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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brightcove

    Score8.3 out of 10
    N/ABrightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.N/A

    Vidyard

    Score8.4 out of 10
    N/AVidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.

    $0

    Pricing
    BrightcoveVidyard
    Editions & Modules
    No answers on this topic
    Free
    $0
    per month per user
    Starter
    $59
    per month per user
    Enterprise
    Custom Pricing
    per year
    Teams
    Contact Sales
    per month per user
    Offerings
    Pricing Offerings
    BrightcoveVidyard
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    BrightcoveVidyard
    Considered Both Products
    Brightcove
    Chose Brightcove
    Brightcove is a more affordable option and has a lot of features that are excellent. The only downside is the scalability of the tool, especially as a sales enablement function.
    Incentivized
    Vidyard
    Chose Vidyard
    We actually used Brightcove for a year and found it to be much more difficult to navigate, upload, and publish our video content. Once we were introduced to Vidyard with its native Hubspot integration, we made the switch and have never looked back!
    Incentivized
    Chose Vidyard
    The Vidyard vs Brightcove debate is a tale as old as time... We looked at both platforms but ultimately decided to go with Vidyard because it was able to provide better one-off emails for our BDR team. Both platforms allowed for basic video storage but ultimately the quick …
    Incentivized
    Chose Vidyard
    Wisita and Brightcove are powerful products, but Vidyard was set apart by its personalization features and its integration into Marketo. Analytics across all three packages were relatively equal, while the other two packages actually seemed better suited for managing large …
    Incentivized
    Chose Vidyard
    Not enough information or experience with Brightcove to make determination...sorry
    Incentivized
    Chose Vidyard
    Pricing-wise, it's definitely in between the two options above. It offers more capabilities than Wistia and is less expensive than Brightcove.
    Incentivized
    Chose Vidyard
    I will again disclaim that Vidyard was used before I started with the company. But during my introduction to Vidyard, I did ask what other video hosting services they had looked at having had experience with Vimeo and Sprout Video. Vidyard was the one they chose. I have been …
    Incentivized
    Chose Vidyard
    We evaluated Wistia and Brightcove.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    94%
    Would buy again
    44 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    37 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    45 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    35 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    39 Answers
    Features
    BrightcoveVidyard
    Video Marketing
    Comparison of Video Marketing features of Brightcove and Vidyard
    Feature
    Brightcove
    -
    Ratings
    Vidyard
    6.1
    49 Ratings
    22% below category average
    Lead generation00 Ratings7.938 Ratings
    Video personalization00 Ratings9.145 Ratings
    eCommerce00 Ratings2.82 Ratings
    Support for advertisements00 Ratings5.51 Ratings
    Video SEO00 Ratings6.331 Ratings
    Integration to Marketing Automation00 Ratings5.437 Ratings
    Video Platform Integrations
    Comparison of Video Platform Integrations features of Brightcove and Vidyard
    Feature
    Brightcove
    -
    Ratings
    Vidyard
    5.1
    36 Ratings
    19% below category average
    Integration to Salesforce.com00 Ratings2.921 Ratings
    Integration to Marketo00 Ratings5.011 Ratings
    Integration to HubSpot00 Ratings5.121 Ratings
    Integration to Eloqua00 Ratings7.31 Ratings
    Video Security
    Comparison of Video Security features of Brightcove and Vidyard
    Feature
    Brightcove
    -
    Ratings
    Vidyard
    8.3
    47 Ratings
    3% below category average
    Video access controls00 Ratings8.437 Ratings
    User management00 Ratings6.141 Ratings
    Video link sharing00 Ratings10.047 Ratings
    Internal video00 Ratings8.539 Ratings
    External video00 Ratings8.542 Ratings
    Video Player
    Comparison of Video Player features of Brightcove and Vidyard
    Feature
    Brightcove
    -
    Ratings
    Vidyard
    5.9
    47 Ratings
    33% below category average
    Player customization00 Ratings5.539 Ratings
    Embedded videos00 Ratings5.742 Ratings
    Video quality / Bandwidth controls00 Ratings4.944 Ratings
    Mobile compatibility00 Ratings7.737 Ratings
    Video Analytics
    Comparison of Video Analytics features of Brightcove and Vidyard
    Feature
    Brightcove
    -
    Ratings
    Vidyard
    8.0
    48 Ratings
    2% above category average
    A/B testing00 Ratings6.32 Ratings
    Streaming quality reports00 Ratings9.031 Ratings
    Per viewer tracking00 Ratings9.242 Ratings
    Per video tracking00 Ratings9.245 Ratings
    Video analytics dashboard00 Ratings6.145 Ratings
    Video Hosting, Management & Storage
    Comparison of Video Hosting, Management & Storage features of Brightcove and Vidyard
    Feature
    Brightcove
    -
    Ratings
    Vidyard
    6.1
    37 Ratings
    34% below category average
    On-Demand video00 Ratings6.128 Ratings
    Live streaming00 Ratings5.39 Ratings
    Impact of streaming on network00 Ratings7.31 Ratings
    Video upload & format support00 Ratings6.134 Ratings
    Video library / File management00 Ratings5.63 Ratings
