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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Conductor

    Score9.6 out of 10
    N/AConductor is an enterprise AEO platform that provides unified AEO & SEO intelligence, scaled AI content generation, and real-time website monitoring. From tracking visibility in LLMs to technical health and content optimization, Conductor’s platform empowers teams to increase authority and visibility in AI and traditional search and accelerate digital growth. Conductor states its current customers include global brands such as SAP, e.l.f Cosmetics, FedEx, and Mastercard.N/A

    ON24

    Score7.5 out of 10
    N/AON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.N/A
    Pricing
    ConductorON24
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ConductorON24
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Features
    ConductorON24
    SEO
    Comparison of SEO features of Conductor and ON24
    Feature
    Conductor
    8.6
    282 Ratings
    11% above category average
    ON24
    -
    Ratings
    Keyword analysis9.4267 Ratings00 Ratings
    Backlink management8.394 Ratings00 Ratings
    SERP ranking tracking8.9252 Ratings00 Ratings
    Page grader9.2133 Ratings00 Ratings
    Competitive analysis8.2268 Ratings00 Ratings
    Site audit / diagnostics9.5253 Ratings00 Ratings
    Site recommendations7.7265 Ratings00 Ratings
    Task management7.9102 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Conductor and ON24
    Feature
    Conductor
    8.7
    249 Ratings
    14% above category average
    ON24
    -
    Ratings
    Local SEO8.9200 Ratings00 Ratings
    Social SEO8.135 Ratings00 Ratings
    Mobile SEO9.6217 Ratings00 Ratings
    Global SEO8.4210 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Conductor and ON24
    Feature
    Conductor
    9.6
    265 Ratings
    13% above category average
    ON24
    -
    Ratings
    Multi-domain support9.5235 Ratings00 Ratings
    Integration with web analytics tools9.6249 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Conductor and ON24
    Feature
    Conductor
    -
    Ratings
    ON24
    9.7
    1 Ratings
    12% above category average
    Responsive Design for Web Access00 Ratings10.01 Ratings
    Mobile Application00 Ratings9.01 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings10.01 Ratings
    Online Meetings / Events
    Comparison of Online Meetings / Events features of Conductor and ON24
    Feature
    Conductor
    -
    Ratings
    ON24
    8.3
    413 Ratings
    1% below category average
    Calendar integration00 Ratings8.1356 Ratings
    Meeting initiation00 Ratings10.04 Ratings
    Integrates with social media00 Ratings10.03 Ratings
    Record meetings / events00 Ratings7.1395 Ratings
    Slideshows00 Ratings7.2392 Ratings
    Event registration00 Ratings7.4389 Ratings
    Online Events Collaboration
    Comparison of Online Events Collaboration features of Conductor and ON24
    Feature
    Conductor
    -
    Ratings
    ON24
    8.3
    416 Ratings
    1% below category average
    Live chat00 Ratings10.04 Ratings
    Audience polling00 Ratings6.8377 Ratings
    Q&A00 Ratings8.1413 Ratings
    Online Events Security
    Comparison of Online Events Security features of Conductor and ON24
    Feature
    Conductor
    -
    Ratings
    ON24
    9.0
    384 Ratings
    5% above category average
    User authentication00 Ratings10.03 Ratings
    Participant roles & permissions00 Ratings8.9374 Ratings
    Confidential attendee list00 Ratings8.0357 Ratings
    Online Events Marketing
    Comparison of Online Events Marketing features of Conductor and ON24
    Feature
    Conductor
    -
    Ratings
    ON24
    8.0
    390 Ratings
    6% below category average
    Branding options00 Ratings8.5382 Ratings
    Integration to Marketing Automation00 Ratings7.9335 Ratings
    Attendee list export00 Ratings7.638 Ratings
    Virtual Event
    Comparison of Virtual Event features of Conductor and ON24
    Feature
    Conductor
    -
    Ratings
    ON24
    8.8
    42 Ratings
    9% above category average
    Registration, RSVP, and ticketing00 Ratings10.01 Ratings
    Email marketing00 Ratings6.538 Ratings
    Livestreaming00 Ratings10.01 Ratings
    Audience engagement00 Ratings8.042 Ratings
    Event recording00 Ratings10.01 Ratings
    Virtual booths00 Ratings10.01 Ratings
    Networking00 Ratings9.01 Ratings
    Event analytics00 Ratings7.242 Ratings
    Best Alternatives
    ConductorON24
    Small Businesses
    Serpstat
    Score10 out of 10
    Whova
    Score9.6 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Splash
    Score7.7 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Webex Events (formerly Socio)
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ConductorON24
    Likelihood to Recommend
    8.5
    (283 ratings)
    6.8
    (461 ratings)
    Likelihood to Renew
    8.7
    (15 ratings)
    9.9
    (44 ratings)
    Usability
    6.4
    (155 ratings)
    9.0
    (28 ratings)
    Availability
    10.0
    (1 ratings)
    9.0
    (210 ratings)
    Performance
    7.0
    (1 ratings)
    7.7
    (8 ratings)
    Support Rating
    8.8
    (236 ratings)
    9.9
    (33 ratings)
    In-Person Training
    10.0
    (1 ratings)
    9.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    3.7
    (5 ratings)
    Implementation Rating
    3.7
    (8 ratings)
    7.5
    (12 ratings)
    Configurability
    9.0
    (1 ratings)
    8.0
    (6 ratings)
    Ease of integration
    9.0
    (1 ratings)
    7.7
    (5 ratings)
    Product Scalability
    9.0
    (1 ratings)
    6.4
    (231 ratings)
    Vendor post-sale
    9.6
    (2 ratings)
    9.0
    (6 ratings)
    Vendor pre-sale
    7.8
    (2 ratings)
    7.7
    (7 ratings)
    User Testimonials
    ConductorON24
    Likelihood to Recommend
    Conductor
    Conductor is a great tool to use when we're planning and optimizing content around specific trends. It also helps us track our on-going performance as well, which is great to help us improve. Conductor is less ideal for content that has a quick turnaround time or pieces where SEO isn't a priority, also if you're looking to manage content publishing directly. It's more useful when it comes to strategy and optimization for in-depth pieces.
    Incentivized
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    Cvent
    I find that ON24 caters for all types of organisations, having it allows for more choice/options. The experience around virtual events if fantastic and the ON24 team is constantly improving the platform. If you want to run a virtual events programme where you want to generate leads and track engagement, then ON24 is the platform for you
    Incentivized
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    Pros
    Conductor
    • When I need to quickly determine what Google features our keywords are ranking for: Featured Snippets, Carousels, Rich Snippets, Sitelinks, PAA boxes, etc.
    • The ability to create highly customizable dashboards that provide a one-page view of insights for the specific web properties you are tracking.
    • A content guidance tool that is unmatched by any other product available in the market.
    Incentivized
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    Cvent
    • Registration pages are easy to build and look clean
    • Console (audience view) offers many tools to use for presentations and to engage the audience
    • Reporting and analytics are robust and provide detailed reports that help us process attendees in our marketing database
    • Support team and responsive and helpful
    Incentivized
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    Cons
    Conductor
    • Backlink tracking/reporting (would like to see backlinks more easily and maybe backlink opportunities if possible)
    • Custom content briefs (right now I move the brief from the platform version into our own in-house Word doc template because it is more detailed. Would love to be able to customize the brief that is set up within Conductor so that we can do it all in one place.)
    Incentivized
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    Cvent
