7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
Top Rated
105 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.7 out of 100
Based on 105 reviews and ratings
Feature Set Ratings
Email & Online Marketing

7.4
Cordial
74%

Gist
Feature Set Not Supported
N/A
Cordial ranks higher in 9/9 features
Cordial ranks higher in 9/9 features
WYSIWYG email editor

4.0
40%
4 Ratings
N/A
0 Ratings
Dynamic content

6.3
63%
5 Ratings
N/A
0 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings
N/A
0 Ratings
Landing pages

10.0
100%
1 Rating
N/A
0 Ratings
A/B testing

7.0
70%
4 Ratings
N/A
0 Ratings
Mobile optimization

7.5
75%
5 Ratings
N/A
0 Ratings
Email deliverability reporting

8.4
84%
8 Ratings
N/A
0 Ratings
List management

7.5
75%
5 Ratings
N/A
0 Ratings
Triggered drip sequences

9.3
93%
4 Ratings
N/A
0 Ratings
Reporting & Analytics

7.0
Cordial
70%

Gist
Feature Set Not Supported
N/A
Cordial ranks higher in 3/3 features
Cordial ranks higher in 3/3 features
Dashboards

8.5
85%
5 Ratings
N/A
0 Ratings
Standard reports

6.5
65%
5 Ratings
N/A
0 Ratings
Custom reports

6.0
60%
5 Ratings
N/A
0 Ratings
Attribute Ratings
- Gist is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings

7.9
Gist
79%
102 Ratings
Likelihood to Renew

Cordial
N/A
0 Ratings

8.2
Gist
82%
2 Ratings
Usability

Cordial
N/A
0 Ratings

7.0
Gist
70%
4 Ratings
Support Rating

Cordial
N/A
0 Ratings

8.4
Gist
84%
15 Ratings
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Gist
If your marketing model is selling products, services, or SAAS where you are doing inbound marketing and your website will do most of the lead generation and conversion, this is a great product. From live chat, support, event tracking, and automation, you could almost put your entire business on autopilot.If your marketing model is mostly outreach to cold leads and conversion, this software currently does not have any type of sales stages or task generation. I would still use Gist for website inbound but use another software for outreach and cold leads then when they become a lead put them into Gist for marketing automation.
Creaitve Director
981 MediaMarketing & Advertising, 1-10 employees
Pros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Gist
- Customer service via a unified inbox so you dont have to separately monitor your twitter, Facebook or IG account for consumer communication there. Gist unified all into one inbox, better than anyone else I've seen in the market. They archive all communications and tie them back to a single user so you get unified customer history / data.
- Marketing segmentation and automation: they track user history and behavior across the site and have super detailed segmenting capability, on par with ActiveCampaign's, but better I'd say. Better UI for the marketing admin person, and more unified data than in AC.
- Live chat and chatbot. Usually it's either one or the other but with Gist you can do both seamlessly.
founder
THYSKCosmetics, 1-10 employees
Cons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesGist
- Plan limits can be confusing. For example, there is a monthly charge for support and a monthly charge for "growth," plus there's a separate charge depending on how many contacts and seats you have. Perhaps this is normal in the industry, but it can make it a little challenging to understand the bill every month.
- The vast amount of features means development will never be as fast as you'd like it to be (even though they release updates all the time). This may not actually be a valid concern, and it certainly isn't unique to Gist (who doesn't have a wishlist they're waiting on their favorite SaaS to get to?), but I do believe the likelihood of being stuck without your desired feature being developed goes up a lot as the product gets bigger and bigger.
- Email deliverability has been less than perfect in the past, but it has improved drastically in the last year.
Multipurpose Utility Tool
Honestly EssentialHealth, Wellness and Fitness, 1-10 employees
Pricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Cordial Editions & Modules
—
Additional Pricing Details
—Gist
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$29 per month
Gist Editions & Modules
Edition
Professional | $29.001 |
---|---|
Premium | $99.001 |
- per month
Additional Pricing Details
—Likelihood to Renew
Cordial
No score
No answers yet
No answers on this topic
Gist
Gist 8.2
Based on 2 answers
Gist is a quite reliable service with a lot of added values. We don't need to pay for different Saas for these important features. If I had an issue the team was super responsive and helpful, that is essential for every business. The email delivery is great, so virtually no email has landed into spam folder
Co Founder & UX designer
EndorphynDesign, 1-10 employees
Usability
Cordial
No score
No answers yet
No answers on this topic
Gist
Gist 7.0
Based on 4 answers
It’s pretty simple, but it does a lot so there are more complicated features which depend on an individuals ability for software implementation. I am not an IT expert and I’ve managed to implement everything myself, others that are more tech-minded may find everything easier.
Founder
360 ResilienceProfessional Training & Coaching, 1-10 employees
Support Rating
Cordial
No score
No answers yet
No answers on this topic
Gist
Gist 8.4
Based on 15 answers
Fantastic support. Ask a question, get an answer within 24 hours every time. And sometimes within a few minutes. They've always come through for me, helpful and, even when it's an issue on my end, they point me in the right direction.
Ghostwriter and Web Designer
Writing MomentumPublishing, 1-10 employees
Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesGist
Gist combines all our previous products into one application and adds many more features that would require more apps. Gist is excellent and a no-brainer all-in-one application when compared to having to manage multiple applications at higher cost. The support from the whole Gist team has been extremely responsive.
Co-founder
Spark ChartComputer Software, 1-10 employees
Return on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Gist
- They are perfect for me as a someone who needs a lot of bang for the buck. The chat messenger device on my website alone has brought me new prospects that I did not have to spend money recruiting.
- I am able to save hours of time with the automated emails that are GDPR compliant.
- I don't have to pay for a designer to have excellent looking emails either.
Director
Inspired To Hired Education LtdProfessional Training & Coaching, 1-10 employees