Cloudflare’s connectivity cloud is a unified platform of cloud-native services designed to help enterprises regain control over their IT environments. Powered by an intelligent, programmable global cloud network, it is built to offer security, performance, visibility, and reliability.
$20
per month
Contentsquare
Score 7.3 out of 10
N/A
Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now boasts a suite of customer journey analytic capabilities.
Cloudflare works well as security measure that gives peace of mind without needing to work too hard to get it functioning well. It provides great tools to customize the security experience as well. This is all the same for the caching tools as well. They have a lot of built in tools that make using the caching easy right out of the box, but they provide the customization options to get things just right for your site.
ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
The best part is the content delivery network. Cloudflare has a large network of data centres around the world that helps cache and delivers content quickly to our customers.
Cloudflare offers us with a fast and reliable DNS service and with the world class features such as Cloudflare workers, SSL verification, certificate management and web application firewall. When all of these are combined together, it provides very strict security for our organization.
One of the most important feature that we use is the analytics and threat detection. It provides us with the real time insights of all the threats originating from multiple locations and landing on our websites.
Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
In some cases, using Cloudflare can actually lead to slower website speeds if the network is congested or if the website's traffic is particularly heavy.
Some website owners may find that the level of customization offered by Cloudflare is limited, especially in comparison to other solutions.
While Cloudflare is easy to set up and manage, it may be too complex for users who are not familiar with web technologies.
It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
Everything is extremely concise and all settings apply immediately and take effect globally. There is no reason to explicitly plan/think in terms of individual regions as one would have to traditional cloud offerings (AWS, OCI, Azure). All Cloudflare products integrate seamless as part of a single pipeline that executes from request to response.
Excellent product, Cloudflare is a true pioneer of the modern Internet, providing tools, services, and expertise that vastly improve the performance and security of web services. Any issues are resolved quickly with detailed RCA and follow-ups published publicly. I'm thankful to Cloudflare and use their services both at work and at home.
ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have. The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
Immediate ROI on Registrar and DNS hosting while giving a single plane of glass to managing both with domain registrations at cost, and no cost DNS hosting
WAF helped us move at risk servers/applications into a protected state allowing us to perform remediations at a measured pace and get them done right instead of band aide solutions.
CDN proxying increase the speed of our website while simultaneously reducing server load.
DMARC management and report interpretation allow use to identify weak points in our email systems, remediate and move to stricter policies without significantly increasing staff time spent managing it.
Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
