Constant Contact vs. Everest (Return Path + 250ok)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact
Score 7.8 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
Everest (Return Path + 250ok)
Score 7.6 out of 10
N/A
Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's…
$20
per month
Pricing
Constant ContactEverest (Return Path + 250ok)
Editions & Modules
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Lead Gen & CRM
Starting at $449.00
per month
Premium
Starting at $80.00
per month
Elements
$20
per month
Elements Plus
$525
per month
Professional
Custom Pricing
Enterprise
Custom Pricing
Offerings
Pricing Offerings
Constant ContactEverest (Return Path + 250ok)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe SMS Marketing tool can be added to any Core or Plus Constant Contact account. SMS is only available in the US for Core and Plus paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.
More Pricing Information
Community Pulse
Constant ContactEverest (Return Path + 250ok)
Considered Both Products
Constant Contact

No answer on this topic

Everest (Return Path + 250ok)
Chose Everest (Return Path + 250ok)
Return Path is the most user-friendly and feature rich platform based on the alternatives that we have evaluated or used in the past.
Top Pros
Top Cons
Features
Constant ContactEverest (Return Path + 250ok)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact
8.0
101 Ratings
2% below category average
Everest (Return Path + 250ok)
6.1
21 Ratings
29% below category average
WYSIWYG email editor6.387 Ratings5.02 Ratings
Dynamic content8.587 Ratings5.32 Ratings
Ability to test dynamic content8.382 Ratings6.37 Ratings
Landing pages8.761 Ratings5.02 Ratings
A/B testing7.058 Ratings6.58 Ratings
Mobile optimization8.486 Ratings3.36 Ratings
Email deliverability reporting9.097 Ratings8.221 Ratings
List management8.499 Ratings7.09 Ratings
Triggered drip sequences7.451 Ratings8.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact
7.9
98 Ratings
1% above category average
Everest (Return Path + 250ok)
6.3
22 Ratings
22% below category average
Dashboards8.388 Ratings7.422 Ratings
Standard reports8.196 Ratings6.820 Ratings
Custom reports7.458 Ratings4.716 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Constant Contact
7.9
50 Ratings
7% below category average
Everest (Return Path + 250ok)
8.0
10 Ratings
6% below category average
URL Validation8.231 Ratings8.16 Ratings
Link Tracking7.934 Ratings6.73 Ratings
Image Validation8.832 Ratings7.66 Ratings
Inbox Display8.535 Ratings8.57 Ratings
Email Accessibility Tools7.928 Ratings7.54 Ratings
Spelling and Grammar Check7.239 Ratings7.82 Ratings
Spam Testing6.126 Ratings9.09 Ratings
Email Previews8.449 Ratings9.08 Ratings
Best Alternatives
Constant ContactEverest (Return Path + 250ok)
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Litmus
Litmus
Score 8.9 out of 10
Litmus
Litmus
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Constant ContactEverest (Return Path + 250ok)
Likelihood to Recommend
7.1
(116 ratings)
5.8
(27 ratings)
Likelihood to Renew
9.7
(23 ratings)
8.2
(5 ratings)
Usability
9.0
(10 ratings)
7.3
(1 ratings)
Availability
9.0
(2 ratings)
-
(0 ratings)
Performance
10.0
(2 ratings)
-
(0 ratings)
Support Rating
10.0
(9 ratings)
9.1
(1 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(5 ratings)
8.2
(1 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Constant ContactEverest (Return Path + 250ok)
Likelihood to Recommend
Constant Contact
Constant Contact is the best tool for communicating information in an attractive way to multiple people with customizable pictures, content, and links. It is also the best option for tracking information regarding what constituents received the email, clicked through, unsubscribed, etc. This platform makes keeping track of data for multiple levels of constituents manageable.
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Validity
Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
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Pros
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
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Validity
  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
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Cons
Constant Contact
  • Drag and drop interface can be buggy. For example, when you drag in a component, sometimes the email template keeps scrolling, so you're not able to actually drop in the component.
  • Reporting is a bit confusing. There are 2 different ways to access reporting and I believe only one of them allowed you to view click rates for embedded links.
  • Limitations on the drag and drop interface. For example, you're not able to create a sidebar that spans the entire length of the email, which was a request from a client.
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Validity
  • Some domain summary data inconsistent with seedlist detail
  • UI feels a little dated
  • Reporting options are limited
  • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
  • Inbox Preview rendering could be more robust and extensive
  • Would like to see Dark Mode previewing rendering
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Likelihood to Renew
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
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Validity
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
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Usability
Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
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Validity
I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
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Reliability and Availability
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
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Validity
No answers on this topic
Performance
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
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Validity
No answers on this topic
Support Rating
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
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Validity
Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
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Implementation Rating
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
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Validity
I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
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Alternatives Considered
Constant Contact
We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.
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Validity
Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
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Scalability
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
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Validity
No answers on this topic
Return on Investment
Constant Contact
  • Good email marketing option that we need to expand on
  • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
  • Very affordable and we plan in keeping it as a resource
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Validity
  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
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ScreenShots

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.

Everest (Return Path + 250ok) Screenshots

Screenshot of Inbox Placement
Understand inbox placement rates by mailbox provider.Screenshot of Competitive Intelligence
Get visibility into what your competitors are doing well, including subject lines, sending patterns, and more.Screenshot of Design Tests
Collaborate, design, and test your email content across devices and mail clients.Screenshot of Reputation Monitoring
Get the most visibility into your sender reputation.Screenshot of Engagement Metrics
Go beyond the basic data provided by your email service provider. Get a holistic look at all the engagement metrics matters to your email program.Screenshot of List Validation
Verify the addresses on your lists aren't dead, wrong, or dangerous before mailing them and protect your sender reputation.