What users are saying about
16 Ratings
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Top Rated
278 Ratings
16 Ratings
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Score 8.5 out of 100

Litmus

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Top Rated
278 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

Feature Set Ratings

  • ConvertKit ranks higher in 1 feature set: Email & Online Marketing
  • Litmus ranks higher in 2 feature sets: Reporting & Analytics, Pre-Send Testing

Email & Online Marketing

6.9

ConvertKit

69%
4.6

Litmus

46%
ConvertKit ranks higher in 6/9 features

WYSIWYG email editor

4.8
48%
2 Ratings
2.9
29%
10 Ratings

Dynamic content

6.9
69%
2 Ratings
5.3
53%
6 Ratings

Ability to test dynamic content

6.9
69%
2 Ratings
8.0
80%
111 Ratings

Landing pages

6.9
69%
2 Ratings
2.6
26%
3 Ratings

A/B testing

6.9
69%
2 Ratings
1.9
19%
4 Ratings

Mobile optimization

6.4
64%
2 Ratings
9.2
92%
177 Ratings

Email deliverability reporting

8.0
80%
2 Ratings
8.3
83%
136 Ratings

List management

6.4
64%
2 Ratings
1.8
18%
2 Ratings

Triggered drip sequences

9.0
90%
2 Ratings
1.0
10%
1 Rating

Reporting & Analytics

6.6

ConvertKit

66%
6.8

Litmus

68%
Litmus ranks higher in 2/3 features

Dashboards

5.4
54%
2 Ratings
5.6
56%
10 Ratings

Standard reports

5.4
54%
2 Ratings
7.8
78%
120 Ratings

Custom reports

9.0
90%
1 Rating
6.9
69%
80 Ratings

Pre-Send Testing

8.5

ConvertKit

85%
8.9

Litmus

89%
ConvertKit ranks higher in 7/8 features

URL Validation

9.0
90%
1 Rating
8.9
89%
125 Ratings

Link Tracking

9.0
90%
1 Rating
8.8
88%
107 Ratings

Image Validation

9.0
90%
1 Rating
N/A
0 Ratings

Inbox Display

6.9
69%
2 Ratings
N/A
0 Ratings

Email Accessibility Tools

9.0
90%
1 Rating
N/A
0 Ratings

Spelling and Grammar Check

9.0
90%
1 Rating
N/A
0 Ratings

Spam Testing

9.0
90%
1 Rating
8.3
83%
131 Ratings

Email Previews

6.9
69%
2 Ratings
9.6
96%
168 Ratings

Attribute Ratings

  • Litmus is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.4

ConvertKit

64%
2 Ratings
9.0

Litmus

90%
189 Ratings

Likelihood to Renew

ConvertKit

N/A
0 Ratings
10.0

Litmus

100%
18 Ratings

Usability

ConvertKit

N/A
0 Ratings
9.4

Litmus

94%
16 Ratings

Availability

ConvertKit

N/A
0 Ratings
9.3

Litmus

93%
7 Ratings

Performance

ConvertKit

N/A
0 Ratings
8.0

Litmus

80%
7 Ratings

In-Person Training

ConvertKit

N/A
0 Ratings
9.0

Litmus

90%
1 Rating

Online Training

ConvertKit

N/A
0 Ratings
8.2

Litmus

82%
2 Ratings

Implementation Rating

ConvertKit

N/A
0 Ratings
9.4

Litmus

94%
11 Ratings

Configurability

ConvertKit

N/A
0 Ratings
8.9

Litmus

89%
5 Ratings

Ease of integration

ConvertKit

N/A
0 Ratings
10.0

Litmus

100%
2 Ratings

Product Scalability

ConvertKit

N/A
0 Ratings
9.1

Litmus

91%
6 Ratings

Vendor post-sale

ConvertKit

N/A
0 Ratings
9.3

Litmus

93%
5 Ratings

Vendor pre-sale

ConvertKit

N/A
0 Ratings
9.5

Litmus

95%
3 Ratings

Likelihood to Recommend

ConvertKit

It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
Read full review

Litmus Software

Litmus is the G.O.A.T. for testing email renders. It does not compare, in my opinion, to the alternative psychedelic option. The UI is nice, easy to use, and it's almost never down. I love Litmus and couldn't do my job without it! So does our QA team.
Read full review

Pros

ConvertKit

  • Emails landing in subscribers inbox.
  • Free mailing address that customers can use.
  • Robust tagging system for managing funnels and targeting users with optimized emails.
  • Broad integrations available for other platforms and optin form plugins.
Read full review

Litmus Software

  • Create a folder to quickly share previews of a given email for review
  • Allow me to put my code into a builder so I can close the loop while working on a bug for a specific client
  • Empowers me as an email developer to follow best practices and make my company look great
Read full review

Cons

ConvertKit

  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.
Read full review

Litmus Software

  • Sometimes I won't always receive feedback (comments/approval) emails
  • There have been moments were it has been difficult to leave comments
  • Sometimes it can be difficult to look through the folders b/c everything begins to open up - it is nice to just have the section I am looking for open up rather than the entire year b/c then I am closing all of those sections in the folders
Read full review

Pricing Details

ConvertKit

Starting Price

$29 per month

Editions & Modules

ConvertKit editions and modules pricing
EditionModules
Creator$29.001
Creator Pro$59.002

Footnotes

  1. per month
  2. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Litmus

Starting Price

Editions & Modules

Litmus editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Likelihood to Renew

    ConvertKit

    No answers on this topic

    Litmus Software

    I love using Litmus and find that it has been a huge component of the success of our email campaigns. I can't say enough great things about the platform, and I have seen firsthand how it has saved me time building and sending fully optimized email campaigns. I would absolutely renew again.
    Read full review

    Usability

    ConvertKit

    No answers on this topic

    Litmus Software

    Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
    Read full review

    Reliability and Availability

    ConvertKit

    No answers on this topic

    Litmus Software

    We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
    Read full review

    Performance

    ConvertKit

    No answers on this topic

    Litmus Software

    As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
    Read full review

    In-Person Training

    ConvertKit

    No answers on this topic

    Litmus Software

    It was very informative one on one session for me. I was able to use Litmus without any issues.
    Read full review

    Online Training

    ConvertKit

    No answers on this topic

    Litmus Software

    It has all the required information.
    Read full review

    Implementation Rating

    ConvertKit

    No answers on this topic

    Litmus Software

    It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
    Read full review

    Alternatives Considered

    ConvertKit

    Read full review

    Litmus Software

    Litmus is a far more comprehensive platform than Email on Acid for template development and testing, but its analytics suite is not really that much more sophisticated. I use Litmus primarily for development and testing, so I am not complaining, but I wish that the analytics offering were more comprehensive. Were another package to offer more sophisticated analytical tools, it might be compelling enough to move to that platform
    Read full review

    Scalability

    ConvertKit

    No answers on this topic

    Litmus Software

    With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
    Read full review

    Return on Investment

    ConvertKit

    • Incremental traffic generation from a reliable source.
    • High-converting leads from sales funnels.
    Read full review

    Litmus Software

    • the positive thing is that if I test in Litmus I have the confidence it will look ok before I send to a client and they mail it out to a whole email list. Plus, I have the backup proof it rendered correctly in Litmus if a user says it doesn't render for them.
    • Litmus also saves time. I don't have to wait for someone to send a seed to make sure it looks ok; I can just check in Litmus and have ALL results in just a few seconds
    Read full review

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