Buffer vs. Moz Pro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Buffer
Score 7.8 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$6
per month per channel
Moz Pro
Score 7.7 out of 10
N/A
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…
$99
per month
Pricing
BufferMoz Pro
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
Standard
$99
per month
Medium
$179
per month
Large
$299
per month
Premium
$599
per month
Offerings
Pricing Offerings
BufferMoz Pro
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.Discount available for annual billing.
More Pricing Information
Community Pulse
BufferMoz Pro
Features
BufferMoz Pro
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
7.9
77 Ratings
2% below category average
Moz Pro
-
Ratings
Content planning and scheduling8.677 Ratings00 Ratings
Content optimization7.470 Ratings00 Ratings
Workflow management7.766 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
7.1
70 Ratings
8% below category average
Moz Pro
-
Ratings
Campaign success analytics7.170 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
8.3
72 Ratings
4% above category average
Moz Pro
-
Ratings
Role-based user permissions & privileges8.459 Ratings00 Ratings
Mobile access8.168 Ratings00 Ratings
SEO
Comparison of SEO features of Product A and Product B
Buffer
-
Ratings
Moz Pro
7.3
41 Ratings
5% below category average
Keyword analysis00 Ratings8.141 Ratings
Backlink management00 Ratings7.036 Ratings
SERP ranking tracking00 Ratings7.141 Ratings
Page grader00 Ratings8.140 Ratings
Competitive analysis00 Ratings8.040 Ratings
Site audit / diagnostics00 Ratings7.139 Ratings
Site recommendations00 Ratings7.037 Ratings
Task management00 Ratings6.022 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Buffer
-
Ratings
Moz Pro
5.9
32 Ratings
24% below category average
Local SEO00 Ratings5.327 Ratings
Social SEO00 Ratings5.323 Ratings
Mobile SEO00 Ratings6.225 Ratings
Global SEO00 Ratings6.827 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Buffer
-
Ratings
Moz Pro
7.1
33 Ratings
17% below category average
Multi-domain support00 Ratings7.028 Ratings
Integration with web analytics tools00 Ratings7.130 Ratings
Best Alternatives
BufferMoz Pro
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BufferMoz Pro
Likelihood to Recommend
7.8
(96 ratings)
8.1
(78 ratings)
Likelihood to Renew
8.0
(15 ratings)
7.0
(38 ratings)
Usability
8.4
(33 ratings)
7.0
(3 ratings)
Availability
8.2
(2 ratings)
10.0
(1 ratings)
Performance
8.0
(2 ratings)
-
(0 ratings)
Support Rating
7.0
(24 ratings)
9.5
(7 ratings)
Online Training
-
(0 ratings)
7.0
(1 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.6
(2 ratings)
-
(0 ratings)
User Testimonials
BufferMoz Pro
Likelihood to Recommend
Buffer
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
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iContact
Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
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Pros
Buffer
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
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iContact
  • It finds relevant keywords and lets you know your chance of ranking with them.
  • It helps you find content that needs work to rank better.
  • It helps you improve any technical issues with your web pages.
  • It helps you audit your current site for any technical issues.
  • It helps you keep track of your most important keywords.
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Cons
Buffer
  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
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iContact
  • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
  • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
  • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
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Likelihood to Renew
Buffer
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
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iContact
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
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Usability
Buffer
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
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iContact
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
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Reliability and Availability
Buffer
Buffer is always on hand and very reliable, their software suite rarely has outages
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iContact
Every time I've ever needed it, it's been there.
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Performance
Buffer
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
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iContact
No answers on this topic
Support Rating
Buffer
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
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iContact
As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
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Implementation Rating
Buffer
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
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iContact
No answers on this topic
Alternatives Considered
Buffer
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
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iContact
Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
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Scalability
Buffer
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
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iContact
No answers on this topic
Return on Investment
Buffer
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
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iContact
  • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
  • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
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ScreenShots

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

Moz Pro Screenshots

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