Campaigner vs iContact | TrustRadius

What users are saying about

Score 7.4 out of 10

Based on 18 reviews and ratings

Score 8.3 out of 10

Based on 91 reviews and ratings

Feature Rating Comparison

Campaigner

iContact

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Campaigner

iContact

Dashboards

Standard reports

Custom reports

Pros

Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
Customization is great. You can really make all your emails look exactly like they're pictured in your head.

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Digital Media Coordinator

Brampton BeastSports, 11-50 employees

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Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.

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Kirsten Rodriguez

Internet Marketing Coordinator

Southern Style Management, Inc.Marketing and Advertising, 11-50 employees

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Cons

More ways to schedule newsletters
Some emails may go to spam

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Senior CRM Specialist

Ghabbour AutoAutomotive, 10,001+ employees

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We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
The regular version of iContact doesn't support event management or logic flows for automated messaging.
Custom form fields have limited field type options (can't build a drop-down).

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Verified User

Director in Marketing

Education Management Company, 201-500 employees

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Likelihood to Renew

Campaigner 9.0

Based on 1 answer

I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.

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Digital Media Coordinator

Brampton BeastSports, 11-50 employees

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iContact 3.4

Based on 19 answers

iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.

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Managing Editor

Exhibit City News11-50 employees

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Usability

Campaigner 5.0

Based on 2 answers

Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person.If you are tech savy this system might be for you but you'll be on your own.

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Verified User

C-Level Executive in Marketing

Computer Software Company, 1-10 employees

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iContact 8.0

Based on 6 answers

I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.

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Charlene Botet Pelaez

Executive Assistant

University of Miami, Miller School of MedicineHigher Education, 1001-5000 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

iContact 9.0

Based on 1 answer

iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.

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Managing Editor

Exhibit City News11-50 employees

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Support Rating

Campaigner 1.1

Based on 3 answers

Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.

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Verified User

Manager in Marketing

Furniture Company, 11-50 employees

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iContact 9.9

Based on 9 answers

They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.

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Community Relations Director

Orange County (N.C.) GovernmentGovernment Administration, 501-1000 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

iContact 8.5

Based on 2 answers

i wouldn't be using it if i wasn't satisfied. time is money

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Verified User

Project Manager in Marketing

Information Technology and Services Company, 51-200 employees

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Alternatives Considered

MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.

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Social Media Marketing Account Manager

AptivadaMarketing and Advertising, 1-10 employees

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I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.

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Data Analyst

ThomasNetFinancial Services, 11-50 employees

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Scalability

No score

No answers yet

No answers on this topic

iContact 7.0

Based on 1 answer

iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.

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Managing Editor

Exhibit City News11-50 employees

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Return on Investment

Saves time and resources
Reduced overhead costs
Higher conversion rates
Email list segmentation

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Senior CRM Specialist

Ghabbour AutoAutomotive, 10,001+ employees

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We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
We like the breakdown of statistics in the dashboard. They're easy to read.
iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.

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Karen Chamberlain

Consultant

HMS Cornerstone SolutionsInformation Technology & Services, 11-50 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Campaigner Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

iContact Editions & Modules

Edition

1500 Users	$15.00¹
2500 Users	$25.00¹
5000 Users	$45.00¹

per month

Additional Pricing Details

—

Rating Summary

Campaigner

iContact

Campaigner

iContact

Campaigner

iContact

Campaigner

iContact

Campaigner

iContact

Campaigner

iContact

Campaigner

iContact

Campaigner

iContact

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