Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Buffer
Score 7.7 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$6
per month per channel
Yellow.ai
Score 8.3 out of 10
N/A
yellow.ai (formerly Yellow Messenger) is a customer experience automation platform enabling enterprises to leverage its NLP engine to build chat and voice bots. Combining AI and human intelligence to automate customer and employee experience, the company aims to democratize AI through its no-code/low-code bot builders, omnichannel virtual assistants, and ticketing automation suite.N/A
Zoho Social
Score 9.1 out of 10
N/A
Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…
$15
per month
Pricing
BufferYellow.aiZoho Social
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
No answers on this topic
Free
$0
per month per user
Standard
$15
per month per user
Professional
$40
per month per user
Premium
$65
per month 3 users
Agency
$320
per month 5 users
Agency Plus
$460
per month 5 users
Offerings
Pricing Offerings
BufferYellow.aiZoho Social
Free Trial
YesYesYes
Free/Freemium Version
YesYesYes
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeOptionalNo setup fee
Additional DetailsA discount is offered for annual billing.Contact vendor for pricing information.Add Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
More Pricing Information
Community Pulse
BufferYellow.aiZoho Social
Considered Multiple Products
Buffer
Chose Buffer
Buffer had the best free version, but Zoho Social had the most social media channels available in the price range.
Hootsuite was the tool we first wanted, but the price was considerably more, for tools we are not sure if we need at this time.
Chose Buffer
Buffer is comparable to those mentioned. Not as great as Hootsuite and Meltwater, but it holds its own and gets the job done. Buffer comes off more like the budget friendly option and lacks some of the overall bells and whistles Hootsuite and Meltwater offers. Buffer is really …
Chose Buffer
I would recommend Buffer for ease of use, social media intergration and costs, also Buffer rarely has any issues or downtime. If they do they warn you well in advance.
Yellow.ai

