Constant Contact Lead Gen & CRM vs. Iterable

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact Lead Gen & CRM
Score 8.4 out of 10
Small Businesses (1-50 employees)
Constant Contact Advanced Automation helps users to send the right message at the right time, from Social to SMS and email to ecommerce. Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. The Campaign Builder tool can help launch a multi-channel campaign across email, social, and SMS. Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to…
$449
per month
Iterable
Score 8.9 out of 10
N/A
Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A
Pricing
Constant Contact Lead Gen & CRMIterable
Editions & Modules
Lite
$12
per month
Standard
$35
per month
Premium
$80
per month
Lead Gen & CRM
Starting at $449
per month
No answers on this topic
Offerings
Pricing Offerings
Constant Contact Lead Gen & CRMIterable
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredOptional
Additional DetailsAbove pricing based on 5000 contacts.
More Pricing Information
Community Pulse
Constant Contact Lead Gen & CRMIterable
Considered Both Products
Constant Contact Lead Gen & CRM
Chose Constant Contact Lead Gen & CRM
We experienced working with other platforms in our team, reviewing and testing, in order to find the one that would optimize our workflows the most. Some of these were completely new to me (Sharpspring was one of them), but I had previous experiences with platforms like Mailchim…
Iterable

No answer on this topic

Top Pros
Top Cons
Features
Constant Contact Lead Gen & CRMIterable
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact Lead Gen & CRM
7.0
510 Ratings
9% below category average
Iterable
7.5
97 Ratings
2% below category average
WYSIWYG email editor8.5470 Ratings7.785 Ratings
Dynamic content6.0453 Ratings7.892 Ratings
Ability to test dynamic content6.0434 Ratings7.890 Ratings
Landing pages7.5442 Ratings00 Ratings
A/B testing6.0397 Ratings8.493 Ratings
Mobile optimization8.5428 Ratings7.989 Ratings
Email deliverability reporting7.5498 Ratings5.993 Ratings
List management6.5500 Ratings7.093 Ratings
Triggered drip sequences6.0475 Ratings7.584 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Constant Contact Lead Gen & CRM
7.3
499 Ratings
7% below category average
Iterable
-
Ratings
Lead nurturing automation7.5486 Ratings00 Ratings
Lead scoring and grading8.0492 Ratings00 Ratings
Data quality management6.0468 Ratings00 Ratings
Automated sales alerts and tasks7.5464 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Constant Contact Lead Gen & CRM
6.5
401 Ratings
14% below category average
Iterable
-
Ratings
Calendaring6.0339 Ratings00 Ratings
Event/webinar marketing7.0319 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Constant Contact Lead Gen & CRM
8.7
379 Ratings
14% above category average
Iterable
-
Ratings
Social sharing and campaigns8.5318 Ratings00 Ratings
Social profile integration9.0364 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact Lead Gen & CRM
5.0
496 Ratings
38% below category average
Iterable
6.0
94 Ratings
20% below category average
Dashboards5.5488 Ratings6.394 Ratings
Standard reports5.5488 Ratings5.993 Ratings
Custom reports4.0449 Ratings6.084 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Constant Contact Lead Gen & CRM
6.3
468 Ratings
17% below category average
Iterable
7.7
91 Ratings
3% above category average
API7.5366 Ratings6.982 Ratings
Role-based workflow & approvals6.0404 Ratings8.478 Ratings
Customizability5.0440 Ratings7.983 Ratings
Integration with Salesforce.com7.5219 Ratings00 Ratings
Integration with Microsoft Dynamics CRM5.099 Ratings00 Ratings
Integration with SugarCRM7.091 Ratings00 Ratings
Best Alternatives
Constant Contact Lead Gen & CRMIterable
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
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User Ratings
Constant Contact Lead Gen & CRMIterable
Likelihood to Recommend
8.0
(524 ratings)
9.0
(98 ratings)
Likelihood to Renew
8.1
(32 ratings)
9.1
(2 ratings)
Usability
7.5
(72 ratings)
9.1
(2 ratings)
Availability
7.8
(2 ratings)
8.6
(3 ratings)
Performance
3.2
(2 ratings)
8.6
(3 ratings)
Support Rating
8.8
(71 ratings)
9.1
(3 ratings)
Online Training
4.5
(2 ratings)
6.4
(1 ratings)
Implementation Rating
6.5
(10 ratings)
-
(0 ratings)
Configurability
4.5
(1 ratings)
-
(0 ratings)
Ease of integration
4.5
(2 ratings)
-
(0 ratings)
Product Scalability
2.9
(2 ratings)
9.1
(3 ratings)
Vendor post-sale
8.2
(1 ratings)
-
(0 ratings)
Vendor pre-sale
1.0
(1 ratings)
-
(0 ratings)
User Testimonials
Constant Contact Lead Gen & CRMIterable
Likelihood to Recommend
Constant Contact
Constant Contact is excellent for small businesses wanting a simple email to their customers and leads. We've found that it's not the most robust solution for more complex funnels involved in e-commerce or information publishing. For instance, setting up specific flows based on user behavior, VIP status, and other attributes is lacking.
Read full review
Iterable
Iterable is great for keeping track of all your email campaigns and customers' interactions with emails (if they opened it, etc). This is the only thing I have used it for. It isn't an application for communicating with members , however. I wouldn't consider it a customer support platform. It seems more like an email marketing management platform
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Pros
Constant Contact
  • Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
  • The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
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Iterable