    • There was a recent update within the past year where the UX designer or developer thought it would be best to wide all titles from the audience view until they placed their mouse on top of the window. That was the worst mistake, as we have a moderator script where we tell the audience what each of the tool bars are and they can’t grasp what the tool is without putting their mouse there. From an accessibility standpoint point, it’s back to 1999 when there was no laws about accessibility.
    • Number one above is a major pain point.
    • ON24 needs to do a better job of introducing features and soliciting feedback from their customers vs making a high impactful change like #1 described above.
    Incentivized
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    Likelihood to Renew
    Conductor
    Conductor enables high-value SEO activity. There are a lot of moving parts in SEO and I'm always open to products that fit our requirements, but Conductor has built a stronger argument for its value after we subscribed than it had when we subscribed -- that's rare.
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    Cvent
    ON24 is everything we expected and everything we needed. It's simple to use, extremely customizable, and scales very easily. The integration to our CRM makes ON24 major lead generator for our sales team from our established webinars series. We can automate lead delivery to our sales team as well. If anything, we will look to expand our partnership in the future.
    Incentivized
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    Usability
    Conductor
    I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.
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    Cvent
    97% of our attendees say it is the best trainings they have every attended. But they other 3% have a horrible experience (while watching the event live) interesting fact. On24 uses two different encoders for live vs OnDemand. I have never had issues with the On-Demand experience. My only complaints come during live events
    Incentivized
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    Reliability and Availability
    Conductor
    Always works when I've needed it
    Incentivized
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    Cvent
    ON24 is always available when I have a question about a new feature, if I'm having issues during a live webinar, or if I'm having issues with a webinar on the backend. Our client support specialist, Heather Haines, has always been incredibly consistent with getting me the answers I need when I need them.
    Incentivized
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    Performance
    Conductor
    Sometimes reports can take some time to load
    Incentivized
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    Cvent
    Sometimes (it may be my computer) i cant login to ON24. I create a new PW and then i still cant get in. I clear cache/try new browser etc. and nothing works. I come back in a few hours and its like the problem never existed, its the strangest thing. Outside of that everything works pretty seamless. We've ran into a few bumps with Marketo talking to ON24 and passing reg through but have that figured out now. Not being able to be on a VPN when connecting to webcam on the presenter side does cause issues for our government speakers.
    Incentivized
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    Support Rating
    Conductor
    The Conductor support team is excellent, especially our Customer Success manager. Our monthly calls to review our wins, losses, and key takeaways for the next steps are incredibly helpful, and Conductor's platform provides not only an organic search tool for our company but also a learning resource via our Customer Success calls.
    Incentivized
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    Cvent
    ON24 support is really good with the 24/5 support chat line, where someone actually responds within 30 seconds. The customers success team is also really good and our rep is very helpful with all our questions. Whenever we have more technical questions, she will bring on a IT designer or a tech specialist on our calls for additional comments and help.
    Incentivized
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    In-Person Training
    Conductor
    Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer
    Incentivized
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    Cvent
    Great communication and clarity
    Read full review
    Online Training
    Conductor
    No answers on this topic
    Cvent
    On24 has amazing ON-Demand trainings that you can use at anytime and they walk you through step by step on different topics/ they are always updating and innovating and putting out new trainings. I would highly reccomend the trainings and reading the documents they have created. They also do live webinars on a rolling basis that are filled with so much knowledge and Information
    Incentivized
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    Implementation Rating
    Conductor
    I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.
    Incentivized
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    Cvent
    We had a few training's, which were broken up, and focused on specific areas of how to use the platform. Mostly though, a lot of it is just dedicating your time to learning and exploring what the possibilities are for enhancing your webinars
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    Alternatives Considered
    Conductor
    We didn't use another product previously, we used an agency that did everything for us, so bringing Organic SEO in-house was why we went with Conductor. I have used other products in other roles and at other companies and each has its strengths. Conductor is good for large enterprises
    Incentivized
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    Cvent
    From what I've seen, ON24 is built specifically to meet the needs of event marketing (or marketing generally), versus the other platforms which are more about simply providing a mechanism to hold virtual meetings. The integration with sales and marketing systems is really valuable. I don't know about pricing differences, but if the competitors were comparable, I would still select ON24.
    Incentivized
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    Scalability
    Conductor
    Many features
    Incentivized
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    Cvent
    The ON24 platform is straightforward to use and train clients on, which is a huge plus. Clients appreciate its features and simplicity. Internally, we receive valuable analytical data from webinar events, enabling the organization to make data-driven decisions. This helps us optimize strategies and drive success for B2B businesses effectively.
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    Return on Investment
    Conductor
    • Conductor helped us aim at low hanging fruits for quick wins, which increased our traffic
    • With Conductor's tool, it was easy to look at general keywords where we were already ranking, but not good enough, and then focus around what we could do to increase our positioning
    • All this extra traffic, gave us more leads, therefore more sales!
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    Cvent
    • We get a lot of MQLs from our webinars. The integration with SFDC is a game changer over platforms that don't offer that integration.
    • The addition of emojis and chat to our event consoles has greatly increased our engagement.
    • We love marketing the fact that on-demand viewers can still submit questions and we'll answer them by email. Who else can say that?
    • We would like to be able to make changes to all console elements after events have taken place. Sometimes stuff just needs to be updated.
    • As we improve our audience segmentation, we are looking forward to the segment customization options that are now available on the console.
    • The webinars ON24 sponsors provide us with some great ideas for improving our overall strategic marketing.
    Incentivized
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    ScreenShots

