<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
77 Ratings
126 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Iterable

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
77 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Feature Set Ratings

  • Bronto Marketing Platform (discontinued) ranks higher in 1 feature set: Reporting & Analytics
  • Iterable ranks higher in 1 feature set: Email & Online Marketing

Email & Online Marketing

7.4

Bronto Marketing Platform (discontinued)

74%
8.2

Iterable

82%
Iterable ranks higher in 6/9 features

WYSIWYG email editor

7.0
70%
50 Ratings
8.5
85%
39 Ratings

Dynamic content

6.4
64%
50 Ratings
8.1
81%
41 Ratings

Ability to test dynamic content

6.4
64%
49 Ratings
7.1
71%
41 Ratings

Landing pages

4.5
45%
25 Ratings
N/A
0 Ratings

A/B testing

9.0
90%
55 Ratings
8.1
81%
43 Ratings

Mobile optimization

7.8
78%
50 Ratings
8.3
83%
38 Ratings

Email deliverability reporting

9.4
94%
114 Ratings
8.0
80%
52 Ratings

List management

7.5
75%
56 Ratings
8.3
83%
43 Ratings

Triggered drip sequences

8.4
84%
48 Ratings
9.1
91%
37 Ratings

Reporting & Analytics

7.6

Bronto Marketing Platform (discontinued)

76%
7.2

Iterable

72%
Bronto Marketing Platform (discontinued) ranks higher in 3/3 features

Dashboards

7.8
78%
57 Ratings
7.5
75%
43 Ratings

Standard reports

7.8
78%
56 Ratings
7.4
74%
43 Ratings

Custom reports

7.1
71%
43 Ratings
6.8
68%
37 Ratings

Platform & Infrastructure

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
8.5

Iterable

85%
Iterable ranks higher in 3/3 features

API

N/A
0 Ratings
8.5
85%
39 Ratings

Role-based workflow & approvals

N/A
0 Ratings
8.7
87%
32 Ratings

Customizability

N/A
0 Ratings
8.2
82%
35 Ratings

Attribute Ratings

  • Bronto Marketing Platform (discontinued) is rated higher in 1 area: Usability
  • Iterable is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
  • Bronto Marketing Platform (discontinued) and Iterable are tied in 2 areas: Availability, Performance

Likelihood to Recommend

8.1

Bronto Marketing Platform (discontinued)

81%
60 Ratings
8.5

Iterable

85%
45 Ratings

Likelihood to Renew

8.0

Bronto Marketing Platform (discontinued)

80%
5 Ratings
10.0

Iterable

100%
1 Rating

Usability

9.0

Bronto Marketing Platform (discontinued)

90%
1 Rating
1.0

Iterable

10%
1 Rating

Availability

10.0

Bronto Marketing Platform (discontinued)

100%
2 Ratings
10.0

Iterable

100%
1 Rating

Performance

8.0

Bronto Marketing Platform (discontinued)

80%
2 Ratings
8.0

Iterable

80%
1 Rating

Support Rating

2.0

Bronto Marketing Platform (discontinued)

20%
4 Ratings
7.6

Iterable

76%
2 Ratings

Online Training

8.0

Bronto Marketing Platform (discontinued)

80%
1 Rating

Iterable

N/A
0 Ratings

Implementation Rating

9.0

Bronto Marketing Platform (discontinued)

90%
2 Ratings

Iterable

N/A
0 Ratings

Configurability

10.0

Bronto Marketing Platform (discontinued)

100%
1 Rating

Iterable

N/A
0 Ratings

Product Scalability

Bronto Marketing Platform (discontinued)

N/A
0 Ratings
10.0

Iterable

100%
1 Rating

Likelihood to Recommend

The Bronto Marketing Platform

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Read full review

Iterable

For a large business with multiple senders, Iterable is incredibly well suited for drafting and sending email blasts. Iterable is also well suited to any business that has regular customer engagement intervals, like factory recommended maintenance. Iterable can be used to implement Journeys that consistently follow up with customers at the appropriate time. Iterable would be less appropriate for a smaller business with less specific reasons to follow up with customers aside from new products or promotions.
Read full review

Pros

The Bronto Marketing Platform

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Read full review

Iterable

  • Iterable's customer support, both through the account manager and their live chat and email responses, is great.
  • The flexibility with third-party integrations made getting our project off the ground fairly simple.
  • The handlebar logic that can be used within the templates was much easier to understand than on some other platforms.
Read full review

Cons

The Bronto Marketing Platform

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
Read full review

Iterable

  • user ID as primary method for your database as opposed to email as users can have multiple email addresses.
  • More info included in errors/alerts
  • Errors in building emails site line and characters where the error is, but there is not grid to reference where that is without actually trying to count lines or guessing roughly where it is.
Read full review

Pricing Details

Bronto Marketing Platform (discontinued)

Starting Price

Editions & Modules

Bronto Marketing Platform (discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Request pricing at info@bronto.com.

    Iterable

    Starting Price

    Editions & Modules

    Iterable editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Iterable info

      Likelihood to Renew

      The Bronto Marketing Platform

      Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
      Read full review

      Iterable

      Extremely easy to use, deeply integrated into our infrastructure
      Read full review

      Usability

      The Bronto Marketing Platform

      Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
      Read full review

      Iterable

      Our implementation failed, so I can only give this a zero.
      Read full review

      Reliability and Availability

      The Bronto Marketing Platform

      I never experienced any downtime.
      Read full review

      Iterable

      Iterable is always available when we use it. I'm also subscribed to the status page and they rarely have any outages. When they do, they do a great job of providing frequent updates to customers.
      Read full review

      Performance

      The Bronto Marketing Platform

      No issues.
      Read full review

      Iterable

      The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
      Read full review

      Support Rating

      The Bronto Marketing Platform

      They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
      Read full review

      Iterable

      I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
      Read full review

      Online Training

      The Bronto Marketing Platform

      They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
      Read full review

      Iterable

      No answers on this topic

      Implementation Rating

      The Bronto Marketing Platform

      Easy to set up.
      Read full review

      Iterable

      No answers on this topic

      Alternatives Considered

      The Bronto Marketing Platform

      Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
      Read full review

      Iterable

      It was a difficult choice at the time; both platforms provide a friendly user interface, tools to easily create your campaigns (flow-like tools), and SDKs and integrations with platforms like Twilio. We finally chose Iterable for its Catalog feature to "upload" data to their systems to be used in messages and also for its easy integration with Twilio's Segment.
      Read full review

      Scalability

      The Bronto Marketing Platform

      No answers on this topic

      Iterable

      We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
      Read full review

      Return on Investment

      The Bronto Marketing Platform

      • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
      • A/B split testing lets us try different things. Try this and that.
      • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
      Read full review

      Iterable

      • We have scaled subscription reactivations from a small organic trickle to targeted campaigns, allowing us to create a much higher flow of reactivation month over month
      • We have scaled lead conversion into thousands of daily sign-ups through customized communication journeys
      • We have saved time and costs for our engineering teams because we're able to build messaging journeys through Iterable rather than having to encode them within the product itself
      Read full review

      Screenshots

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