Clicktools vs. Google Surveys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Clicktools
Score 10.0 out of 10
N/A
Clicktools is a cloud-based survey software. It enables business users to collect information through surveys, call scripts, and web forms; automatically centralize the data in CRM; and act on those insights to increase loyalty. The program is offered by Callidus Cloud, which in turn was acquired by SAP in 2017 when the companies formed a strategic partnership.N/A
Google Surveys
Score 7.9 out of 10
N/A
Google Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing you to use data from one product while working in another. Survey responses from real people can be sourced by Google's Opinion Rewards app, where respondents answer questions in exchange for incentives.
$10
per completed survey
Pricing
ClicktoolsGoogle Surveys
Editions & Modules
No answers on this topic
Surveys
10¢
per completed survey
Offerings
Pricing Offerings
ClicktoolsGoogle Surveys
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ClicktoolsGoogle Surveys
Considered Both Products
Clicktools
Chose Clicktools
In the past we have used Survey Monkey to complete internal surveys, the difference and reason Clicktools have been used going forward is because the ease and reporting that is within is much better and the ability to embed into Salesforce-specific scripts for specific account …
Chose Clicktools
Generally, I prefer simpler tools like SurveyMonkey and even Google Forms because those are the type of surveys I typically need. ClickTools gets the job done, and as you become more familiar with the tool, you can rip out surveys much quicker. Steep learning curve with more …
Chose Clicktools
Secure, integrated with Salesforce and allows for better graphics that can be presented to customers. It produces a valuable tool for our sales team by collecting data and turning it into something that is comprehensive and easy to navigate and fun to look at, vs numbers and …
Chose Clicktools
Our Salesforce admin pushed for Clicktools for the quality of the integration capabilities.
Chose Clicktools
SurveyMonkey and Wufoo are quite simple in their approach. They do allow a quick way to create forms, but Clicktools integration into Salesforce is what sets them apart. There's no third party tools and plugins to make this happen like the other vendors. A direct connection …
Chose Clicktools
We have used SurveyMonkey and SurveyGizmo, before switching to Clicktools. I would say all the systems were quite comparable in their survey collection, basic data visualization capabilities (at least 3 years ago). The reason we switched to Clicktools was to integrate survey …
Chose Clicktools
Clicktools is best compatible tool with Salesforce.
Chose Clicktools
The Salesforce automation is the key for me on why I converted from SurveyMonkey to Clicktools! I see that SurveyMonkey now offers this as well! Two years ago, it did not.
Chose Clicktools
Clicktools' deep integration with SFDC and the existing template for building and executing an end-to-end NPS program was the deciding factor when evaluating survey products. The NPS project initiated our product search, and Clicktools offered considerable experience and …
Chose Clicktools
We used to use a paid version of SurveyMonkey - the two products really don't compare. We had difficulty with logic and syncing the answers within our CRM system. We no longer have this problem.
Chose Clicktools
SurveyMonkey doesn't have the mapping ability of Clicktools, it's limited in what objects you can map to. GetFeedback looks great but it has limitations around language and deployment methods.
Chose Clicktools
The integration to Salesforce was key but we like the reporting on SurveyMonkey better.
Chose Clicktools
I really liked this product because of its integration with Salesforce.com. I really didn't entertain any other products.
Chose Clicktools
There was no need to create survey landing pages from Salesforce for external polls, we could decide where survey results were captured in Salesforce (if at all - can report straight from CT), and with simple html skills we could brand everything
Chose Clicktools
Clicktools was in place when I started the position. I have not felt the need to go and look for additional alternatives. I believe management use Timba Surveys previously and it was not as robust as Clicktools. Timba Surveys also lacked the online and live customer support …
Chose Clicktools
We have used survey monkey in the past, but use click tools for it's ability to sync with salesforce
Chose Clicktools
Cheaper solution with more Salesforce integration capabilities. SurveyMonkey wasn't quite as advanced as Clicktools was at the time we made the switch. Now we can fully customize Salesforce and pull specific data elements from a survey and populate them into any Salesforce …
Chose Clicktools
When we started looking for vendors to integrate with Salesforce, the only other product we investigated was "MarketTools". We had no prior experience with either but I believe the deciding factor and why we chose Clicktools was cost.
Chose Clicktools
Cvent, Survey Monkey
Chose Clicktools
Survey Monkey. Other areas of the business use Qualtrix for research purposes.
Chose Clicktools
Price was the main factor. When we were talking to survey companies, a lot of them were really big about the robust features they could offer. We did not need robust features - we just needed to send surveys and integrate them with SFDC. It was hard to find a company that …
Chose Clicktools
The SF integration. We were also switching from Zoomerang amid a contract so we got a really good price for a couple years (which was largely a part of it).
Google Surveys
Chose Google Surveys
ArcSurvey and SurveyMonkey
Chose Google Surveys
Google is a quick and easy to use survey analysis tool that allows you to send cheap or free surveys to an audience. In comparison to tools like Surveymonkey I would have more faith in the Google technology and robustness of sample.

