What users are saying about
18 Ratings
91 Ratings
18 Ratings
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Score 7.4 out of 100
91 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Campaigner

Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior.Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns.Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
Anonymous | TrustRadius Reviewer

iContact

I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
Patrick Stephens | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Campaigner
8.7
iContact
6.4
WYSIWYG email editor
Campaigner
8.5
iContact
6.3
Dynamic content
Campaigner
9.0
iContact
6.1
Ability to test dynamic content
Campaigner
9.0
iContact
5.2
Landing pages
Campaigner
9.9
iContact
5.9
A/B testing
Campaigner
6.6
iContact
5.8
Mobile optimization
Campaigner
7.8
iContact
7.1
Email deliverability reporting
Campaigner
8.1
iContact
7.7
List management
Campaigner
9.5
iContact
7.2
Triggered drip sequences
Campaigner
9.5
iContact
6.4

Reporting & Analytics

Campaigner
6.3
iContact
6.9
Dashboards
Campaigner
5.0
iContact
7.7
Standard reports
Campaigner
8.5
iContact
6.6
Custom reports
Campaigner
5.4
iContact
6.3

Pros

Campaigner

  • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
  • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
  • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
Zaheer Bulsara | TrustRadius Reviewer

iContact

  • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
  • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
  • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
Kirsten Rodriguez | TrustRadius Reviewer

Cons

Campaigner

  • More ways to schedule newsletters
  • Some emails may go to spam
Mahmoud Farag | TrustRadius Reviewer

iContact

  • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
  • The regular version of iContact doesn't support event management or logic flows for automated messaging.
  • Custom form fields have limited field type options (can't build a drop-down).
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Campaigner

Campaigner 9.0
Based on 1 answer
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
Zaheer Bulsara | TrustRadius Reviewer

iContact

iContact 3.4
Based on 19 answers
iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
Zeenath Haniff | TrustRadius Reviewer

Usability

Campaigner

Campaigner 5.0
Based on 2 answers
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person.If you are tech savy this system might be for you but you'll be on your own.
Anonymous | TrustRadius Reviewer

iContact

iContact 8.0
Based on 6 answers
I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
Charlene Botet Pelaez | TrustRadius Reviewer

Reliability and Availability

Campaigner

No score
No answers yet
No answers on this topic

iContact

iContact 9.0
Based on 1 answer
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Zeenath Haniff | TrustRadius Reviewer

Support Rating

Campaigner

Campaigner 1.1
Based on 3 answers
Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
Anonymous | TrustRadius Reviewer

iContact

iContact 9.9
Based on 9 answers
They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
Todd McGee | TrustRadius Reviewer

Implementation Rating

Campaigner

No score
No answers yet
No answers on this topic

iContact

iContact 8.5
Based on 2 answers
i wouldn't be using it if i wasn't satisfied. time is money
Anonymous | TrustRadius Reviewer

Alternatives Considered

Campaigner

MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
Tim Sessions | TrustRadius Reviewer

iContact

I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
Malarie Knox | TrustRadius Reviewer

Scalability

Campaigner

No score
No answers yet
No answers on this topic

iContact

iContact 7.0
Based on 1 answer
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Zeenath Haniff | TrustRadius Reviewer

Return on Investment

Campaigner

  • Saves time and resources
  • Reduced overhead costs
  • Higher conversion rates
  • Email list segmentation
Mahmoud Farag | TrustRadius Reviewer

iContact

  • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
  • We like the breakdown of statistics in the dashboard. They're easy to read.
  • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
Karen Chamberlain | TrustRadius Reviewer

Pricing Details

Campaigner

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Campaigner Editions & Modules

Additional Pricing Details

iContact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

iContact Editions & Modules

Edition
1500 Users$15.001
2500 Users$25.001
5000 Users$45.001
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Campaigner
7.0
iContact
7.9

Likelihood to Renew

Campaigner
9.0
iContact
3.4

Usability

Campaigner
5.0
iContact
8.0

Reliability and Availability

Campaigner
iContact
9.0

Performance

Campaigner
iContact
8.0

Support Rating

Campaigner
1.1
iContact
9.9

Implementation Rating

Campaigner
iContact
8.5

Scalability

Campaigner
iContact
7.0

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