BrightEdge vs. SE Ranking

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightEdge
Score 8.7 out of 10
N/A
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.N/A
SE Ranking
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
SE Ranking is a website optimization solution. Some key features include: Local Rank Tracking, Automatic Daily Updates and Monitoring of Competitors.
$23.52
per month
Pricing
BrightEdgeSE Ranking
Editions & Modules
No answers on this topic
ESSENTIAL
$23.52
per month
PRO
$52.32
per month
BUSINESS
$114.72
per month
Offerings
Pricing Offerings
BrightEdgeSE Ranking
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details* All the prices are given for a weekly rankings check frequency and an annual subscription period.
More Pricing Information
Features
BrightEdgeSE Ranking
SEO
Comparison of SEO features of Product A and Product B
BrightEdge
8.6
46 Ratings
SE Ranking
8.6
16 Ratings
Keyword analysis9.646 Ratings7.99 Ratings
Backlink management7.040 Ratings8.716 Ratings
SERP ranking tracking9.344 Ratings8.915 Ratings
Page grader8.139 Ratings8.811 Ratings
Competitive analysis9.046 Ratings8.915 Ratings
Site audit / diagnostics9.343 Ratings8.916 Ratings
Site recommendations7.846 Ratings8.912 Ratings
Task management8.541 Ratings8.010 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightEdge
8.0
44 Ratings
SE Ranking
8.9
14 Ratings
Local SEO8.635 Ratings8.811 Ratings
Social SEO8.030 Ratings00 Ratings
Mobile SEO6.541 Ratings9.012 Ratings
Global SEO9.034 Ratings9.013 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightEdge
8.9
44 Ratings
SE Ranking
9.0
14 Ratings
Multi-domain support8.935 Ratings9.012 Ratings
Integration with web analytics tools8.843 Ratings9.013 Ratings
User Ratings
BrightEdgeSE Ranking
Likelihood to Recommend
8.7
(78 ratings)
8.5
(16 ratings)
Likelihood to Renew
10.0
(35 ratings)
-
(0 ratings)
Usability
10.0
(10 ratings)
7.3
(4 ratings)
Support Rating
9.1
(19 ratings)
8.7
(8 ratings)
Implementation Rating
8.3
(4 ratings)
-
(0 ratings)
User Testimonials
BrightEdgeSE Ranking
Likelihood to Recommend
BrightEdge
BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
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SE Ranking
SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
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Pros
BrightEdge
  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
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SE Ranking
  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
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Cons
BrightEdge
  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
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SE Ranking
  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
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Likelihood to Renew
BrightEdge
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
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SE Ranking
No answers on this topic
Usability
BrightEdge
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
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SE Ranking
They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
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Support Rating
BrightEdge
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
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SE Ranking
The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
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Implementation Rating
BrightEdge
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
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SE Ranking
No answers on this topic
Alternatives Considered
BrightEdge
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
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SE Ranking
SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
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Return on Investment
BrightEdge
  • We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
  • With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
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SE Ranking
  • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
  • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
  • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
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