Classy vs. Blackbaud Luminate Online

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Classy
Score 7.7 out of 10
N/A
Classy is a fundraising platform that supports direct giving and peer-to-peer fundraising, recurring donations, and event management. Classy offers nonprofits the tools to provide the right experience to the right donor at the right time. Classy gives nonprofits access to customizable campaigns, best-in-class integrations, and an expansive library of resources including always-available care agents and hands-on fundraising coaches. Together, the vendor states that Classy and…N/A
Blackbaud Luminate Online
Score 5.6 out of 10
Mid-Size Companies (51-1,000 employees)
Luminate Online aims to help non-profits engage more effectively with supporters and raise more money by enabling integrated campaigns for digital, social and mobile channels. According to the vendor, Luminate Online helps non-profits: Better understand online supporters Make the right ask at the right time Launch creative fundraising campaigns Automated campaigns stimulate engagement and action through targeted welcome messages with personalized…N/A
Pricing
ClassyBlackbaud Luminate Online
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ClassyBlackbaud Luminate Online
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional DetailsLuminate Online is priced based on the number of email addresses on file, modules used and service plan. Our peer to peer offering, TeamRaiser, has a transactional, shared success pricing model.
More Pricing Information
Community Pulse
ClassyBlackbaud Luminate Online
Considered Both Products
Classy
Chose Classy
We chose to go with Classy because we needed something simple to set up for peer to peer fundraising without an upfront investment fee. We didn't need customization or bells and whistles and we were able to get the fundraising site set up and running in about a week. Ultimately …
Blackbaud Luminate Online
Chose Blackbaud Luminate Online
If it were up to me, I would go back to Luminate, which is a much more flexible and robust platform than is Classy, the platform we adopted.
Chose Blackbaud Luminate Online
I haven't used Classy directly, but comparing the platform from public information leads me to believe it is comparable to Blackbaud Luminate Online. It isn't possible to determine what future development efforts Classy has planned, which is important when we consider how …
Chose Blackbaud Luminate Online
We looked at everydayhero but were advised it was a poor fit for us. We are reexamining this product and may look into other options.
Chose Blackbaud Luminate Online
MailChimp
Classy
Kindful
Top Pros
Top Cons
Best Alternatives
ClassyBlackbaud Luminate Online
Small Businesses
OneCause
OneCause
Score 9.3 out of 10
OneCause
OneCause
Score 9.3 out of 10
Medium-sized Companies
OneCause
OneCause
Score 9.3 out of 10
OneCause
OneCause
Score 9.3 out of 10
Enterprises
Blackbaud CRM
Blackbaud CRM
Score 7.3 out of 10
Blackbaud CRM
Blackbaud CRM
Score 7.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClassyBlackbaud Luminate Online
Likelihood to Recommend
8.5
(53 ratings)
7.4
(85 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(21 ratings)
Usability
9.0
(1 ratings)
6.0
(26 ratings)
Availability
-
(0 ratings)
10.0
(3 ratings)
Performance
-
(0 ratings)
9.2
(9 ratings)
Support Rating
9.9
(3 ratings)
5.0
(32 ratings)
In-Person Training
-
(0 ratings)
8.0
(2 ratings)
Online Training
-
(0 ratings)
7.3
(14 ratings)
Implementation Rating
-
(0 ratings)
3.0
(4 ratings)
Configurability
-
(0 ratings)
6.6
(9 ratings)
Ease of integration
-
(0 ratings)
6.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.8
(11 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
ClassyBlackbaud Luminate Online
Likelihood to Recommend
Classy.org
Well suited for organizations with large fundraising programs or many recurring donors, especially those who have the staffing to devote to reporting and fundraising data analysis. Variety of payment options is good for mobile-first or younger audiences who may be taking more frequent advantage of payment methods like Venmo and Apple Pay. Most useful if it is used in tandem as an event registration/event hosting platform (Classy Event Registration or Classy Live) as attendee data and fundraising is kept in a single place. Less appropriate for smaller organizations, or folks that will not be doing crowdfunding/peer-to-peer/events. There are other platforms that do standard donation pages well that have fewer bells and whistles but are accordingly cheaper.
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Blackbaud
Blackbaud Luminate Online is an excellent solution for online giving, providing a wealth of tools for producing donation forms. It also is outstanding for peer-to-peer fundraising, such as event-based efforts like walks, cycling tours, and so forth. The Email module is outstanding if you need an internal solution for communicating with your donors and supporters. It provides a wealth of tools for crafting emails, and for reporting on the results.
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Pros
Classy.org
  • The Classy platform is easy to use, both for the staff and our volunteer fundraisers
  • It's easy to build a great looking fundraising page
  • Classy support (particularly chat and phone) are attentive and responsive. Every one there is smart and nice!
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Blackbaud
  • House Donor Information. Easy report pulling. Queries and lists.
  • I like how everything is housed on one platform. Webpages, emails and donor profiles. User friendly.
  • It works nicely with other blackbaud products such as Raiser's Edge. Easy importing and exporting options.
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Cons
Classy.org
  • Campaigns lack customization options which can be limiting- while you can add code to make some changes, there is a basic framework that you can't always override.
  • Slow to roll out some donor payment options like Venmo.
  • Not inexpensive price point and on an annual contract, so the software is definitely an investment.
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Blackbaud
  • Reporting needs some work, this is being worked on in their new BETA program.
  • The eCommerce module needs some work. It would be great to have more ability to customize parts of it without having to rewrite the code.
  • The Events module could use some improvements as well.
  • The Personal Fundraising module needs a lot of work. It really cannot work as needed right now. We started using TeamRaiser to handle this, but it could be great.
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Likelihood to Renew
Classy.org
No answers on this topic
Blackbaud
We’ve decided to leave Luminate and are moving to a system that better caters to our and our users needs. Luminate has proven difficult to use and has limited abilities when it comes to data management, events, and peer-to-peer functionality. Reporting is also very complicated and requires a great deal of time to utilize properly.
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Usability
Classy.org
VERY easy to use, but lacks flexibility. But very easy to learn and master, even for someone with technical skills. They offer live chat which is a great help for on-demand support. At higher call volumes, you may wait 10 minutes, but I’ve never waited for more than that and the support if 90% of the time very helpful.
