<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
166 Ratings
126 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Klaviyo

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
166 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100

Feature Set Ratings

  • Klaviyo ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Bronto Marketing Platform (discontinued)

74%
8.1

Klaviyo

81%
Klaviyo ranks higher in 7/9 features

WYSIWYG email editor

7.0
70%
50 Ratings
8.1
81%
64 Ratings

Dynamic content

6.4
64%
50 Ratings
7.7
77%
67 Ratings

Ability to test dynamic content

6.4
64%
49 Ratings
7.3
73%
63 Ratings

Landing pages

4.5
45%
25 Ratings
8.0
80%
2 Ratings

A/B testing

9.0
90%
55 Ratings
8.4
84%
65 Ratings

Mobile optimization

7.8
78%
50 Ratings
8.2
82%
68 Ratings

Email deliverability reporting

9.4
94%
114 Ratings
8.3
83%
84 Ratings

List management

7.5
75%
56 Ratings
8.6
86%
70 Ratings

Triggered drip sequences

8.4
84%
48 Ratings
8.8
88%
63 Ratings

Reporting & Analytics

7.6

Bronto Marketing Platform (discontinued)

76%
7.7

Klaviyo

77%
Klaviyo ranks higher in 3/3 features

Dashboards

7.8
78%
57 Ratings
8.0
80%
68 Ratings

Standard reports

7.8
78%
56 Ratings
7.9
79%
65 Ratings

Custom reports

7.1
71%
43 Ratings
7.2
72%
30 Ratings

Lead Management

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
7.0

Klaviyo

70%
Klaviyo ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
8.4
84%
52 Ratings

Lead scoring and grading

N/A
0 Ratings
6.3
63%
14 Ratings

Data quality management

N/A
0 Ratings
6.6
66%
16 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
6.5
65%
16 Ratings

Platform & Infrastructure

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
7.8

Klaviyo

78%
Klaviyo ranks higher in 4/4 features

API

N/A
0 Ratings
8.3
83%
50 Ratings

Role-based workflow & approvals

N/A
0 Ratings
7.1
71%
18 Ratings

Customizability

N/A
0 Ratings
8.4
84%
23 Ratings

Integration with Salesforce.com

N/A
0 Ratings
7.5
75%
2 Ratings

Attribute Ratings

  • Bronto Marketing Platform (discontinued) is rated higher in 1 area: Usability
  • Klaviyo is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating, Implementation Rating

Likelihood to Recommend

8.1

Bronto Marketing Platform (discontinued)

81%
60 Ratings
9.3

Klaviyo

93%
71 Ratings

Likelihood to Renew

8.0

Bronto Marketing Platform (discontinued)

80%
5 Ratings
10.0

Klaviyo

100%
2 Ratings

Usability

9.0

Bronto Marketing Platform (discontinued)

90%
1 Rating
8.0

Klaviyo

80%
3 Ratings

Availability

10.0

Bronto Marketing Platform (discontinued)

100%
2 Ratings

Klaviyo

N/A
0 Ratings

Performance

8.0

Bronto Marketing Platform (discontinued)

80%
2 Ratings

Klaviyo

N/A
0 Ratings

Support Rating

2.0

Bronto Marketing Platform (discontinued)

20%
4 Ratings
9.0

Klaviyo

90%
1 Rating

Online Training

8.0

Bronto Marketing Platform (discontinued)

80%
1 Rating

Klaviyo

N/A
0 Ratings

Implementation Rating

9.0

Bronto Marketing Platform (discontinued)

90%
2 Ratings
10.0

Klaviyo

100%
1 Rating

Configurability

10.0

Bronto Marketing Platform (discontinued)

100%
1 Rating

Klaviyo

N/A
0 Ratings

Likelihood to Recommend

The Bronto Marketing Platform

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Read full review

Klaviyo

If you have are in e-commerce or retail and have an email list of customers above 10k people, I would highly suggest Klaviyo, as one person is able to build robust email flows for increased conversion, customer retention, and creative promotion using both SMS and email interchangeably
Read full review

Pros

The Bronto Marketing Platform

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Read full review

Klaviyo

  • Email automation that nurtured new prospects with education and promotion content.
  • List segmentation. We could segment our list by behavior, purchase history and by demographics. This gave us more views into the customer segmentation.
  • Promotion emails. the high delivery rate of Flash sales, discounts, and promotions that drove sales
  • SMS messaging. We could time SMS messaging to be aligned with email promotion to give a more omni marketing approach to CRM
  • Reporting. Klavio provided excellent reporting by campaign and marketing period. It was able to track open rate, CTR, conversion and revenue.
  • Creative Management. Klavio allowed us to store graphics from previous campaigns and use them in future marketing efforts
  • Campaign Builder. the email builder mechanism is outstanding allowing for graphic, text, shapes and images all to be incorporated in HTML emails
  • Testing. The AB testing function allowed for campaign optimization
Read full review

Cons

The Bronto Marketing Platform

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
Read full review

Klaviyo

  • The image quality you are able to upload can be a bit low, would love crisper GIFs and images to be allowed to upload
  • Easier way to clean up and clear out inactive users
  • Two way data sync between Klaviyo and Shopify (tags and such) as I believe it is a one way system as of now
Read full review

Pricing Details

Bronto Marketing Platform (discontinued)

Starting Price

Editions & Modules

Bronto Marketing Platform (discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Request pricing at info@bronto.com.

    Klaviyo

    Starting Price

    Editions & Modules

    Klaviyo editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Likelihood to Renew

      The Bronto Marketing Platform

      Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
      Read full review

      Klaviyo

      Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
      1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
      2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
      3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
      4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
      Read full review

      Usability

      The Bronto Marketing Platform

      Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
      Read full review

      Klaviyo

      The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
      Read full review

      Reliability and Availability

      The Bronto Marketing Platform

      I never experienced any downtime.
      Read full review

      Klaviyo

      No answers on this topic

      Performance

      The Bronto Marketing Platform

      No issues.
      Read full review

      Klaviyo

      No answers on this topic

      Support Rating

      The Bronto Marketing Platform

      They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
      Read full review

      Klaviyo

      Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
      Read full review

      Online Training

      The Bronto Marketing Platform

      They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
      Read full review

      Klaviyo

      No answers on this topic

      Implementation Rating

      The Bronto Marketing Platform

      Easy to set up.
      Read full review

      Klaviyo

      Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
      Read full review

      Alternatives Considered

      The Bronto Marketing Platform

      Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
      Read full review

      Klaviyo

      While Mailchimp was easy to use, Klaviyo allowed much more customization and flexibility. Klaviyo integrated with all of our apps through Shopify, so it was really a no-brainer when it came down to deciding. The ease of setting up a drip campaign and segmenting the customer base was the icing on the cake, but we were already going to go with Klaviyo.
      Read full review

      Return on Investment

      The Bronto Marketing Platform

      • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
      • A/B split testing lets us try different things. Try this and that.
      • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
      Read full review

      Klaviyo

      • It must reduce its cost.
      • It is a digital marketing tool with so many amazing features that have helped me connect with my audience personally because the data it provides me is always authentic which also helps me to understand what they exactly need.
      Read full review

      Screenshots

      Add comparison