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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CallRail

    Score9.1 out of 10
    N/ACallRail offers phone call tracking, recording and analytics.

    $50

    per month

    Heymarket

    Score9.3 out of 10
    N/AHeymarket is a business text messaging software service from the company of the same name in San Francisco, for customer support, sales, and operations, that requires no installation by customers and supports SMS and Facebook messaging.

    $59

    per month

    Invoca

    Score9.9 out of 10
    N/AThe Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.N/A
    Pricing
    CallRailHeymarketInvoca
    Editions & Modules
    Call Tracking
    $50
    per month
    Call Tracking + Conversation Intelligence®
    $100
    per month
    Call Tracking + Form Tracking
    $100
    per month
    Call Tracking Complete
    $150
    per month
    Standard
    $59
    per month
    Plus
    $119
    per month
    Pro
    $239
    per month
    Enterprise
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    CallRailHeymarketInvoca
    Free Trial
    YesNoYes
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoYes
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details———
    More Pricing Information
    Community Pulse
    CallRailHeymarketInvoca
    Considered Multiple Products
    CallRail
    No answer on this topic
    Heymarket
    No answer on this topic
    Invoca
    Chose Invoca
    Invoca is far more advanced than CallRail, but my favorite product (which isn't listed here) is by far Ringba. Ringba is the most sophisticated call-tracking platform and provides more customization & detailed reporting dashboards.
    Incentivized
    Chose Invoca
    Invoca seems easier to use and has more features.
    Incentivized
    Key User Insights
    Would buy again
    82%
    Would buy again
    18 Answers
    No answers on this topic
    94%
    Would buy again
    16 Answers
    Delivers good value for the price
    84%
    Delivers good value for the price
    16 Answers
    No answers on this topic
    100%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    86%
    Happy with the feature set
    19 Answers
    No answers on this topic
    100%
    Happy with the feature set
    17 Answers
    Lived up to sales and marketing promises
    85%
    Lived up to sales and marketing promises
    17 Answers
    No answers on this topic
    93%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    85%
    Implementation went as expected
    17 Answers
    No answers on this topic
    92%
    Implementation went as expected
    12 Answers
    Best Alternatives
    CallRailHeymarketInvoca
    Small Businesses
    Invoca
    Score9.9 out of 10
    No answers on this topic
    CallRail
    Score9.1 out of 10
    Medium-sized Companies
    No answers on this topic
    No answers on this topic
    CallRail
    Score9.1 out of 10
    Enterprises
    Invoca
    Score9.9 out of 10
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    CallRailHeymarketInvoca
    Likelihood to Recommend
    10.0
    (35 ratings)
    9.4
    (2 ratings)
    9.0
    (19 ratings)
    Usability
    8.5
    (7 ratings)
    9.4
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    8.5
    (7 ratings)
    -
    (0 ratings)
    8.2
    (12 ratings)
    User Testimonials
    CallRailHeymarketInvoca
    Likelihood to Recommend
    CallRail
    This is great software for differentiating where phone traffic is coming from. Whether it's paid/organic search, you can see exactly where the calls are coming in from. I'd love to see them add text/SMS features in the future, but it does what it claims. I'd also like to see more CRM integrations, but not sure that other users share the same sentiment
    Incentivized
    Read full review
    Heymarket
    Having a shared inbox is crucial for us, we cover 7 days a week from a PST-EST time zone so the whole team always needs to have visibility on conversations at all times. We also enjoy the fact that most functions of Heymarket are simple to use and don't require us to loop in tech help
    Incentivized
    Read full review
    Invoca
    Management of campaigns is easy with it. It is a great tool if someone [wants to know] which of his campaigns is doing well and getting the most calls. It is quite favorable for all kinds of marketing campaigns and tracking calls is also convenient with Invoca. We are having a wonderful experience of call tracking with Invoca and its functioning and efficiency are beyond our expectations.
    Incentivized
    Read full review
    Pros
    CallRail
    • Tracking phone calls first & foremost! Being able to have a running tally of the phone calls made and listening to the recorded calls throughout the month and providing that information back to our clients is vital!
    • Their UI is exceptionally easy to use & navigate. This is important when we have many clients running at the same time and we are able to always determine what report is for which client.
    • The ease of setting up a brand new client & their tracking phone number is fantastic! Saves a lot of time when it walks you through everything you need to know & do step by step.
    Incentivized
    Read full review
    Heymarket
    • Sends personalized messages with tags and templates.
    • Automates routine communications like order updates or follow-ups.
    • Schedules messages to be sent at specific times.
    • Manages customer opt-ins/opt-outs to comply with current regulations.
    • Integrates with tools we use, like HelpScout.
    Incentivized
    Read full review
    Invoca
    • From an accounting perspective, Invoca makes it easy for us to determine where our call revenue is coming from and what call type generated the paid call.
    • Their dashboard is very user-friendly. I like how you can see everything from the top level and see total call volume, commission paid, and conversion rate. But you can easily drill down into each campaign level too.
