BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
$39
per month
Shoutlet (Discontinued)
Score 2.0 out of 10
N/A
Shoutlet is a cloud-based social relationship platform that enables marketers to publish, engage and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube.
The product’s focus is on quantifying return on social, integrating social data into business and scaling social across the enterprise. Features include tools for social CRM, creative design, social listening, ads, workflow management, contest design…
N/A
Synup
Score 9.6 out of 10
N/A
Synup is a location intelligence tool that helps businesses with their local marketing, discovery, and engagement. Businesses and agencies alike can use Synup to get listed online, monitor online reputation, generate business reviews and track search engine analytics.
$99
per month
Pricing
BrightLocal
Shoutlet (Discontinued)
Synup
Editions & Modules
Track Plan
$39
per month
Manage Plan
$49
per month
Grow Plan
$59
per month
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrightLocal
Shoutlet (Discontinued)
Synup
Free Trial
Yes
No
No
Free/Freemium Version
No
Yes
No
Premium Consulting/Integration Services
No
No
No
Entry-level Setup Fee
No setup fee
No setup fee
No setup fee
Additional Details
BrightLocal offers custom enterprise plans for businesses with more than 50 locations.
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Synup offers scalable pricing plans for agencies looking to grow their clientbase and expand their service offerings. A discount is available for annual billing.
The price was cheaper at BrightLocal, although I have had to pay extra for things, but I like the flexibility that an al cart type program brings. I would say that Synup is easier to use and much simpler. Yext is more expensive and requires constant enrollment, but maybe the …
If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
I think Shoutlet is an excellent tool for any mid-sized to larger company looking to improve their social strategy. While it does have some minor improvements that can be made, it's overall an impressive way to mass post to multiple networks and interact and engage with your followers in the social space. I feel at this time that a smaller company could probably benefit from a lesser in-depth version of this tool at this time
Synup is ideal for businesses with several locations, ensuring consistent and accurate information across all directories. This is crucial for franchises, restaurant chains, or retail stores. Small businesses and startups, often with limited resources, benefit from Synup's user-friendly interface and time-saving features. It simplifies the process of managing online listings without requiring extensive technical expertise. Businesses placing a high value on online reputation management find Synup valuable. The platform's review monitoring and centralized dashboard help businesses respond promptly to customer feedback, enhancing their overall online image.
When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
The ability to manage and publish to various social accounts from one platform. This feature helped us to have a cohesive social strategy and saved us a lot of time having to go back and forth between accounts.
The module that allowed us to build contests and custom landing pages was perhaps my favorite part. For the contests, it proved to be ultra convenient to be able to build, host and run social promotions through the same platform that housed our social accounts and lists. From a landing-page-design standpoint, it was also wonderful and time-effective for each individual department to be able to build professional and dynamic pages themselves rather than tasking it to our web designers who really didn't have the time.
I was also very pleased with the customer service we received from the Shoulet team. From the original demo, to the training sessions, all the way through to back-end service maintenance, everyone we dealt with was available, accommodating and friendly. Not entirely common in this day in age.
I would like to see Shoutlet improve the usability of their "Shoutlet Profiles" module. It has improved over time, but I would like to see more individual user metrics such as affinity, time spent engaged per user, and monthly interactions by user.
I would also like to see Shoutlet redesign their "manage urls" module and URL shortener. The shortener works well, but I would like the interface to be more user friendly, and be able to access it throughout the rest of the tool. Perhaps in a slide out drawer.
Unfortunately, Shoutlet does not offer a Pin scheduling tool at this time. This would be a HUGE asset for them to have.
While I do not have direct control over the renewal of our contract, I am definitely lobbying to not only renew the contract, but expand our contract with Shoutlet to include more of our company's accounts in our Shoutlet account for the many reasons already stated. By pulling all of our accounts, pages and platforms into one media management tool, we'll be able to better serve our fans, members, patients and employees. It will cut down time it takes for us to post across our entire company's breadth of social media options while sharing more easily between locations and entities. For medium and large scale enterprises, Shoutlet is hard to beat.
While some things do require a little training, a quick phone training session or reading an online guide usually suffices. I've never needed multiple training sessions for any part of Shoutlet. As someone with very little coding/programming background (read: absolutely none), I am always able to accomplish what is needed without feeling over my head or needing help.
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
I feel that the level of support I get from Shoutlet is far beyond the level of support I've received from other companies in a variety of services. It would be nice to have a regular update from Tech Therapy that lists out any potential bugs they're working to fix for the various browsers they support. Sometimes I wonder if I'm experiencing an issue simply because I use Firefox vs. Chrome.
Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
Shoutlet is infinitely more advanced than SocialMadeSimple. It is a much more complex and in-depth platform. We actually changed to SocialMadeSimple after Shoutlet and I miss how easy to use and advanced it was in comparison. It was a money decision but if they were the same price, I would absolutely insist we go back
Synup was recommended by a colleague and had great results for their company. We did a trial period and noticed a big turnaround in customer engagement and a boost in the positivity of our business.
BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
Reporting is nicely accomplished with their online client report dashboards.
Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
Allows our small staff to provide our clients with world-class service and data.
Exponentially improved fan base expansion for our clients.
Rapid response for customer service issues for clients - allowing us to help our clients prevent their social media presence from becoming the Complaint Department, rather a true community of fans and supporters of a brand.