As we have Microsoft 365, sometimes Microsoft …
Chose Google Surveys
The other survey systems are similar, but Google Surveys has a higher price point. I also find support to be lacking at times.
Chose Google Surveys
Ease of use
Ease of configuration
Ease distribution to stakeholders
Chose Google Surveys
I use Google Analytics periodically to see how our website is performing. It's so slick to be able to see how many visitors we've had from month to month and year to year, where the visitors are coming from, what search terms are most potent, the effectiveness of organic vs. …
Chose Google Surveys
We used Google Surveys a couple of times because it was easy to set up a quick set of questions. We also liked that it created a visual of the data and fed our analytics. But overall, we've remained with Qualtrics because many of our surveys are complicated and found it …
Chose Google Surveys
Honestly, in terms of scheduling, Google is about average. Obviously, this is not Google Survey's only purpose, but the poll functions are only similar to those used on websites. Some of the features are nearly identical and free (and some don't even require an account). As a …
Chose Google Surveys
I selected Google Surveys to create them because it was free and helped to improve our overall information and data. It was easy to build it into our systems and get the data. Other survey providers have offered a larger variety of options, which have helped even more - but …
Chose Google Surveys
Google Surveys is a more complete program compared to SmartSurvey and SnapSurveys because it is well integrated within the Google Classroom and for me, that is very important because as a Teacher I want to find out what my students are thinking about a specific subject area. …
Chose Google Surveys
Most people use Google or have an account which makes it very easy for them to use. SurveyMonkey is also easy but lacks some of the integration that Google Surveys offers. Google Surveys has a feature where it can send the user a record of their responses. This is not a feature …
Chose Google Surveys
I've used SurveyMonkey before, but if you do not have an account, you are limited with what you can do on there. Since we have the GoogleSuite and can use Google Surveys, it's a much better alternative, I can do so much more with it compared to SurveyMonkey.
Chose Google Surveys
Google Surveys is easy to use when you are familiar with other products from the Google family and makes it quick for everyone to set up simple surveys and send them out to participants. While our organization is using Microsoft, often staff and faculty choose to use Google …
Chose Google Surveys
I used Google Survey instead of KeySurvey because of its functionality itself. We don't want complicated things, right? If we can make our lives easier, why not? For me, Google Surveys is easier and the easiest platform to use. You can also upload images in answering those …
Chose Google Surveys
It is certainly not as deep in data analytics, but it is much easier to use than the others. Free is also good.
Features
ClicktoolsGoogle Surveys
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Clicktools
8.3
Ratings
4% above category average
Google Surveys
8.1
Ratings
1% above category average
Survey templates7.00 Ratings9.20 Ratings
Themes8.90 Ratings7.50 Ratings
Custom logo/branding8.90 Ratings7.60 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Clicktools
8.9
Ratings
4% above category average
Google Surveys
8.9
Ratings
4% above category average
Changes to live survey8.90 Ratings9.90 Ratings
Question design help8.90 Ratings8.80 Ratings
Multiple question types8.90 Ratings8.10 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Clicktools
8.0
Ratings
4% below category average
Google Surveys
7.2
Ratings
15% below category average
Survey logic flexibility8.00 Ratings7.20 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Clicktools
9.5
Ratings
16% above category average
Google Surveys
8.1
Ratings
0% below category average
Response tracking9.90 Ratings8.30 Ratings
Data export9.90 Ratings9.00 Ratings
Standard reports9.00 Ratings7.60 Ratings
Custom reports9.90 Ratings8.00 Ratings
Analytics9.00 Ratings7.60 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Clicktools
8.9
Ratings
3% above category average
Google Surveys
8.2
Ratings
5% below category average
Access controls8.90 Ratings7.80 Ratings
Compliance9.00 Ratings8.60 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Clicktools
9.0
Ratings
11% above category average
Google Surveys
5.7
Ratings
34% below category average
Vendor-offered crowdsourcing10.00 Ratings5.70 Ratings
Respondent restrictions8.00 Ratings5.70 Ratings
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User Ratings
ClicktoolsGoogle Surveys
Likelihood to Recommend
8.9
(0 ratings)
8.3
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Usability
8.2
(0 ratings)
8.6
(0 ratings)
Performance
8.0
(0 ratings)
-
(0 ratings)
Support Rating
8.8
(0 ratings)
7.5
(0 ratings)
Online Training
7.0
(0 ratings)
-
(0 ratings)
Implementation Rating
9.6
(0 ratings)
-
(0 ratings)
Configurability
7.0
(0 ratings)
-
(0 ratings)
Ease of integration
7.0
(0 ratings)
-
(0 ratings)
Product Scalability
7.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
ClicktoolsGoogle Surveys
Likelihood to Recommend
For any organization that is using salesforce.com and needs to implement a survey system that directly ties back to their salesforce.com system I would highly recommend Clicktools. We tried building our own customer satisfaction survey and it was not worth the effort, especially as our questions are ever changing. The integration with the case module was easy to configure
Read full review
I do appreciate the ease of use and connection Google Surveys has with other Google products - that's a huge plus. While I'm a fairly digitally-minded user, some of our users are not, so that becomes a challenge if you want them to see the Data Studio reports or be able to print something for them. But if you're completely digital, gaining insight from the reports is very valuable. We've mostly used Google Surveys to generate answers to questions we have on how things are running or to collect information from our users/members/students on how they "feel" about particular topics, situations, or their work, in general. For that, it's been a breeze. But we're finding for more specific surveys that may have decision trees associated with the answers (if they answer "this" then send them to "that") we work more with Qualtrics. But you can't beat the price of Google Surveys when you can begin one for $50.
