TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BuzzSumo

    Score9.9 out of 10
    N/ABuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

    $159

    per month

    Uberflip

    Score8.2 out of 10
    N/AUberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user…N/A
    Pricing
    BuzzSumoUberflip
    Editions & Modules
    Content Creation
    $199
    per month
    PR & Comms
    $299
    per month
    Suite
    $499
    per month
    Enterprise
    $999
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    BuzzSumoUberflip
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Best Alternatives
    BuzzSumoUberflip
    Small Businesses
    Help a Reporter Out (HARO)
    Score5 out of 10
    No answers on this topic
    Medium-sized Companies
    Cision Communications Cloud
    Score8 out of 10
    No answers on this topic
    Enterprises
    Meltwater
    Score7.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BuzzSumoUberflip
    Likelihood to Recommend
    9.4
    (34 ratings)
    8.0
    (63 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (12 ratings)
    Usability
    9.0
    (6 ratings)
    9.8
    (8 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (2 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    8.4
    (7 ratings)
    3.1
    (8 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    BuzzSumoUberflip
    Likelihood to Recommend
    Cision
    Pros
    • The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
    Cons
    • The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
    Incentivized
    Read full review
    Uberflip
    Uberflip is well suited to bring your larger organization into sharing content. Instead of relying only on marketing to be driving content, Uberflip has made it easy to integrate content into the sales process or client services process, with the ability to make the experience unique to sales or CS. Where Uberflip may not be as suited is if you are looking for landing pages to capture leads, most of the time for landing pages designed to sell a product you want to add specific feature copy and be able to place a gate over content without having a user jumping from page to page, while also having the gate capturing information and allowing you to trigger activities from your marketing automation system. Uberflip doesn't allow you to add copy or manipulate a landing page and only allows you to add information from a gate to a static list, which does not allow you to automate the process.
    Incentivized
    Read full review
    Pros
    Cision
    • Monitors for client PR placements and notifies via email and Slack alerts
    • Helps us research potential journalists writing about the topics relevant to our clients
    • Displays trending web and social content clearly with relevant metrics
    • Allows us to view what's working for our clients' competitors in the media
    Incentivized
    Read full review
    Uberflip
    • Integration into already existing CRM platforms, like Marketo.
    • Robust back-end reporting with the what seems like endless filters.
    • High-level of support from both the account management and technical teams.
    • Problem-solving with a focus on your end goal or what you are trying to accomplish.
    Incentivized
    Read full review
    Cons
    Cision
    • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
    • It could have better backlink data to include more backlinks that each content piece has.
    • One or two more pricing tiers might work.
    Incentivized
    Read full review
    Uberflip
    • Decent amount of bugs in the system, constantly need to work with support.
    • Continues to raise their prices without adding much extra value.
    • Lots of turnover on their customer team's.
    • Somewhat customizable but could use some work on making hubs not all look exactly the same.
    • Mixed bag on the helpfulness of their teams.
    • Not overly proactive with suggestions for optimization or knowledge of their accounts.
    Incentivized
    Read full review
    Likelihood to Renew
    Cision
    No answers on this topic
    Uberflip
    This serves all of our content marketing needs, but our sales team does need a more robust sales enablement solution. It's hard to have the engagement/usage data for different kinds of content in disparate systems. But I've looked for years and been unable to find a one-size-fits-all solution to solve all marketing and sales enablement use cases.
    Read full review
    Usability
    Cision
    The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
    Incentivized
    Read full review
    Uberflip
    For me this has been very easy to use. Once we got the basics down it was easily repeatable and if we did end up having questions our point of contact was very helpful and fast in getting our questions answered. If it was above their capabilities they brought in a support professional who really made it easy for us to learn and replicate their steps.
    Read full review
    Reliability and Availability
    Cision
    No answers on this topic
    Uberflip
    After using Uberflip for more than a year, we have yet to experience any down time.
    Read full review
    Support Rating
    Cision
    The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
    Incentivized
    Read full review
    Uberflip
    The support and the team at Uberflip is THE BEST!!! They are seriously so great. They got to know me on a personal level and really cared about getting my Hub set up the way I wanted and they want my Hub to be successful. They even took a few of us out to dinner when they were in my area for a marketing event. They are always there to help me and only a quick email or phone call away
    Read full review
    Online Training
    Cision
    No answers on this topic
    Uberflip
    It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
    Read full review
    Implementation Rating
    Cision
    No answers on this topic
    Uberflip
    The implementation team was with us every step of the way, helping us map what needed to be done, providing examples of other customers and being as hands-on as we needed
    Incentivized
    Read full review
    Alternatives Considered
    Cision
    Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
    I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.
    Incentivized
    Read full review
    Uberflip
    When it comes to asset management, Uberflip has a HubSpot beat. That doesn't mean HubSpot isn't necessary for other functions, but when it comes to the content itself, the backend organization, reporting (item and stream level), and delivery of the content is much more useful in Uberflip. Otherwise, they have the same learning curve.
    Read full review
    Return on Investment
    Cision
    • It has had a positive return as it has allowed us to create better content and gain popularity online.
    • Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
    • Helps us find influencers for campaigns.
    Incentivized
    Read full review
    Uberflip
    • It has enabled us to track the performance of the content being sent out by sales. Now we can make data-driven content decisions.
    • Have had multiple use cases where Sales Assist was able to reengage prospects that were thought to be lost.
    • Content management has been key, it has been extremely helpful to centralize content in Uberflip.
    Incentivized
    Read full review
    ScreenShots

    Uberflip Screenshots

    Screenshot of Integrates third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels.Screenshot of Dynamic destinations for campaigns can be created. Branding, fields and content can be personalized to deliver value and context. Uberflip CTAs can be used to place forms across streams, gate content and pass lead data to marketing automation platform.Screenshot of Uberflip Sales Assist gives sellers and success teams greater access to marketing content and tools that help them create and share their own content experiences.Screenshot of With UF CTAs, marketers can not only collect contact information, but they can do that within the context of a content experience or drive that visitor to a content experience by placing CTAs where conversion is most likely to take place.Screenshot of Content scores, metrics dashboards and integrations with the organization's marketing tech stack let users dive deeper into content engagement and performance.Screenshot of Displays how each account and contact engages with content.