Chartbeat vs VWO | TrustRadius

What users are saying about

Get a free demo

Score 9.1 out of 10

Based on 92 reviews and ratings

Get a free demo

Score 8.3 out of 10

Based on 186 reviews and ratings

Feature Set Ratings

Testing and Experimentation

Chartbeat

Feature Set Not Supported

N/A

7.6

VWO

76%

VWO ranks higher in 11/11 features

a/b experiment testing

N/A

0 Ratings

8.2

82%

1 Rating

Split URL testing

N/A

0 Ratings

9.1

91%

1 Rating

Multivariate testing

N/A

0 Ratings

8.8

88%

8 Ratings

Multi-page/funnel testing

N/A

0 Ratings

6.4

64%

2 Ratings

Cross-browser testing

N/A

0 Ratings

8.2

82%

1 Rating

Test significance

N/A

0 Ratings

7.3

73%

1 Rating

Visual / WYSIWYG editor

N/A

0 Ratings

7.3

73%

1 Rating

Advanced code editor

N/A

0 Ratings

9.1

91%

1 Rating

Visitor recordings

N/A

0 Ratings

6.4

64%

1 Rating

Preview mode

N/A

0 Ratings

6.4

64%

1 Rating

Test duration calculator

N/A

0 Ratings

6.4

64%

1 Rating

Audience Segmentation & Targeting

Chartbeat

Feature Set Not Supported

N/A

8.2

VWO

82%

VWO ranks higher in 4/4 features

Standard visitor segmentation

N/A

0 Ratings

9.1

91%

1 Rating

Behavioral visitor segmentation

N/A

0 Ratings

7.3

73%

1 Rating

Traffic allocation control

N/A

0 Ratings

9.1

91%

1 Rating

Website personalization

N/A

0 Ratings

7.3

73%

1 Rating

Results and Analysis

Chartbeat

Feature Set Not Supported

N/A

7.0

VWO

70%

VWO ranks higher in 8/8 features

Heatmap tool

N/A

0 Ratings

6.4

64%

1 Rating

Click analytics

N/A

0 Ratings

6.4

64%

1 Rating

Scroll maps

N/A

0 Ratings

6.4

64%

1 Rating

Conversion tracking

N/A

0 Ratings

8.2

82%

1 Rating

Goal tracking

N/A

0 Ratings

8.2

82%

1 Rating

Test reporting

N/A

0 Ratings

7.3

73%

1 Rating

Results segmentation

N/A

0 Ratings

5.5

55%

1 Rating

Experiments results dashboard

N/A

0 Ratings

8.2

82%

1 Rating

Attribute Ratings

Chartbeat is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability
VWO is rated higher in 1 area: Support Rating

Chartbeat

91%

54 Ratings

8.5

VWO

85%

105 Ratings

Chartbeat

100%

5 Ratings

8.7

VWO

87%

20 Ratings

Chartbeat

87%

45 Ratings

8.2

VWO

82%

2 Ratings

Chartbeat

N/A

0 Ratings

9.1

VWO

91%

6 Ratings

Chartbeat

N/A

0 Ratings

8.2

VWO

82%

2 Ratings

Chartbeat

80%

11 Ratings

9.1

VWO

91%

8 Ratings

Chartbeat

N/A

0 Ratings

6.4

VWO

64%

1 Rating

Chartbeat

N/A

0 Ratings

9.1

VWO

91%

6 Ratings

Chartbeat

N/A

0 Ratings

8.2

VWO

82%

1 Rating

Pros

Provides easy at-a-glance look at what people are reading right now
Heads-up Display allows you to make sure the homepage is showing the content people want to read
Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability

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Verified User

Professional in Other

Newspapers Company, 1001-5000 employees

View all 54 answers on this topic

VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.

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Kevin McLallen

Real Estate, 51-200 employees

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Cons

Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.

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Verified User

Director in Other

Publishing Company, 1001-5000 employees

View all 54 answers on this topic

The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).

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Joseph Collins

Account Supervisor

Digital CurrentMarketing and Advertising, 11-50 employees

View all 105 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

—

Chartbeat Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Starting Price

$49 per month

VWO Editions & Modules

Edition

TESTING	Get a Demo¹
CONVERSION OPTIMIZATION	Get a Demo²
ENTERPRISE	Get a Demo³
Subscription	$99.00⁴

The classic VWO A/B testing solution
The all-in-one platform for all your optimization needs
Customized solution with advanced AB testing and conversion optimization capabilities
per month

Additional Pricing Details

—

Likelihood to Renew

Chartbeat 10.0

Based on 5 answers

I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.

