Cofense PhishMe vs. KnowBe4 Security Awareness Training

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cofense PhishMe
Score 7.4 out of 10
Enterprise companies (1,001+ employees)
Cofense PhishMe is a cyber threat and phishing simulator meant to be of use in training employees to be wary against threats and also to gain information about general employee threat knowledge and preparedness. A free trial is available for small business.N/A
KnowBe4 Security Awareness Training
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
KnowBe4 is a security awareness training and simulated phishing platform used by more than 65,000 organizations around the globe. Founded by IT and data security specialist, Stu Sjouwerman, KnowBe4 helps organizations address the human element of security by raising awareness about ransomware, CEO fraud, and other social engineering tactics through a new-school approach to awareness training on security. The KnowBe4 platform offers multi-language support for the Admin Console and end…
$0.90
per month per seat
Pricing
Cofense PhishMeKnowBe4 Security Awareness Training
Editions & Modules
No answers on this topic
Silver
$0.90
per month per seat
Gold
$1.05
per month per seat
Platinum
$1.20
per month per seat
Diamond
$1.70
per month per seat
Offerings
Pricing Offerings
Cofense PhishMeKnowBe4 Security Awareness Training
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsThere are four subscription levels: Silver, Gold, Platinum, and Diamond. Each level is priced per user with a sliding scale based on number of users. Monthly pricing per seat billed on an annual basis.
More Pricing Information
Community Pulse
Cofense PhishMeKnowBe4 Security Awareness Training
Considered Both Products
Cofense PhishMe
Chose Cofense PhishMe
We closely looked at KnowBe4's platform as well when it came time to renew. We chose to continue with Cofense because we already had over a year's worth of data in the platform that we would lose by switching vendors.
Chose Cofense PhishMe
PhishMe is a market leader in terms of phishing simulation solutions. The customization appears unmatched when compared with competitors and the support we have experienced from Cofense has been excellent. Phish me offers lots of realistic templates which are updated regularly …
Chose Cofense PhishMe
Cofense was selected as a vendor before I was in this role. Another vendor was evaluated for additional security awareness training but not to replace the Cofense PhishMe program. We also looked at Ninjio to supplement our phishing education program.
KnowBe4 Security Awareness Training
Chose KnowBe4 Security Awareness Training
We looked at PhishMe and Wombat in addition to KnowBe4. We found that the feature set and price point and user support made KB4 the clear winner in our process. I can't say enough about how the communication with KnowBe4 really helps to keep the training on point and timely.
Chose KnowBe4 Security Awareness Training
While I think PhishMe is a good product, it lacks the continuous training required once the phishing campaign is complete. SANS has a decent training platform, but training materials can become outdated. It also does not address the need to evaluate effectiveness of the …
Chose KnowBe4 Security Awareness Training
We previously used PhishMe before the cofense acquisition. At the time, it felt clunky and outlook integration was flakey. We've had much more success via training and overall usage with KnowBe4 due to effective tools and campaigns. Costs and support were also a factor, with …
Chose KnowBe4 Security Awareness Training
We looked at PhishMe, but it just didn't have the same feature set as KnowBe4. So far to us, this has been the best product we can find. There are some others that have made up ground and have some of the same features, but overall, KnowBe4 is still the best in our minds.
Chose KnowBe4 Security Awareness Training
KnowBe4 is similar in many ways to its competitors, but has an edge in terms of training content, usability, and integration. I would like to see more technical options with our level of subscription.
Chose KnowBe4 Security Awareness Training
We knew that most of our "sister schools" used KnowBe4 Security Awareness Training and once we got in communication with the KnowBe4 Security Awareness Training team we knew it was the best product. It balances that security and robustness with ease of use and ease of …
Chose KnowBe4 Security Awareness Training
Although Cofense was a good product, years of limited updates of any substance caused us to look into additional products. We have reduced our time of needing to review phishing emails by almost 90%. For example, 800 messages delivered into our phishing platform resulted in 650 …
Chose KnowBe4 Security Awareness Training
I had used KnowBe4 Security Awareness Training previously and therefore knew that it's intuitive, easy to use, quick to customize where I'm able to and works well for reporting. I did like Cofense's ability to customize training modules but ultimately went for KnowBe4 Security …
Chose KnowBe4 Security Awareness Training
Code as was strictly a phishing simulator. KnowBe4 goes beyond phishing simulations by providing security training modules, posters, and exciting new features such as QR codes.
Chose KnowBe4 Security Awareness Training
At the time we looked at the others, we found KB4 had more features and at that time was AD integrated.
Chose KnowBe4 Security Awareness Training
We have still utilized Knowbe4 for the last 3 years and on going! Hoping the pricing can come down as it is starting to become expensive especially with the current reducing IT spend and ROE
Chose KnowBe4 Security Awareness Training
I have felt the leadership of KnowBe4 was ahead in this field and has maintained a lead on others in the field. I find the platform more mature and continuing to grow in content, functionality and overall maturity. With Kevin Mitnick, a former hacker, helping to grow the …
Chose KnowBe4 Security Awareness Training
When we looked at other vendors, we felt like the platforms were relatively similar in that they would help us provide phishing exercises and education to our associates. What really set them apart was the great customer service we received from the sales team through each of …
Chose KnowBe4 Security Awareness Training
Tech guard is an up and comer and has some features that KnowBe4 could learn from. However, in terms of total product assets, it is much smaller than KB4, particularly in terms of available training modules.
Chose KnowBe4 Security Awareness Training
The other tools in this space didn't compare well in terms of easy of use, quick to implement and exceptional support.
Chose KnowBe4 Security Awareness Training
We selected based on:
- product / artifact numbers
- videos duration
Chose KnowBe4 Security Awareness Training
This product so far has outpaced anything we've looked into in the past. It seems they are on the cutting edge of hacker methods and it shows. We have a much better grasp on the topics with KnowBe4 than we ever did. Our users seem happy with the training and testing as well.
Chose KnowBe4 Security Awareness Training
I normally refer to Gartner's Magic Quadrant before selecting a product for my organization. Seeing KnowBe4 Security Awareness Training as a leader really helped boost our confidence. However we didn't want to rely only upon the Gartner's report, hence created our own test …
Chose KnowBe4 Security Awareness Training
KnowBe4 seems to be a more complete package from campaigns to training end users. We really liked the short training videos for our end users. They are pressed for time during the school year and we sometimes hesitate to break their stride with long mandatory trainings.
We push …
Chose KnowBe4 Security Awareness Training
KnowBe4 stands alone in its ability to communicate to the user what to look out for and how to be on the alert to common malicious emails. Others that I've tried just don't have the ease of use that this does. The last product was a lot more confusing for all our employees.
Chose KnowBe4 Security Awareness Training
KnowBe4 compares favorably to other competitive products.
Chose KnowBe4 Security Awareness Training
I used a trial of Cofense before making a final decision. I got quotes from them and KnowBe4 and KnowBe4 seemed much happier to work with a smaller business, and Cofense was a ridiculous cost compared to even KnowBe4's most expensive plan. I think their licensing is geared more …
Chose KnowBe4 Security Awareness Training
They don't compare. Each has its sharp points and defects, but KnowBe4 is the industry leader because of their wide range of tools and effective training program.
Chose KnowBe4 Security Awareness Training
KnowBe4 has a great library of training materials and their Phishing testing tools is the best. Our users have really responded to being phished regularly and are more alert now for false and strange emails I teach them to question everything and they take that to heart. …
Top Pros
Top Cons
TrustRadius Insights
Cofense PhishMeKnowBe4 Security Awareness Training
Highlights

