Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$6
per month per channel
Moz Pro
Score 7.7 out of 10
N/A
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements.
Moz…
$99
per month
Pricing
Buffer
Moz Pro
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
Standard
$99
per month
Medium
$179
per month
Large
$299
per month
Premium
$599
per month
Offerings
Pricing Offerings
Buffer
Moz Pro
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
A discount is offered for annual billing.
Discount available for annual billing.
More Pricing Information
Community Pulse
Buffer
Moz Pro
Features
Buffer
Moz Pro
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
7.9
77 Ratings
2% below category average
Moz Pro
-
Ratings
Content planning and scheduling
8.677 Ratings
00 Ratings
Content optimization
7.470 Ratings
00 Ratings
Workflow management
7.766 Ratings
00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
7.1
70 Ratings
8% below category average
Moz Pro
-
Ratings
Campaign success analytics
7.170 Ratings
00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
8.3
72 Ratings
4% above category average
Moz Pro
-
Ratings
Role-based user permissions & privileges
8.459 Ratings
00 Ratings
Mobile access
8.168 Ratings
00 Ratings
SEO
Comparison of SEO features of Product A and Product B
Buffer
-
Ratings
Moz Pro
7.3
41 Ratings
5% below category average
Keyword analysis
00 Ratings
8.141 Ratings
Backlink management
00 Ratings
7.036 Ratings
SERP ranking tracking
00 Ratings
7.141 Ratings
Page grader
00 Ratings
8.140 Ratings
Competitive analysis
00 Ratings
8.040 Ratings
Site audit / diagnostics
00 Ratings
7.139 Ratings
Site recommendations
00 Ratings
7.037 Ratings
Task management
00 Ratings
6.022 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Buffer
-
Ratings
Moz Pro
5.9
32 Ratings
24% below category average
Local SEO
00 Ratings
5.327 Ratings
Social SEO
00 Ratings
5.323 Ratings
Mobile SEO
00 Ratings
6.225 Ratings
Global SEO
00 Ratings
6.827 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.