  • It is easy to onboard new users with building communications. The drag and drop editor is very intuitive to use.
  • Allows for complex data structures on user profiles and in events. This is a key reason we onboarded to Iterable and have stayed with it.
Read full review
Cons
Constant Contact
  • The landing page builder is a bit hard to use. Doesn’t have much flexibility.
  • Sometimes confusing between types of workflows to use. Opportunity versus visual.
  • If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
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Iterable
  • Locale management: being able to copy and past a template section/row/content from a locale to another. Also, be able to duplicate any locale to any locale. So far we can just duplicate the default locale into the rest of the locales
  • Outages - I feel in the last 1 and half, more outages are happening, impacting their clients
  • Image library
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Likelihood to Renew
Constant Contact
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
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Iterable
Extremely easy to use, deeply integrated into our infrastructure
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Usability
Constant Contact
This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
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Iterable
Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
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Reliability and Availability
Constant Contact
No answers on this topic
Iterable
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
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Performance
Constant Contact
No answers on this topic
Iterable
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
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Support Rating
Constant Contact
The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
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Iterable
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
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Implementation Rating
Constant Contact
Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
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Iterable
No answers on this topic
Alternatives Considered
Constant Contact
Pros of SharpSpring:
  • Design unlimited custom fields
  • Can send content & templates to Sales to send in their reach-outs (Outlook extension)
  • Ad retargeting
  • Social listening tool
  • Social media scheduling
  • Email builder: dynamic content
  • Landing pages: dynamic content, rebrandable domain name
  • Chatbot Platform seems intuitive to use
  • Forms auto-complete for known visitors
  • Instant 2-way sync with Salesforce
  • Trigger automated workflows from social media
  • It was easy to receive demo, streamlined sales process
SharpSpring: approx. $13,000 USD per year + $2,000 USD one-time for onboarding Pardot: $32,400 USD per year + $3,000 to $5,000 USD one-time for onboarding HubSpot: $20,381 USD per year + $3,000 USD one-time for onboarding Marketo: $29,015 USD per year + $4,500 USD one-time for onboarding
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Iterable
I can't provide a direct comparison as I have not executed marketing communications with other CRM tools before. Of course, having used Pipedrive as a CRM tool for sales and lifecycle management, I would definitely choose Iterable for complexity and ease of use. The only feature I "miss" from Pipedrive would be, in fact, seeing a pipeline of the customer lifecycle that allowed to instantly see at what point of our app experience the customer was.
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Scalability
Constant Contact
No answers on this topic
Iterable
We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
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Return on Investment
Constant Contact
  • Streamlined Processes - sales and marketing are now all in the same place.
  • Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
  • Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
  • Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
  • Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.
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Iterable
  • Iterable journeys save us a ton of time and resources and we are able to optimize messaging with simple A/B testing and dynamic content.
  • Preview data and snippets are easy to use - managing them is less of a lift, saving us time to focus on creative.
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ScreenShots

Constant Contact Lead Gen & CRM Screenshots

Screenshot of Get a multi-channel campaign in just a few clicks with the Campaign Builder. Make a few selections and AI does the campaign building for you.Screenshot of Use the power of the AI Content Generator to create content for emails, social posts, or SMS.Screenshot of Curate Advanced Automation workflows to make sure your marketing is always on - even when you're not.Screenshot of Reach your customers wherever they are with SMS Marketing.Screenshot of Plan and post your social media messaging across platforms with our Social Posting tool.Screenshot of Integrate with powerful tools to grow more using Constant Contact.

Iterable Screenshots

Screenshot of how Iterable lets marketers build journeys without any codingScreenshot of where Iterable gives marketers info on their campaigns, in real timeScreenshot of where Iterable lets customers segment on any field or criteria, across millions of usersScreenshot of how Iterable supports all marketing channels: email, web, mobile push, sms