BrightEdge vs SE Ranking | TrustRadius

What users are saying about

Score 8.7 out of 10

Based on 135 reviews and ratings

Score 8.6 out of 10

Based on 20 reviews and ratings

Feature Rating Comparison

BrightEdge

SE Ranking

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

BrightEdge

SE Ranking

Local SEO

Social SEO

Mobile SEO

Global SEO

BrightEdge

SE Ranking

Multi-domain support

Integration with web analytics tools

Pros

Strong analytics
Integrates with other tools
Instant provides real time research, ranking and recommendations
The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
Onboard process is very thorough and customized

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Christina Lepore

Brand Voice Specialist

Lincoln Financial GroupFinancial Services, 10,001+ employees

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Rank racking. It’s really important for us that the ranks are tracked accurately.
Monitoring of changes made on the website. We’ve found this feature really useful.
Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.

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Dmitry Chervonyi

Chief Marketing Officer

BelkinsMarketing & Advertising, 51-200 employees

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Cons

The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 5001-10,000 employees

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I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
Some more video tutorials on the site on how to use some tools would be helpful.
More in-system popups would be more helpful too.

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Yuliya Karnaukh

Marketing strategies and business consulting

Strategies and beyondMarketing and Advertising, 11-50 employees

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Likelihood to Renew

BrightEdge 10.0

Based on 35 answers

I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.

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Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

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No score

No answers yet

No answers on this topic

Usability

BrightEdge 10.0

Based on 10 answers

Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.

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Head of Global SEO

TeradataInformation Technology & Services, 5001-10,000 employees

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SE Ranking 9.0

Based on 2 answers

They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.

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Dmitry Chervonyi

Chief Marketing Officer

BelkinsMarketing & Advertising, 51-200 employees

View all 2 answers on this topic

Support Rating

BrightEdge 9.4

Based on 14 answers

Working in a large company with limited internal resources for SEO, BrightEdge has been incredible! The tool itself gives you everything you need and MORE but my BE team I work with has been like an extra arm to my internal team, always there to help in any way possible

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Verified User

Manager in Marketing

Consumer Goods Company, 10,001+ employees

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SE Ranking 8.6

Based on 5 answers

The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.

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Verified User

Consultant in Marketing

Marketing & Advertising Company, 1-10 employees

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Implementation Rating

BrightEdge 8.3

Based on 2 answers

For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.

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Search Marketing Strategist

Gcommerce SolutionsMarketing and Advertising, 11-50 employees

View all 2 answers on this topic

No score

No answers yet

No answers on this topic

Alternatives Considered

We were using agencies for this work in the past and we were not having the feedback and help that we had been expecting from them. We were just paying money with getting nothing in return. We decided to bring this in-house and because of a past relationship with BrightEdge we turned back to them and dove right in. This has been the best decision we could have made. While it does take time and has added responsibilities to our day, we now have total control over changes and fixes to our SEO strategy.

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Marketing Manager

TAB BankBanking, 201-500 employees

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SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc...It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.

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Organic Search

WPSerbiaMarketing and Advertising, 1-10 employees

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Return on Investment

We have seen a small increase of keywords ranked on Google since we implemented BrightEdge.
There has been very little ROI that we have been able to tie to BrightEdge.
There has been very little impact on our business objectives that can be attributed to BrightEdge.

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Verified User

Director in Marketing

Transportation/Trucking/Railroad Company, 201-500 employees

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The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.

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Director of Business Strategy

Caring Solutions San AntonioHospital & Health Care, 51-200 employees

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Screenshots

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See All (7) SE Ranking Screenshots

Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

BrightEdge Editions & Modules

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Additional Pricing Details

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General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

SE Ranking Editions & Modules

Edition

ESSENTIAL	18.6¹
PRO	42.5¹
BUSINESS	$90¹

per month

Additional Pricing Details

* All the prices are given for a weekly rankings check frequency and an annual subscription period.

Rating Summary

BrightEdge

SE Ranking

BrightEdge

SE Ranking

BrightEdge

SE Ranking

BrightEdge

SE Ranking

BrightEdge

SE Ranking

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