Chartbeat
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Top Rated
92 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.1 out of 100
Based on 92 reviews and ratings
186 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 186 reviews and ratings
Feature Set Ratings
Testing and Experimentation

Chartbeat
Feature Set Not Supported
N/A

7.6
VWO
76%
VWO ranks higher in 11/11 features
VWO ranks higher in 11/11 features
a/b experiment testing

N/A
0 Ratings

8.2
82%
1 Rating
Split URL testing

N/A
0 Ratings

9.1
91%
1 Rating
Multivariate testing

N/A
0 Ratings

8.8
88%
8 Ratings
Multi-page/funnel testing

N/A
0 Ratings

6.4
64%
2 Ratings
Cross-browser testing

N/A
0 Ratings

8.2
82%
1 Rating
Test significance

N/A
0 Ratings

7.3
73%
1 Rating
Visual / WYSIWYG editor

N/A
0 Ratings

7.3
73%
1 Rating
Advanced code editor

N/A
0 Ratings

9.1
91%
1 Rating
Visitor recordings

N/A
0 Ratings

6.4
64%
1 Rating
Preview mode

N/A
0 Ratings

6.4
64%
1 Rating
Test duration calculator

N/A
0 Ratings

6.4
64%
1 Rating
Audience Segmentation & Targeting

Chartbeat
Feature Set Not Supported
N/A

8.2
VWO
82%
VWO ranks higher in 4/4 features
VWO ranks higher in 4/4 features
Standard visitor segmentation

N/A
0 Ratings

9.1
91%
1 Rating
Behavioral visitor segmentation

N/A
0 Ratings

7.3
73%
1 Rating
Traffic allocation control

N/A
0 Ratings

9.1
91%
1 Rating
Website personalization

N/A
0 Ratings

7.3
73%
1 Rating
Results and Analysis

Chartbeat
Feature Set Not Supported
N/A

7.0
VWO
70%
VWO ranks higher in 8/8 features
VWO ranks higher in 8/8 features
Heatmap tool

N/A
0 Ratings

6.4
64%
1 Rating
Click analytics

N/A
0 Ratings

6.4
64%
1 Rating
Scroll maps

N/A
0 Ratings

6.4
64%
1 Rating
Conversion tracking

N/A
0 Ratings

8.2
82%
1 Rating
Goal tracking

N/A
0 Ratings

8.2
82%
1 Rating
Test reporting

N/A
0 Ratings

7.3
73%
1 Rating
Results segmentation

N/A
0 Ratings

5.5
55%
1 Rating
Experiments results dashboard

N/A
0 Ratings

8.2
82%
1 Rating
Attribute Ratings
- Chartbeat is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability
- VWO is rated higher in 1 area: Support Rating
Likelihood to Recommend

9.1
Chartbeat
91%
54 Ratings

8.5
VWO
85%
105 Ratings
Likelihood to Renew

10.0
Chartbeat
100%
5 Ratings

8.7
VWO
87%
20 Ratings
Usability

8.7
Chartbeat
87%
45 Ratings

8.2
VWO
82%
2 Ratings
Availability

Chartbeat
N/A
0 Ratings

9.1
VWO
91%
6 Ratings
Performance

Chartbeat
N/A
0 Ratings

8.2
VWO
82%
2 Ratings
Support Rating

8.0
Chartbeat
80%
11 Ratings

9.1
VWO
91%
8 Ratings
Online Training

Chartbeat
N/A
0 Ratings

6.4
VWO
64%
1 Rating
Implementation Rating

Chartbeat
N/A
0 Ratings

9.1
VWO
91%
6 Ratings
Product Scalability

Chartbeat
N/A
0 Ratings

8.2
VWO
82%
1 Rating
Likelihood to Recommend
Chartbeat
If you are looking for a tool that tracks traffic, content performance, author performance, and reader retention with a relatively simple interface and gleaming graphics then this is for you. Trickier things like report generation are made much more seamless now, and except for some friction in the sidebar navigation –– I find it to be a pretty flawless tool that I would recommend to friends or others in the media field. It's just a basic necessity to understand content these days, so Chartbeat is a great tool at that!
Sustainability Reporter
WWDOnline Media, 501-1000 employees
VWO
Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.

