Cascade CMS vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cascade CMS
Score 7.9 out of 10
N/A
Cascade CMS (formerly Cascade Server) by Hannon Hill is a content management system, with built-in tools to help users eliminate stale content, increase digital outreach, and promote end-user adoption and accountability. Cascade CMS is designed for decentralized web teams in most major industries, including higher education, government, healthcare, and technology. Included is Clive, an engagement and real-time personalization tool for collecting information and using it to craft personalized…N/A
Optimizely Content Management System
Score 8.6 out of 10
N/A
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
Pricing
Cascade CMSOptimizely Content Management System
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Cascade CMSOptimizely Content Management System
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional Details
More Pricing Information
Community Pulse
Cascade CMSOptimizely Content Management System
Features
Cascade CMSOptimizely Content Management System
Security
Comparison of Security features of Product A and Product B
Cascade CMS
8.0
19 Ratings
3% below category average
Optimizely Content Management System
8.5
167 Ratings
3% above category average
Role-based user permissions8.019 Ratings8.5167 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Cascade CMS
7.1
13 Ratings
9% below category average
Optimizely Content Management System
7.9
164 Ratings
2% above category average
API7.012 Ratings8.0157 Ratings
Internationalization / multi-language7.37 Ratings7.9125 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Cascade CMS
7.1
19 Ratings
9% below category average
Optimizely Content Management System
7.8
192 Ratings
0% above category average
WYSIWYG editor6.119 Ratings7.7176 Ratings
Code quality / cleanliness6.018 Ratings8.2164 Ratings
Admin section8.019 Ratings8.1176 Ratings
Page templates9.017 Ratings8.2170 Ratings
Library of website themes5.52 Ratings7.596 Ratings
Mobile optimization / responsive design7.015 Ratings7.9174 Ratings
Publishing workflow9.019 Ratings8.2170 Ratings
Form generator6.47 Ratings6.7129 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Cascade CMS
6.9
18 Ratings
7% below category average
Optimizely Content Management System
7.5
178 Ratings
1% above category average
Content taxonomy8.013 Ratings8.1163 Ratings
SEO support7.014 Ratings7.1162 Ratings
Bulk management9.014 Ratings7.0135 Ratings
Availability / breadth of extensions6.011 Ratings7.5141 Ratings
Community / comment management4.85 Ratings8.0116 Ratings
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User Ratings
Cascade CMSOptimizely Content Management System
Likelihood to Recommend
9.9
(44 ratings)
8.6
(220 ratings)
Likelihood to Renew
9.1
(26 ratings)
9.7
(34 ratings)
Usability
9.1
(4 ratings)
8.5
(89 ratings)
Availability
6.7
(4 ratings)
9.2
(4 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.1
(5 ratings)
10.0
(8 ratings)
In-Person Training
7.0
(1 ratings)
-
(0 ratings)
Online Training
5.0
(1 ratings)
10.0
(4 ratings)
Implementation Rating
9.1
(4 ratings)
6.4
(2 ratings)
Configurability
9.0
(1 ratings)
-
(0 ratings)
Ease of integration
6.0
(1 ratings)
-
(0 ratings)
Product Scalability
5.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
6.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
Cascade CMSOptimizely Content Management System
Likelihood to Recommend
Hannon Hill
Cascade Server is well suited with it's WYSIWYG editor being better than most editors that I have used in other systems. In context, editing makes adding content easy compared to the last CMS I used where you had to wing it and view the page outside of the CMS to see if it was correct. The ability mix HTML, CSS, and the Script of your choice anywhere and with ease.
The scenarios were Cascade Server is less appropriate would be in the use of compilers or programs like Visual studio. You need to go out of Cascade Server and go to other environments to perform tasks and then copy the result to Cascade Server. You can write directly in Cascade Server, but it's easier to do in and editor that is specific to a function.
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Optimizely
If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
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Pros
Hannon Hill
  • Cascade CMS makes no assumptions about your content. Templates control how the content gets displayed.
  • Workflows are intuitive and allow for one or more people to review content before it is published.
  • The published site is static (no database connection) which allows for faster page loads and reduced risk of attack.
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Optimizely
  • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
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Cons
Hannon Hill
  • Cascade CMS is not an out-of-the-box pre-built system that you can install, turn on and expect to be serving sites and pages on day one. It's not a blogging system like WordPress, or a drag-and-drop system like SquareSpace (both of which I've used for their own purposes). You need to have someone tasked with management and system administration – and if you implement the on-premise self-hosted version, you ought to have several people. We have the university's IT shop handling infrastructure (server hardware, containers, clustering, operating systems, load-balancing, DNS, database servers, NAS/SAN drives), our Web & Design team managing Cascade CMS (system settings, sites, templates, permissions) and managers coordinating each respective academic unit (A&S, business, education, law, marine science).
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Optimizely
  • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
  • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
  • Structured Data/MicroData - maybe it's our install, but this seems to be missing
  • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
  • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
  • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
  • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
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Likelihood to Renew
Hannon Hill
Changing systems would require too much effort. Our institution is using Cascade Server, WordPress and Drupal but we only serve 2200 students so we have 1 too many content management systems. Reflecting on current technical resources we would like to drop down to 2. This effort hasn't moved forward because of the extensive work required to migrate content and train users in a new system.
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Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Usability
Hannon Hill
Cascade CMS is completely usable on mobile devices, we can train our content editors in a single 2-hour session, and we support 1,000 users with a very small team.
There is a level of complexity for the system administrators, site managers and web programmers who implement templates and content types. But the complexity is neither arbitrary nor inconsistent – and once learned provides a powerful environment within which we can develop robust sites that are beautiful and powerful, yet easy for our content editors to manage.
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Optimizely
From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
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Reliability and Availability
Hannon Hill
Amazing customer service and VERY customizable.
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Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Performance
Hannon Hill
Does a great job.
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Optimizely
No answers on this topic
Support Rating
Hannon Hill
They have always regarded any question or problem we encountered as very important. We have never felt that they ignore or downplay any issue and not once has anything been left unresolved. They also hold an annual conference where users are invited to attend and share their experiences and wisdom with the entire Cascade community. And with the care and support the provide, we all feel a part of that community.
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Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
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In-Person Training
Hannon Hill
Training was helpful.
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Optimizely
No answers on this topic
Online Training
Hannon Hill
Still needed that physical help
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Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Implementation Rating
Hannon Hill
The key to any CMS implementation is PLAN, PLAN, PLAN. Proper planning with Cascade can increase your satisfaction exponentially once the site migration/creation is complete. When all is said and done, your implementation can make your site run like a Yugo or Maserati. Be smart and deliberate in your decisions. Drive the Maserati. It is already paid for.
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Optimizely
I was not fully involved.
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Alternatives Considered
Hannon Hill
We selected Cascade server seven years ago, and the CMS environment at the time was clearly different than it is today. We decided to go with a vendor solution rather than a free solution because the long term cost in hosting a free solution is not, in fact, free; we've found Cascade to have been an excellent choice for us.
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Optimizely
Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
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Scalability
Hannon Hill
I used it only a few times.
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Optimizely
No answers on this topic
Return on Investment
Hannon Hill
  • Initially, ROI was positive - because we completely redesigned the website when we implemented Cascade.
  • Over time, the inability to keep up with the latest interactive tools has reduced visitors time on site.
  • Also over time, the difficulty of use has led to less buy-in by backend users, leading to outdated pages, little timely information, and lower visitors.
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Optimizely
  • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
  • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
  • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
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ScreenShots

Optimizely Content Management System Screenshots

Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.