TrustRadius
Research Team Insight
Published

Cofense PhishMe and KnowBe4 Security Awareness Training are both security awareness training software designed to train and test users on defending against social engineering attacks such as phishing. Both software options are most popular with larger enterprises, likely because as staff sizes increase, it becomes more difficult to train staff without a dedicated tool.  

Features

Cofense PhishMe and KnowBe4 Security Awareness Training both provide essential features like phishing user training, they have a few standout features that set them apart from each other. 

Cofense PhishMe boasts a powerful phishing reporting tool that allows users to report emails with a single click so that they can be assessed.  When suspicious emails are reported, they go through Cofense Triage, which analyzes emails and clusters threats together before sending them to your security team.  Additionally, Cofense PhishMe offers a simple to use user interface that users will be able to pick up on quickly with minimal training.

KnowBe4 Security Awareness Training provides over 2,000 phishing templates, allowing businesses to safely test their staff’s vulnerability to social engineering attacks and report on the results. Social Engineering tests can also be automated using KnowBe4 Security Awareness Training’s artificial intelligence tools, which can push social engineering tests out through email, text, or voicemail.

Limitations

Cofense PhishMe and KnowBe4 Security Awareness Training both help businesses secure themselves against social engineering attacks, but they also have some limitations that are important to consider.

Cofense PhishMe has robust reporting tools on potential vulnerabilities, but it doesn’t provide the variety of phishing templates the KnowBe4 Security Awareness offers.  Additionally, social engineering tests aren’t as easy to automate using Cofense PhishMe.  For businesses looking primarily to test their staff on social engineering, KnowBe4 Security Awareness Training may be preferred.

KnowBe4 Security Awareness Tarining helps businesses test their employees on social engineering attacks, but it doesn’t offer email threat analysis features that are as robust as Cofense Triage.  For businesses looking not only to educate their staff, but also to analyze suspicious emails before sending them to the security team, Cofense PhishMe may be ideal.

Pricing

Cofense PhishMe is priced based on the number of users an organization has.  Pricing starts at $10.00 per user per year, but can reach as high as $12.00 per user per year for smaller businesses.

Similarly, Pricing for KnowBe4 Security Awareness Training is dependent on the number of users, as well as the feature needs of the organization.  Pricing starts as low as $8.00 per user per year, but can reach as high as $29.50 per user per year.