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Blackbaud
You have to be very tech savvy to use Luminate to its fullest potential. You can get buy with the training, but there is a steep learning curve and you almost need 6 months to 1 year of in-person training to really be able to anything substantial. The online training lessons are not going to cut it while learning this program.
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Reliability and Availability
Classy.org
No answers on this topic
Blackbaud
It's a very rare occurrence if the system isn't available when I want it. I can easily log in from home after hours if need be, and the security is enforced, but simple when you're legit! They are very good about sending email reminders and updates when system maintenance will be performed, and it's always during middle of the night hours when you likely wouldn't be using it anyways
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Performance
Classy.org
No answers on this topic
Blackbaud
Pages load fast and 98% of the reports do run in a matter of secons/minutes. There is this one report I have that can take hours to run, but this is due to the amount of transactions being requested for one of our biggest online fundraising events (Transaction report)
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Support Rating
Classy.org
Classy's team was very helpful as we transitioned over, and helped us get everything set up quite easily. The few times we've had issues or questions, their online chat feature has been a quick way to get answers. On Giving Tuesday last year, the site went down, but Classy was quick with communication to its clients and had the problem resolved in about an hour. I know that if we have any problems or questions, the company and its team will be responsive and helpful. That makes a difference to me and our small team. We don't have time to troubleshoot or stay on hold for a long time waiting for support.
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Blackbaud
Support staff are usually incredibly helpful and responsive. There are several ways to contact them (chat, logging a ticket, phone) which makes it easy to get help when you need it. Once in a while I get a support staff member who isn't quite as helpful, which is why I gave it a 9 instead of a 10, but that is rare and if I follow up with someone else, I get what I need.
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In-Person Training
Classy.org
No answers on this topic
Blackbaud
Initial training was great and the instructor was very patient and helpful during the set up process. Blackbaud has a variety on online self-paced classes that supplement the training you receive. The only downfall is after training is complete. I've found the support for Luminate to be a tad lackluster. We often encounter issues that aren't on Luminate's development road map and have had a series of cases be opened.
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Online Training
Classy.org
No answers on this topic
Blackbaud
When I used the training, I had actually been using Luminate Online but figured it might help me learn to use the tools more effectively. And it did. The sessions were helpful and even as a current user I felt like I learned how to use the tools more effectively.
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Implementation Rating
Classy.org
No answers on this topic
Blackbaud
Implementation of Luminate itself was rather smooth, but the process involved for TeamRaiser was very difficult. Even after implementation we relied on support to help with various aspects of TeamRaiser from page design to reporting and front end user issues. The support offered for issues with Luminate was very good, but again TeamRaiser support was lacking.
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Alternatives Considered
Classy.org
I have not used any other platforms like Classy. Given I came into this organization after Classy was already chosen, I was pleased with how easy it was to learn the platform and how user-friendly the entire thing is. Although I haven't used any other platforms like it, I would highly recommend it.
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Blackbaud
The only other product I have used for this type of fundraising work is NetCommunity and it hasn't been as scalable or versatile. It doesn't really offer the peer to peer fundraising of Luminate or the constituent management, web page development and considered donation forms. NetCommunity didn't even come close which is why we replaced it with Luminate.
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Scalability
Classy.org
No answers on this topic
Blackbaud
Luminate Online is a great scalable product as it provides various price points dependent on your quantity of email addresses. This allows both small and large organizations to utilize the product, which has strong email capabilities. It also means smaller organizations aren't forced to pay astronomical fees in order to have access to a quality product.
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Return on Investment
Classy.org
  • This has been nothing but positive. We use the basic version so there is no fee associated with it other than a percentage of each transaction. So everything that comes in is added revenue where the only investment is staff time, but there is no monetary investment.
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Blackbaud
  • We've increased our online giving +200% although this is due in part to our focus on the channel and not entirely on the product.
  • We've been able to increase employee efficiency by selecting email lists per message within Luminate Online. With our prior solution we needed to request data be pulled from our database for event email.
  • We've really done a great job of growing our online tribute and memorial giving through the use of custom links and the pre-populated information has really helped with the back end processing.
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ScreenShots

Classy Screenshots

Screenshot of Campaign Designer: Campaign pages can be used to collect one-time or recurring donations through a customizable, mobile-responsive web page optimized for conversion.Screenshot of Peer-to-Peer: Mobilizes supporters with tools to fundraise on a nonprofit's behalf.Screenshot of Classy Live: Powers events of any size and location with an event fundraising platform that unites donors around a customized experience.Screenshot of Recurring Giving: To build a reliable revenue stream and appeal to more donors for ongoing support.Screenshot of Embedded Donation Forms: Maximizes conversion and revenue on websites using a form built for performance.Screenshot of Crowdfunding: To tell a story and inspire support for a cause with conversion-optimized crowdfunding campaigns.

Blackbaud Luminate Online Screenshots

Screenshot of Email Overview DashboardScreenshot of Luminate allows you to enable multiple types of giving - from recurring to matching and everything between.Screenshot of Luminate enables you to reach out to supporters in multiple waysScreenshot of Luminate Peer to Peer fundraising with DIY events, also enables your supporters to fundraising on their behalf.