What users are saying about
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Top Rated
117 Ratings
51 Ratings
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Score 8.5 out of 100

Parse.ly

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Top Rated
117 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

Attribute Ratings

  • Parse.ly is rated higher in 2 areas: Likelihood to Renew, Usability
  • Contentsquare (Clicktale) and Parse.ly are tied in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.0

Contentsquare (Clicktale)

90%
13 Ratings
9.0

Parse.ly

90%
76 Ratings

Likelihood to Renew

7.5

Contentsquare (Clicktale)

75%
11 Ratings
8.8

Parse.ly

88%
24 Ratings

Usability

7.0

Contentsquare (Clicktale)

70%
1 Rating
9.0

Parse.ly

90%
27 Ratings

Support Rating

Contentsquare (Clicktale)

N/A
0 Ratings
8.6

Parse.ly

86%
59 Ratings

Likelihood to Recommend

Contentsquare (Clicktale)

ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
Anonymous | TrustRadius Reviewer

Parse.ly

For people working in online media, or digital content creators, the platform could help them understand their audience and allow them to interact with them in a user-friendly way. Since the digital media industry is booming, Parse.ly can allow the user and the content creators to meet each other's demands and reduce redundancies and bombard the users with unnecessary content.
Anonymous | TrustRadius Reviewer

Pros

Contentsquare (Clicktale)

  • Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
  • Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
  • Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
Dan Briscoe | TrustRadius Reviewer

Parse.ly

  • Real-time audience measurement--Parse.ly helps us understand how many people are on our site now and how this compares to our usual performance. By ensuring we improve on standard performance, we can grow our numbers.
  • Reports--setting up automated reports that can be sent to team members enables us to inform them at a glance what stories have performed well. This keeps them engaged and encourages them to post content more likely to perform well.
  • Analysis of performances--everyone can access their statistics, encouraging them to improve their reach and dwell time of their stories and better understand what has done well.
  • Overview across time--it is easy to compare how you have performed over set periods (e.g., month-on-month or week-on-week), making it easy to set targets for growth.
Anonymous | TrustRadius Reviewer

Cons

Contentsquare (Clicktale)

  • It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
  • It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
  • I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
Leor Maizel | TrustRadius Reviewer

Parse.ly

  • Needs better social tracking, what post/group is generating traffic rather than just which platform.
  • Scheduled email reports could provide more context, similar to what's available on a site's landing page.
  • The overlay function is very limited and even more temperamental, not a valuable tool.
Andrew Capps | TrustRadius Reviewer

Pricing Details

Contentsquare (Clicktale)

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Parse.ly

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

$499 per month

Likelihood to Renew

Contentsquare (Clicktale)

Contentsquare (Clicktale) 7.5
Based on 11 answers
At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
Art Zippel, CUA | TrustRadius Reviewer

Parse.ly

Parse.ly 8.8
Based on 24 answers
As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
Alice Marshall | TrustRadius Reviewer

Usability

Contentsquare (Clicktale)

Contentsquare (Clicktale) 7.0
Based on 1 answer
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
Art Zippel, CUA | TrustRadius Reviewer

Parse.ly

Parse.ly 9.0
Based on 27 answers
The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
Mark Chiles | TrustRadius Reviewer

Support Rating

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

Parse.ly

Parse.ly 8.6
Based on 59 answers
I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Contentsquare (Clicktale)

ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
Nuno Luz | TrustRadius Reviewer

Parse.ly

We tried Google Analytics and Google Data Studio before, and it was so complicated to set up we needed to hire experts to do it. Even then the performance was slow and the tools unintuitive to use. Many people have a blog they want to measure, we're not reinventing the wheel here, and Parse.ly is designed to deliver an excellent experience doing just that.
Ben Harborne | TrustRadius Reviewer

Return on Investment

Contentsquare (Clicktale)

  • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
  • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
  • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
Ryan Freeman | TrustRadius Reviewer

Parse.ly

  • Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.
Anonymous | TrustRadius Reviewer

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