Constant Contact Advanced Automation helps users to send the right message at the right time, from Social to SMS and email to ecommerce. Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. The Campaign Builder tool can help launch a multi-channel campaign across email, social, and SMS. Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to…
$449
per month
Iterable
Score 8.9 out of 10
N/A
Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.
We experienced working with other platforms in our team, reviewing and testing, in order to find the one that would optimize our workflows the most. Some of these were completely new to me (Sharpspring was one of them), but I had previous experiences with platforms like Mailchim…
Constant Contact is excellent for small businesses wanting a simple email to their customers and leads. We've found that it's not the most robust solution for more complex funnels involved in e-commerce or information publishing. For instance, setting up specific flows based on user behavior, VIP status, and other attributes is lacking.
Iterable is great for keeping track of all your email campaigns and customers' interactions with emails (if they opened it, etc). This is the only thing I have used it for. It isn't an application for communicating with members , however. I wouldn't consider it a customer support platform. It seems more like an email marketing management platform
Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
The landing page builder is a bit hard to use. Doesn’t have much flexibility.
Sometimes confusing between types of workflows to use. Opportunity versus visual.
If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
Locale management: being able to copy and past a template section/row/content from a locale to another. Also, be able to duplicate any locale to any locale. So far we can just duplicate the default locale into the rest of the locales
Outages - I feel in the last 1 and half, more outages are happening, impacting their clients
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
Can send content & templates to Sales to send in their reach-outs (Outlook extension)
Ad retargeting
Social listening tool
Social media scheduling
Email builder: dynamic content
Landing pages: dynamic content, rebrandable domain name
Chatbot Platform seems intuitive to use
Forms auto-complete for known visitors
Instant 2-way sync with Salesforce
Trigger automated workflows from social media
It was easy to receive demo, streamlined sales process
SharpSpring: approx. $13,000 USD per year + $2,000 USD one-time for onboarding Pardot: $32,400 USD per year + $3,000 to $5,000 USD one-time for onboarding HubSpot: $20,381 USD per year + $3,000 USD one-time for onboarding Marketo: $29,015 USD per year + $4,500 USD one-time for onboarding
I can't provide a direct comparison as I have not executed marketing communications with other CRM tools before. Of course, having used Pipedrive as a CRM tool for sales and lifecycle management, I would definitely choose Iterable for complexity and ease of use. The only feature I "miss" from Pipedrive would be, in fact, seeing a pipeline of the customer lifecycle that allowed to instantly see at what point of our app experience the customer was.
We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
Streamlined Processes - sales and marketing are now all in the same place.
Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.