Cognito Forms vs. FormAssembly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognito Forms
Score 8.7 out of 10
N/A
Cognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.N/A
FormAssembly
Score 9.5 out of 10
N/A
The FormAssembly Data Collection Platform transforms the way organizations collect, connect, and protect data. It features a no-code form builder that simplifies the process of collecting data in the most complex environments. Multi-stage workflows automate manual processes and business-critical integrations – including Salesforce, Google, and Microsoft – provide a connected data ecosystem that ensures data is where it’s needed, when it’s needed. Its operational standards,…N/A
Pricing
Cognito FormsFormAssembly
Editions & Modules
No answers on this topic
Basic
Contact Sales
Enterprise
Contact sales
Government
Contact sales
Team
Contact Sales
Essentials
Contact Sales
Offerings
Pricing Offerings
Cognito FormsFormAssembly
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
Cognito FormsFormAssembly
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Cognito Forms
8.0
2 Ratings
2% above category average
FormAssembly
9.4
10 Ratings
19% above category average
Survey templates8.02 Ratings9.87 Ratings
Themes7.02 Ratings8.58 Ratings
Custom logo/branding9.02 Ratings10.010 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Cognito Forms
9.7
2 Ratings
12% above category average
FormAssembly
10.0
10 Ratings
15% above category average
Changes to live survey9.01 Ratings10.09 Ratings
Question design help10.02 Ratings10.08 Ratings
Multiple question types10.02 Ratings10.010 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Cognito Forms
10.0
2 Ratings
18% above category average
FormAssembly
10.0
9 Ratings
18% above category average
Survey logic flexibility10.02 Ratings10.09 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Cognito Forms
8.8
2 Ratings
6% above category average
FormAssembly
9.5
10 Ratings
14% above category average
Response tracking9.01 Ratings10.010 Ratings
Data export9.02 Ratings10.09 Ratings
Standard reports8.02 Ratings10.07 Ratings
Custom reports9.02 Ratings10.07 Ratings
Analytics9.02 Ratings7.56 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Cognito Forms
9.0
2 Ratings
7% above category average
FormAssembly
9.0
8 Ratings
7% above category average
Access controls8.02 Ratings7.96 Ratings
Compliance10.02 Ratings10.07 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Cognito Forms
9.0
1 Ratings
11% above category average
FormAssembly
7.9
4 Ratings
2% below category average
Vendor-offered crowdsourcing9.01 Ratings6.01 Ratings
Respondent restrictions9.01 Ratings9.74 Ratings
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User Ratings
Cognito FormsFormAssembly
Likelihood to Recommend
8.5
(4 ratings)
10.0
(13 ratings)
Likelihood to Renew
-
(0 ratings)
8.5
(3 ratings)
Usability
7.8
(3 ratings)
-
(0 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
8.5
(3 ratings)
10.0
(1 ratings)
User Testimonials
Cognito FormsFormAssembly
Likelihood to Recommend
Cognito Forms
It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
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FormAssembly
FormAssembly is an excellent tool for creating personalized web forms that integrate with Salesforce. It is a very powerful tool and although it is user-friendly, there is a learning curve. It would be less suited for very simple forms that do not integrate with other systems, as there are probably simpler tools available for that purpose.
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Pros
Cognito Forms
  • Cost effective.
  • Easy to use.
  • Safe.
  • Automates data collection.
Read full review
FormAssembly
  • SalesForce integration is really nice. You can map to specific fields with form values, or you can use detailed formulas. You can also choose to bypass assignment rules on a per-form basis, and create customized logic for when cases are created, when leads are created/merged, etc. It's very robust.
  • Form creation in general is very simple. They've gotten good over the years of creating an intuitive, drag and drop interface that's quick to edit. I like that you can also assign values to fields so conditional form building gets easy.
  • I like that you can customize how responses are viewed in the response window. Choose what columns show up so you can find records with ease, and with just one glance. OR you can download everything to excel in a snap too.
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Cons
Cognito Forms
  • I am happy with Cognito Forms. I have not found any issues.
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FormAssembly
  • It may not be Salesforce Lightning Experience compatible - at least for us - in terms of linking to Lightning Experience Notes
  • Saving a form edit can be confusing depending on where in the form the edit is made
  • It would be nice to add a background image so that the desktop browser doesn't have so much white-space around the form.
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Likelihood to Renew
Cognito Forms
No answers on this topic
FormAssembly
One major point for us is our migration to a completely Microsoft infrastructure. IN addition to that, the afore mentioned need to ingest external data resources means that we do have our eyes open toward the landscape so that we can fill these needs. This in no way indicates a move away from FormAssembly: their support is first rate, and so far the product has always stood up to the tests we've put it through.
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Usability
Cognito Forms
Non calculated fields are easy to use. Calculations can be a nightmare to get working due to complex and unintuitive syntax, as a non-programmer
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FormAssembly
No answers on this topic
Support Rating
Cognito Forms
quick and knowledgable
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FormAssembly
While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
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Alternatives Considered
Cognito Forms
I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
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FormAssembly
When we were researching options 2 years ago, FormAssembly beat other form tools hands down based on Salesforce integration features. The ability to declaratively set up prefill and post-submission data connectors supporting complex hierarchical data relationships was huge there. We also valued the ability to authenticate Salesforce users on the form. This allowed us to ensure that only authorized individuals could make updates to their records (and not other people's records) via the form. Since we embed it so heavily into Salesforce, we often compare FormAssembly to Salesforce's native Visualforce and Lightning Component frameworks when deciding how to fulfill a data capture requirement. Unless something very custom is called for, we very often choose FormAssembly first for the flexibility it gives us to build and iterate in the early phases of a new program.
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Return on Investment
Cognito Forms
  • Safe us a lot of time doing client onboarding.
  • Use it for data collection for business plan info collection.
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FormAssembly
  • FormAssembly allows staff to gather better data and not have to do so much manual entry. This allows staff to focus their energies on other mission critical items.
  • FormAssembly helps to improve data quality by reducing duplicates and enforcing data quality.
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ScreenShots

FormAssembly Screenshots

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