    Video portal00 Ratings6.129 Ratings
    Video Engagement
    Comparison of Video Engagement features of Brightcove and Vidyard
    Feature
    Brightcove
    -
    Ratings
    Vidyard
    6.1
    21 Ratings
    26% below category average
    Video comments00 Ratings6.121 Ratings
    Best Alternatives
    BrightcoveVidyard
    Small Businesses
    IBM Video Streaming
    Score8.9 out of 10
    Cincopa
    Score9.8 out of 10
    Medium-sized Companies
    IBM Video Streaming
    Score8.9 out of 10
    Ensemble Video
    Score9.1 out of 10
    Enterprises
    IBM Video Streaming
    Score8.9 out of 10
    Panopto
    Score7.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrightcoveVidyard
    Likelihood to Recommend
    9.0
    (17 ratings)
    9.5
    (179 ratings)
    Likelihood to Renew
    9.0
    (13 ratings)
    10.0
    (15 ratings)
    Usability
    9.0
    (1 ratings)
    8.9
    (58 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (12 ratings)
    Support Rating
    4.0
    (2 ratings)
    7.0
    (105 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (5 ratings)
    Configurability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (113 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    BrightcoveVidyard
    Likelihood to Recommend
    Brightcove
    It works very nicely for our company site because it can easily and seamlessly embed into the site and email HTML pages. It also has picture in picture, sharing, closed captioning (CC) as basic functions. It will also show the time of the video. Because these are short-term-use videos or might get updated frequently and also are just targeting a specific audience, being able to hide or not able to show the number of views or date published (unlike YouTube) actually helps us.
    Incentivized
    Read full review
    Vidyard
    Vidyard has been critical for our team in many ways. One way that we didn't realize how much we'd be using it is for training new teammates while we're all working remotely. I frequently use the chrome extension to record a video of how to do something to send to our whole team or certain teammates. There are other products that do that, but this seems to be the most efficient, easiest, and quickest. Vidyard is incredibly useful for both inbound, and outbound sales and marketing strategies. It helps us increase our open and click rate for emails and overall engagement for our customer journey.
    Incentivized
    Read full review
    Pros
    Brightcove
    • Ability to easily output a JSON response for requested video data. This makes it easy to work with Brightcove as partner.
    • The read APIs are very flexible and can the output can be easily customized using cgi args. This provides great customization of the output and sorting and filtering mechanisms to find the videos you're looking for.
    • The ability to add captions to videos is good, especially with the regulations requiring video captioning. DFXP support works great as long as the player is given the exact XML format it is looking for.
    Read full review
    Vidyard
    • The customer service is awesome. I always get ahold of our rep within an hour of contacting!
    • Vidyard in itself is a genius idea and when running correctly, a great tool to have in a rep's arsenal!
    • The people are great. -They spent countless hours working with our team!
    Incentivized
    Read full review
    Cons
    Brightcove
    • The code for customizing the video player can be made easier, I think it still uses BEML code.
    • Easily accessible ready made code will help users like me to implement a cool looking player.
    • I would love to implement Brightcove video cloud on most of the projects that I work on and I see we could use it in so many different ways but pricing is not easily available on the website.
    • Again if I could work with someone to price for small, medium and large businesses that would be great.
    Incentivized
    Read full review
    Vidyard
    • It would be great if the use of the camera on an internet screen were more user friendly.
    • The editing of a video's beginning or ending (cutting video for a cleaner look or time) could be a little more refined and less choppy.
    • Could be more colorful.
    Incentivized
    Read full review
    Likelihood to Renew
    Brightcove
    It took quite some time to upload and organize our video library. The amount of time it would require to relocate all this information outweighs any negative aspect I personally have with the experience. They have been pretty good to work with and from speaking with my Brightcove rep, I know some of the issues I have listed are currently being addressed and tested for future releases.
    Read full review
    Vidyard
    Vidyard has truly become an essential part of our organization. It's useful for our day to day communication internally amongst departments and externally with our customers. This platform has allowed us to create knowledge base articles, training portals, webinars and communicate effectively with our customers. We receive raving feedback from customers on how helpful the videos are that they receive. We also like the ability to view metrics, insights, etc. of the videos. Always allows us to pivot accordingly based on the feedback we receive
    Incentivized
    Read full review
    Usability
    Brightcove
    Very usable! I don't see any major flaws
    Read full review
    Vidyard
