Chorus by ZoomInfo is an AI-powered Conversation Intelligence platform that captures & analyzes all customer engagements across phone calls, video meetings, and email, to help teams hit their number.
N/A
Guru
Score8.9 out of 10
N/A
Guru is a knowledge platform designed to serve as what the vendor describes as an AI source of truth for enterprises. It connects information from tools like Slack, Teams, Google Workspace, Salesforce, and other systems into one governed, permission-aware knowledge layer. Guru delivers cited AI answers, chat, and research directly within existing workflows, to enable employees and AI assistants to access verified knowledge securely and efficiently. The platform combines…
$25
per month per user
Pricing
Chorus by ZoomInfo
Guru
Editions & Modules
No answers on this topic
Team
$25
per month per user
AI Source of Truth Platform
Custom
Offerings
Pricing Offerings
Chorus by ZoomInfo
Guru
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
—
Guru provides a tailored platform and expertise package based on an organization’s scale, knowledge complexity, and AI maturity.
Each engagement includes the full AI Source of Truth platform along with implementation guidance, knowledge architecture design, and ongoing optimization. Pricing is customized to ensure the right fit for enterprise systems, governance requirements, and AI initiatives.
Best suited for mid-market and enterprise organizations.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Manager, Curation at DrugBank (Pharmaceuticals, 51-200 employees)
Chose Guru
Guru is easier to update. Employees prefer reviewing shorter, more focused Guru cards over reading an entire Google doc for the relevant information. Google Drive has far better search capabilities, but is not as fast as Guru. Our sales department especially appreciates our …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
One scenario where Chorus by ZoomInfo is well suited is when our team is trying to identify patterns (common objections, frequent competitor mentions, concerns that clients raise). ZoomInfo offers trend analysis, market intelligence, and topic tracking that reveals patterns across conversations. This has allowed us to adapt and update our processes to address these patterns
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I think Guru is well-suited to organizations with subject matter experts committed to maintaining documentation. Guru cannot be managed by a single admin. It's essential that the SMEs are on board and are expected to participate in Guru as part of their role responsibilities. I'm not sure how well Guru would work for larger organizations with more information to house. I've only ever used Guru in SMBs with about 250 employees. It works well for that size.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Easy to learn. Anyone can make cards and use the AI to make them professional.
Answer questions about my business, essentially a wiki for everything we do.
The research mode is amazing. Full reports on various types of information including some rather complex topics. Complete with citations of where the information came from.
Admins can manage a hierarchy to keep information secure and available to the correct people.
Sometimes there were issues with the 3-minute delay for Chorus joining a live meeting.
Occasionally, deliverables were assigned to the wrong person in the summary if their voices were similar or if they were on the same audio.
Occasionally, the Chorus had problems picking up on what someone was saying. This was likely due to user error but caused gaps in the conversation recording and transcript.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It's hard for me to give anything more than a 5 at this point. The primary reason is that we have only used it for a few months and I'm still getting a feel for the level of value it provides both to me and the team. In 4 or 5 months I'll have a better understanding of its value long term
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I rated Guru a 9 out of 10 for renewal likelihood because it has significantly enhanced our processes and customer satisfaction in the automotive rental company. Guru’s user-friendly interface and organized knowledge base make it easy to access and update essential information, which is crucial for maintaining high operational standards. The tool’s integration with other platforms, like the Guru Chrome extension, streamlines our workflow, increasing efficiency and productivity. One of the standout features is the ability to favorite cards, allowing quick access to frequently used information, which saves time and ensures accuracy in customer interactions. Additionally, Guru’s analytics feature helps us identify which resources need updating, ensuring our knowledge base remains relevant and effective. The only reason it’s not a perfect 10 is occasional slow performance and occasional inaccuracies in search results. However, these minor issues do not overshadow the overall benefits Guru provides. Its consistent updates and reminders further enhance our ability to deliver excellent customer support, making it an indispensable tool for our team.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
This was sold internally as something that would help us be more efficient. I had high hopes that the speech-to-text feature would be useful for getting call notes/next steps, etc documented. But due to the limitations of the software, these things would take longer using Chorus than if I just write things down manually - disappointing.