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Verified User

Contributor in Other

Writing and Editing Company, 1-10 employees

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VWO 8.7

Based on 20 answers

It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers

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Tom Kerwin

Head of User Experience

streetlife.comInternet, 11-50 employees

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Usability

Chartbeat 8.7

Based on 45 answers

It's easy to use and understand, which can't be said for all data-tracking sites that I've used in the past. It's easy for me to navigate and I didn't need to Google anything in order to find what I needed

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Verified User

Team Lead in Other

Media Production Company, 1-10 employees

View all 45 answers on this topic

VWO 8.2

Based on 2 answers

I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.

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Verified User

Employee in Information Technology

5001-10,000 employees

View all 2 answers on this topic

Reliability and Availability

No score

No answers yet

No answers on this topic

VWO 9.1

Based on 6 answers

I have not experienced an application error or unplanned outage with VWO.

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Verified User

Strategist in Marketing

Facilities Services Company, 51-200 employees

View all 6 answers on this topic

Performance

No score

No answers yet

No answers on this topic

VWO 8.2

Based on 2 answers

VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.

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Verified User

Strategist in Marketing

Facilities Services Company, 51-200 employees

View all 2 answers on this topic

Support Rating

Chartbeat 8.0

Based on 11 answers

I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.

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Graeme Brown

Editor

Birmingham MailNewspapers, 51-200 employees

View all 11 answers on this topic

VWO 9.1

Based on 8 answers

While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.

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Verified User

Employee in Information Technology

5001-10,000 employees

View all 8 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

VWO 6.4

Based on 1 answer

Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.

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Verified User

Strategist in Marketing

Facilities Services Company, 51-200 employees

View all 1 answers on this topic

Implementation Rating

No score

No answers yet

No answers on this topic

VWO 9.1

Based on 6 answers

Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.

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Verified User

Professional in Marketing

Events Services Company, 1001-5000 employees

View all 6 answers on this topic

Alternatives Considered

Chartbeat really remains the gold standard in the tracking, measurement and display of realtime engagement metrics. If your site has sufficient audience benefit from immediate changes in content programming, display and design, it's a great tool with a highly refined and intuitive user experience. Plus, it's API allows for broad integration.

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Kurt Gessler

Director

Tribune PublishingNewspapers, 1001-5000 employees

View all 54 answers on this topic

I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.

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Michel Zurkirchen

Content manager

Fontem Ventures B.V.Tobacco, 201-500 employees

View all 105 answers on this topic

Scalability

No score

No answers yet

No answers on this topic

VWO 8.2

Based on 1 answer

The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.

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Verified User

Strategist in Marketing

Facilities Services Company, 51-200 employees

View all 1 answers on this topic

Return on Investment

I do not have access to the financial arrangements in place, but I would view Chartbeat as a key tool for the company with significant advantages over other analytical software.
Continued enhancement of the product, for instance picture previewer, would provide additional value to the service.

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Verified User

Professional in Other

Online Media Company, 5001-10,000 employees

View all 54 answers on this topic

The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so

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Verified User

Analyst in Other

Marketing and Advertising Company, 51-200 employees

View all 105 answers on this topic

Screenshots

See All (5) Chartbeat Screenshots

See Both VWO Screenshots

Chartbeat

VWO

Chartbeat

VWO

a/b experiment testing

Split URL testing

Multivariate testing

Multi-page/funnel testing

Cross-browser testing

Test significance

Visual / WYSIWYG editor

Advanced code editor

Visitor recordings

Preview mode

Test duration calculator

Chartbeat

VWO

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Chartbeat

VWO

Heatmap tool

Click analytics

Scroll maps

Conversion tracking

Goal tracking

Test reporting

Results segmentation

Experiments results dashboard

Chartbeat

VWO

Chartbeat

VWO

Chartbeat

VWO

Chartbeat

VWO

Chartbeat

VWO

Chartbeat

VWO

Chartbeat

VWO

Chartbeat

VWO

Chartbeat

VWO

Likelihood to Recommend

Chartbeat

VWO

Pros

Chartbeat

VWO

Cons

Chartbeat

VWO

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Chartbeat Editions & Modules

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

VWO Editions & Modules

Edition

Additional Pricing Details

Likelihood to Renew

Chartbeat

VWO

Usability