Buffer vs. SharpSpring (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Buffer
Score 7.7 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$6
per month per channel
SharpSpring (discontinued)
Score 8.1 out of 10
Small Businesses (1-50 employees)
SharpSpring was a full-funnel marketing and sales automation platform that united marketing and sales teams to launch and track targeted campaigns and personalize every interaction to engage and convert more customers and drive revenue. It was acquired by Constant Contact and sold for a time as simply Constant Contact Lead Gen & CRM, or SharpSpring by Constant Contact. This product, and the former SharpSpring have since been discontinued, and are no longer sold apart fromN/A
Pricing
BufferSharpSpring (discontinued)
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
No answers on this topic
Offerings
Pricing Offerings
BufferSharpSpring (discontinued)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.
More Pricing Information
Community Pulse
BufferSharpSpring (discontinued)
Considered Both Products
Buffer

No answer on this topic

SharpSpring (discontinued)
Chose SharpSpring (discontinued)
At the end of the day, SharpSpring was cheaper, had better customer service, and a very easy interface with a huge range of capabilities. It also helps that they are always very receptive to our input for new features to add.
Chose SharpSpring (discontinued)
I have used Hubspot and various CRM/ESPs like Salesforce, Mailchimp, Groupmail, Pipedrive etc but the beauty of Sharpspring compared to Hubspot is obviously the price but also the ease of integration, you can synch whichever CRM you like and you can do it pretty quickly …
Features
BufferSharpSpring (discontinued)
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
7.9
77 Ratings
2% below category average
SharpSpring (discontinued)
-
Ratings
Content planning and scheduling8.677 Ratings00 Ratings
Content optimization7.470 Ratings00 Ratings
Workflow management7.866 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
7.2
70 Ratings
7% below category average
SharpSpring (discontinued)
-
Ratings
Campaign success analytics7.270 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
8.3
72 Ratings
4% above category average
SharpSpring (discontinued)
-
Ratings
Role-based user permissions & privileges8.559 Ratings00 Ratings
Mobile access8.168 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Buffer
-
Ratings
SharpSpring (discontinued)
7.1
509 Ratings
9% below category average
WYSIWYG email editor00 Ratings9.0469 Ratings
Dynamic content00 Ratings7.2452 Ratings
Landing pages00 Ratings7.0441 Ratings
A/B testing00 Ratings6.0396 Ratings
Mobile optimization00 Ratings8.0427 Ratings
Email deliverability reporting00 Ratings8.0497 Ratings
List management00 Ratings6.0499 Ratings
Triggered drip sequences00 Ratings6.0474 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Buffer
-
Ratings
SharpSpring (discontinued)
8.5
498 Ratings
9% above category average
Lead nurturing automation00 Ratings8.0485 Ratings
Lead scoring and grading00 Ratings9.0491 Ratings
Data quality management00 Ratings8.0467 Ratings
Automated sales alerts and tasks00 Ratings9.0463 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Buffer
-
Ratings
SharpSpring (discontinued)
7.6
400 Ratings
3% above category average
Calendaring00 Ratings8.1338 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Buffer
-
Ratings
SharpSpring (discontinued)
3.7
495 Ratings
59% below category average
Dashboards00 Ratings4.0487 Ratings
Standard reports00 Ratings4.0487 Ratings
Custom reports00 Ratings3.0448 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Buffer
-
Ratings
SharpSpring (discontinued)
7.8
467 Ratings
3% below category average
API00 Ratings8.0365 Ratings
Role-based workflow & approvals00 Ratings8.0403 Ratings
Customizability00 Ratings8.6439 Ratings
Best Alternatives
BufferSharpSpring (discontinued)
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
LocaliQ
LocaliQ
Score 8.8 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
LeadSquared
LeadSquared
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BufferSharpSpring (discontinued)
Likelihood to Recommend
7.9
(96 ratings)
8.0
(523 ratings)
Likelihood to Renew
8.0
(15 ratings)
8.1
(32 ratings)
Usability
8.4
(33 ratings)
8.0
(71 ratings)
Availability
8.2
(2 ratings)
7.8
(2 ratings)
Performance
8.0
(2 ratings)
3.2
(2 ratings)
Support Rating
7.0
(24 ratings)
8.9
(71 ratings)
Online Training
-
(0 ratings)
4.5
(2 ratings)
Implementation Rating
8.0
(3 ratings)
6.5
(10 ratings)
Configurability
10.0
(1 ratings)
4.5
(1 ratings)
Ease of integration
-
(0 ratings)
4.5
(2 ratings)
Product Scalability
8.6
(2 ratings)
2.9
(2 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(1 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
BufferSharpSpring (discontinued)
Likelihood to Recommend
Buffer
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
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Discontinued Products
SharpSpring is great for creating and tracking campaigns that span multiple channels. With the Salesforce integration, we are able to keep our Sales team focused inside Salesforce without them needing to learn a new tool. Our Marketing team uses SharpSpring to nurture leads before handing them off to the Sales team. Though the features are available, SharpSpring would not be suitable for social media management or blogs; our third-party tools do a better job at that.
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Pros
Buffer
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Read full review
Discontinued Products
  • Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
  • The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
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Cons
Buffer
  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
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Discontinued Products
  • The landing page builder is a bit hard to use. Doesn’t have much flexibility.
  • Sometimes confusing between types of workflows to use. Opportunity versus visual.
  • If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
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Likelihood to Renew
Buffer
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
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Discontinued Products
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
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Usability
Buffer
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
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Discontinued Products
This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
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Reliability and Availability
Buffer
Buffer is always on hand and very reliable, their software suite rarely has outages
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Discontinued Products
No answers on this topic
Performance
Buffer
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
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Discontinued Products
No answers on this topic
Support Rating
Buffer
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
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Discontinued Products
The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
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Implementation Rating
Buffer
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
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Discontinued Products
Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
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Alternatives Considered
Buffer
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
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Discontinued Products
We use different CRMs for different clients, mostly due to budget and other requirements. SharpSpring from Constant Contact is in the middle, price-wise, but is slightly more user-friendly than ActiveCampaign when it comes to certain things, such as drip campaigns and workflows. Though the price can be prohibitive to some clients, it is extremely robust. I definitely prefer the list-building, the ability to send smart emails and the WYSIWYG editor.
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Scalability
Buffer
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
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Discontinued Products
No answers on this topic
Return on Investment
Buffer
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
Read full review
Discontinued Products
  • Streamlined Processes - sales and marketing are now all in the same place.
  • Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
  • Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
  • Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
  • Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.
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ScreenShots

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics