Campaigner vs. iContact

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Campaigner
Score 6.4 out of 10
N/A
Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing…
$59
per month
iContact
Score 8.3 out of 10
N/A
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
$14
per month
Pricing
CampaigneriContact
Editions & Modules
No answers on this topic
1500 Users
$15.00
per month
2500 Users
$25.00
per month
5000 Users
$45.00
per month
Offerings
Pricing Offerings
CampaigneriContact
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
More Pricing Information
Features
CampaigneriContact
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Campaigner
7.2
3 Ratings
iContact
6.6
26 Ratings
WYSIWYG email editor7.03 Ratings7.024 Ratings
Dynamic content8.03 Ratings7.021 Ratings
Ability to test dynamic content8.03 Ratings5.021 Ratings
Landing pages8.02 Ratings7.014 Ratings
A/B testing3.03 Ratings5.017 Ratings
Mobile optimization6.03 Ratings7.021 Ratings
Email deliverability reporting7.05 Ratings7.049 Ratings
List management9.03 Ratings8.025 Ratings
Triggered drip sequences9.02 Ratings6.015 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Campaigner
4.3
3 Ratings
iContact
8.0
26 Ratings
Dashboards5.01 Ratings8.026 Ratings
Standard reports7.03 Ratings8.025 Ratings
Custom reports1.03 Ratings8.015 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Campaigner
-
Ratings
iContact
7.0
1 Ratings
URL Validation00 Ratings7.01 Ratings
Link Tracking00 Ratings7.01 Ratings
Image Validation00 Ratings7.01 Ratings
Inbox Display00 Ratings7.01 Ratings
Email Accessibility Tools00 Ratings7.01 Ratings
Spelling and Grammar Check00 Ratings7.01 Ratings
Spam Testing00 Ratings7.01 Ratings
Email Previews00 Ratings7.01 Ratings
User Ratings
CampaigneriContact
Likelihood to Recommend
4.0
(4 ratings)
8.0
(45 ratings)
Likelihood to Renew
9.0
(1 ratings)
3.4
(19 ratings)
Usability
5.0
(2 ratings)
8.0
(6 ratings)
Availability
-
(0 ratings)
9.0
(2 ratings)
Performance
-
(0 ratings)
8.0
(2 ratings)
Support Rating
1.0
(3 ratings)
9.9
(18 ratings)
Online Training
-
(0 ratings)
1.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.5
(4 ratings)
Product Scalability
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
CampaigneriContact
Likelihood to Recommend
Ziff Davis Inc
Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior. Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns. Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
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iContact
I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
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Pros
Ziff Davis Inc
  • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
  • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
  • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
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iContact
  • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
  • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
  • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
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Cons
Ziff Davis Inc
  • Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
  • Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
  • Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
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iContact
  • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
  • The regular version of iContact doesn't support event management or logic flows for automated messaging.
  • Custom form fields have limited field type options (can't build a drop-down).
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Likelihood to Renew
Ziff Davis Inc
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
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iContact
iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
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Usability
Ziff Davis Inc
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person. If you are tech savy this system might be for you but you'll be on your own.
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iContact
I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
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Reliability and Availability
Ziff Davis Inc
No answers on this topic
iContact
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
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Support Rating
Ziff Davis Inc
Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
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iContact
They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
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Online Training
Ziff Davis Inc
No answers on this topic
iContact
The templates are difficult to customize, and they don't render well in email platforms
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Implementation Rating
Ziff Davis Inc
No answers on this topic
iContact
i wouldn't be using it if i wasn't satisfied. time is money
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Alternatives Considered
Ziff Davis Inc
MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
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iContact
I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
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Scalability
Ziff Davis Inc
No answers on this topic
iContact
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
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Return on Investment
Ziff Davis Inc
  • We are able to sell Campaigner as a premium feature
  • The plans can be a bit pricey
  • We do cover cost by using their flexible "bucket" model.
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iContact
  • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
  • We like the breakdown of statistics in the dashboard. They're easy to read.
  • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
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