Canva vs. Kissmetrics

They are suited to serve the non-profit space, offering premium features at no charge for up to 50 users. They provide tools for non-graphic designers that help to create appealing and attractive pieces. For those who are unsure about where to start with a project, Canva offers templates that can be edited to suit the current need.

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

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• It helps you find the right design and helps you start with the right template
• It helps in creating for all platforms, basically you need to create the design only once and Canva takes care of the rest by resizing the design for whichever platform you want to publish it to.
• It also comes with a content planner which is extremely helpful for obvious reasons. It relieves you from the hassle of posting when the right time hits.
• There's a Brand feature which is also extremely fascinating as it helps you store all your brand information (even color) at the same place.

• The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
• Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
• Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
• Customer support!

• I have a hard time coming up with any improvements, perhaps increase the number of free elements to use in design.
• Maybe, Canva should check if you start editing a previous document to see if you want to change the current design or create a new one as a clone of the current document (design).
• I'm sorry, I really can't think of a 3rd. Overall, I really like working in Canva.

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• Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
• Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
• Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

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The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size

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Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

It is super easy to use, but it could be limiting if you're on a small device. It is easier on a bigger device because you can resize graphics and text easier than with your fingers on a small device. I do think it's perfect and easy for non-designers who don't have any training. As long as you have a good eye for visuals, Canva is a wonderful substitute for graphics programs on-the-go.

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Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.

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The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me

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Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

Overall, Canva is easy to use, easy to train others to use, allows for creativity with a professional look without enormous associated costs. The mobile apps works almost as easily, but at a minimum allows for easy review and downloading in a pinch. Really, anyone can learn to use Canva quickly and will immediately benefit from the results.

Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.

Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.

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In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

Canva is faster and easy to use. There aren't complex menus like Adobe products and everything is generally intuitive. Menus are mostly open and visible or relatively small. Small changes to the program add to it's usability rather than detract. I also appreciate that Canva helps the user become more creative through use. By giving you editable examples through templates you can choose to re-design something ir create something from scratch w/ a similar concept or feel. Canva often gives me ideas that I can implement into my design or into the entire project even. I also like how Canva is intuitive in it's approach. The program gives you suggestions when it comes to graphics, etc. without getting in your way if you know what you already want

Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

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Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc

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• As far as ROI is concerned, Canva has proven itself time and time again as having a positive impact for business.
• Just yesterday, I had to prepare an hour-long presentation on the fly; the great reviews of the presentation and the materials (all made in Canva) only served to advertise for Canva and it proves that Canva is a smart investment.
• I don't think in the time that I have been a Canva pro user that I can say that my ROI has been negatively impacted. Highest recommendation. The software more the casually pays for itself time and time again.

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• Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
• The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info