Cognito Forms vs. FormAssembly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognito Forms
Score 8.3 out of 10
N/A
Cognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.
$19
per month 2 users
FormAssembly
Score 8.9 out of 10
N/A
FormAssembly is an enterprise data collection and automation platform designed to enable organizations to capture clean, compliant data from the start. With the latest edition of the platform, FormAssembly Atlas, and its built-in AI assistant, Fai, forms and workflows build themselves, connect to Salesforce and other systems in just a few clicks, and ensure every record is structured, secure, and ready for automation or AI. In short, FormAssembly is designed to…N/A
Pricing
Cognito FormsFormAssembly
Editions & Modules
Free
$0
1 user
Pro
$19
per month 2 users
Team
$39
per month 5 users
Enterprise
$129
per month 20 users
Atlas Explorer
Contact Sales
per month
Atlas Team
Contact sales
Gov Cloud
Contact sales
Atlas Enterprise
Contact Sales
Offerings
Pricing Offerings
Cognito FormsFormAssembly
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Cognito FormsFormAssembly
Features
Cognito FormsFormAssembly
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Cognito Forms
8.3
4 Ratings
3% above category average
FormAssembly
8.4
47 Ratings
4% above category average
Survey templates8.54 Ratings8.430 Ratings
Themes7.04 Ratings7.943 Ratings
Custom logo/branding9.54 Ratings8.946 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Cognito Forms
8.7
4 Ratings
2% above category average
FormAssembly
8.6
46 Ratings
1% above category average
Changes to live survey8.53 Ratings8.539 Ratings
Question design help8.54 Ratings8.238 Ratings
Multiple question types9.04 Ratings9.048 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Cognito Forms
9.5
4 Ratings
13% above category average
FormAssembly
9.0
43 Ratings
7% above category average
Survey logic flexibility9.54 Ratings9.045 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Cognito Forms
9.5
4 Ratings
16% above category average
FormAssembly
8.1
46 Ratings
0% below category average
Response tracking9.03 Ratings8.745 Ratings
Data export9.54 Ratings8.945 Ratings
Standard reports10.04 Ratings8.036 Ratings
Custom reports9.54 Ratings7.433 Ratings
Analytics9.54 Ratings7.56 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Cognito Forms
9.8
4 Ratings
13% above category average
FormAssembly
8.5
41 Ratings
2% below category average
Access controls9.54 Ratings8.239 Ratings
Compliance10.04 Ratings8.939 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Cognito Forms
9.3
3 Ratings
14% above category average
FormAssembly
7.0
28 Ratings
14% below category average
Vendor-offered crowdsourcing9.53 Ratings6.01 Ratings
Respondent restrictions9.03 Ratings8.029 Ratings
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User Ratings
Cognito FormsFormAssembly
Likelihood to Recommend
9.5
(6 ratings)
8.9
(53 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(7 ratings)
Usability
8.5
(5 ratings)
9.0
(42 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
8.5
(3 ratings)
5.8
(3 ratings)
Implementation Rating
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
8.2
(28 ratings)
User Testimonials
Cognito FormsFormAssembly
Likelihood to Recommend
Cognito Forms
It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
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FormAssembly
Well suited to get information into Salesforce. For the pricepoint you have to pay and the workflow you have to set up it is less appropriate when using Microsoft 365. The Google connector is very simple and you can use it with forms, it hinders us that is not an option unless a workflow is used.
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Pros
Cognito Forms
  • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
  • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
  • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
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FormAssembly
  • Integrating with Salesforce - mapping fields is straightforward, and custom formulas allow for some increased complexity in processing.
  • Scalability - we leverage the URL pre-fill and dynamic picklist features to use a single form for multiple different programs.
  • Simple form building via point-and-click is relatively easy. Hidden fields, conditionals, and repeat sections are useful features for more complex form needs.
  • Custom CSS option is useful - has allowed us to visually integrate FormAssembly forms onto our website via iframe.
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Cons
Cognito Forms
  • It isnt the most user friendly if you have someone who isnt experienced
  • Learning curve is pretty high
  • Should be easier to customise the formatting
Read full review
FormAssembly
  • FormAssembly could do a much better job supporting customers. As I mentioned, FormAssembly is critical to our day-to-day operations, so it is very important to us that support is prompt and reliable when we reach out. Unfortunately, this has not been our experience. For example, on more than one occasion, I had a support case open for months without hearing back, despite repeatedly following up.
  • FormAssembly could make troubleshooting and configuration updates easier by improving their user interface. Salesforce, for example, has a feature called "Where is this used?" for fields, which makes it easy to address bugs and make changes efficiently and effectively.
  • FormAssembly could benefit from improving training and support resources.
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Likelihood to Renew
Cognito Forms
No answers on this topic
FormAssembly
FormAssembly continues to meet our needs, and the product functionality continues to grow, providing us with new opportunities to utilize the software. We've built many forms and associated processes on FormAssembly. It would require a large effort to migrate to another platform. We have invested a lot of time in learning FormAssembly.
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Usability
Cognito Forms
We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
Read full review
FormAssembly
The UI is very intuitive and easy to use, even if you've never used a form building platform before. There is plenty of easy-to-find documentation so if you're unsure on anything, you can sense-check it. I also love the drag-and-drop form building. It is a breeze to use, especially compared to other form builders which are quite clunky, or where the functionality takes a lot of clicks to reach. Everything is easily accessible and ready to use with FormAssembly.
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Support Rating
Cognito Forms
Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
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FormAssembly
While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
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Implementation Rating
Cognito Forms
No answers on this topic
FormAssembly
I didn't participate in the implementation.
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Alternatives Considered
Cognito Forms
I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
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FormAssembly
FormAssembly's features were more expansive than SurveyMonkey, in my opinion. When doing a comparison, we really liked that we could set up formulas to calculate expenses for us and that they would be easy to update as needed for rates that change from year to year.
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Return on Investment
Cognito Forms
  • We've been able to get away from Word and pdf forms and build a functionality that is conditional on form content
  • The speed of getting a good-enough version up and running to meet an immediate business need is outstanding
  • The cost of improving a set of almost good-enough forms or propagating a change in business rules is depressing
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FormAssembly
  • FormAssembly makes it easy to share registration forms with targeted groups of users
  • It makes it easy to track registration numbers and form errors and reach out to people who may need assistance
  • It's very easy to create registration forms quickly
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ScreenShots

FormAssembly Screenshots

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