What users are saying about
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.4 out of 100
43 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Feature Set Ratings

  • Convert Experiences ranks higher in 2 feature sets: Testing and Experimentation, Results and Analysis
  • Google Optimize ranks higher in 1 feature set: Audience Segmentation & Targeting

Testing and Experimentation

9.0

Convert Experiences

90%
7.5

Google Optimize

75%
Convert Experiences ranks higher in 13/19 features

a/b experiment testing

9.8
98%
9 Ratings
8.7
87%
7 Ratings

Split URL testing

7.9
79%
8 Ratings
10.0
100%
7 Ratings

Multivariate testing

9.7
97%
9 Ratings
9.4
94%
7 Ratings

Multi-page/funnel testing

9.8
98%
8 Ratings
9.9
99%
5 Ratings

Cross-browser testing

9.9
99%
5 Ratings
7.2
72%
4 Ratings

Mobile app testing

9.1
91%
3 Ratings
2.8
28%
2 Ratings

Test significance

9.7
97%
9 Ratings
6.3
63%
6 Ratings

Visual / WYSIWYG editor

8.1
81%
7 Ratings
7.6
76%
6 Ratings

Advanced code editor

9.8
98%
8 Ratings
7.8
78%
6 Ratings

Page surveys

9.1
91%
1 Rating
5.0
50%
2 Ratings

Visitor recordings

9.1
91%
1 Rating
10.0
100%
1 Rating

Preview mode

7.7
77%
6 Ratings
9.0
90%
5 Ratings

Test duration calculator

7.4
74%
6 Ratings
8.7
87%
3 Ratings

Experiment scheduler

6.9
69%
5 Ratings
8.7
87%
4 Ratings

Experiment workflow and approval

9.1
91%
2 Ratings
8.4
84%
3 Ratings

Dynamic experiment activation

8.9
89%
2 Ratings
6.6
66%
2 Ratings

Client-side tests

10.0
100%
5 Ratings
6.1
61%
3 Ratings

Server-side tests

8.9
89%
3 Ratings
2.6
26%
2 Ratings

Mutually exclusive tests

9.5
95%
2 Ratings
7.9
79%
2 Ratings

Audience Segmentation & Targeting

8.7

Convert Experiences

87%
9.6

Google Optimize

96%
Convert Experiences ranks higher in 2/4 features

Standard visitor segmentation

9.6
96%
8 Ratings
9.3
93%
7 Ratings

Behavioral visitor segmentation

9.6
96%
7 Ratings
9.2
92%
5 Ratings

Traffic allocation control

7.1
71%
8 Ratings
10.0
100%
6 Ratings

Website personalization

8.5
85%
7 Ratings
10.0
100%
6 Ratings

Results and Analysis

9.2

Convert Experiences

92%
8.5

Google Optimize

85%
Convert Experiences ranks higher in 5/10 features

Heatmap tool

9.1
91%
1 Rating
2.0
20%
1 Rating

Click analytics

10.0
100%
3 Ratings
8.8
88%
3 Ratings

Scroll maps

9.1
91%
1 Rating
8.8
88%
2 Ratings

Form fill analysis

9.1
91%
1 Rating
8.0
80%
1 Rating

Conversion tracking

9.9
99%
7 Ratings
9.0
90%
6 Ratings

Goal tracking

9.6
96%
8 Ratings
9.7
97%
6 Ratings

Test reporting

9.9
99%
7 Ratings
10.0
100%
5 Ratings

Results segmentation

9.4
94%
6 Ratings
9.8
98%
4 Ratings

CSV export

9.2
92%
4 Ratings
9.5
95%
3 Ratings

Experiments results dashboard

7.2
72%
8 Ratings
9.7
97%
7 Ratings

Attribute Ratings

  • Convert Experiences is rated higher in 2 areas: Likelihood to Recommend, Support Rating
  • Google Optimize is rated higher in 1 area: Usability

Likelihood to Recommend

9.8

Convert Experiences

98%
16 Ratings
8.1

Google Optimize

81%
9 Ratings

Likelihood to Renew

9.1

Convert Experiences

91%
1 Rating

Google Optimize

N/A
0 Ratings

Usability

8.0

Convert Experiences

80%
1 Rating
10.0

Google Optimize

100%
1 Rating

Support Rating

9.6

Convert Experiences

96%
17 Ratings
8.3

Google Optimize

83%
6 Ratings

Likelihood to Recommend

Convert Experiences

Definitely well suited for budget conscious companies that want a solid array of functionality but without having to pay an exorbitant amount. Great for marketing and analytics team members that need the ability to get in and set up tests w/o dev assistance. But, functionality is there for developers to get in and set up more complicated tests.
Scot Chandler | TrustRadius Reviewer

