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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognism

    Score8.4 out of 10
    N/ACognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A

    LinkedIn Sales Navigator

    Score8.5 out of 10
    N/ALinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

    $79.99

    per month

    Pricing
    CognismLinkedIn Sales Navigator
    Editions & Modules
    No answers on this topic
    Professional
    $79.99
    per month
    Team
    $134.99
    per license
    Enterprise
    Contact sales team
    Offerings
    Pricing Offerings
    CognismLinkedIn Sales Navigator
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CognismLinkedIn Sales Navigator
    Considered Both Products
    Cognism
    Chose Cognism
    Lusha works great in some countries in terms of numbers, but Cognism globally has way better data quality. Besides that, the list building and integration are way better and more advanced with Cognism. We've worked with both tools for years in loads of different countries and …
    Incentivized
    LinkedIn
    Chose LinkedIn Sales Navigator
    LinkedIn Sales Navigator is much more valuable than Dice or Cognism, as we do most of our prospecting on LinkedIn. Therefore, it means we can build lists of our prospects based on activity, connections, and buying intention. With Cognism and Dice, you cannot do this as they do …
    Incentivized
    Chose LinkedIn Sales Navigator
    LinkedIn Sales Navigator has direct access to LinkedIn data, so its data is first-hand and very accurate compared to others. The tools are used for various purposes, but overall, we can utilize Sales Nav to identify individuals and then utilize the other tools to build lists …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    93%
    Would buy again
    68 Answers
    Delivers good value for the price
    No answers on this topic
    89%
    Delivers good value for the price
    56 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    90%
    Happy with the feature set
    66 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    49 Answers
    Implementation went as expected
    No answers on this topic
    92%
    Implementation went as expected
    47 Answers
    Features
    CognismLinkedIn Sales Navigator
    Prospecting
    Comparison of Prospecting features of Cognism and LinkedIn Sales Navigator
    Feature
    Cognism
    8.5
    4 Ratings
    10% above category average
    LinkedIn Sales Navigator
    7.7
    182 Ratings
    0% below category average
    Advanced search8.74 Ratings9.6182 Ratings
    Identification of new leads8.04 Ratings9.5180 Ratings
    List quality8.24 Ratings8.2176 Ratings
    List upload/download9.34 Ratings4.3121 Ratings
    Ideal customer targeting8.04 Ratings8.2175 Ratings
    Load time/data access9.04 Ratings6.3162 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cognism and LinkedIn Sales Navigator
    Feature
    Cognism
    7.8
    4 Ratings
    1% above category average
    LinkedIn Sales Navigator
    8.3
    180 Ratings
    7% above category average
    Contact information8.04 Ratings7.9159 Ratings
    Company information7.74 Ratings8.4180 Ratings
    Industry information7.74 Ratings8.6175 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cognism and LinkedIn Sales Navigator
    Feature
    Cognism
    8.4
    4 Ratings
    12% above category average
    LinkedIn Sales Navigator
    8.2
    177 Ratings
    10% above category average
    Lead qualification process7.74 Ratings8.3136 Ratings
    Smart lists and recommendations7.74 Ratings7.6159 Ratings
    Salesforce integration9.73 Ratings8.3130 Ratings
    Company/business profiles8.04 Ratings8.6173 Ratings
    Alerts and reminders9.33 Ratings8.2154 Ratings
    Data hygiene8.33 Ratings7.9155 Ratings
    Automatic data refresh7.74 Ratings6.9135 Ratings
    Tags7.74 Ratings8.8129 Ratings
    Filters and segmentation9.34 Ratings9.0163 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cognism and LinkedIn Sales Navigator
    Feature
    Cognism
    9.5
    2 Ratings
    24% above category average
    LinkedIn Sales Navigator
    6.6
    79 Ratings
    12% below category average
    Sales email templates10.02 Ratings6.972 Ratings
    Append emails to records9.02 Ratings6.467 Ratings
    Best Alternatives
    CognismLinkedIn Sales Navigator
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CognismLinkedIn Sales Navigator
    Likelihood to Recommend
    9.5
    (6 ratings)
    7.0
    (184 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (3 ratings)
    Usability
    8.7
    (4 ratings)
    5.5
    (12 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (2 ratings)
    User Testimonials
    CognismLinkedIn Sales Navigator
    Likelihood to Recommend
    Cognism
    Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
    Incentivized
    Read full review
    LinkedIn
    LinkedIn Sales Navigator is hands down the best tool for identifying targeted contacts or leads. You can drill down on a company and look at its entire workforce, or search by the exact title that is your key target. The information is up to date, as people tend to keep their LinkedIn profiles current. In terms of other marketing functions LI Sales Navigator is extremely limited. BUT if you are looking to identify contacts for prospecting purposes, then this tool is what you need.
    Incentivized
    Read full review
    Pros
    Cognism
    • They give us a headsup if the phone number is direct, mobile, or HQ
    • They advise us if the email is verified - that reduces our bounce rate.
    • They also advise us if our prospect's number is in the DNC list
    Incentivized
    Read full review
    LinkedIn
    • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
    • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
    • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
    Read full review
    Cons
    Cognism
    • The mobile number quality needs to improve as the connect rate is lower
    • It should also add sub industries to contract the list and find ICP
    • The AI assistant is not ideal
    Incentivized
    Read full review
    LinkedIn
    • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
    • Sorting - need a better, faster way to sort by for prospect lists and account lists
    • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
    Incentivized
    Read full review
    Likelihood to Renew
    Cognism
    No answers on this topic
    LinkedIn
    This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
    Incentivized
    Read full review
    Usability
    Cognism
    Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
    Incentivized
    Read full review
    LinkedIn
    Overall, it's very user-friendly. It's hard for a tool to make sorting through loads of data easy, but Sales Nav does this very well. Its advanced search features enable us to be selective in finding the right people to talk to and connect with.
    Incentivized
    Read full review
    Support Rating
    Cognism
    No answers on this topic
    LinkedIn
    I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.
    Incentivized
    Read full review
    Implementation Rating
    Cognism
    No answers on this topic
    LinkedIn
    I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
    Incentivized
    Read full review
    Alternatives Considered
    Cognism
    Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
    Incentivized
    Read full review
    LinkedIn
    LinkedIn Sales Navigator is much more valuable than Dice or Cognism, as we do most of our prospecting on LinkedIn. Therefore, it means we can build lists of our prospects based on activity, connections, and buying intention. With Cognism and Dice, you cannot do this as they do not work alongside the LinkedIn platform and, therefore, lack the functionality that is essential to what we are using the platform for.
    Incentivized
    Read full review
    Return on Investment
    Cognism
    • The bounce rate is lower now by 50%
    • The lead quality is improved by 20%
    • We need all in one platform so we dont have to navigate between bundle of tools
    Incentivized
    Read full review
    LinkedIn
    • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
    • Allowed me to better identify the key stakeholders at companies I was targeting
    • Kept me up to date on what was happening with my prospects and their companies.
    Incentivized
    Read full review
    ScreenShots