Features
Cofense PhishMeKnowBe4 Security Awareness Training
Security
Comparison of Security features of Product A and Product B
Cofense PhishMe
7.7
4 Ratings
8% below category average
KnowBe4 Security Awareness Training
8.8
271 Ratings
5% above category average
Single sign-on capability7.34 Ratings9.1239 Ratings
Role-based user permissions8.14 Ratings8.5261 Ratings
Security Awareness Training
Comparison of Security Awareness Training features of Product A and Product B
Cofense PhishMe
7.1
4 Ratings
16% below category average
KnowBe4 Security Awareness Training
8.4
296 Ratings
1% above category average
Training Content Library6.94 Ratings8.9293 Ratings
Multilingual Training Content6.74 Ratings8.3159 Ratings
Training Gamification7.03 Ratings8.1240 Ratings
Industry-Specific Security Training7.43 Ratings7.7256 Ratings
Individualized Security Training Plans6.63 Ratings7.9251 Ratings
Phishing Simulations7.23 Ratings9.5291 Ratings
Security Reporting7.93 Ratings8.9285 Ratings
Integration with Security Tech Stack7.33 Ratings8.0159 Ratings
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Cofense PhishMeKnowBe4 Security Awareness Training
Small Businesses
Barracuda Security Awareness Training
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Score 6.9 out of 10
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Score 6.9 out of 10
Medium-sized Companies
Proofpoint Security Awareness Training
Proofpoint Security Awareness Training
Score 9.0 out of 10
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Proofpoint Security Awareness Training
Score 9.0 out of 10
Enterprises
Hoxhunt
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User Ratings
Cofense PhishMeKnowBe4 Security Awareness Training
Likelihood to Recommend
8.5
(28 ratings)
9.0
(642 ratings)
Likelihood to Renew
9.1
(1 ratings)
9.5
(53 ratings)
Usability
7.3
(2 ratings)
8.6
(161 ratings)
Availability
-
(0 ratings)
9.1
(18 ratings)
Performance
-
(0 ratings)
8.8
(19 ratings)
Support Rating
9.1
(4 ratings)
9.4
(258 ratings)
In-Person Training
-
(0 ratings)
8.8
(5 ratings)
Online Training
9.1
(1 ratings)
8.5
(14 ratings)
Implementation Rating
8.2
(1 ratings)
8.4
(21 ratings)
Configurability
-
(0 ratings)
8.1
(13 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.1
(39 ratings)
Ease of integration
-
(0 ratings)
8.8
(7 ratings)
Product Scalability
-
(0 ratings)
8.4
(19 ratings)
Professional Services
-
(0 ratings)
8.9
(12 ratings)
Vendor post-sale
9.1
(1 ratings)
8.6
(15 ratings)
Vendor pre-sale
9.1
(1 ratings)
8.2
(14 ratings)
User Testimonials
Cofense PhishMeKnowBe4 Security Awareness Training
Likelihood to Recommend
Cofense
Cofense PhishMe is an excellent solution for scenarios where it will be sold as a managed service. I believe that PhishMe is too expensive for many clients and instead would benefit from the economies of scale where an MSSP sells it as part of a whole service, which offers the analysts and reporting included. PhishMe is excellent for training and awareness of Phishing, but shouldn't replace mandatory training for new joiners or yearly refreshers, it should only be used as an additional training option.
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KnowBe4
This is a very appropriate training system for a school district. We have the ability to add or remove the number of required training. Originally, we scheduled 4 modules per year, but we reduced it to 2 per year, because teachers shared they felt it was too much, originally.
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Pros
Cofense
  • It gives clear-cut segregation of different parts of an email, header, text and HTML body, URL, attachments, HTML preview and some analytical insight like "similar reports." This distinctive approach actually helps reduce data overload during an analysis.
  • The URLs captured here pass through an automatic reputation check [in our case VirusTotal] and add a tag of the reputation. If it is a well-known bad URL the tag helps us take the decision fast.
  • For creating automation rules on the reported emails the "Recipes" section is really helpful. We can create easy recipes [or rules ] to handle a huge flow of reports and also we can create more sophisticated rules depending on the Cyber intelligence feed to catch the really bad currently less known attack attempts by malicious emails.
  • The "Threat Indicators" section is also useful to use as a threat intelligence source to check the URLs for their maliciousness.
Read full review
KnowBe4
  • Real World Examples - Many of the training modules show Kevin Mitnick actually gaining access to a machine showing how one click can allow a malicious actor access to a machine or network.
  • Up-to-Date content - They are always adding new training and phishing examples.
  • The ability to schedule training and phishing tests.
Read full review
Cons
Cofense
  • Completely switching to the new UI - Most is redesigned, but some old elements remain
  • Ability to spoof known brands - limited in scope now and you are not allowed to use fully "convincing" campaigns that we are seeing in the wild
  • Ability to own and manage own domains - right now adding a new company domain requires a ticket, allow us to add/verify ourselves
Read full review
KnowBe4
  • Uploading your own SCORM content can be problematic with what seem like arbitrary restrictions (e.g. file size, quiz word count, etc.)
  • Content that once was available at our level was taken away so that they could repackage it as a new "product" for an additional cost. They should have grandfathered in existing clients.
  • Reporting capabilities (key for compliance artifacts) should be better designed with flexibility for users to present content in a manner suited to their specific circumstances
Read full review
Likelihood to Renew
Cofense
No answers on this topic
KnowBe4
Between the ease of use, cost effectiveness, functionality and continued improvements Knowbe4 continues to make it would be pretty hard to find another competitive product that wraps it all up like KnowBe4 has. Not saying it couldn't happen, but haven't seen anything that competes at this point.
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Usability
Cofense
Its built with UX in mind and is aimed at non-tech people, to ensure that almost everyone can run the campaign. But if we go deeper - sometimes you will need an HTML editor or support in order to figure out some advanced edits you might want to add in your scenarios.
