TrustRadius: an HG Insights company

Cloudflare vs. Google Universal Analytics (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cloudflare

    Score8.9 out of 10
    N/ACloudflare’s connectivity cloud is a unified platform of cloud-native services designed to help enterprises regain control over their IT environments. Powered by an intelligent, programmable global cloud network, it is built to offer security, performance, visibility, and reliability.

    $20

    per month

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Pricing
    CloudflareGoogle Universal Analytics (discontinued)
    Editions & Modules
    Pro
    $20
    per month
    Business
    $200
    per month
    Free
    Free
    Enterprise
    Contact sales team
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    CloudflareGoogle Universal Analytics (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CloudflareGoogle Universal Analytics (discontinued)
    Considered Both Products
    Cloudflare
    Chose Cloudflare
    DDOS
    Incentivized
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    171 Answers
    97%
    Would buy again
    34 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    165 Answers
    90%
    Delivers good value for the price
    26 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    171 Answers
    91%
    Happy with the feature set
    32 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    144 Answers
    96%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    154 Answers
    89%
    Implementation went as expected
    24 Answers
    Features
    CloudflareGoogle Universal Analytics (discontinued)
    DDoS Protection
    Comparison of DDoS Protection features of Cloudflare and Google Universal Analytics (discontinued)
    Feature
    Cloudflare
    8.4
    6 Ratings
    4% below category average
    Google Universal Analytics (discontinued)
    -
    Ratings
    Automatic Scalability9.47 Ratings00 Ratings
    Mitigation SLA8.87 Ratings00 Ratings
    Security policy management8.67 Ratings00 Ratings
    WAF capabilities8.67 Ratings00 Ratings
    Request rate limiting7.87 Ratings00 Ratings
    Traffic filtering7.67 Ratings00 Ratings
    Bot detection8.07 Ratings00 Ratings
    Global threat intelligence8.87 Ratings00 Ratings
    Real-time analytics and reporting7.87 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Cloudflare and Google Universal Analytics (discontinued)
    Feature
    Cloudflare
    -
    Ratings
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Lead Conversion Tracking00 Ratings7.01 Ratings
    Device and Browser Reporting00 Ratings1.01 Ratings
    Pageview Tracking00 Ratings7.01 Ratings
    Event Tracking00 Ratings8.01 Ratings
    Reporting in real-time00 Ratings10.01 Ratings
    Referral Source Tracking00 Ratings10.01 Ratings
    Customizable Dashboards00 Ratings5.01 Ratings
    Best Alternatives
    CloudflareGoogle Universal Analytics (discontinued)
    Small Businesses
    No answers on this topic
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    No answers on this topic
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    No answers on this topic
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CloudflareGoogle Universal Analytics (discontinued)
    Likelihood to Recommend
    9.1
    (192 ratings)
    8.0
    (55 ratings)
    Likelihood to Renew
    8.2
    (4 ratings)
    10.0
    (11 ratings)
    Usability
    8.6
    (8 ratings)
    9.0
    (5 ratings)
    Availability
    9.1
    (2 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (2 ratings)
    10.0
    (1 ratings)
    Support Rating
    6.6
    (154 ratings)
    10.0
    (23 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    8.6
    (2 ratings)
    10.0
    (3 ratings)
    Configurability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    7.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    CloudflareGoogle Universal Analytics (discontinued)
    Likelihood to Recommend
    Cloudflare
    Cloudflare has features as a CDN/Gateway/Reverse Proxy that simply don't exist in other solutions. Having so many capabilities under a single platform, with solid support and high uptime, has been essential. I would recommend it for hobby projects all the way to enterprise scale. There's a lot of push around AI and workers. Some feel like Cloudflare is following the hype. But after reading a lot about the new features, a decent amount of them has real value.
    Incentivized
    Read full review
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Pros
    Cloudflare
    • The best part is the content delivery network. Cloudflare has a large network of data centres around the world that helps cache and delivers content quickly to our customers.
    • Cloudflare offers us with a fast and reliable DNS service and with the world class features such as Cloudflare workers, SSL verification, certificate management and web application firewall. When all of these are combined together, it provides very strict security for our organization.
    • One of the most important feature that we use is the analytics and threat detection. It provides us with the real time insights of all the threats originating from multiple locations and landing on our websites.
    Incentivized
    Read full review
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Cons
    Cloudflare
    • In some cases, using Cloudflare can actually lead to slower website speeds if the network is congested or if the website's traffic is particularly heavy.
    • Some website owners may find that the level of customization offered by Cloudflare is limited, especially in comparison to other solutions.
    • While Cloudflare is easy to set up and manage, it may be too complex for users who are not familiar with web technologies.
    Incentivized
    Read full review
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Likelihood to Renew
    Cloudflare
    lower cost
    Incentivized
    Read full review
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Usability
    Cloudflare
    Everything is extremely concise and all settings apply immediately and take effect globally. There is no reason to explicitly plan/think in terms of individual regions as one would have to traditional cloud offerings (AWS, OCI, Azure). All Cloudflare products integrate seamless as part of a single pipeline that executes from request to response.
    Incentivized
    Read full review
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Reliability and Availability
    Cloudflare
    In 6+ years of relying on Cloudflare, I think we experienced one or two brief outages that were Cloudflare's fault.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Performance
    Cloudflare
    Their Argo for the global network is the core feature we love.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Cloudflare
    While I have had good support in the past from Cloudflare's technical support team, I have had some terrible experiences with billing support. I have had multiple tickets sent to their billing support that I will never receive a reply to for over a month. When I finally do get a reply, it has been an automated email that never gives me an answer to my question.
    Incentivized
    Read full review
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Online Training
    Cloudflare
    No answers on this topic
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Implementation Rating
    Cloudflare
    Very well executed implementation where our team was able to handle the implementation with guidance.
    Incentivized
    Read full review
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Alternatives Considered
    Cloudflare
    Nothing like it. Organizations can utilize these Cloudflare products to enhance their online presence by improving security, performance, reliability, and developer efficiency. Cloudflare is an American company that delivers services such as DNS, a content delivery network (CDN), and various other additional services to make websites faster and more secure. Cloudflare is used by over 26 million sites, resulting in the processing of more than 1 billion IP addresses each day.
    Incentivized
    Read full review
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Scalability
    Cloudflare
    They are built for scale and have the capacity to handle all the traffic we could ever expect to get.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    Cloudflare
    • Immediate ROI on Registrar and DNS hosting while giving a single plane of glass to managing both with domain registrations at cost, and no cost DNS hosting
    • WAF helped us move at risk servers/applications into a protected state allowing us to perform remediations at a measured pace and get them done right instead of band aide solutions.
    • CDN proxying increase the speed of our website while simultaneously reducing server load.
    • DMARC management and report interpretation allow use to identify weak points in our email systems, remediate and move to stricter policies without significantly increasing staff time spent managing it.
    Incentivized
    Read full review
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
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