    Vidyard is super easy for new people to pick up - I've never had to spend time explaining the UI or menu, which is a testament so how easy it is. The plugin also makes it quite user-friendly. There's no need to go anywhere else - it's all on the browser.
    Incentivized
    Read full review
    Reliability and Availability
    Brightcove
    No answers on this topic
    Vidyard
    Absolutely, the unpredictable nature of technology always keeps us on our toes. However, I'm pleased to share that my experience with Vidyard has been remarkably consistent and reassuring. To date, I haven't encountered any instances of service outages. This unparalleled reliability and dependability have instilled a high level of confidence in the platform, making it a stalwart companion in our digital endeavors. While the tech landscape can be uncertain, Vidyard's track record of steadfast performance has truly set it apart.
    Incentivized
    Read full review
    Performance
    Brightcove
    No answers on this topic
    Vidyard
    It performs very well. I have never had any bugs while recording, and none of the videos have been impaired or corrupted. I don't believe it integrates with any other software but you could contact the company to learn more. I am not sure if it is only available on Chrome.
    Incentivized
    Read full review
    Support Rating
    Brightcove
    We are notified often of downtime, and I have not heard from a support rep for over a year. It really makes it hard to learn what new things are coming out and how we can take our video to the next level when there is no contact from the team on a regular cadence.
    Incentivized
    Read full review
    Vidyard
    Customer support at Vidyard has always been good. When I first looked into the product, the salesperson took a consultative approach that allowed me to see how Vidyard would benefit our specific use case. Since coming on board, the customer service team has been quick to respond if I have any questions.
    Incentivized
    Read full review
    In-Person Training
    Brightcove
    No answers on this topic
    Vidyard
    The training experience proved to be tremendously valuable. Our dedicated representative exhibited an exceptional level of helpfulness and patience as she skillfully addressed all of our inquiries. Notably, she went beyond merely answering questions, providing us with a wealth of resources and sharing best practices that are pivotal for our success in utilizing the software.Her guidance transcended the boundaries of a conventional training session, empowering us with insights that extend far beyond the immediate
    Incentivized
    Read full review
    Online Training
    Brightcove
    No answers on this topic
    Vidyard
    The online training experience proved to be incredibly valuable. Our dedicated representative demonstrated exceptional patience and unwavering support in addressing our queries and requests, which greatly contributed to our learning process. Their guidance was pivotal in helping us navigate the intricacies of the training, ensuring that we absorbed the material effectively.
    Incentivized
    Read full review
    Implementation Rating
    Brightcove
    No answers on this topic
    Vidyard
    It's pretty straightforward. The bulk of the work goes on outside of Vidyard - it's the time required to add different videos to your website - that was probably the only difficult part and had nothing to do with Vidyard.
    Incentivized
    Read full review
    Alternatives Considered
    Brightcove
    Marketing department favors it because EVERYONE uses YouTube. Overall, YouTube offers decent features and functionality. But Brightcove offers the ability to brand and style players, and control what our users see (and so much more) and YouTube does not. For instance, on YouTube, users are presented with other videos (which could contain competitor videos).
    Read full review
    Vidyard
    I've never evaluated another product like Vidyard. I just used screen recordings with RingCentral before, and I remember the file size being very large and having to add the video as an attachment. So this was a major improvement to be able to shoot videos and easily share with my clients.
    Incentivized
    Read full review
    Scalability
    Brightcove
    No answers on this topic
    Vidyard
    The product exhibits an exceptional degree of scalability, accommodating diverse usage scenarios across various departments within our organization. This remarkable flexibility has enabled us to harness the software's potential in ways tailored to the unique needs of each team.In particular, the impact on our communication efforts with both potential and existing customers has been truly transformative.
    Incentivized
    Read full review
    Return on Investment
    Brightcove
    • Again, there has been a huge cost savings which significantly improved our ROI
    • There has also been less time spent on learning new technologies and training additional staff on maintaining a video server.
    • Less time spent on the previous two points has allowed me to focus on other areas within the department that needed improvement.
    Read full review
    Vidyard
    • We save hundreds of dollars a month because we don't have to send out nearly as many physical samples for customers to review. We can send them a video that shows off the product and they love it!
    • We have improved conversion rates as a result of using Vidyard to communicate with new leads.
    • Our sales reps are clearly more engaged in the sales process. Each week we discuss how Vidyard helped them win a deal.
    Incentivized
    Read full review
    ScreenShots