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KnowBe4
KnowBe4 Security Awareness Training is simple to use, simple to administer, effective, with quality content. It is easy to take the training and we have the reminders set so that the longer a user puts the training off, the more frequently they will receive reminder emails. Eventually they get emailed every day until they take the training. But with a simple click, they can get into the training content.
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Reliability and Availability
Cofense
No answers on this topic
KnowBe4
There have only been a handful of outages in the 2 years we have had the product. Even during those instances, parts of the system were still operational
Read full review
Performance
Cofense
No answers on this topic
KnowBe4
Pages load quickly, filter/sort quickly, and don't slow down or freeze. Everything is smooth and very easy to use. There are a places in the UI where you can forget how to get there, but other than that everything is great. We have had no issues using any part of the website.
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Support Rating
Cofense
I have not had to use their support for pretty much anything. The software works well, and is very intuitive. I would imagine their support would be rather basic as there is not too much that can go wrong with a report phishing button, and if it were I would probably consider a different software.
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KnowBe4
Tech prod support is great! I did have to ask for a new customer success rep, needed a more experienced person to match my 12 years of experience running Cybersec training programs. Would suggest that more matching of rep level of knowledge to client level knowledge would help.
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In-Person Training
Cofense
No answers on this topic
KnowBe4
Helpful and knowledgeable account managers have helped us navigate and use the system to our full potential
Read full review
Online Training
Cofense
It's a must, even if you are never going to use the tool. Cofense aims to provide phishing training first and tool second.
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KnowBe4
confusing question. I inherited this application so I didnt get any formal training other than the person who was leaving. The CSM provided some later on when I asked in a zoom call
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Implementation Rating
Cofense
There are some hiccups, but there are meant to be, when you implement something in a large scale enterprise.
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KnowBe4
The implementation went really well and KnowBe4 was there the whole time on setup to make sure things were setup correctly. The only thing we had to figure out on our own was to script users automatically being added to security groups. So that when they sync to knowBe4 from AD they are placed into the same/correct groups.
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Alternatives Considered
Cofense
Cofense PhishMe was the first choice for us as the user interface as well as their bundle package with Cofense Triage and Vision has helped the organisation to alleviate the overall security awareness posture. The other vendors did not provide a vast range of phishing scenarios as compared to Cofense PhishMe platform.
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KnowBe4
KnowBe4 integrates seamlessly with Drata to monitor security compliance. It is possible to chose which training campaigns are mandatory to consider the security awareness training control passed. The integration is easy to configure and works with complex scenarios (optional and mandatory training campaings, different progress status per each employee, etc.).
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Contract Terms and Pricing Model
Cofense
No answers on this topic
KnowBe4
It's kind of expensive compared to other products on the market although I think this product is likely better than those other products it 3 times better? I think not.
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Scalability
Cofense
No answers on this topic
KnowBe4
The product scales greatly. As long as you upgrade the license to support the number of users you are needing, adding in those new users is easy. Also getting those users set up with trainings/campaigns is very easy as well
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Professional Services
Cofense
No answers on this topic
KnowBe4
The team was great to work with and took their time to ensure that we knew what we were doing with the product and that it was set up to meet the specific needs of our organization. This wasn't just a cookie-cutter deployment, but rather they focused specifically on our needs.
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Return on Investment
Cofense
  • Recipes in the system are capable of handling almost 2x what an analyst does, which cuts down the efforts [of] an analyst and provides more time for accurate strategies.
  • With roughly 90% false positives coming through, the remaining 10% of true positives need as much attention as they can get for the full investigation and analysis.
  • 1,500 or more phishing messages can come through in a given week and the amount of time/employees required to review this without a tool like Cofense is surely beyond [the] expected/anticipated budget.
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KnowBe4
  • The smart group feature has provided us insight to users who continually fail phishing simulations and allows automatic training assignment. This has greatly reduced our technician's time spent inside the service, allowing them to focus on more important projects.
  • After switching to KnowBe4, for Cybersecurity training, our business has seen an increase of more than 20% participation in training.
  • I can't say enough about the Cybersecurity Assessment feature, which informs us of end-user weaknesses and strengths. Knowing where the company is strong and weak allows us to adjust training and system configurations, keeping the business more secure.
Read full review
ScreenShots