    Conductor Screenshots

    Screenshot of Conductor's AI search performance metrics. Conductor helps to ensure a brand appears everywhere audience searches—from ChatGPT and Perplexity to Google AIO and AI Mode.Screenshot of website performance analytics that tie AI and search performance together and create visibility into how search impacts business goals. Viewers can analyze AI traffic alongside engagement and conversion metrics.Screenshot of an example of the available competitive intelligence. Viewers can analyze the competition's strategy and compare market share in both AI and traditional search to identify opportunities.Screenshot of the AI Topic Map, used to automate content strategy. As AI generation becomes a commodity, knowing what content to create becomes an competitive advantage. The AI Topic Map can be used to spot where to create or optimize content for the biggest impact.Screenshot of the AI Writing Assistant. The Writing Assistant orchestrates personalized content that fuses brand guidelines, competitors, knowledge sources, and real-time search insights to produce content that’s strategically designed to win with audiences and AI answer engines.Screenshot of AI Bot Crawling Analysis, used to find and fix the errors that make a site invisible to AI. Viewers can diagnose the technical errors that make the best pages invisible to LLMs. This dashboard transforms complex server logs into a simple workflow where viewers can monitor crawl frequency, optimize the crawl budget, and ensure that a brand's most valuable content is discoverable.

    ON24 Screenshots

    Screenshot of Red Whale creates webinar series, Deep Dives, to engage General Practitioners.Screenshot of SAP Concur takes its customer activation workshops virtual with ON24.Screenshot of Atheanhealth broadcasts an authentic conversation with industry thought leaders to its audience.Screenshot of SAS creates webinar series, Analytics in 20, to education product best practices in short amount of time.Screenshot of NVIDIA creates always-on content library filled with webinars with ON24 Engagement Hub, segmented by different languages and geo-locations.Screenshot of ADP, using ON24 Target, creates personalized landing pages to encourage and accelerate ADP benefit enrollment.  This resource page has on-demand webinars, help articles and ways to immediately enroll.