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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Constant Contact

    Score8 out of 10
    N/AConstant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

    $12

    per month

    Lightspeed Retail

    Score9.2 out of 10
    N/ALightspeed Retail is a retail PoS system from Lightspeed headquartered in Quebec. Core retail POS features are expanded on higher service tiers with ecommerce option and payments gateway, an accounting system, and a customer loyalty program.N/A
    Pricing
    Constant ContactLightspeed Retail
    Editions & Modules
    Lite
    Starting at $12.00
    per month
    Standard
    Starting at $35.00
    per month
    Premium
    Starting at $80.00
    per month
    Basic
    $79.00 ($69.00)
    per month (when billed annually)
    Starter
    $119.00 ($99.00)
    per month (when billed annually)
    Standard
    $139.00 ($119.00)
    per month (when billed annually)
    Advanced
    $189.00 ($169.00)
    per month (when billed annually)
    Pro
    $259.00 ($229.00)
    per month (when billed annually)
    Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    Constant ContactLightspeed Retail
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsThe SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.—
    More Pricing Information
    Community Pulse
    Constant ContactLightspeed Retail
    Considered Both Products
    Constant Contact
    No answer on this topic
    Lightspeed
    No answer on this topic
    Key User Insights
    Would buy again
    85%
    Would buy again
    61 Answers
    60%
    Would buy again
    6 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    61 Answers
    70%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    85%
    Happy with the feature set
    61 Answers
    70%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    42 Answers
    70%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    46 Answers
    80%
    Implementation went as expected
    8 Answers
    Features
    Constant ContactLightspeed Retail
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Constant Contact and Lightspeed Retail
    Feature
    Constant Contact
    9.0
    120 Ratings
    12% above category average
    Lightspeed Retail
    -
    Ratings
    WYSIWYG email editor9.7102 Ratings00 Ratings
    Dynamic content9.7104 Ratings00 Ratings
    Ability to test dynamic content8.582 Ratings00 Ratings
    Landing pages9.378 Ratings00 Ratings
    A/B testing8.473 Ratings00 Ratings
    Mobile optimization8.686 Ratings00 Ratings
    Email deliverability reporting9.9116 Ratings00 Ratings
    List management9.3118 Ratings00 Ratings
    Triggered drip sequences8.062 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Constant Contact and Lightspeed Retail
    Feature
    Constant Contact
    8.5
    117 Ratings
    11% above category average
    Lightspeed Retail
    -
    Ratings
    Dashboards8.488 Ratings00 Ratings
    Standard reports9.8115 Ratings00 Ratings
    Custom reports7.558 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Constant Contact and Lightspeed Retail
    Feature
    Constant Contact
    8.4
    69 Ratings
    3% above category average
    Lightspeed Retail
    -
    Ratings
    URL Validation8.231 Ratings00 Ratings
    Link Tracking7.934 Ratings00 Ratings
    Image Validation8.932 Ratings00 Ratings
    Inbox Display8.635 Ratings00 Ratings
    Email Accessibility Tools7.928 Ratings00 Ratings
    Spelling and Grammar Check9.856 Ratings00 Ratings
    Spam Testing6.026 Ratings00 Ratings
    Email Previews9.968 Ratings00 Ratings
    Best Alternatives
    Constant ContactLightspeed Retail
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Square POS
    Score9 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    No answers on this topic
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Constant ContactLightspeed Retail
    Likelihood to Recommend
    9.8
    (135 ratings)
    9.5
    (15 ratings)
    Likelihood to Renew
    9.9
    (23 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (12 ratings)
    9.5
    (3 ratings)
    Availability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (9 ratings)
    9.8
    (4 ratings)
    Online Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (5 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Constant ContactLightspeed Retail
    Likelihood to Recommend
    Constant Contact
    Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.
    Incentivized
    Read full review
    Lightspeed
    It is perfect for any small business looking for inventory control, Tracking purchase history, and just an all round easy to use software for retail and beyond. I would not use it if I have only a few hundred items or was a larger company that can afford to build my own POS software.
    Incentivized
    Read full review
    Pros
    Constant Contact
    • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
    • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
    • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
    • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
    Read full review
    Lightspeed
    • Lightspeed Retail has great reports that are very easy to read and understand.
    • Lightspeed Retail is great to train new employees on because of its ease of use. There are not lots of different things that you have to learn just basics.
    Incentivized
    Read full review
    Cons
    Constant Contact
    • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
    • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
    Incentivized
    Read full review
    Lightspeed
    • With a larger SKU assortment size, the software really starts to struggle with doing physical inventory after scanning in a few hundred items.
    • Several times throughout each year Lightspeed went down on us (not our internet connection but actually Lightspeed verified).
    • Special order system could use a lot of modern improvements (ability to schedule ahead of time, etc.)
    • Reports are very basic, and will likely require there Lightspeed Analytics to actually get reports useful for day to day operations.
    • Weak system for receiving purchase orders.
    • Does not handle items and cases for reordering very well. Have used multiple Point of Sale systems in the past 10 years that allow to set reorder points based on single items, but reorder the case automatically, Lightspeed has no support for this.
    Incentivized
    Read full review
    Likelihood to Renew
    Constant Contact
    There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
    Read full review
    Lightspeed
    No answers on this topic
    Usability
    Constant Contact
    There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
    Read full review
    Lightspeed
    Simply well designed with obvious icons per component, making it easy to interface with.
    Incentivized
    Read full review
    Reliability and Availability
    Constant Contact
    No major problems in sending out the email campaigns and accessing the analytics
    Incentivized
    Read full review
    Lightspeed
    No answers on this topic
    Performance
    Constant Contact
    The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
    Read full review
    Lightspeed
    No answers on this topic
    Support Rating
    Constant Contact
    I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
    Read full review
    Lightspeed
    I gave the rating of a 9 because ninety percent of the time when I talk to their support they're very helpful. One of the only real issues I have is there are times where the queue will be 7-9 people deep. When you have an error you don't know how to fix, sometimes this is very troubling. But overall their support is usually quick and friendly.
    Incentivized
    Read full review
    Implementation Rating
    Constant Contact
    Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
    Read full review
    Lightspeed
    No answers on this topic
    Alternatives Considered
    Constant Contact
    Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.
    Read full review
    Lightspeed
    Lightspeed is faster, sleeker and more modern than our previous POS system. I can’t express enough how easy the online store portion of Lightspeed is - it just intuitive and sometimes, is TOO easy, I feel like I have to be forgetting something. Lightspeed is staying modern and current where our previous POS was not
    Incentivized
    Read full review
    Scalability
    Constant Contact
    Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
    Incentivized
    Read full review
    Lightspeed
    No answers on this topic
    Return on Investment
    Constant Contact
    • I have had nothing but positive impacts from using Constant Contact.
    • The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
    • Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.
    Incentivized
    Read full review
    Lightspeed
    • Certainly has saved money on cash-outs/ accounting due to QuickBooks integration.
    • Faster processing through tills means happier customers and more sales per hour.
    • Expensive product at $5K a year has taken away some profitability for this small business. It's way, way over priced.
    Read full review
    ScreenShots

    Constant Contact Screenshots

    Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.Screenshot of an example automation workflow. These help to ensure a business's marketing is always on.Screenshot of some of the available pre-built email templates, that can be edited with the included drag-and-drop email editor.Screenshot of the Social Posting tool, used to plan and post social media messaging across platforms.Screenshot of the SMS Marketing feature.Screenshot of some of Constant Contact's available integrations.