Google Optimize

Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers
Anonymous | TrustRadius Reviewer

Pros

Convert Experiences

  • Over the top powerful Javascript enabled targeting. This feature is called DMP Profiling and is available in the Pro Plan, currently only +$100 more than the plus plan. An article explaining this feature is here for further reading: https://convert.zendesk.com/hc/en-us/articles/206631623-Target-experiment-based-on-a-custom-Javascript-condition-that-evaluates-true-at-a-later-stage. I wrote up a much longer explanation but TR broke it up weirdly. The gist is that you can powerfully use JS to target. This allows me to target users in our SPA in incredibly advanced ways. I can walk their entire history model and assign them an audience value, or I can exclude them. It's MUCH more powerful than just a "Site Area" tool. We recently used it against 900K users to check if they had written a review of their apartment or not yet. This allowed me to only expose the user on the homepage to an experiment that prompted them to write a review while excluding users that couldn't write a review from the experiment (because they had already written one). The experiment converted 50% better than what we do now, generating 9k reviews in a matter of hours.
  • Audience targeting IN ADDITION to all that fancy DMP targeting. This means I can define demographics or other data as a qualifier AS WELL as the previously mentioned qualifier. This can be setup in so many ways: Traffic source, Visitor Data, Include / Exclude users part of a current experiment (!!), Date/Time, Device/Browser/OS, JS Conditon
  • Real-time reporting that makes sense to the whole company to view. Seriously, I can share a Convert Report to any level of intelligence on my team and they understand what's happening.
  • Audiences and Goals are saved as presets, so your entire team can use them. Using the example above, we have an audience called "Wrote a Review" that we exclude from the Review Prompt treatments.
  • Their customer support is seriously fast at answering questions. I've never had to wait more than a day.
Ken Hanson | TrustRadius Reviewer

Google Optimize

  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
Scot Chandler | TrustRadius Reviewer

Cons

Convert Experiences

  • We are aggressive testers and have demanding clients, and if there was any part of the Convert platform where I'd like to see improvement, it would be in the reporting section where I feel a vertical report could present in a more readable fashion to the users.
Anonymous | TrustRadius Reviewer

Google Optimize

  • Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.
Anonymous | TrustRadius Reviewer

Pricing Details

Convert Experiences

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$999 per month

Convert Experiences Editions & Modules

Edition
EXPERT 1$1,3991
EXPERT 2$2,6991
GROWTH$9991
  1. per month
Additional Pricing Details
1. Flexible payment plans - start an annual contract or pay by month. 2. Pricing is not feature dependent. Some features like integrations, goals, Live Logs are necessary to test successfully. This is why we cap by tested users - basically visitors who have been bucketed to see a variation and are unique to that variation. As a result your app tested users are always

Google Optimize

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0

Google Optimize Editions & Modules

Edition
Google OptimizeFree
  1. none
Additional Pricing Details

Likelihood to Renew

Convert Experiences

Convert Experiences 9.1
Based on 1 answer
Couldn't live without this, no other tool does precisely what we need them to do
Ken Hanson | TrustRadius Reviewer

Google Optimize

No score
No answers yet
No answers on this topic

Usability

Convert Experiences

Convert Experiences 8.0
Based on 1 answer
To use the platform in the context of developing enhanced tests that stretch the platform there is as with most things a learning curve. However, if you're a casual user or have standard experiments that you wish to run you would be easily able to hit the ground running.
Anonymous | TrustRadius Reviewer

Google Optimize

Google Optimize 10.0
Based on 1 answer
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
Anonymous | TrustRadius Reviewer

Support Rating

Convert Experiences

Convert Experiences 9.6
Based on 17 answers
I use support only in very emergency cases. The support hasn't been very helpful and suggests the problem is on my site
Art Bukowski | TrustRadius Reviewer

Google Optimize

Google Optimize 8.3
Based on 6 answers
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Convert Experiences

Convert was selected based on price point, feature set, and UI/UX. All three are very friendly to new testers and small to mid-market size companies. Their UI and tool workflow is the best out of all of the non-enterprise solutions that I have tried. There is some small room for improvement, but that only really affects power users or tests that require significant coding/development work to execute.
Matt Beischel | TrustRadius Reviewer

Google Optimize

Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
Anonymous | TrustRadius Reviewer

Return on Investment

Convert Experiences

  • Using Convert has allowed us to make quick decisions on site edits and price changes. Seeing and sharing quick results makes our operations much more profitable.
  • Connecting the tests with Shopify has produced very valuable and timely results that we can act upon as soon as we see statistically significant results.
Scot Chandler | TrustRadius Reviewer

Google Optimize

  • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
  • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
Meredith Walter | TrustRadius Reviewer

Screenshots

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