While using the GURU card, the level of response I get is quality. The rate at which my responses and prompts through the search or chat is fast, responsive, and high-quality. I can easily see when the cards were modified, who modified them, and the new information available on the GURU.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Highly reliable day‑to‑dayGuru is consistently available when I need it. The platform loads quickly, search works reliably, and I rarely experience downtime or slow performance. It’s dependable enough that teams can trust it as a daily source of truth. Minimal unplanned outages or errors. In my experience, unplanned outages or errors are extremely rare. Even during high‑usage periods or heavy workflows, Guru remains stable and responsive.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Pages load quickly and consistently. Guru’s interface is lightweight, so cards, boards, and search results load fast with very little lag. Even when navigating between collections or opening larger cards, performance stays smooth and reliable. Integrations perform well without slowing systems down. Using Guru through the browser extension or Slack integration doesn’t noticeably impact performance. Cards surface quickly, and interacting with the integrations feels just as smooth as using Guru directly.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I personally have not had too many major issues with Chorus, but the times that I have reached out to their customer support team I have always received great responses in a very timely manner. Their support team is trained in a very polite way and cares about resolving your issue. They are knowledgeable and helpful and the customer service line does not take long to connect to a real individual.
The support has been wonderful - probably one of the best things about Guru. We have a Slack channel where we can reach out and interact with our Guru CSM, and she is extremely responsive. Even if the solution isn't always easy, she provides all the necessary steps and options clearly.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I would rate the in-person training for Guru a solid 9 out of 10. The session was incredibly valuable as it provided comprehensive insights into using Guru effectively. I learned a lot about the tool's functionalities, which significantly enhanced my proficiency and confidence in utilizing Guru for my daily tasks. The training was engaging, informative, and tailored well to ensure I could apply what I learned immediately. Overall, it was a highly productive and beneficial learning experience.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The online, on-demand training available was very good. I do wish we had done live online training as an org so that everyone had the same opportunity to learn the value and best practices. I completed the online, on-demand trainings personally, then turned around and taught the org, but I wish I had let the Guru experts do the heavy lifting for me!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Like I noted in the other category, it has been smooth for the most part. But we really do enjoy the hard work of our CSM and everything he has been able to provide us in terms of support.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
You will need a very strong team of guru champions in order to get EVERYONE and EVERYTHING on Guru, it takes some craziness and over talking about guru everywhere to get people to be exicted, contribute and use. If you are starting any kind of buisness and you need KB, just go for guru as fast as you can because when you will grow you will thank yourself.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We looked at Gong but went with Chorus by ZoomInfo because it felt more practical for our team. Gong has great analytics, but Chorus by ZoomInfo fit better into our existing tech stack and budget. The deal notifications, scorecards, and integrations with Zoom and Salesforce made it the smarter pick. Overall, Chorus by ZoomInfo gives us the insights we need without feeling like overkill or another heavy lift.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Compared with the vendors that we initially evaluate the AI functionality of, Guru makes the difference and also the interface capabilities, making it user-friendly, being able to build it up in a professionally way. there are no limitations on the customization of the interface, which supports multiple use cases at once and can apply to different teams that have different needs
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Guru is somewhat expensive compared to what our org is typically willing to spend on software solutions. Additionally, there is a price difference per seat when paid monthly versus annually, which was a big downside for us as my company didn't want to commit to an annual cost.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Easily deployable across multiple teams and departmentsGuru is designed to scale horizontally across an organization. As teams grow, it’s simple to create new Collections, Boards, and permission sets without disrupting existing structures. This allows each department to manage its own knowledge while still contributing to a unified source of truth
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Guru allows our team to quickly reference available learning/knowledge materials with our clients on a daily basis and provide better support at every outreach
With that said, spreading those same resources across two major global teams in the USA and Germany can lead to some inconsistencies. The i-frame process is not very intuitive for this scenario and our team treats policy/procedural differences as separate card or article entities.
Guru allowed our organization to pioneer and establish a dedicated knowledge team component, of subject matter experts who work in tangent with existing resources, create new ones, and vet collective knowledge.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