Cofense PhishMe Screenshots

Screenshot of Image 1 – Board of Directors (BOD) report showcasing results of your phishing defense programScreenshot of Image 2 – Create New Scenario PageScreenshot of Image 3 – Intelligent Program Automation using PlaybooksScreenshot of Image 4 – Organizational Suspicious Email Reporting StatisticsScreenshot of Image 5 – Phishing Scam Announcement Templates

KnowBe4 Security Awareness Training Screenshots

Screenshot of The Phishing and Training Dashboard 
Displays how end users are doing at-a-glance and in comparison to peers across industries with Industry Benchmarking.Screenshot of Virtual Risk Officer™.
The Virtual Risk Officer functionality helps identify risk to support data-driven decisions about a security awareness plan.Screenshot of Advanced Reporting
A Collection of 60+ Built-in Advanced Reports that Provide Holistic View of Over Time. Executive and enterprise-level reporting gives visibility into an organization’s security awareness performance with insights into correlated training and phishing simulation data over any specified period of time.Screenshot of Engaging, Browser-based Training
KnowBe4’s learner experience offers optional gamification, in the form of leaderboards and badges, so users will be incentivized and motivated to take their assigned training.Screenshot of Library of security awareness training content. KnowBe4’s partners with The Security Awareness Company, Popcorn Training, exploqii, Canada Privacy Training, Twist & Shout,  El Pescador, CLTRe, Saya University, lawpilots, and MediaPRO.