Cognito Forms vs. SurveyMonkey

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognito Forms
Score 9.1 out of 10
N/A
Cognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.
$19
per month 2 users
SurveyMonkey
Score 8.2 out of 10
N/A
SurveyMonkey provides free, customizable surveys, and a suite of paid, back-end programs that include data analysis, sample selection, bias elimination, and data representation tools. SurveyMonkey also offers large-scale, enterprise options for companies interested in data analysis, brand management, and consumer focused marketing.
$99
per month
Pricing
Cognito FormsSurveyMonkey
Editions & Modules
Free
$0
1 user
Pro
$19
per month 2 users
Team
$39
per month 5 users
Enterprise
$129
per month 20 users
Team Advantage
$25
per month (billed annually) per user (starting at 3 users)
Team Premier
$75
per month (billed annually) per user (starting at 3 users)
Standard Monthly
$99
per month
Individual Plan - Advantage Annual
$468
per year
Individual Plan - Premier Annual
$1,428
per year
Offerings
Pricing Offerings
Cognito FormsSurveyMonkey
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Cognito FormsSurveyMonkey
Top Pros
Top Cons
Features
Cognito FormsSurveyMonkey
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Cognito Forms
8.3
4 Ratings
4% above category average
SurveyMonkey
8.6
72 Ratings
7% above category average
Survey templates8.54 Ratings9.271 Ratings
Themes7.04 Ratings6.664 Ratings
Custom logo/branding9.54 Ratings9.963 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Cognito Forms
8.7
4 Ratings
2% above category average
SurveyMonkey
8.6
74 Ratings
1% above category average
Changes to live survey8.53 Ratings7.658 Ratings
Question design help8.54 Ratings9.268 Ratings
Multiple question types9.04 Ratings9.274 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Cognito Forms
9.5
4 Ratings
15% above category average
SurveyMonkey
8.2
68 Ratings
0% above category average
Survey logic flexibility9.54 Ratings8.268 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Cognito Forms
9.5
4 Ratings
15% above category average
SurveyMonkey
9.9
74 Ratings
19% above category average
Response tracking9.03 Ratings10.073 Ratings
Data export9.54 Ratings10.070 Ratings
Standard reports10.04 Ratings9.973 Ratings
Custom reports9.54 Ratings10.060 Ratings
Analytics9.54 Ratings9.961 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Cognito Forms
9.8
4 Ratings
11% above category average
SurveyMonkey
9.9
63 Ratings
12% above category average
Access controls9.54 Ratings9.963 Ratings
Compliance10.04 Ratings10.054 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Cognito Forms
9.3
3 Ratings
12% above category average
SurveyMonkey
9.9
44 Ratings
18% above category average
Vendor-offered crowdsourcing9.53 Ratings9.929 Ratings
Respondent restrictions9.03 Ratings10.042 Ratings
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Cognito FormsSurveyMonkey
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Score 9.8 out of 10
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Score 9.8 out of 10
Medium-sized Companies
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Score 9.8 out of 10
Square 9 Softworks
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Score 9.8 out of 10
Enterprises
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Score 9.7 out of 10
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Score 9.7 out of 10
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User Ratings
Cognito FormsSurveyMonkey
Likelihood to Recommend
9.5
(6 ratings)
9.1
(107 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(26 ratings)
Usability
8.5
(5 ratings)
9.9
(38 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
6.0
(1 ratings)
Support Rating
8.5
(3 ratings)
9.3
(35 ratings)
Implementation Rating
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
Cognito FormsSurveyMonkey
Likelihood to Recommend
Cognito Forms
It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
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Momentive (SurveyMonkey, Inc)
SurveyMonkey is best suited for you if you find that you are creating multiple survey regularly. It offers a variety of questions and options and is a well-rounded surveying tool. It is not best if you do not create surveys often, typically use the same survey, or looking for software to create quizzes or assessments. Also, if you are easily overwhelmed by too many options, this may not be the tool for you.
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Pros
Cognito Forms
  • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
  • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
  • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
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Momentive (SurveyMonkey, Inc)
  • SurveyMonkey templates have made it very user-friendly. It is very efficient to create a survey.
  • I love that they have multiple ways to answer questions. For example, short answer, paragraph, and radio buttons to name a few.
  • The surveys are very easy to share. You can import a large list of email addresses or free type just a few.
  • I like that you can test the survey before sending it out live. I send it to myself to verify how it will look and feel to the end-user.
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Cons
Cognito Forms
  • It isnt the most user friendly if you have someone who isnt experienced
  • Learning curve is pretty high
  • Should be easier to customise the formatting
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Momentive (SurveyMonkey, Inc)
  • Recognizing that there are more limitations when it comes to a mobile interface vs. a desktop interface, I would love to see more profound levels of programming functionality on the mobile side.
  • It would be helpful to have better access to greater levels of third-party results analysis, particularly as it relates to open-ended questions and answers.
  • As an admin, it would be very cool if SurveyMonkey were able to use AI to match the survey we're building (questions, topics, target respondents, etc.) to existing results that might negate the need to ask certain questions in our surveys.
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Likelihood to Renew
Cognito Forms
No answers on this topic
Momentive (SurveyMonkey, Inc)
Compared to other competitors in the market (including a few I've used internally), if you're looking for a survey application, this one does the job and it's quite inexpensive too. Considering the fact that it comes with a handy mobile application too (on iOS and Android), you also get flexibility thrown in the deal too.
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Usability
Cognito Forms
We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
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Momentive (SurveyMonkey, Inc)
It does everything a survey software should do, and it does it very well. I can't speak for how well it would work for a business that was surveying tens of thousands of people - but for a small business of 50 employees with a couple of thousand clients, it does everything it needs to do.
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Performance
Cognito Forms
No answers on this topic
Momentive (SurveyMonkey, Inc)
still to many limitations for more complex surveys --skips, filtered questions, etc.
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Support Rating
Cognito Forms
Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
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Momentive (SurveyMonkey, Inc)
I've never had to contact the SurveyMonkey customer care team directly, but they have a pretty good library of help articles on their website. Everything from designing and executing your survey to account and billing questions. I never had a need for further support from Survey Monkey.
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Implementation Rating
Cognito Forms
No answers on this topic
Momentive (SurveyMonkey, Inc)
Implementation not required.
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Alternatives Considered
Cognito Forms
I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
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Momentive (SurveyMonkey, Inc)
SurveyMonkey is easier to customize and provides much more in depth analytics. SurveyMonkey also provides better templates providing us with a better presentation to our employees. SurveyMonkey also comes with a more trustworthy platform that ensures confidentiality, which is incredibly important to our employees and means we're getting more reliable results from the surveys.
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Return on Investment
Cognito Forms
  • We've been able to get away from Word and pdf forms and build a functionality that is conditional on form content
  • The speed of getting a good-enough version up and running to meet an immediate business need is outstanding
  • The cost of improving a set of almost good-enough forms or propagating a change in business rules is depressing
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Momentive (SurveyMonkey, Inc)
  • We use this to survey vendors after a trade show and their comments to me have helped improve other shows. I don't have hard numbers but I know our vendors, some of whom are associate members, are very happy to give this feedback because it helps their ROI too.
  • I know it has saved us employee time as we aren't sifting through email responses and entering them into a spreadsheet. SurveyMonkey does that for us.
  • We often need to do quick polls to our members to make decisions. This makes them feel like they are getting value for their membership dues that they pay our association.
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