What users are saying about
11 Ratings
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Top Rated
167 Ratings
11 Ratings
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Score 7.5 out of 100

Litmus

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Top Rated
167 Ratings
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Score 9 out of 100

Likelihood to Recommend

ConvertKit

It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
LaMeshia Conley | TrustRadius Reviewer

Litmus

From my experience, Litmus is one of the best platforms for testing emails. The companies I've worked with that didn't have it really came down to a budget thing, or they had another testing tool embedded in their ESP. With Litmus, they have more to offer than just testing email rendering across clients, they can tell you valuable information about how your email is tracking, issues that can cause inbox reputation issues, and when used to its full capabilities, it can really turn a shakey email program around.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ConvertKit
7.0
Litmus
4.8
WYSIWYG email editor
ConvertKit
5.0
Litmus
4.7
Dynamic content
ConvertKit
7.0
Litmus
5.6
Ability to test dynamic content
ConvertKit
7.0
Litmus
7.5
Landing pages
ConvertKit
7.0
Litmus
3.1
A/B testing
ConvertKit
7.0
Litmus
2.2
Mobile optimization
ConvertKit
6.5
Litmus
9.1
Email deliverability reporting
ConvertKit
8.0
Litmus
8.3
List management
ConvertKit
6.5
Litmus
1.9
Triggered drip sequences
ConvertKit
9.0
Litmus
1.0

Reporting & Analytics

ConvertKit
6.7
Litmus
7.1
Dashboards
ConvertKit
5.5
Litmus
6.2
Standard reports
ConvertKit
5.5
Litmus
8.0
Custom reports
ConvertKit
9.0
Litmus
7.0

Pre-Send Testing

ConvertKit
8.5
Litmus
9.0
URL Validation
ConvertKit
9.0
Litmus
9.0
Link Tracking
ConvertKit
9.0
Litmus
8.6
Image Validation
ConvertKit
9.0
Litmus
Inbox Display
ConvertKit
7.0
Litmus
Email Accessibility Tools
ConvertKit
9.0
Litmus
Spelling and Grammar Check
ConvertKit
9.0
Litmus
Spam Testing
ConvertKit
9.0
Litmus
8.6
Email Previews
ConvertKit
7.0
Litmus
9.6

Pros

ConvertKit

  • Emails landing in subscribers inbox.
  • Free mailing address that customers can use.
  • Robust tagging system for managing funnels and targeting users with optimized emails.
  • Broad integrations available for other platforms and optin form plugins.
Anonymous | TrustRadius Reviewer

Litmus

  • Email code rendering testing across nearly all ISP inboxes and device-types.
  • Proof review process via click-to-comment and approval timestamp tools.
  • "What you see Is what you get" template editor tool for team members who are not code developers so that we can allocate developer resources efficiently. Features allow you to restore code blocks and limit editing to brand standards so the email marketing manager isn't the sole email developer for the full organization.
  • Pixel analytics for read-time, open location, open device, and other helpful email marketing metrics. Can be fed back into your ESP and used in segmentation for future sends - though you'll need a programmer for this.
  • Great knowledge base and blog of helpful email coding and development tricks. Their webinars and articles are the best in the industry and the Litmus community is incredibly helpful and innovative. Whenever there is a major update to an ISP or change in the email world I turn to Litmus first.
  • For teams that project manage through Trello or communicate via Slack, the Litmus integrations are incredibly helpful in streamlining tasks.
Anonymous | TrustRadius Reviewer

Cons

ConvertKit

  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.
LaMeshia Conley | TrustRadius Reviewer

Litmus

  • Litmus software should be able to provide the actual developed email to a tester's email to make sure that it is working and functioning properly. They currently show just the preview of how it looks on the different devices and browsers.
  • Litmus software should provide more help and support for new users for them to be able to maximize the functionality of the software. Some of the steps, especially in testing, are researched but the resources are very limited.
  • Most of the other functionalities are add ons and costs more. I think this requires users to purchase more instead of just a bundle offer.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ConvertKit

No score
No answers yet
No answers on this topic

Litmus

Litmus 9.3
Based on 6 answers
It's a relatively low price to pay to ensure our end users are getting the best possible email experience they can get. It helps keep our brand consistent across platforms and lets us know what performs well and what doesn't from an analytical stand point. You can't really put a price on that piece of mind.
Anonymous | TrustRadius Reviewer

Usability

ConvertKit

No score
No answers yet
No answers on this topic

Litmus

Litmus 9.7
Based on 7 answers
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Yosa Addiss | TrustRadius Reviewer

Reliability and Availability

ConvertKit

No score
No answers yet
No answers on this topic

Litmus

Litmus 9.3
Based on 4 answers
Litmus is up and running when you need it! My team has folks across a LOT of international time zones and Litmus to date has been what keeps the wheels moving, we rarely (no examples come to mind but there must be one out there) see platform issues as the cause for any problems
Anonymous | TrustRadius Reviewer

Performance

ConvertKit

No score
No answers yet
No answers on this topic

Litmus

Litmus 8.9
Based on 4 answers
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
Anonymous | TrustRadius Reviewer

In-Person Training

ConvertKit

No score
No answers yet
No answers on this topic

Litmus

Litmus 9.0
Based on 1 answer
It was very informative one on one session for me. I was able to use Litmus without any issues.
Anonymous | TrustRadius Reviewer

Online Training

ConvertKit

No score
No answers yet
No answers on this topic

Litmus

Litmus 8.0
Based on 1 answer
It has all the required information.
Anonymous | TrustRadius Reviewer

Implementation Rating

ConvertKit

No score
No answers yet
No answers on this topic

Litmus

Litmus 9.2
Based on 6 answers
Atleat one members in every team should have access to it and should be able to integrate it when required.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ConvertKit

Anonymous | TrustRadius Reviewer

Litmus

We used Email on Acid previous to Litmus. It was also a great tool and allowed us to do a lot of the same stuff, but a few key features were missing that we can access in Litmus:1. Spam testing2. Subject line checker3. Integration with our ESP4. Fewer email previews are available5. Apple Mail Privacy features
Anonymous | TrustRadius Reviewer

Scalability

ConvertKit

No score
No answers yet
No answers on this topic

Litmus

Litmus 9.2
Based on 3 answers
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
Anonymous | TrustRadius Reviewer

Return on Investment

ConvertKit

  • Incremental traffic generation from a reliable source.
  • High-converting leads from sales funnels.
Anonymous | TrustRadius Reviewer

Litmus

  • Our organization could not manually test the volume of emails we send on even 20% of the email clients Litmus allows us to test.
  • Litmus is a robust tool that allows us to collaborate, code and test on a single platform
  • By previewing our email templates on 90+ clients, we ensure our users have the best email experience which is invaluable for our brand.
Anonymous | TrustRadius Reviewer

Pricing Details

ConvertKit

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ConvertKit Editions & Modules

Edition
Creator$29.001
Creator Pro$59.001
  1. Per Month
Additional Pricing Details

Litmus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Litmus Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ConvertKit
6.5
Litmus
9.1

Likelihood to Renew

ConvertKit
Litmus
9.3

Usability

ConvertKit
Litmus
9.7

Reliability and Availability

ConvertKit
Litmus
9.3

Performance

ConvertKit
Litmus
8.9

In-Person Training

ConvertKit
Litmus
9.0

Online Training

ConvertKit
Litmus
8.0

Implementation Rating

ConvertKit
Litmus
9.2

Scalability

ConvertKit
Litmus
9.2

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