    Brightcove Screenshots

    Screenshot of Go beyond tracking plays and impressions and fuel your programs with video engagement data that signals who is getting the most value from your content.Screenshot of Deliver interactive video on-demand and live experiences - chat, polls, click to purchase, sentiment, quizzes, branching journeys, and more - that increase engagement, provide more data on your audiences, and turn viewers from passive observers to active participants.Screenshot of Deliver live and on-demand video experiences that are easy to create and manage from a single platform. Orchestrate rich, beautiful experiences that promote your brand and your content and keep audiences engaged with interactive elements.Screenshot of Start to think of your video content as your greatest asset for connecting with every audience on any device, whether it's web, mobile, or connected TVs. Reach all your audiences, including customers, prospects, partners, teams, anyone and everyone!Screenshot of Understand audience engagement to inform content strategies and audience preferences to ensure you’re delivering the best streaming video experiences possible.

    Vidyard Screenshots

    Screenshot of where users can record and send sales videos from a browser, desktop, or phone to connect, convert, and close—all while remote.Screenshot of how screen recording can be used to deliver effective product demos, presentations, and proposal walkthroughs that build buyer consensus across the full sales cycle.Screenshot of some insights into viewer behavior, displayed within Vidyard's video analytics. Here, viewers can track video views, engagement, and drop-off rates to understand how an audience interacts with content and optimize video strategy for maximum impactScreenshot of how CRM integrations push video view data to lead and contact records. Viewing data can be used to surface high-intent leads, and measure videos’ impact on pipeline and revenue.Screenshot of Vidyard's customizable calls-to-action (CTAs), used to drive conversions and capture leads. Clickable buttons and forms can be added directly to videos to encourage viewers to take the next step, whether it's downloading a resource or signing up for a demo.Screenshot of some of Vidyard's integrations.