
Ratings
1% above category average
SMTP2GO
-
Ratings
Dashboards8.00 Ratings00 Ratings
Standard reports8.60 Ratings00 Ratings
Custom reports6.80 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Brevo
9.0
Ratings
10% above category average
SMTP2GO
-
Ratings
Link Tracking9.00 Ratings00 Ratings
Best Alternatives
BrevoSMTP2GO
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Twilio SendGrid
Twilio SendGrid
Score 6.8 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Twilio SendGrid
Twilio SendGrid
Score 6.8 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Everest (Return Path + 250ok)
Everest (Return Path + 250ok)
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrevoSMTP2GO
Likelihood to Recommend
9.2
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
9.1
(0 ratings)
Usability
9.2
(0 ratings)
8.2
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
9.1
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
9.1
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
BrevoSMTP2GO
Likelihood to Recommend
I wanted to pull a publication from MailChimp and park it elsewhere. Brevo was a bit of a pain to set up, but after I invested the onboarding time, it's been a cost-effective way to produce this newsletter. I would encourage someone to build in the time with both templates and editor. After that, using Brevo is as easy as using other services.
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It's great for any application that you need to track email receipt and recipient interaction, or with devices/programs that don't fare well with Exchange based email services. Don't try to set SMTP2GO as your outbound email server if you're using O365, that just isn't a possibility (not that I've looked into that setup).
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Pros
  • Sendinblue allows you to send emails that do not arrive in spam
  • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
  • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
Read full review
  • Bulk email sending in the thousands of emails per day
  • Email with large attachments going to a large number of users
  • Email logging for audit/tracking purposes
  • Handling large numbers of sending domains
  • Team admin access for IT to manage settings and view logs
Read full review
Cons
  • not easy to move/duplicate sections. much easier to just drag and drop. still working this out.
  • don't like the logo or text included with the newsletter sign up form. have now upgraded, but think this should not be included for lower pricing plans
  • not getting issues completely answered by support team. currently have an issue with email sign up not working on mobile. have been told it is not working, but not given any suggestions on how to fix this.
  • have had unusual issue come up with a link. On 2 separate occasions, with 2 separate newsletters that went out, and 2 different images/articles/links, the link was wrong. Even though we checked it, previewed it and sent test email before we sent out these newsletters and these links were correct. It is the section at the bottom of our current newsletter. On both these occasions, when the customer has forwarded the email they received to us, the link was was to an old link - and it was the same old link on both occasions. We have asked for this to be looked into and are waiting on reply. We are going to try to delete this section this week and re-create. It is not a good look for us.
  • We have another issue with how our newsletter is previewing in Outlook. The images and the text are not lining up - not on every section, but on 2 sections out of the 5 sections. Also, the Read Full Article text in the button is not showing properly. Again, not a professional look for us which we are not happy with.
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  • Might be nice to add a monthly good looking PDF report for subaccount users that can be branded and sent directly to the subaccount contact. A 'client facing' report that we can use to show our customers the email usage history.
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Likelihood to Renew
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Read full review
Reliability in email delivery is what counts the most. SMTP2GO is undeniably a winner in this category. The price is reasonable, therefore the RoI is excellent.
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Usability
It's okay, it's easy to use, has good features, and good automation options, but it lacks better delivery support. Many messages end up in spam, even though I have a dedicated IP address that I pay for separately, and I think it needs more design options to make emails stand out, especially in terms of typography. That's why I'm not giving it a 10. It also lacks integration with other tools. EStá bien, es fácil de usar, tiene buenas funcionalidades, tiene buenas opciones de automatización, le falta mayor apoyo en cuanto a entrega, muchos de los mensajes se vana spam, aun cuando tengo una IP dedicada que pago por aparte y creo que faltan opciones de diseño para que los correos puedan ser diferentes, sobre todo en tipografía. Por eso no le doy 10. Falta integración con otras herramientas.
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While reporting could use some tweaks overall it is a very good product that works reliably and is simple to set up and maintain.
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Reliability and Availability
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
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No answers on this topic
Performance
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Read full review
No answers on this topic
Support Rating
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
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I've only needed support for the software once or twice the 5+ years i've used it. I found their support responsive and helpful at each encounter. They seem to have the same level of commitment to their enterprise as I do to mine which is refreshing.
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Implementation Rating
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
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No answers on this topic
Alternatives Considered
Well, these other tools do the same thing, they contribute to email campaigns; however, we tried them and stopped using them because they are not at all simple, and we believe that Brevo is the simplest, most intuitive, and most effective tool that exists for this type of strategy, so we decided to stick with it. Bueno estas otras herramientas hacen lo mismo, aportan a las campañas de mailing sin embargo las probamos y dejamos de usarlas ya que no son para nada sencillas y creemos que brevo es lo mas sencillo, intuitovo y efectivo que existe para este tipo de estrategias por ello decidimos quedarnos
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Our goal was to find a product what fit those needs:
  • Can be use with SMTP protocol to relay emails from our webhosting environment
  • Have an API to manage the account and offer the ability to also send emails
The competition was offering too much options and services that we wouldn't use but still had to pay for while SMTP2GO fulfilled our needs with a verry competitiveThe competition was offering too much options and services that we wouldn't use (but still had to pay for anyways) while SMTP2GO fulfilled our needs with a verry competitive pricing.
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Scalability
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
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No answers on this topic
Return on Investment
  • Saved us over 80% of what we used to pay aWeber for the exact same services
  • Maintained similar effectiveness in email blast/newsletter open rates (slightly less than aWeber but within margins)
  • Saves us an incredible amount of time in content creation using Brevo content editor
Read full review
  • Allowed us to use the same SMTP information across the board for all customers instead of having them split between several accounts.
  • More cost efficient than paying for several different email accounts.
  • Created an additional layer of great customer service for us since SMTP information is able to be preprogrammed into the equipment before ever leaving our facility.
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ScreenShots

SMTP2GO Screenshots

Screenshot of a quick snapshot of the account activity after logging in.Screenshot of the Activity feed that displays the most recent delivery events for email, and provides extra detail when needed.Screenshot of subaccounts, which are available on any paid plan and offer a way to resell the SMTP2GO product to clients and customers.