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Pros
  • Integration with SFDC: Makes it easy to trigger survey sends - and store survey results within SFDC - so that multiple departments and stakeholders can view results.
  • Hidden Questions - Since we are mostly surveying our customers, we use Clicktools Hidden question fields to improve the survey experience. This way we don't need to ask the person filling out the survey their name or company - but are still able to attach the survey to their profile within SFDC.
  • Ease of Use - Clicktools is a robust, yet easy to use software. As someone who manages a team of people that deploy Clicktools, I don't use the product everyday, but I have a very small learning curve when I do need to jump in and create a survey.
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  • The way the data comes out on a spreadsheet is very helpful, easy to see separate answers.
  • Very intuitive, easy to use, and learn how to use.
  • Versatile, can be used for many things, and has a variety of types of questions that you can add to your survey.
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Cons
  • Using conditional questions (if yes, then skip to question 5, if no, continue to question 2) can be tricky initially. And it can be really tricky once you have multiple conditions that send a person all over the place. Be sure to test repeatedly so that you know that your customers are getting to the questions they are supposed to be at and not being kicked out early. There are certain nuances you will pick up on over time that make conditional questions easier - BUT you can clone surveys, so build once and then work off your own template.
  • No matter how many questions types are available, inevitably you will find a question in which Clicktools does not have a type to support it. They do have quite a few options though... just wish their matrix option was more robust.
  • Not many template "themes" to pick from - surveys look very bland.
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  • Background design, I think it would be better if we could personalize the background design.
  • I haven't encountered attaching video clips on it. I think it's great if we can attach video clips or voice clips since image can be attached.
  • Cute fonts will do.
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Likelihood to Renew
We have loved using Clicktools and will continue to use it for the foreseeable future. The price and Salesforce integration is what really sets it apart from any other solution out there. I have learned a great deal about surveys and how to manage them in a CRM by using Clicktools. We will certainly be renewing our contract.
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No answers on this topic
Usability
It's fairly intuitive, produces a great product and the customer support is fantastic. I only lowered the score because I find that the in-depth surveys that we run most often can take up to five minutes to produce results, which can be tiring since the interface only allows me to open one window of Clicktools so I can't run multiple results at a time. When I asked support if this was an issue that could be fixed they said it was because the graphics took time to generate the data.
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Relatively simple so that those who are less than familiar with computers can figure it out. User friendly and already embedded with other Google products. Receives an 8 because many features available with Google Surveys are also available with similar, free products on the internet today. Good, but not stellar.
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Performance
ClickTools is always available when I need it. The interface is quick and does not drag. Survey responses show up quickly after a survey is submitted. The survey analyzer is swift as well. There is no waiting around for something to process when you are using ClickTools.
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No answers on this topic
Support Rating
I get frustrated by not being able to find the answers to my questions online by myself. I would rather search FAQs and find things that way, but it seems I always have to contact support to get the answer I need. They need a more robust support center so you can do it yourself. But on the upside, when I do contact support, they respond immediately and usually solve my problem quickly
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Google Surveys has a world-class support team. If you have any questions you can reach out to support and gain additional insight on how the product can meet your needs. As part of Google, the support team is very reliable. Our team has not had any issues reaching support and having a quick resolution turnaround.
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Implementation Rating
If you are setting up integration with a CRM (Salesforce) get this done early on in the process. You can always do it later, but it's easiest to lay your foundation first and then build up and around it later
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No answers on this topic
Alternatives Considered
Secure, integrated with Salesforce and allows for better graphics that can be presented to customers. It produces a valuable tool for our sales team by collecting data and turning it into something that is comprehensive and easy to navigate and fun to look at, vs numbers and data gathered onto a sheet.
Read full review
I use Google Analytics periodically to see how our website is performing. It's so slick to be able to see how many visitors we've had from month to month and year to year, where the visitors are coming from, what search terms are most potent, the effectiveness of organic vs. paid advertisements.
Read full review
Return on Investment
  • Increased employee efficiency: due to the fact that it links to the Salesforce, it saves time to update our stakeholder records. It is, at least, a 100% ROI.
  • Better customer service. The data we collect help us improve our operations. It is hard thought to estimate the role of Clicktools in the retention of our clients.
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  • Google Surveys has had a positive impact on my Google Classroom.
  • While using Google Surveys I am able to see how my students feel about a certain topic or subject.
  • Google Surveys is highly recommended because it provides a way to measure student progress by using polls.
Read full review
ScreenShots