Verified User
Professional in Marketing
Insurance Company, 10,001+ employeesPros
Chartbeat
- Provides easy at-a-glance look at what people are reading right now
- Heads-up Display allows you to make sure the homepage is showing the content people want to read
- Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability

Verified User
Professional in Other
Newspapers Company, 1001-5000 employeesVWO
- VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
- Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
- I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
Real Estate, 51-200 employees
Cons
Chartbeat
- Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
- More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
- Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.

Verified User
Director in Other
Publishing Company, 1001-5000 employeesVWO
- The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Account Supervisor
Digital CurrentMarketing and Advertising, 11-50 employees
Pricing Details
Chartbeat
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Chartbeat Editions & Modules
—
Additional Pricing Details
—VWO
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$49 per month
VWO Editions & Modules
Edition
TESTING | Get a Demo1 |
---|---|
CONVERSION OPTIMIZATION | Get a Demo2 |
ENTERPRISE | Get a Demo3 |
Subscription | $99.004 |
- The classic VWO A/B testing solution
- The all-in-one platform for all your optimization needs
- Customized solution with advanced AB testing and conversion optimization capabilities
- per month
Additional Pricing Details
—Likelihood to Renew
Chartbeat
Chartbeat 10.0
Based on 5 answers
I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.

Verified User
Contributor in Other
Writing and Editing Company, 1-10 employeesVWO
VWO 8.7
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Head of User Experience
streetlife.comInternet, 11-50 employees
Usability
Chartbeat
Chartbeat 8.7
Based on 45 answers
It's easy to use and understand, which can't be said for all data-tracking sites that I've used in the past. It's easy for me to navigate and I didn't need to Google anything in order to find what I needed

Verified User
Team Lead in Other
Media Production Company, 1-10 employeesVWO
VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.

Verified User
Employee in Information Technology
5001-10,000 employeesReliability and Availability
Chartbeat
No score
No answers yet
No answers on this topic
VWO
VWO 9.1
Based on 6 answers
I have not experienced an application error or unplanned outage with VWO.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesPerformance
Chartbeat
No score
No answers yet
No answers on this topic
VWO
VWO 8.2
Based on 2 answers
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesSupport Rating
Chartbeat
Chartbeat 8.0
Based on 11 answers
I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.
Editor
Birmingham MailNewspapers, 51-200 employees
VWO
VWO 9.1
Based on 8 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.

Verified User
Employee in Information Technology
5001-10,000 employeesOnline Training
Chartbeat
No score
No answers yet
No answers on this topic
VWO
VWO 6.4
Based on 1 answer
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesImplementation Rating
Chartbeat
No score
No answers yet
No answers on this topic
VWO
VWO 9.1
Based on 6 answers
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.

Verified User
Professional in Marketing
Events Services Company, 1001-5000 employeesAlternatives Considered
Chartbeat
Chartbeat really remains the gold standard in the tracking, measurement and display of realtime engagement metrics. If your site has sufficient audience benefit from immediate changes in content programming, display and design, it's a great tool with a highly refined and intuitive user experience. Plus, it's API allows for broad integration.
Director
Tribune PublishingNewspapers, 1001-5000 employees
VWO
I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
Content manager
Fontem Ventures B.V.Tobacco, 201-500 employees
Scalability
Chartbeat
No score
No answers yet
No answers on this topic
VWO
VWO 8.2
Based on 1 answer
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.

Verified User
Strategist in Marketing
Facilities Services Company, 51-200 employeesReturn on Investment
Chartbeat
- I do not have access to the financial arrangements in place, but I would view Chartbeat as a key tool for the company with significant advantages over other analytical software.
- Continued enhancement of the product, for instance picture previewer, would provide additional value to the service.

Verified User
Professional in Other
Online Media Company, 5001-10,000 employeesVWO
- The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
- The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so

Verified User
Analyst in Other
Marketing and Advertising Company, 51-200 employees