    • Lastly, you can easily create call campaigns and create individual phone numbers. I especially like how we're able to create a ring pool that allows us to track exactly where the call is coming from, and it's not difficult to setup.
    Incentivized
    Read full review
    Cons
    CallRail
    • The integration with Hubspot is not as seemless as I would have liked. We had an issue where a person who was already in Hubspot called in, and their contact information was not matched to the caller ID correctly which created some duplicate entries. A little bit of a bummer, but from what I understand they may have fixed this. We had to stop using them for a little while because our outsourced sales team was more confused by adding CallRail, so we'll be re-implementing this once our new sales team is fully trained. Hopefully the record miss-match issue gets fixed.
    Incentivized
    Read full review
    Heymarket
    • It could be easier to set up campaigns
    • Group texting is missing
    • Can duplicate users
    Incentivized
    Read full review
    Invoca
    • Learning Invoca can be a bit of a challenge, as many items are hidden in various views.
    • It does lack the ability to speak with 3rd party software with Zapier
    • In certain ways, too much functionality for basic campaign setup.
    • They do not try to take a business development role with their users to help them grow their business.
    Incentivized
    Read full review
    Usability
    CallRail
    The platform is easy to use and we really don't have any complaints with using it so far. The information is invaluable for clients that rely on phone calls to drive more business. Not much negative to say about it at this point. We're actually really happy with it so far and the cost is manageable.
    Incentivized
    Read full review
    Heymarket
    In my opinion, Heymarket is easy to use and has a nice, clean interface (much nicer than JustCall). The customization is nice and it is easy to create templates, schedule messages, send messages through API, etc. I cannot give it a 10 because, in my opinion, the mobile app is not very good, you cannot close API messages manually, and the Customer Service team lacks the ability to help without contacting management.
    Incentivized
    Read full review
    Invoca
    No answers on this topic
    Support Rating
    CallRail
    CallRail support normally gets back to us pretty quickly when we submit a ticket and they have a good knowledge base for common questions. I've heard mixed reviews from other local marketing agencies that use this tool, but overall in my experience, support has been knowledgeable and quick working through our problems.
    Incentivized
    Read full review
    Heymarket
    No answers on this topic
    Invoca
    Invoca's client success team is great to work with, which is a nice value proposition for their business (many SaaS providers struggle with this). Their support team is very talented and fully capable of addressing the vast majority of questions that they receive. I haven't encountered any negative experiences when requesting assistance.
    Incentivized
    Read full review
    Alternatives Considered
    CallRail
    Callrail has a very seamless and easy to use Dynamic Number Swap function. In other call tracking that we looked into the integration was either not as easy to use or required much more work to implement. Setting up CallRail has been so easy even our entry-level employees need very little training to master the platform.
    Incentivized
    Read full review
    Heymarket
    Heymarket was easier to use and has had less errors than OpenPhone. While they do share many similar features (shared inbox, tagging users, simple to use) Heymarket has been a solid solution for us. I only wish we could also use it to make phone calls along side text messages
    Incentivized
    Read full review
    Invoca
    Invoca is very user-friendly. It was easy to learn how to navigate and has a very user-friendly interface. It's hard to compare it against SaaS solutions like Five9 because their functions are different. Originally we selected Invoca because we were unaware of any SaaS solutions that accommodated all types of campaigns. We've found that now in LeadsPedia, but have still found that many partners prefer going through Invoca, so we still use it. It's an excellent platform for partners to access.
    Incentivized
    Read full review
    Return on Investment
    CallRail
    • It is useful to monitor our calls weekly. We can give our employees feedback on the quality of the calls which helps our overall sales and conversions.
    • By knowing which campaigns perform best, we can shift our budget to target those campaigns specifically which saves us revenue and increases sales.
    Incentivized
    Read full review
    Heymarket
    • Faster and more personalized responses, which improve customer experience.
    • Built-in opt-in/out management reduces the risk of non-compliance with regulations.
    • Inability to auto-close API messages results in a lot of lost time for CS as they have to manually close every message sent through API.
    • The cost, especially if we decide to send marketing messages, is rather high compared to other companies we have used.
    Incentivized
    Read full review
    Invoca
    • It is really useful to set a price you will pay for inbound calls, and let Invoca manage that tracking system.
    • We were able to run campaigns that could not have run otherwise because we had the call tracking for those calls.
    Incentivized
    Read full review
    ScreenShots

    CallRail Screenshots

    Screenshot of Activity DashboardScreenshot of Integrations PageScreenshot of Call LogScreenshot of Lead CenterScreenshot of Call Attribution ReportScreenshot of Activity Dashboard