What users are saying about
124 Ratings
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100 Ratings
124 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.6 out of 100

Klaviyo

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100 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Bronto

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Jason Bean | TrustRadius Reviewer

Klaviyo

Klaviyo is well suited for anyone that uses Shopify. It is integrated with ShopifyKlaviyo very easily and can be appropriate for both large and small companies. I think Klaviyo is less appropriate for integration with home-grown websites because the data exchange would require custom coding. I also think that Klavio is appropriate for marketing teams with a modest budget, as it is not very expensive. It also does not require a lot of development support.
Michael Dell'Arciprete | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Bronto
7.6
Klaviyo
7.9
WYSIWYG email editor
Bronto
7.3
Klaviyo
7.5
Dynamic content
Bronto
6.7
Klaviyo
7.4
Ability to test dynamic content
Bronto
6.7
Klaviyo
7.2
Landing pages
Bronto
4.8
Klaviyo
8.0
A/B testing
Bronto
8.9
Klaviyo
7.8
Mobile optimization
Bronto
8.0
Klaviyo
8.3
Email deliverability reporting
Bronto
9.4
Klaviyo
8.1
List management
Bronto
7.7
Klaviyo
8.3
Triggered drip sequences
Bronto
8.4
Klaviyo
8.4

Reporting & Analytics

Bronto
7.7
Klaviyo
8.1
Dashboards
Bronto
8.1
Klaviyo
7.2
Standard reports
Bronto
8.0
Klaviyo
7.4
Custom reports
Bronto
7.2
Klaviyo
9.8

Lead Management

Bronto
Klaviyo
7.9
Lead nurturing
Bronto
Klaviyo
7.9

Platform & Infrastructure

Bronto
Klaviyo
7.8
API
Bronto
Klaviyo
7.8

Pros

Bronto

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Anonymous | TrustRadius Reviewer

Klaviyo

  • Easy UX: The entire platform is very visual. It's easy to navigate, understand, and use. It's really well designed, and it helps business owners understand the set up / steps in the email marketing automation.
  • Visual flow-building: This allows us to automate pieces of our client's business. For example, create a map of a series of emails that automatically follow-up with people who abandon carts in our client's store, indicating how many emails, when they go out, who sees them, and split test emails against one another in this format.
  • Individual email building: Klaviyo makes it easy for us to design client emails with an easy builder or with HTML code. Klaviyo allows you to set up saved blocks to make your building experience more efficient as well.
  • Measurement: Klaviyo makes it easy for users to see campaigns and which ones create greater click-through, open rate, conversion $ and more. You can also watch where people open the emails around the world with a map, or see which users opened particular emails.
  • Individual user tracking: It's so helpful to see customer journeys throughout the entire process. You can see individual profiles and how often they visited a site, opened an email, made a purchase, how much that purchase was worth, etc.
  • Integrations - pretty easy to use with multiple commerce sites, but ideal for Shopify. Easily integrates with other software.
  • Automation - There are built-in templates and flows created inside of the platform. Even a novice could implement something basic and see results in their business. (better if they are customized)
page V | TrustRadius Reviewer

Cons

Bronto

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
Anonymous | TrustRadius Reviewer

Klaviyo

  • It is a bit technical to use I face some difficulty in the beginning so I think more training videos must be provided.
  • Further, the pricing is very high not every organization can afford but it has all those features which will definitely help them so I request to negotiate on it.
Alison Crivlare | TrustRadius Reviewer

Likelihood to Renew

Bronto

Bronto 8.0
Based on 5 answers
Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
Jason Bean | TrustRadius Reviewer

Klaviyo

Klaviyo 9.0
Based on 1 answer
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
page V | TrustRadius Reviewer

Usability

Bronto

Bronto 9.0
Based on 1 answer
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
Anonymous | TrustRadius Reviewer

Klaviyo

Klaviyo 4.0
Based on 1 answer
It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Bronto

Bronto 10.0
Based on 1 answer
I never experienced any downtime.
Anonymous | TrustRadius Reviewer

Klaviyo

No score
No answers yet
No answers on this topic

Performance

Bronto

Bronto 8.0
Based on 1 answer
Anonymous | TrustRadius Reviewer

Klaviyo

No score
No answers yet
No answers on this topic

Support Rating

Bronto

Bronto 2.0
Based on 2 answers
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
McKane Davis | TrustRadius Reviewer

Klaviyo

No score
No answers yet
No answers on this topic

Online Training

Bronto

Bronto 8.0
Based on 1 answer
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
Anonymous | TrustRadius Reviewer

Klaviyo

No score
No answers yet
No answers on this topic

Implementation Rating

Bronto

Bronto 9.0
Based on 1 answer
Easy to set up.
Anonymous | TrustRadius Reviewer

Klaviyo

No score
No answers yet
No answers on this topic

Alternatives Considered

Bronto

Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
Anonymous | TrustRadius Reviewer

Klaviyo

The custom web-tracking feature is something unique that Klaviyo provides to its users. Marketers use this feature to monitor the browsing behavior of visitors so that they can target people who meet a specific criteria giving them virtually unlimited targeting opportunities. The ROI based reporting allows the marketers to clearly see how the email campaigns are performing based on actual transactional data.
Daniel Cooper | TrustRadius Reviewer

Return on Investment

Bronto

  • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
  • A/B split testing lets us try different things. Try this and that.
  • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
Johnathan Karch | TrustRadius Reviewer

Klaviyo

  • This year we turned a higher profit during the holiday months this far but I don't think that has too much to do with Klaviyo. I don't think Klaviyo has made a huge negative or positive impact on the amount of money we brought in but I do think it had an impact on the speed with which we were ablr to put newsletters together and get them out the door.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Bronto

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Bronto Editions & Modules

Additional Pricing Details
Request pricing at info@bronto.com.

Klaviyo

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Klaviyo Editions & Modules

Edition
Email Free$01
SMS.012
EmailStarting at $203
  1. per month
  2. per message
  3. per month
Additional Pricing Details

Rating Summary

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