No answer on this topic

Zoho Social
Chose Zoho Social
Each tool had strengths, but Zoho Social stood out for its streamlined publishing workflow, cross-platform reliability, intuitive calendar, and overall stability. It’s the one I ultimately stuck with for daily multi-brand posting.
Chose Zoho Social
I've found Zoho Social provides a much wider range of options and some are to a much more detailed level.
Chose Zoho Social
Zoho Social has much more featured in one place. Also have more advanced AI assistance per channel as well as option to schedule comments for each social post which helps a lot.
Chose Zoho Social
I find Buffer's interface more difficult to use and the reports do not have as many features as Zoho Social and are not customizable. I also don't find their engagement tab useful.
Chose Zoho Social
One product that wasn't listed here is Plannthat.com That's actually where all of my other clients' brands are located. I like that plan gives you content creation ideas, keeps you on top of trends, and shows you a calendar (weekly and monthly) on what you've posted already, …
Chose Zoho Social
Zoho Social is similar to Buffer in price but you get more channels for the costs, while Buffer allows for Pinterest. Zoho is more difficult to customize posts based on social media channels than Buffer, but easier to schedule posts for all channels at once. Zoho is cheaper …
Chose Zoho Social
Zoho easily is a better bet compared to other applications not just in terms of the pricing but also in terms of usability. Most applications charge you separately for managing different social accounts of the company. Zoho gives you access to all your accounts under one …
Chose Zoho Social
[Zoho Social is] very simple, fast, and easy to use. All platforms have their own pros and cons, but Zoho Social is better for linkedin due the social network penalize when you are hosting content in another platform. Zoho Social upload the content directly to linkedin. It also …
Chose Zoho Social
Zoho [Social] doesn't require you to use their scheduling function in order to collect data on posts.
Chose Zoho Social
Compared to all 3 of the options listed above, which are good pieces of software in their own right, Zoho Social makes it much easier to actually respond and engage with people on social media. This creates better sentiment towards our brand, has surfaced leads, and business …
Chose Zoho Social
Zoho is around the price range of basic packages of these two softwares, but, in my opinion, has better reporting. It's way faster than Hootsuite, and mobile. Featurewise, Zoho Social lacks some features, and Hootsuite has the best learning support, and certification.
Chose Zoho Social
Zoho Social just has a lot more features and A LOT better price point than the other guys.
Features
BufferYellow.aiZoho Social
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
7.9
77 Ratings
2% below category average
Yellow.ai
-
Ratings
Zoho Social
8.7
512 Ratings
7% above category average
Content planning and scheduling8.677 Ratings00 Ratings9.3509 Ratings
Content optimization7.470 Ratings00 Ratings8.4424 Ratings
Workflow management7.766 Ratings00 Ratings8.848 Ratings
Audience targeting00 Ratings00 Ratings8.4364 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
7.1
70 Ratings
8% below category average
Yellow.ai
-
Ratings
Zoho Social
8.3
413 Ratings
7% above category average
Campaign success analytics7.170 Ratings00 Ratings8.7409 Ratings
Real-time tracking00 Ratings00 Ratings8.843 Ratings
Competitor analysis00 Ratings00 Ratings7.4255 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
8.2
72 Ratings
3% above category average
Yellow.ai
-
Ratings
Zoho Social
9.0
451 Ratings
13% above category average
Role-based user permissions & privileges8.459 Ratings00 Ratings8.9355 Ratings
Mobile access8.168 Ratings00 Ratings9.1428 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Buffer
-
Ratings
Yellow.ai
-
Ratings
Zoho Social
8.6
436 Ratings
12% above category average
Sentiment analysis00 Ratings00 Ratings8.3312 Ratings
Broad channel coverage00 Ratings00 Ratings9.0430 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Buffer
-
Ratings
Yellow.ai
-
Ratings
Zoho Social
8.4
418 Ratings
4% above category average
Automated routing and prioritization00 Ratings00 Ratings8.0355 Ratings
Customer interaction histories00 Ratings00 Ratings8.3390 Ratings
Bulk actions00 Ratings00 Ratings9.041 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Buffer
-
Ratings
Yellow.ai
-
Ratings
Zoho Social
8.4
365 Ratings
9% above category average
Lead generation00 Ratings00 Ratings8.1278 Ratings
Content marketing00 Ratings00 Ratings8.6355 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Buffer
-
Ratings
Yellow.ai
-
Ratings
Zoho Social
9.2
502 Ratings
10% above category average
Twitter00 Ratings00 Ratings9.2449 Ratings
Facebook00 Ratings00 Ratings9.2488 Ratings
LinkedIn00 Ratings00 Ratings9.3440 Ratings
Google+00 Ratings00 Ratings8.9288 Ratings
Instagram00 Ratings00 Ratings9.2420 Ratings
Best Alternatives
BufferYellow.aiZoho Social
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Front
Front
Score 9.1 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
BufferYellow.aiZoho Social
Likelihood to Recommend
7.8
(96 ratings)
9.0
(2 ratings)
9.4
(492 ratings)
Likelihood to Renew
8.0
(15 ratings)
-
(0 ratings)
8.5
(14 ratings)
Usability
8.4
(33 ratings)
-
(0 ratings)
9.5
(320 ratings)
Availability
8.2
(2 ratings)
-
(0 ratings)
8.2
(2 ratings)
Performance
8.0
(2 ratings)
-
(0 ratings)
8.2
(3 ratings)
Support Rating
7.0
(24 ratings)
-
(0 ratings)
9.3
(220 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
8.4
(5 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
-
(0 ratings)
3.6
(2 ratings)
Product Scalability
8.6
(2 ratings)
-
(0 ratings)
8.2
(3 ratings)
Vendor post-sale
-
(0 ratings)
-
(0 ratings)
8.2
(2 ratings)
Vendor pre-sale
-
(0 ratings)
-
(0 ratings)
8.2
(2 ratings)
User Testimonials
BufferYellow.aiZoho Social
Likelihood to Recommend
Buffer
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
Read full review
Yellow.ai
I guess well suited for all kinds of use cases, scenarios across the industry, geography, businesses, etc.
Read full review
Zoho
Zoho Social excels at multi-channel social media management with intuitive scheduling and analytics. The platform integrates seamlessly with CRM, enabling personalized customer engagement. Best suited for small-to-medium businesses managing multiple social accounts. However, advanced AI-driven insights and competitor analysis features could be enhanced. The reporting dashboard is comprehensive but could use more customization options for enterprise teams.
Read full review
Pros
Buffer
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Read full review
Yellow.ai
  • Web integrated chat bot
  • WhatsApp bot
  • Good support from YM team
  • Transparent dashboard for analysis
Read full review
Zoho
  • Professional precision needed to align our content strategy with specific target groups.
  • The process of ensuring content is consumed by the right audience at the right time is key to our growth.
  • Platform is a vital tool for scaling our mission.
Read full review
Cons
Buffer
  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
Read full review
Yellow.ai
  • Shopping features in bot
  • pricing
  • app integration
Read full review
Zoho
  • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
  • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
  • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
Read full review
Likelihood to Renew
Buffer
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
Read full review
Yellow.ai
No answers on this topic
Zoho
Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
Read full review
Usability
Buffer
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
Read full review
Yellow.ai
No answers on this topic
Zoho
It logs you in directly to the screen you need to use, and our use reason of this software is to share posts on our social media accounts at one place. It also warns you about platform specific issues as you prepare your post. Its integration interfaces are great, easy to use, and have clear and helpful instructions.
Read full review
Reliability and Availability
Buffer
Buffer is always on hand and very reliable, their software suite rarely has outages
Read full review
Yellow.ai
No answers on this topic
Zoho
No answers on this topic
Performance
Buffer
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
Read full review
Yellow.ai
No answers on this topic
Zoho
No answers on this topic
Support Rating
Buffer
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
Read full review
Yellow.ai
No answers on this topic
Zoho
I rate the customer support as outstanding. The assistance provided by the support team has been consistently prompt, knowledgeable, and attentive to our needs. Whenever we've encountered issues or had questions, they have swiftly addressed them, guiding us through solutions and ensuring a smooth experience. Their dedication to resolving concerns reflects their commitment to customer satisfaction, and I am thoroughly impressed with the level of support we have received.
Read full review
Implementation Rating
Buffer
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Read full review
Yellow.ai
No answers on this topic
Zoho
No answers on this topic
Alternatives Considered
Buffer
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
Read full review
Yellow.ai
The main factor was use cases implemented elsewhere in the BFSI domain besides competitive cost & implementation timelines.
Read full review
Zoho
Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
Read full review
Scalability
Buffer
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Read full review
Yellow.ai
No answers on this topic
Zoho
No answers on this topic
Return on Investment
Buffer
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
Read full review
Yellow.ai
  • Chatbot is another touch point for customer to do servicing of their loan.
  • The following are the benefits for the customers.
  • Avoid long wait times to reach agent.
  • Get quick and reliable and up to date information.
  • Easy and guided self-service journey.
  • Post-launch on 04-Jan-20, in one month we had around 28000 unique customers visiting the bot.
  • 24 X 7 availability.
  • Increased customer satisfaction.
  • Reduction in customer support manpower.
Read full review
Zoho
  • Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs.
  • Having all my social accounts in one place saves me time.
  • It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%.
Read full review
ScreenShots

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

Zoho Social Screenshots

Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.